Adweek
OCTOBER 2, 2024
AI firm Character.AI is facing backlash after using the likeness of Jennifer Ann Crecente, an 18-year-old murder victim from 2006, in a video game without her family's consent. The company said that the character violated its policies against impersonation and removed the character. Drew Crecente, Jennifer's father, received an automated Google alert that an AI.
Martech
OCTOBER 2, 2024
As September drew to a close, so did Oracle Advertising. The withdrawal from the ad business had been abruptly announced during an earnings call in June this year. Since then, Oracle’s premium customer base has been looking for new ad platforms while talented staff members have been looking for new opportunities. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
OCTOBER 2, 2024
This is TVNewser's basic cable network ranker and cable news report for the week of September 23, 2024. The last full week of September saw Fox News continue to dominate in primetime and total day, while also posting week-to-week audience losses in total viewers and Adults 25-54 demos during both dayparts.
Martech
OCTOBER 2, 2024
This week, Pinterest unveiled the Pinterest Performance+ suite, which includes new AI and automation tools for lower-funnel ad performance. The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Using Performance+ also decreases the creation time by requiring half the inputs for standard campaigns. GenAI creative tools.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 2, 2024
While AI is our latest fascination, upholding and prioritizing equity and inclusion in marketing and advertising is crucial. At Cannes Lions 2024, AI ignited essential and overdue discussions about the future of ad agencies and the creative industry. These conversations must highlight the ongoing need to promote diversity as we grow. As we plan our.
Martech
OCTOBER 2, 2024
In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. This is where predictive analytics comes into play. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 2, 2024
Who. Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in ETFs and long-term wealth management. It was the first “robo-advisor,” which provides automated investment portfolios based on your preferences and is now a standard feature of every investment firm doing business online.
Adweek
OCTOBER 2, 2024
Hispanic Heritage Month is a time to spotlight the voices of America's vibrant Hispanic and Latino communities spread across the country from sea to shining sea. And that spotlight is shining brighter than ever this year courtesy of the 2024 presidential election, with the Latino vote shaping up to be one of the deciding factors.
The Ad Tech Blog
OCTOBER 2, 2024
Graph Neural Networks (GNNs) are revolutionizing Real-Time Bidding (RTB) systems in the ad tech industry. This article explores how GNNs can enhance RTB systems, providing a robust solution for developing AI-powered advertising platforms. Understanding Graph Neural Networks for RTB Systems Key Points Graph Neural Networks (GNNs) can significantly improve the performance of RTB systems.
Adweek
OCTOBER 2, 2024
ADWEEK has a new weekly newsletter exploring the topics marketers care about through numbers -- both hard and soft. It's called Data Drop. You can sign up to receive it here. Below is a sample of this week's edition.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
AdExchanger
OCTOBER 2, 2024
Outbrain is doubling down on its pivot to video – and its pivot to courting brand budgets. The company is unveiling a new TikTok-inspired vertical video feed for publisher mobile sites that will appear at the bottom of articles. The new solution, called Moments by Outbrain, is currently in beta. Axel Springer and Fortune are […] The post TikTok Video For Open Web Publishers?
Adweek
OCTOBER 2, 2024
Seven months ago, Toyota unveiled season one of its original anime series Grip. The five-episode series follows male protagonist Jae Kang, the charismatic son of a racing legend who whips through Japan in a GR Corolla. It also features some of Toyota's other Gazoo Racing motorsport division cars including the GR Supra and GR 86.
Seth Godin
OCTOBER 2, 2024
It’s not junk. No, the opposite of perfect is: Meets spec Useful On time Productive Valuable By definition, good enough is good enough. If the spec isn’t what you need, change the spec. But perfect is unattainable and perfect is a place to hide.
Adweek
OCTOBER 2, 2024
If you've ordered a burger lately, you may have noticed that more of them are smashed. Smash burgers--made by smashing ground beef on the grill, creating a thin patty with crisp edges--are everywhere in 2024, from high-end restaurants to casual dining chains, beating fast food brands at their own game. Take Chili's Grill & Bar.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
OCTOBER 2, 2024
Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits. But let’s back up. Last week, the IAB Tech Lab released its new OpenRTB standards, but with a caveat. […] The post Intent IQ Has Patents For Ad Tech’s Most Basic Functions – And It’s Not Afraid To Use Them appeared first on AdExchanger.
Adweek
OCTOBER 2, 2024
Independent agency Party Land is looking for Super Bowl work, and it has hired a saxophonist, a Real Housewife, and a jolly old elf to get the word out.
AdExchanger
OCTOBER 2, 2024
Attention measurement is coming to out-of-home (OOH) advertising. Billups, a managed service agency that specializes in OOH and develops in-house ad tech, is making its attention measurement solution and a related analytics dashboard available for general use. The solution, announced on Wednesday, measures attention for traditional OOH inventory, such as static billboards, as well as […] The post Billups Launches Attention Measurement For Out-Of-Home appeared first on AdExchanger.
Adweek
OCTOBER 2, 2024
ABC News and the ABC stations group were impacted by layoffs Wednesday. The Hollywood Reporter said about 75 staffers at ABC News and at ABC's owned local TV stations will be let go.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Exchange Wire
OCTOBER 2, 2024
With data security and user privacy requirements constantly tightening, businesses turn to technology to help them navigate challenges. Recently recognised as Google’s Gold Partner, Cookie Information, a consent management platform (CMP) vendor, is growing in this space. Cookie Information’s research from [.] The post Cookie Information, Leading CMP Vendor, Partners with Google appeared first on ExchangeWire.com.
Adweek
OCTOBER 2, 2024
"Under" was a recurring theme among the 1,000-plus women who took part in the fifth global women in tech report from Web Summit, released Wednesday--underpaid, underrepresented, and underfunded. The respondents felt underpaid, as nearly 51% believe they are unfairly compensated compared to men. They felt underrepresented, as more than one-half cited a lack of women.
Ad Monsters
OCTOBER 2, 2024
Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. Header bidding has revolutionized programmatic advertising by allowing multiple demand sources to bid on ad inventory simultaneously, rather than sequentially as in traditional waterfall auctions.
Adweek
OCTOBER 2, 2024
An estimated 11.3 million tons of clothes and shoes wind up in U.S. landfills each year from fashion waste. Legacy footwear brand Red Wing Shoes fights against fast fashion in a campaign encouraging people to pass their boots down through generations. With agency Wieden+Kennedy New York, Red Wing has created a sewn-in 'will' for Heritage.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
OCTOBER 2, 2024
The US v. Google antitrust trial is over, but nobody’s done with the drama. Plus, Charter just struck a deal with NBCUniversal. The post Is TTD The New Goliath?; Amazon Adds More Ads appeared first on AdExchanger.
Adweek
OCTOBER 2, 2024
ABC News will reportedly be parting ways with 75 staffers. The outlet announced the cuts on Wednesday, amidst larger staff reductions its parent company, the Walt Disney Company, has been undertaking over the last few weeks. The layoffs will affect staffers at ABC News and its eight-owned local stations, and will be spread evenly between.
AdExchanger
OCTOBER 2, 2024
I’ve taught digital advertising at a leading American university since 2013. Before becoming a professor, I spent 25 years helping businesses develop effective digital marketing and advertising strategies. I’ve closely followed the Department of Justice’s (DOJ’s) current case targeting Google’s digital display-ads business and calling for the company’s breakup – and I’m worried by the […] The post Breaking Up Google Could Hurt Small Businesses appeared first on AdExchanger.
Adweek
OCTOBER 2, 2024
The chief marketing officer (CMO) role at JCPenney has officially been vacant since early 2023, but the retailer just brought in a big name to fill it, at least on a consulting basis: Marisa Thalberg. Thalberg has joined JCPenney Tuesday in a consulting CMO role, after having served as chief marketing and communications officer at.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
OCTOBER 2, 2024
Today’s news: Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets Google’s ad stack trial has wrapped up, just three weeks after it began at the US District Court [.] The post Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets appeared first on ExchangeWire.com.
Adweek
OCTOBER 2, 2024
KPNX sports reporter Luke Lyddon is leaving the Phoenix NBC affiliate. "After much thought and reflection, I've decided to embark on a new chapter in my career," he wrote on social media. "Now, I'm excited to announce that I'll be joining my family's business. I'm looking forward to expanding my horizons and gaining a fresh.
Digiday
OCTOBER 2, 2024
Two of agency network Plus Company’s agencies are joining to expand their influencer marketing offerings this month, Digiday has learned. Plus Company ’s global communications agency Citizen Relations and full-service ad agency Mekanism are launching Performfluence, an influencer marketing solution that combines brand building with performance marketing.
Adweek
OCTOBER 2, 2024
Berta de Pablos-Barbier is choosing bling, joining jewelry manufacturer and retailer Pandora as its new chief marketing officer (CMO). She succeeds Mary Carmen Gasco-Buisson, who is returning to Unilever, where she worked prior to sitting in the top marketer seat at Pandora. Gasco-Buisson is rejoining to take on the role of executive (CEO) at Unilever.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
340 
Let's personalize your content