Adweek

MARCH 21, 2025

GroupM's global brands can now efficiently target audiences in China thanks to DeepSeek's capabilities.

Media 293

Media Audience Agency 293

AdPulp

MARCH 21, 2025

Starbucks and its new advertising agency Anomaly, are making interesting new product- and caf-focused commercials. The cinematic spots feature soundtracks by AC/DC, The Ting Ting, and Willie Nelson. And smart copy. It starts in darkness. In countless neighborhoods before sunrise. And then suddenly, out of the darkness, energy. According to Marketing Dive, Starbucks executives including […] The post Starbucks and Anomaly Combine To Brew Something Good appeared first on Adpulp.

Agency 75

Agency Marketing Advertising Food 75

Adweek

MARCH 21, 2025

The Rachel Maddow Show led the way for MSNBC, CNN saw a split between Jake Tapper and Abby Phillip.

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Martech

MARCH 21, 2025

Companies spend years growing audiences on LinkedIn, Facebook, Slack and other platforms. They pour money into content, engage in endless algorithm games and try to carve out space in a crowded feed controlled by someone else. Then, the rules change and access disappears overnight. LinkedIn recently shut down company pages for two lead-gen providers , erasing their ability to instantly reach followers.

Real Estate 71

Real Estate Audience Conversion Marketing 71

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Adweek

MARCH 21, 2025

AI-powered search engine Perplexity has no reported agreement of any kind in place with embattled video-sharing app TikTok.

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Ad Monsters

MARCH 21, 2025

Paul Kelly, the new CEO of A Million Ads, shares why 2025 will be a turning point for digital audio advertising, from the rise of in-car and audiobook ad opportunities to AI-driven ad personalization. After leading A Million Ads (AMA) to a 60% revenue growth as chief revenue officer, Paul Kelly was promoted to CEO on December 10, 2024. The newly appointed leader is setting his sights on opportunities in the audio space, as the company specializes in personalized audio ads, tailoring them to indi

Machine Learning 52

Machine Learning Entertainment Audience ROI 52

Exchange Wire

MARCH 21, 2025

Millions of Brits are turning to personal finance guru Martin Lewis amid fears around welfare spending overhaul, readership data from Taboolas network of publishers indicates. On Tuesday, Work and Pensions secretary Liz Kendall announced her intention to significantly reduce welfare expenditure [.] The post Taboola Data Reveals Millions of Brits Turn to Martin Lewis Amid Benefits Cuts appeared first on ExchangeWire.com.

Finance 52

Finance 52

Adweek

MARCH 21, 2025

Meghan McCarthy wants to make Apple TV+'s BE@RBRICK authentic.

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More About Advertising

MARCH 21, 2025

Sometimes advertising is as much about what you don’t say as what you do (memo to the UK’s Hattons of London which has Michael Buerk droning on interminably about a new King Charles coin on the cheap channels.) This Saturday is Earth Hour and to support the WWF Ocean Outdoor is joining the global turn-off … The post MAA Ad of the Week: Ocean Outdoor for WWFs Earth Hour first appeared on More About Advertising.

Advertising 58

Advertising Media 58

Adweek

MARCH 21, 2025

Rachel Maddow and Jake Tapper were first in total viewers for MSNBC and CNN, respectively.

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246

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

More About Advertising

MARCH 21, 2025

Former adam&eve joint CEO Tammy Einav is teaming up again with James Murphy and David Golding, but this time at Ogilvy which bought Murphy and Golding’s New Commercial Arts venture last year. Murphy is one of the leading account managers of his era, as was Einav at A&E. Back in the day such folk defied … The post Einav rejoins Murphy and Golding: is there such a thing as gravity-defying account management?

Advertising 45

Advertising Agency 45

Adweek

MARCH 21, 2025

The campaign will air across linear and social media channels.

Media 232

Media 232

More About Advertising

MARCH 21, 2025

After hijacking London Fashion Week with its own brand of oat couture, represented by the worlds ugliest dress, Uncommon Creative Studio is back with a fly posting campaign to celebrate the ugly beige mess that is porridge for breakfast. The copywriters have had a lot of fun thinking of every possible insult to draw attention … The post Uncommon glories in the ugliness of Quaker porridge oats first appeared on More About Advertising.

Fashion 40

Fashion Advertising 40

Adweek

MARCH 21, 2025

Spinning off the influential tech publisher allows the private equity-backed Yahoo to further sharpen its focus

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Seth Godin

MARCH 21, 2025

Simply say it. The first minute of a speech, the first paragraph of a novel or the tuning of the orchestra before they begin… The performance improves if we skip that part. Sometimes, our throat actually needs clearing. But most of the time, we’re hooked on a ritual that doesn’t benefit the audience. If you need to get settled, consider doing it before you go on stage.

Audience 95

Audience 95

Adweek

MARCH 21, 2025

This was Nike's first full quarter under chief executive (CEO) Elliott Hill, who returned to the brand in October 2024.

Marketing 225

Marketing Retail Media 225

AdExchanger

MARCH 21, 2025

Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days until its stay of execution expires, Oracle might buy a minority stake. The post M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath appeared first on AdExchanger.

Electronics 80

Electronics 80

Adweek

MARCH 21, 2025

Netflix had two mini-series crack the top 10, while Saturday Night Live marked another milestone.

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205

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Exchange Wire

MARCH 21, 2025

This has been a busy week, from safer online spaces to secret tech battles and industry shake-ups. Also, in todays MadTech Daily, we dive into major acquisitions at Omnicom, the worlds first AI generated newspaper edition, and Google Search being [.] The post The Stack: Major Developments in Ad Tech appeared first on ExchangeWire.com.

Ad Tech 52

Ad Tech Display Advertising Ad network Advertising 52

Adweek

MARCH 21, 2025

The move comes amidst cost-cutting measures by the network's parent company, Paramount Global.

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VideoWeek

MARCH 21, 2025

In this week’s Week in Review: Google questions the value it gets from news, ProSieben gets go ahead to sell non-TV assets, and Publicis expands its AI deal with Adobe. Top Stories Google Questions the Value it Gets from News in Europe Google released new research on Friday into the value of European news content to its search engine, claiming tests have shown that removing news content from Google only slightly impacted Google’s traffic, and made no significant difference to Google&

Demand Side Platform 52

Demand Side Platform Ad Tech Retail Fill rate 52

Adweek

MARCH 21, 2025

The station said the shows will "inspire, educate, and strengthen family bonds while bringing communities together.

Education 182

Education 182

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing

Adweek

MARCH 21, 2025

Googles selective transparency isnt accidentalits core to its business model.

Ad Tech 179

Ad Tech 179

Adweek

MARCH 21, 2025

Happy Friday to all who celebrate.

Affiliates 147

Affiliates 147

Adweek

MARCH 21, 2025

March Brandnesspowered by Nativos Brand Rankthrows 16 standout brands into head-to-head matchups, with consumer consideration as the scoreboard. Advancement is based on the results of a survey in which more than 1,000 U.S. consumers answered: Which brand are you most likely to buy?

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147

Adweek

MARCH 21, 2025

He said he wouldn't sign an NDA to take a pay out from an industry that was supposed to be about speaking truth to power.

Media 147

Media 147

Advertiser: ZoomInfo

In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

Marketing

Adweek

MARCH 21, 2025

He's been the GM of the Omaha, Nebraska NBC affiliate since 2021.

Affiliates 147

Affiliates 147

Adweek

MARCH 21, 2025

The station said he's the man behind a story that got the most views online, a cat that saved a man's life by getting a cell phone to him after the man fell.

Affiliates 147

Affiliates 147