Adweek

MARCH 28, 2025

The motion picture industry's premiere convention and trade show returns to Las Vegas for its 13th year.

Marketing 312

Marketing 312

AdExchanger

MARCH 28, 2025

Advanced and generative AI are transforming marketing from fragmented workflows into an engine of profitability and growth. Yet, despite AIs promise, many in marketing remain trapped in outdated systems that fail to deliver. To fully realize AIs potential, marketers must move beyond incremental solutions toward a more integrated and intelligent approach.

Marketing 80

Marketing 80

Adweek

MARCH 28, 2025

OpenAI has caught attention among creatives with its 'most advanced image generator yet.

Advertising 299

Advertising 299

Digital Remedy

MARCH 28, 2025

In todays fast-paced digital advertising world, full-service agencies are embracing forward momentum and finding new opportunities to scale their businesses with cutting-edge technology and innovative media solutions. With budgets to manage, a variety of client needs, and a sea of tech solutions to comb through, choosing the right tools and partners may seem like a tall task.

Agency 66

Agency Brand Awareness Communications Conversion 66

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MARCH 28, 2025

When I watched the new Netflix show, I saw the complete opposite of inauthenticity.

296

296

AdExchanger

MARCH 28, 2025

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted controversy. Plus, should data privacy be viewed as a badge of honor, or a baseline standard? The post In The Room Where (The Ad Auction) Happens appeared first on AdExchanger.

Header Bidding 66

Header Bidding 66

More About Advertising

MARCH 28, 2025

Principal-based media buying is all the rage among the big ad holding companies even though many of their clients see it as a swizz. Essentially it means agencies buy media in bulk and flog it on to clients at a profit. Media broking in other words, traditionally frowned upon but the agencies need to make … The post Big beast Meta circles principal media buying first appeared on More About Advertising.

Media 59

Media Agency Advertising Finance 59

Adweek

MARCH 28, 2025

X, formerly Twitter, has been acquired by xAI, Elon Musks public-benefit AI corporation and the maker of AI chatbot Grok, in a deal worth $45 billion.

Media 282

Media 282

Seth Godin

MARCH 28, 2025

“Obvious” closes the door to inquiry. “Perhaps” opens it.

99

99

Adweek

MARCH 28, 2025

The research found that successful women are overlooked and misaddressed by most advertising.

Marketing 280

Marketing Advertising 280

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

AdExchanger

MARCH 28, 2025

Attention is not always a good thing. Just ask Barbara Streisand. The post Exploring The Science Of Eye Tracking And Ad Attention appeared first on AdExchanger.

Media 94

Media 94

Adweek

MARCH 28, 2025

An Oregon station explains away a missed forecast while a local anchor lives my dream and sings some Les Miz on air.

Affiliates 243

Affiliates 243

Exchange Wire

MARCH 28, 2025

This week, we recap major advancements in the AI and advertising industries. In todays MadTech Daily, we unpack possible tariff reductions, Googles antitrust hearing, and copyright lawsuits The AI race is heating up with major players rolling out significant upgrades. OpenAI [.] The post The Stack: Major Advancements in AI appeared first on ExchangeWire.com.

Advertising 59

Advertising Ad Tech 59

Adweek

MARCH 28, 2025

Fentanyl in America: A Way Out premieres Sunday on CNN

239

239

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

More About Advertising

MARCH 28, 2025

Cradle to grave stuff from any brand can be a bridge too far: ads are only a commercial message after all. Aligning your product (in this case a mobile company) with oxygen is surely pushing it even further. But that’s what VCCP essays here for O2 with the ever-reliable Sean Bean steering us from the … The post MAA Ad of the Week: 02 from VCCP first appeared on More About Advertising.

Advertising 52

Advertising Agency 52

Adweek

MARCH 28, 2025

Netflixs Zero Day falls to second place, with the streamer having five other titles in the top 10.

236

236

More About Advertising

MARCH 28, 2025

It’s a difficult time to be advertising mobile phones, especially when there are kids involved. With the Netflix documentary Adolescence dominating the cultural conversation, the detrimental impact of online life is causing a lot of people to look at their phones more warily, for a moment at least. VCCP’s new brand platform for O2, on … The post Phones are like oxygen: O2 is essential for living in new brand platform first appeared on More About Advertising.

Conversion 52

Conversion Advertising Marketing 52

Adweek

MARCH 28, 2025

This latest funding round boosts OpenAIs value to $300 million.

166

166

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

More About Advertising

MARCH 28, 2025

In these grim times we need something lighter so credit to Mars’ Dreamies pet treats and agency adam&eveDDB for their campaign featuring rampant moggies invading London billboards to get their paws on a giant pack of Dreamies. Herding cats is a labour-intensive business and helping out for this were media partners Essence Mediacom, Jack Agency/Build … The post Dreamies cats invade the capital first appeared on More About Advertising.

Agency 45

Agency Media Advertising 45

Adweek

MARCH 28, 2025

She led Dallas Fox owned station KDFW-KDFI for more than 26 years.

Affiliates 166

Affiliates 166

More About Advertising

MARCH 28, 2025

Its never been associated with great advertising, but somehow WH Smith is a brand that has a place in the nations heads, if not their hearts. Now the 233 year-old retailer has been sold to Modella Capital in a 76 million deal, and its 480 high street stores will soon be branded as TGJones. Most … The post WH Smith brand to disappear from high streets after 233 years first appeared on More About Advertising.

Retail 40

Retail Advertising 40

Adweek

MARCH 28, 2025

This post was created in partnership with Fetch Key takeaways Personalization, trust, and delight have become the baseline expectations in modern commerce.

162

162

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

The Ad Tech Blog

MARCH 28, 2025

AI that can code sounds like a dream come true: “ Ask what you need, and the AI tool will write the code for you. “ Engineers’ first reactions were something like, “ This is exactly what I was looking for! ” and the fear in the back of their heads was, “ This is it. We are out of jobs. “ To me, the first time I tried GitHub Copilot was a bad experience… too many retries/reasking the same questions.

Marketing 130

Marketing 130

Adweek

MARCH 28, 2025

ABC News, CBS News, and NBC News all received five Gracie Awards.

161

161

Martech

MARCH 28, 2025

Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketing SMB or enterprise, CPG or B2B brands of all sizes and verticals are still struggling to get under Gmails spam thresholds. Its not for lack of trying, either. Apples iOS 15 and iOS 18 updates have complicated the email picture, making analytical insights and subsequent solutions difficult to pinpoint.

Audience 113

Audience MarTech Agency Marketing 113

Adweek

MARCH 28, 2025

This post was created in partnership with SmartCommerce Key takeaways Shopping habits have transformed. With just a few taps, consumers can buy what they seewhenever, wherever.

eCommerce 152

eCommerce 152

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

AdExchanger

MARCH 28, 2025

Bots get a bad rap, but theyre not all bad. Without web crawlers, for example, search engines couldnt index new content on the internet. But what is bad is when verification providers, including HUMAN Security, Integral Ad Science (IAS) and DoubleVerify (DV), serve ads to these garden-variety bots calling into question whether theyre letting malicious […] The post Adalytics: The Ad Industrys Bot Problem Is Worse Than We Thought appeared first on AdExchanger.

Advertising 107

Advertising 107

Adweek

MARCH 28, 2025

AppLovin has hired a white shoe law firm to investigate recent short seller allegations that have sent the adtech company's stock tumbling.

Ad Tech 152

Ad Tech 152

Martech

MARCH 28, 2025

Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their deployment. According to the annual MarTech Replacement Survey, marketing automation platforms have been the most-replaced application in the martech stack for several years.

Marketing 98

Marketing ROI MarTech Conversion 98

Adweek

MARCH 28, 2025

He was 53.

143

143

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing