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Streaming platforms are quietly redefining what "ad-free" really means. Even if you're paying for an ad-free experience, companies like Disney+ and Netflix are reshaping that definition--especially regarding live programming. The shift is particularly noticeable as Disney+ integrates more live sports, 24/7 channels, and programming from ESPN+ into its offerings, all of which traditionally include ad.
Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties theyre becoming essential to the buying journey. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. Even more are planning to integrate it into their decision-making process in the coming year.
The Super Bowl is the one occasion each year when people eagerly anticipate the commercials, curious about the featured personalities and which brands showcase the greatest creativity. This year, most brands relied on well-known celebrities familiar to many households, such as Martha Stewart for Uber Eats, Billy Crystal and Meg Ryan for Hellmann's, and even.
If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. (See the end of this column for a list of resources.) Cognitive biases are mental shortcuts people use subconsciously to make sense of information as quickly and easily as possible.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The travel industry is in constant motion--literally and figuratively. Today's consumers crave both high-tech convenience and high-touch human connection, blending personalization with seamless experiences. Mark Weinstein, CMO of Hilton, understands this intersection better than anyone. He joins The Speed of Culture podcast's Matt Britton to share insights on crafting the perfect digital-first booking journey to.
These days, brands are swimming in data. And using that data to drive marketing decisions requires a unified vision. However, within a single brand, in-house teams and agency partners can be responsible for overseeing different parts of a campaign, or even separate campaigns with entirely different goals. And as brands bring on new agency partners, […] The post Data Sharing Across In-House And Agency Teams Is Hard.
The list of famous white men who appeared in ads during Super Bowl 59 is long. It includes Glen Powell, Adam Devine, Harrison Ford, Chris Pratt, Chris Hemsworth, Post Malone, Shane Gillis, Matt Damon, David Beckham, Pete Davidson, Gordon Ramsay, and Barry Keoghan. Tom Brady, Payton Manning, and Matthew McConaughey all appeared in more than.
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The list of famous white men who appeared in ads during Super Bowl 59 is long. It includes Glen Powell, Adam Devine, Harrison Ford, Chris Pratt, Chris Hemsworth, Post Malone, Shane Gillis, Matt Damon, David Beckham, Pete Davidson, Gordon Ramsay, and Barry Keoghan. Tom Brady, Payton Manning, and Matthew McConaughey all appeared in more than.
AI-driven search tools like Perplexity and Deep Research are reshaping online shopping and SEO, challenging traditional product review sites and pushing publishers to optimize for generative AI. These past few weeks have seen a whirlwind of “deep” announcements: DeepSeek, Deep Research , and DeepSeek’s R1 integration with Perplexity.
Duolingo has killed off its unhinged green owl mascot, Duo. The brand confirmed his unexpected demise on social, stating: "Authorities are currently investigating his cause of death and we are cooperating fully. We're aware he had many enemies, but we kindly ask that you refrain from sharing why you hate him in the comments." On.
Practical Tech won the night while AI underwhelmed, Stellantis filled the absence of auto rivals, and health-focus brands scaled the TV outcomes ranks NEW YORK — EDO, the TV outcomes company, today released its annual ranking of all nationalSuper Bowl LIX ads, awarding brands like T-Mobile, RAM, and Liquid Death with the most engaging spots […] The post T-Mobile, RAM, Liquid Death Awarded Most Engaging Super Bowl LIX Ads appeared first on Ad Tech Daily.
Yeezy.com, Ye's ecommerce website powered by Shopify, has been taken offline after the disgraced rapper reportedly swapped out his entire inventory for one item on Feb. 10: a white T-shirt emblazoned with a swastika, the symbol popularized by Nazis and still used by antisemitic and far-right extremist groups. The move comes after Ye ran a.
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The convergence of on-site retail and shopping across the web got a little more converged on Tuesday with the news that Kevel has acquired Nexta. Terms of the deal were not disclosed. Nexta, a Copenhagen-based startup, brings 30 to 40 new employees to Kevel. Kevel, the one-time Adzerk ad server, refocused as an on-site retail […] The post Kevel Extends To Walled Garden Retail Media With Nexta Acquisition appeared first on AdExchanger.
On a muggy morning in New Orleans--the day before the Super Bowl--Publicis Media hosted a brunch with some of the biggest execs in women's sports. The gathering was also a pre-launch party for Women's Sports Connect, a new offering available today from the media agency that'll make it easier for clients to advertise across women's.
Uncertainty over the evolution of the ad tech sector has defined its public conversations in the 2020s, but amid talk of strategic pivots some of the sector’s leading names are turning to startups. Sources tell Digiday that ad tech verification company DoubleVerify has invested $1 million in the Europe-based venture capital firm FirstParty Capital, which specializes in early-stage ad tech.
The onset of the Super Bowl weekend brought a decreased interest in news as all attention turned to the Big Game in New Orleans. Fox News led the way as per normal, while CNN won its battle with MSNBC for second place in the Adults 25-54 demo. As a bonus, it also finished in the.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
This year's Super Bowl commercials relied on comic relief and highlighted noncontroversial topics, like streaming and entertainment. But a couple of commercials in the lineup still managed to stir some controversy. The post Super Bowl Advertisers Tried To Play It Safe But Some Commercials Still Caused Controversy appeared first on AdExchanger.
Yesterday, we told you about a story aired by KMOV that used an out-of-context interview as if it were intended to be part of an investigative story. The story in question was about an investigation into the St. Louis Development Corporation, an independent economic development agency, and how it handled COVID loans. The CBS affiliate.
Marketing mix modeling is a pain in Maor Sadras butt. And not only because some people have mistakenly assumed that his incrementality measurement startup, INCRMNTAL, uses MMM technology. (We are not MMM! Sadra states emphatically for the record on this weeks episode of AdExchanger Talks.) The problem is that many measurement companies are promoting MMM […] The post Measurement Real Talk, With INCRMNTALs Maor Sadra appeared first on AdExchanger.
With a total viewership number of 127.7 million in the United States alone, it is easy to see where all the cable viewers went on Super Bowl Sunday. Viewership plummeted while the Big Game unfolded in New Orleans, but the status quo remained the same. Fox News once again had the most total viewers of.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Hamburg-based adjoe, a global leader in mobile advertising, has announced its expansion into the APAC region, with new offices established in Singapore and Tokyo. The move signals adjoes commitment to high-potential markets for mobile gaming and advertising like China, Japan, and South Korea. This expansion builds on adjoes strong growth since its 100 million funding […] The post German Leading Adtech Firm adjoe Expands to APAC Region appeared first on Ad Tech Daily.
The second week of the reimagined CBS Evening News continued to see audience drop-offs in total viewers and the Adults 25-54 demo. Obviously, it's a marathon and not a sprint for the evening news broadcast, which needs time for existing viewers to adjust to its new format. Maurice DuBois and John Dickerson are co-anchoring the.
This is a story about how generative AI helped a media agency CEO do the job of several people over the course of a few days. Its the experience that Dave Gaines, the CEO of Media By Mother, had when he was asked to deliver an RFI, which led to an RFP, for a global multinational client just as the December holiday break was starting. Gaines declined to name the client, but it was a sizable pitch that would ordinarily take a team of people at least a few days if not weeks to assemble.
Ellen Leyva is retiring from Los Angeles ABC owned station KABC after 29 years. "Yes, it is bittersweet for me indeed. You would think this would be easier the second time around, but somehow it's not, but here we go. I started here at KABC in 1995 when my oldest daughter was 8 weeks old,".
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
IPG (Interpublic as it mostly was) reports its Q4 and full year 2024 earnings tomorrow, which will be closely analysed, not least by Omnicom shareholders who were expecting to pay between $13-14bn in shares for the rival group. IPG is currently valued at $8bn following a number of account reverses. It has also disclosed in … The post Omnicom/IPG merger: why didnt Interpublic actually work?
Welcome to this episode of the Marketing Vanguard podcast. Today, host Jenny Rooney speaks with Maggie Schmerin, chief advertising officer at United Airlines, who brings eight years of experience at the airline and a background in PR and digital communications from Edelman. In this candid conversation, Maggie discusses United's marketing transformation, the complexities of airline.
Advertising video on demand (AVOD) has quickly become one of the most popular streaming content models for both consumers and service providers. AVOD currently offers 71.7% user penetration in the United States an amount that is projected to climb to three out of every four customers by 2029. Below is everything you need to know about advertising video on demand, so you can tap into this invaluable medium for reaching prospective customers.
Pete Davidson is known for a lot of things. There's his Saturday Night Live (SNL) stint, his loosely autobiographical movie, The King of Staten Island, and his tattoos (which he's now removed). He's also known for his high-profile dating history. Fellow celebrities ranging from Ariana Grande and Kaia Gerber to Kate Beckinsale and Kim Kardashian.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Advertising is a core component of the gaming economy in the mobile space, but it’s yet to really take off on console and PC. That’s not for lack of enthusiasm in the industry. There are plenty on the buy-side who see a big opportunity to capitalise on gaming’s lean in, high attention environment. Meanwhile on the sell-side, advertising could open up a new highly profitable revenue stream for video game publishers.
ABC News Live's flagship newscast, ABC News Live Prime with Linsey Davis, celebrated its fifth anniversary on Monday. And network staff had an in-office celebration to mark the occasion, including remarks from senior executives, a sizzle reel, and the debut of a new studio at ABC's offices at 7 Hudson Square where several of the.
XR Delivers More than 80% of Super Bowl Ads in 2025; Enhanced Creative Intelligence Reveals How Brands Are Reimagining Big Game Impact NEW YORK — XR Extreme Reach, a global technology company that delivered more than 80% of Super Bowl ads in 2025, today announced its annual analysis of in-game advertising during the Big Game. […] The post Super Bowl Ads Shift from Stars to Stories and Humor Wins Big appeared first on Ad Tech Daily.
Mars has hired David Jacobs as vp of marketing for its food and nutrition business in North America. The exec brings extensive sales and marketing experience to the CPG. He spent nearly two decades at SC Johnson, most recently serving as its executive director and head of marketing for its North America business.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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