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Omnicom's acquisition of Interpublic Group could shake up the creator industry. The potential deal would consolidate resources, data, and technology across the holding companies, giving clients access to more comprehensive influencer marketing strategies and tools. With more access to first-party data and combined relationships with influencer technology platforms, clients of the new Omnicom could see.
As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. The answer? 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. With AI promising to revolutionize marketing, but its full impact still unclear, the focus must shift to optimizing existing systems and laying the groundwork for an AI-driven future.
In this episode of The Speed of Culture Podcast, Suzy founder and host Matt Britton chats with Brad Feinberg, vp of media and consumer engagement for North America at Molson Coors. Brad shares how Molson Coors is leveraging AI, localized personalization, and innovative partnerships to drive engagement with a new generation of consumers. Marketing iconic.
About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your email and SMS programs must work in perfect harmony to drive engagement and revenue. Here’s how to do that. Why do both? Have you ever seen a champion heavyweight win a fight with one hand? Of course not.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
CNN will have a new home within Warner Bros. Discovery in 2025. The news network's parent company announced a corporate restructure that will create two new operating divisions next year. Global Linear Networks will house the media giant's numerous cable assets, including linear channels like CNN, TBS, and TruTV. Meanwhile, Streaming & Studios will encompass.
Jessica Dudley, vp analytics and operations, Liftoff and Jason Hicks, gm of measurement solutions, Kochava Streaming apps are rapidly becoming a staple for households worldwide, with the U.S. market leading the way. According to a Forbes report, Americans spend an average of $46 on streaming services monthly. An incredible 99% of U.S. households subscribe to at least one or more streaming services, with Netflix, Amazon Prime Video and Apple TV+ topping the list.
The digital media company BuzzFeed successfully sold its food property, First We Feast, to a consortium of investors Thursday morning for $82.5 million, effectively solving the short-term financial crunch that it had been facing. But the spin-off still leaves BuzzFeed facing an uncertain future. The divestiture specifically casts a spotlight on HuffPost--the last acquired asset.
The digital media company BuzzFeed successfully sold its food property, First We Feast, to a consortium of investors Thursday morning for $82.5 million, effectively solving the short-term financial crunch that it had been facing. But the spin-off still leaves BuzzFeed facing an uncertain future. The divestiture specifically casts a spotlight on HuffPost--the last acquired asset.
The sales process is much easier when you target the highest-value clients. That’s why account-based marketing (ABM) works. With this tactic, sales and marketing professionals nurture target accounts that fit your ideal customer profile. However, ABM still requires a strategy for engaging leads, personalizing content, and nurturing them down the sales funnel.
ADWEEK previously reported that the streaming war was entering its messy era--and 2024 did not disappoint. This year saw Prime Video's ad inventory shake up the TV upfront, streamers push further into sports--or try to in the case of Disney, Warner Bros. Discovery, and Fox's joint venture, Venu--and free, ad-supported streamers such as Tubi continue.
Its beginning to look a lot like an AI Christmas for U.K. marketers. Fifty-five percent of them are using the technology to plan and refine their seasonal campaigns, according to a study by Optimizely. Furthermore, 47% say they will use it for this next year. Also, 43% are using AI to personalize their Christmas campaigns. An Adobe study finds 63% of U.S. marketers have integrated AI into their workflows.
As much as the story has generated a lot of buzz, I find the news of Omnicom's acquisition of IPG to be unsurprising and part of the natural order. I am sad for the great agency legacies that will be mothballed. I am sad for the jobs that will be cut. I am sad that.
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Instagram ads have become a powerhouse platform for businesses looking to connect with their target audience through visually appealing content. Crafting high-performing Instagram ads involves several strategic elements, from audience targeting to content creation and performance monitoring. In this article, we will explore how to maximize the impact of your Instagram ads by leveraging these crucial components.
WPP has named former IPG's McCann Worldgroup head of AI Elav Horwitz as its new evp and global head of strategic partnerships and solutions. Horwitz brings nearly nine years of experience at McCann, where she served as evp, global head of applied innovation and generative AI, integrating AI into creative workflows, as well as working.
WPP and Universal Music Group have announced a partnership that will give its clients access to data on fans of artists like Taylor Swift, Bob Dylan, Billie Eilish, Elton John, Kendrick Lamar – and most of the other acts you can think of. In a world where Swifts Eras tour grossed $2 billion in ticket … The post WPP ties up with Universal, home of artists from Taylor Swift to Elton John first appeared on More About Advertising.
For the third year in a row, American Family Insurance, in partnership with Time, is presenting its "Dreamer of the Year" award, recognizing an individual or organization that works tirelessly to protect, restore and champion dreams, while inspiring others to do the same. This year, three groups are being honored for their efforts in the.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Are advertising mega-mergers really serving clients or shareholders? Looks like there is no end in sight for the saga of the mega-mergers. Ten years or so after the Omnicom/Publicis Groupe attempt, plus the many other mergers in last few years within WPP that killed a few historic creative brands, the struggle for size and dominance … The post Aints Jorg Riommi: who really benefits from mega-mergers?
Kevin Holden has been named sports director for Raleigh CBS affiliate WNCN. "Having Kevin join CBS 17 News as our sports director is a great addition for the station and community. He's a world-class storyteller, who knows sports on a national and local level," said news director Ed Trauschke. "Not only has he anchored and.
Mother Londons consistent excellence always keeps the bar high for British advertising and in 2024 it has truly been an agency to conjure with: the quality of its work and its people, matched always by an unrivalled business savvy, make it without question MAAs Creative Agency of the Year. The decision was even more clear … The post The MAA Agency of the Year 2024: Mother/The Or first appeared on More About Advertising.
Nexstar Media Group is planning on cutting roughly 2% of its total workforce. The reductions are mainly coming from the local stations. Deadline said the cut equates to about 260 employees. "Our broadcasting and sales divisions are streamlining their organizations to reduce our operating expenses and accelerate collaboration across the company," said Nexstar.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Mobile video ad platform LoopMe bought mobile monetization platform Chartboost from mobile game publisher Zynga. The post LoopMe Buys Chartboost From Zynga For Direct Paths Into Mobile Apps appeared first on AdExchanger.
Scoops Ahoy's "U.S.S. Butterscotch" flavor chills in a Walmart freezer. Puma's website sells Squid Game uniforms. In New York City, Queen Charlotte leads a grand regency ball. No, you haven't entered the Upside Down: Netflix's IPs are everywhere--and it's not a happy coincidence. The streamer is gearing up to give Disney and Universal a run.
Omnicom is acquiring IPG. We unpack the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall. The post Running the Numbers on Omnicom-IPG appeared first on AdExchanger.
Moana 2 has already hit $600 million at the global box office, and no one knows how far it'll go. But before the film was breaking revenue records and joining Inside Out 2 to add to Disney/Pixar's 2024 box office wins, Disney's marketing was setting it up to make a big splash. The project started.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
SUBSCRIBE Got high ACoS driving you crazy? In this solo chat, Michael breaks down a simple but game-changing idea: setting. Read More How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS [The PPC Den Podcast] The post How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS [The PPC Den Podcast] appeared first on Ad Badger.
Joining the Early Shift: Ali Vital will anchor MSNBC's early morning program Way Too Early starting Monday, Jan. 6. She takes over from Jonathan Lemire, who joins Morning Joe's 9 a.m. broadcast in an expanded role as a co-host. Vital joined NBC News in 2012 and has been a Capitol Hill correspondent prior to this.
What happens if Google is forced to divest Chrome or Android? How might Google’s potential breakup reshape digital advertising? Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech. With two major antitrust cases in motion, the DOJ has doubled down on its mission to dismantle Googles dominance in digital advertising and search.
Independent agency Joan is extending its reach into the European mainland with the opening of an office in Berlin. It's the agency's second international expansion following the recent launch of Joan London. The Berlin opening is the next step in Joan's mission to build a global presence. The growth of Joan in 2024 has been.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Enjoy this weekly comic strip fromAdExchanger.comthat highlights the digital advertising ecosystem The post Comic: ‘Deal ID, Please.’ appeared first on AdExchanger.
In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between David Lee, chief creative officer at website design platform Squarespace, and Rei Inamoto, founding partner of brand consultancy I&CO. The discussion centers on the theme "To AI or Not to AI," exploring.
When Jordan Saxemard, former president of Dysons EMEA business, took over as CMO of audio tech maker Sonos in May, his first task was to revive the brands cultural impact. One way to achieve that is with a holiday marketing campaign something Sonos hadnt done for years. So the brand went big this year […] The post Sonos Goes Back To Basics With A Holiday Brand-Building Campaign appeared first on AdExchanger.
Publicis Groupe chief executive (CEO) Arthur Sadoun has addressed Omnicom Group's acquisition of Interpublic Group (IPG) in a video memo circulated to its 107,000-plus employees. In his speech, Sadoun cautioned staff not to get too comfortable being the world's biggest holding group by revenues and predicted the deal would be "positive for the industry at.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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