Adweek
JANUARY 8, 2025
As people try to stick to New Year's resolutions, Hanes has issued its own maxim for fresh starts: "If You Wouldn't Flaunt It, Refresh It." Created by agency of record Special U.S., the brand's new campaign calls out people's habit of wearing undergarments well past their prime.
Martech
JANUARY 8, 2025
The faster the sales process, the faster the revenue growth. Unfortunately, as we learned in science class, of friction slows acceleration or can stop it altogether. Whether thats adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. This isnt just a sales problem, either.
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Adweek
JANUARY 8, 2025
The eyes of the country are currently on Los Angeles, where 2025's first climate-related disaster is playing out in real time. On Tuesday, a severe windstorm swept through the L.A. region, igniting several fires that spread to engulf three major areas, including the Pacific Palisades, Eaton Canyon, and Sylmar. At press time, the wildfires have.
AdExchanger
JANUARY 8, 2025
On everyones mind this year is generative AI (of course). But the focus for the ad industry isnt just about the large language models creating quick videos that general consumers of products like ChatGPT or Googles Sora are familiar with. The killer application for generative AI tech in TV advertising right now is very simple: […] The post Can Generative AI Unlock Streaming Media To Millions Of New CPGs And SMBs?
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
JANUARY 8, 2025
2024 saw a pronounced uptick in legacy media journalists striking out on their own, starting with MSNBC's Mehdi Hasan and culminating with CNN's Chris Wallace. Now, Piers Morgan kicks off what will likely be a wave of similar announcements in 2025. On Wednesday, the host of Piers Morgan Uncensored revealed to Sky News that he.
Ad Monsters
JANUARY 8, 2025
HUMAN Security and TollBit partner to empower publishers with tools to block unauthorized AI bots, enforce content rules, and establish sustainable revenue streams through fair compensation. AI companies have been training their models using publishers’ content without asking or paying for it, making publishers angry enough to sue and complain to a Senate Judiciary Subcommittee.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
JANUARY 8, 2025
Kevel, the leading provider of API-based retail media ad serving technology, and Vantage, the Orchestration Layer for Retail Media, have announced a partnership that allows retailers, marketplaces, and eCommerce platforms to more easily manage their advertising operations. The collaboration combines Kevels [.] The post Kevel & Vantage Partner to Transform Retail Media Management appeared first on ExchangeWire.com.
Adweek
JANUARY 8, 2025
Brands have long been able to track if their Amazon streaming TV ads lead to sales on the ecommerce giant. Now, they can see if those campaigns drive sales at other retailers, too. While Amazon dominates retail media budgets, the bulk of shopping still happens in stores, and advertisers are increasingly hungry to see if.
MNTN
JANUARY 8, 2025
Connected TV is a big opportunity for television advertisers, and theres much to learn if you want to succeed. Weve assembled a quick primer on what you need to know about Connected TV and how it compares with traditional television advertising. Spoiler alert: it’s not even close. With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2025.
Adweek
JANUARY 8, 2025
Amazon Marketing Cloud is adding a dash of generative artificial intelligence to its platform, in the form of a new feature, introduced at CES in Las Vegas Wednesday, that lets advertisers submit structured query language (SQL) queries to build and target audiences. The new capability, slated for availability to all Amazon Marketing Cloud advertisers in.
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AdvertiseMint
JANUARY 8, 2025
Advertising for a race events like a marathon, half marathon, 10k, 5k or filling any fun run events can still be a challenge. Utilizing a sports advertising agency can help increase registration and participation. This article provides key insights and actionable strategies for utilizing various digital channels to successfully market your running event.
Adweek
JANUARY 8, 2025
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones.
Digiday
JANUARY 8, 2025
Netflixs Christmas Day NFL coverage was a hit among viewers and advertisers. Its two holiday games each drew an average of 26.5 million U.S. viewers, according to the Nielsen Big Data + Panel, while ad inventory sold out weeks in advance. In the short term, that performance will defuse industry concerns over the services ability to host major sporting moments, following its glitchy telecast of the Jake Paul and Mike Tyson fight in November.
Adweek
JANUARY 8, 2025
Retired WLS traffic anchor Roz Varon has started up a scholarship fund to remember her daughter, who died last week. Sara Beth Janz was 29 years old when she died in New Mexico from a recent illness, Varon said. "It is with the heaviest of hearts that I share the last picture I took with.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JANUARY 8, 2025
App-based “neobank” (digital only) Revolut is launching a new global campaign -‘Money possibilities’ – through Anomaly plugging its flexibilty in a confusing financial world. Such banks are gradually gaining a bigger foothold in the UK, in part due to the banking establishments retreat from branches leaving younger generations to ignore the fabled “banking inertia” that … The post Revolut launches challenge to traditional banks first appeared on Mo
Adweek
JANUARY 8, 2025
MSC Cruises, the world's third-largest cruise line, will make its Super Bowl debut Feb. 9 with a mix of European style and American comfort. The 60-second ad will star two yet-to-be revealed celebrities traveling on the cruise line's upcoming flagship MSC World America. The work is being created with independent agency Highdive, which is no.
Digiday
JANUARY 8, 2025
Meta is borrowing a page from Elon Musks X on free speech and censorship, but advertisers arent hitting the panic button yet. For now, theyve brushed off Metas decision to scrap its U.S. fact-checking program in favor of a community notes system reminiscent of Xs and to loosen restrictions on contentious topics like immigration and gender identity. Instead, marketers are in wait-and see mode, hoping for clearer guidance on what content Meta will still police.
Adweek
JANUARY 8, 2025
Disney is giving advertisers tiers of joy thanks to its latest ad-supported streaming numbers. Today, at its 5th annual Tech and Data Showcase at CES, the company's president of global advertising, Rita Ferro, announced that the company reached an estimated 157 million monthly active users globally, including 112 million domestically, on average per month over.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Playwire
JANUARY 8, 2025
Key Points Publishers focusing solely on page views are missing critical revenue opportunities Users in premium publisher environments show 3-8x higher engagement rates Higher engagement metrics directly correlate with increased CPMs and revenue Strategic ad placement focused on engagement outperforms traditional high-density approaches Quality over quantity approach leads to sustainable revenue growth
Adweek
JANUARY 8, 2025
Meta might have opted for a content moderation tactic similar to X, but don't expect brands to boycott Facebook in the same way they did Elon Musk's platform. Meta CEO Mark Zuckerberg announced changes to the company's content moderation policies this week--specifically ending third-party fact-checking, and lifting restrictions on free speech across Facebook and Instagram.
VideoWeek
JANUARY 8, 2025
US measurement provider VideoAmp has announced an extension of its long-term partnership with Paramount Global, in a deal which will see Paramount continue to use VideoAmp’s data to measure viewing across its media properties, while also offering VideoAmp as an alternative currency to its advertising partners. “Were proactive in measurement and currency as an investment in our future,” said John Halley, president of Paramount Advertising. “Through our long-standing partne
Adweek
JANUARY 8, 2025
What TikTok ban? Despite a looming potential U.S. ban and ByteDance representatives set to plead at the U.S. Supreme Court this week against a ban, TikTok is still pitching brands and creators on how to best use its platform. TikTok has launched the fifth annual What's Next Trend Report for 2025, showcasing nine trends to.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Exchange Wire
JANUARY 8, 2025
Zeno Media, a leading provider of digital streaming services for audio content, announced a strategic partnership with NumberEight, the cutting-edge ID-less data platform. This collaboration will see NumberEights advanced on-device AI integrated into Zeno Medias mobile apps,which serve millions of [.] The post Zeno Media Partners with NumberEight to Enhance Mobile Apps appeared first on ExchangeWire.com.
Adweek
JANUARY 8, 2025
This is TVNewser's basic cable network ranker and cable news report for the week of Dec. 30, 2024. The cable news nets showed some life during the holiday period as New Year's Eve coverage and two breaking news situations led to an increase in viewership compared to the previous week, which included the Christmas Day.
More About Advertising
JANUARY 8, 2025
Is there an arms race going on between ad holding companies about time in the office? Not that long after Publicis announced it was three days (and fired a number of staff in the US who didn’t agree) WPP CEO has said it’s going to be four, including two Fridays a month. The updated global … The post Its a four-day week for most of us in 2025 says WPP boss Read first appeared on More About Advertising.
Adweek
JANUARY 8, 2025
Fox 11 (KTTV) reporter Matthew Seedorff tried to help firefighters on Tuesday afternoon. Seedorf was covering the Palisades Fire, which spread Tuesday evening, burning more than 1,200 acres in just a few hours. Seedorff used a garden hose that he found and tried to put out some of the flames on the street and near.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Exchange Wire
JANUARY 8, 2025
News in brief: EU Pushes to Conclude Investigation into Xs Content Moderation; Reddit Introduces New Features for Advertisers; Livestreaming Shopping App Whatnots Valuation Rises to $5B EU Pushes to Conclude Investigation into Xs Content Moderation Top officials in the European Commission (EC) [.] The post EU Pushes to Conclude Investigation into Xs Content Moderation; Reddit Introduces New Features for Advertisers; Livestreaming Shopping App Whatnots Valuation Rises to $5B appeared first on Exc
Adweek
JANUARY 8, 2025
Nexstar Media Group, Inc. and NBCUniversal have reached a comprehensive multi-year agreement to renew NBC Television Network affiliations in 33 markets across the country, including 29 stations owned by Nexstar, three owned by Mission Broadcasting, Inc., and one owned by White Knight Broadcasting, Inc. Together, the 33 stations reach more than 14 million U.S. television.
AdExchanger
JANUARY 8, 2025
Two startups team up to help brands target TV viewers based on what and where they buy. Meanwhile, TikTok remains in will-they-wont-they purgatory. The post Fighting RMN Fragmentation; TikToks Fate Hangs In The Balance appeared first on AdExchanger.
Adweek
JANUARY 8, 2025
The clock is officially ticking for TikTok. What once seemed far-fetched now feels more real than ever. After a long, contentious battle--with TikTok arguing that a ban would be unconstitutional and violate free speech rights, and lawmakers citing concerns over data privacy and foreign influence--the app recently lost its legal efforts in the D.C. Circuit.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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