Adweek
FEBRUARY 18, 2025
The digital transformation agency Code and Theory has appointed Jessica Giles, the former editor-in-chief of Cosmopolitan, as managing director of its newly created Media Experience Practice. Giles, who was named ADWEEK's Editor of the Year in 2019, will oversee a team of roughly 50 to help media brands navigate evolving consumer behaviors, advancements in artificial.
AdExchanger
FEBRUARY 18, 2025
Picture the scene: Youre sitting on your sofa watching TV streaming or, yes, linear TV and you see the same ad twice in a row. During the next commercial break, you see the same ad again. Then you see two ads for competing brands in the same pod back to back. Its an easy scenario […] The post Headway In The Battle To Fix The Ad Industrys Frequency Management Problem appeared first on AdExchanger.
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Adweek
FEBRUARY 18, 2025
Publicis Groupe has acquired Brazil-based influencer and content agency BR Media for an undisclosed sum. The purchase gives the French holding group a stronger foothold in the Latin American (LATAM) market, which delivered double-digit growth for Publicis Groupe in 2024. Founded in 2012, BR Media Group counts more than 500 brands among its clients, including.
Martech
FEBRUARY 18, 2025
Canva and HubSpot today announced a partnership that integrates Canva’s complete design experience and Magic Studio AI tools directly into HubSpot’s customer platform. Canva is an easy-to-use, affordable design platform that’s popular with smaller marketing teams that often struggle with creative resources. HubSpot focuses on many of the same teams, which use HubSpot as a CRM , marketing automation platform and more.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 18, 2025
Inspired Thinking Group (ITG), which offers an AI-powered content generation platform for brands, has expanded to the U.S. with the acquisition of PureRed. Terms of the deal were not disclosed. U.K.-based ITG works with clients like Samsung, Heineken, KFC, Jaguar Land Rover, and Comcast in Europe to provide what it calls "halo content"-which is proliferated.
AdExchanger
FEBRUARY 18, 2025
According to Emarketer, global ad spending surpassed $1 trillion for the first time ever last year, growing at a rate of 9.5%. That growth is expected to continue in 2025, with digital platforms capturing 72.9% of total ad revenues this year, rising to 76.8% by 2029. The ROI on digital marketing efforts continues to justify […] The post Cracking 2025s Toughest Marketing Challenges With A Smarter Data Strategy appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
FEBRUARY 18, 2025
AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. The combination of AI particularly causal AI key judicial rulings and more litigious shareholders is forcing GTM teams to elevate their decision-making.
Adweek
FEBRUARY 18, 2025
Sunday's airing of the 50th anniversary special of Saturday Night Live brought in big ratings for NBC, with 14.8 million total viewers tuning in. This was the network's most-watched primetime entertainment telecast since the 2020 Golden Globe Awards. SNL50: The Anniversary also delivered solid numbers for NBC streaming service Peacock, which simulcasted the telecast.
Seth Godin
FEBRUARY 18, 2025
We take stability for granted, until it’s no longer there. Some art forms and enterprises benefit from an unstable environment, where systems are in flux and the changes are unpredictable. Others are nearly impossible. How much priority do your investors, clients and employees put on building processes that do well in chaos? Or are you betting that the conditions will be just like now, but better?
Adweek
FEBRUARY 18, 2025
Two local stations had to apologize after leaving the Saturday Night Live 50th Anniversary special early. In similarly worded apologies, both WSLS in Roanoke and WDIV in Detroit apologized to viewers and promised to do what they could to make it right. Local viewers missed a musical performance by Paul McCartney, who sang the medley.
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AdExchanger
FEBRUARY 18, 2025
To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report. Together, these two products allow marketers to use their own first-party and offline data to measure their campaigns over a longer lookback window. The post LinkedIn Launches Its Own Conversion API appeared first on AdExchanger.
Adweek
FEBRUARY 18, 2025
Most of us grew up hearing fairy tales at bedtime and watching cartoons on TV. Jack Waley-Cohen's childhood looked a little different. "My mum was obsessed with quizzes, and she would often not read our stories and would just ask us quiz questions and trivia questions," recalled Whaley-Cohen, the co-founder and COO of location marketing.
Ad Monsters
FEBRUARY 18, 2025
Long-term exclusivity contracts may promise stability, but in an industry defined by rapid change, they leave publishers vulnerable to obsolescence and lost opportunities. After being buffeted by cookie deprecation, declining search traffic, programmatic devaluation, brand safety blocklists, and various other regulations and platform changes that have made business on the open web more precarious, it’s no wonder publishers are seeking stability.
Adweek
FEBRUARY 18, 2025
Mike Murri, vice president and general manager of E.W. Scripps' stations WXYZ and WMYD in Detroit and Merri Hanson, vice president and general manager of KSTU in Salt Lake City, have been promoted to regional vice presidents of local media. Mike Murri Merri Hanson They'll continue working as general managers for their home local television.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
FEBRUARY 18, 2025
Consumers feel besieged by pervasive and invasive marketing. And who can blame them? With data collection at an all-time high, some marketers cross the line, using personal details (e.g., an individual’s weight specifications and previous Google searches on health) to push harmful messaging. Consider the Oasis comeback tour, where data on user behavior and demand fueled dynamic ticket pricing , leaving fans paying more than triple the original asking price.
Adweek
FEBRUARY 18, 2025
Live from New York, it's SNL50's brand partners. NBCUniversal's SNL50 celebration over the weekend was a massive undertaking that included musical talents like Bad Bunny and Sabrina Carpenter, former cast members such as Tina Fey and Amy Poehler, and fan-favorite celebrity hosts such as Tom Hanks and Emma Stone--with everyone stuffing into Saturday Night Live's.
Digiday
FEBRUARY 18, 2025
This weeks Future of TV Briefing features an interview with Rokus vp of ad marketing and measurement Sarah Harms about the streaming ad measurement landscape. Q&A Nielsens January 2025 Gauge report YouTubes farm league for streaming shows, ESPNs F1 exit and more Q&A This years TV and streaming advertising upfront market is somehow just around the corner.
Adweek
FEBRUARY 18, 2025
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mike Romoff, chief revenue officer at Reddit, to take us inside the platform's evolution--from AI-powered discovery tools to the power of community-driven advertising. In an era where digital trust is eroding, Reddit has emerged as a powerhouse.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Tech Daily
FEBRUARY 18, 2025
London, UK: Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation today announced the launch of its refreshed brand identity. This significant update represents a pivotal chapter in Multilocals journey, aligning its evolution with the dynamic landscape of digital advertising. Founded in 2019, Multilocal has dedicated the past five years to […] The post Multilocal Unveils New Brand Identity, Reinforcing Leadership in Curation appeared first on Ad Tec
Adweek
FEBRUARY 18, 2025
Jonathan Bujosa has been named multimedia journalist for Telemundo 49 (WRMD) Noticiero Telemundo 49. He'll make his on-air debut for the NBCUniversal Local's Telemundo Station Group Tampa station next week. Before joining WRMD, he worked as Multimedia Journalist at KWEX-DT, where he covered daily news, produced digital content, and coordinated media logistics.
Smart Insights
FEBRUARY 18, 2025
Using GenAI RAG techniques to support marketing strategy development Since Ive been involved in digital marketing from when we used to call it Internet Marketing, Ive always been keen to help businesses use a more strategic approach. I believe its … The post How can AI be used for Digital Marketing Strategy and Planning appeared first on Smart Insights.
Adweek
FEBRUARY 18, 2025
Founded in 1998 in Los Angeles, the fitness brand Barry's now has 89 studios open in 15 countries. Jackie Lamping became the company's CMO in September, with the task of enhancing the company's global marketing strategy and managing digital marketing and community outreach inside the brand's studios. Lamping herself is a longtime Barry's customer and.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdvertiseMint
FEBRUARY 18, 2025
The Evolution of Market Research: From Focus Groups to AI Market research has long been a cornerstone of effective marketing strategies. Traditionally, methods like focus groups provided valuable consumer insights, albeit with limitations. Today, technological advancements, particularly in artificial intelligence (AI), are revolutionizing how businesses understand and engage with their audiences.
AdExchanger
FEBRUARY 18, 2025
On Tuesday, data platform Hightouch announced it closed $80 million Series C funding at a $1.2 billion valuation. The post CDP-Turned-AI Marketing Platform Hightouch Raises $80 Million In Series C Funding appeared first on AdExchanger.
MNTN
FEBRUARY 18, 2025
For the growing landscape of Connected TV (CTV) advertising , 2025 is poised to be its biggest year yet. By the end of 2022, 60% of Americans were already using CTV platforms regularly; today, that figure has climbed to 87%. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. Below is a detailed breakdown of the ins and outs of Connected TV specs so you can make sure your ads reach the right audience.
Ad Monsters
FEBRUARY 18, 2025
Generative AI, ad blockers, and platform shifts are chipping away at publisher pageviews and revenue. Explore the top threats publishers face today and the strategies they need to defend their audience and future-proof their business. On today’s digital battleground, publishers face unprecedented challenges to their pageviews and revenue streams.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
FEBRUARY 18, 2025
British holidaymakers will likely be watching their wallet this summer, with new readership data from Taboola showing many holidaymakers plan to take an affordable staycation in summer 2025. Taboola, the global leader in powering recommendations for the open web, analysed readership [.] The post Taboola Data Reveals Top Holiday Destinations for Brits this Summer appeared first on ExchangeWire.com.
Digiday
FEBRUARY 18, 2025
Much has been written in the last year about how principal media has grown in use among major holding company agencies and how little clients seem to know about the practice. Even though its been going on for years, the topic has grabbed headlines as it has had a significant role in profit generation for the leading holding companies Publicis and Omnicom.
IAB Tech Lab
FEBRUARY 18, 2025
Why IAB Tech Lab is renaming the Global Privacy Platform to the Global Privacy Protocol in Feb 2025 The post From Platform to Protocol: Renaming the GPP appeared first on IAB Tech Lab.
Digiday
FEBRUARY 18, 2025
When ad agencies first began signing up to the B Corp movement, execs hoped the climate-friendly status would appeal to new clients and draw industry recruits (as well as further environmental causes). Agency leaders still cling to that hope, but they do so in a changed political environment. Last week, Stagwell media agency Assembly certified its European and Asia-Pacific businesses as B Corps.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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