Adweek
OCTOBER 2, 2024
AI firm Character.AI is facing backlash after using the likeness of Jennifer Ann Crecente, an 18-year-old murder victim from 2006, in a video game without her family's consent. The company said that the character violated its policies against impersonation and removed the character. Drew Crecente, Jennifer's father, received an automated Google alert that an AI.
The Ad Tech Blog
OCTOBER 2, 2024
Graph Neural Networks (GNNs) are revolutionizing Real-Time Bidding (RTB) systems in the ad tech industry. This article explores how GNNs can enhance RTB systems, providing a robust solution for developing AI-powered advertising platforms. Understanding Graph Neural Networks for RTB Systems Key Points Graph Neural Networks (GNNs) can significantly improve the performance of RTB systems.
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Adweek
OCTOBER 2, 2024
As part of Disney's recent reorganization, the company will merge ABC and Hulu's scripted drama and comedy teams. According to experts, several factors were likely behind the decision, including content costs, industry streaming TV trends, and more. What's happening As part of Disney's reorganization, Simran Sethi, who was most recently the executive vice president of.
Martech
OCTOBER 2, 2024
As September drew to a close, so did Oracle Advertising. The withdrawal from the ad business had been abruptly announced during an earnings call in June this year. Since then, Oracle’s premium customer base has been looking for new ad platforms while talented staff members have been looking for new opportunities. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 2, 2024
This is TVNewser's basic cable network ranker and cable news report for the week of September 23, 2024. The last full week of September saw Fox News continue to dominate in primetime and total day, while also posting week-to-week audience losses in total viewers and Adults 25-54 demos during both dayparts.
AdExchanger
OCTOBER 2, 2024
Outbrain is doubling down on its pivot to video – and its pivot to courting brand budgets. The company is unveiling a new TikTok-inspired vertical video feed for publisher mobile sites that will appear at the bottom of articles. The new solution, called Moments by Outbrain, is currently in beta. Axel Springer and Fortune are […] The post TikTok Video For Open Web Publishers?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 2, 2024
Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits. But let’s back up. Last week, the IAB Tech Lab released its new OpenRTB standards, but with a caveat. […] The post Intent IQ Has Patents For Ad Tech’s Most Basic Functions – And It’s Not Afraid To Use Them appeared first on AdExchanger.
Adweek
OCTOBER 2, 2024
Hispanic Heritage Month is a time to spotlight the voices of America's vibrant Hispanic and Latino communities spread across the country from sea to shining sea. And that spotlight is shining brighter than ever this year courtesy of the 2024 presidential election, with the Latino vote shaping up to be one of the deciding factors.
Exchange Wire
OCTOBER 2, 2024
With data security and user privacy requirements constantly tightening, businesses turn to technology to help them navigate challenges. Recently recognised as Google’s Gold Partner, Cookie Information, a consent management platform (CMP) vendor, is growing in this space. Cookie Information’s research from [.] The post Cookie Information, Leading CMP Vendor, Partners with Google appeared first on ExchangeWire.com.
Adweek
OCTOBER 2, 2024
ADWEEK has a new weekly newsletter exploring the topics marketers care about through numbers -- both hard and soft. It's called Data Drop. You can sign up to receive it here. Below is a sample of this week's edition.
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what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Exchange Wire
OCTOBER 2, 2024
Today’s news: Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets Google’s ad stack trial has wrapped up, just three weeks after it began at the US District Court [.] The post Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets appeared first on ExchangeWire.com.
Adweek
OCTOBER 2, 2024
Seven months ago, Toyota unveiled season one of its original anime series Grip. The five-episode series follows male protagonist Jae Kang, the charismatic son of a racing legend who whips through Japan in a GR Corolla. It also features some of Toyota's other Gazoo Racing motorsport division cars including the GR Supra and GR 86.
Seth Godin
OCTOBER 2, 2024
It’s not junk. No, the opposite of perfect is: Meets spec Useful On time Productive Valuable By definition, good enough is good enough. If the spec isn’t what you need, change the spec. But perfect is unattainable and perfect is a place to hide.
Adweek
OCTOBER 2, 2024
ABC News and the ABC stations group were impacted by layoffs Wednesday. The Hollywood Reporter said about 75 staffers at ABC News and at ABC's owned local TV stations will be let go.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Tech News
OCTOBER 2, 2024
Triyit, a marketing technology platform based in Glasgow, UK, has raised £1.1 million in growth investment as it prepares for considerable international development. The company connects fast-moving consumer goods (FMCG) brands with targeted consumers. It plans to expand globally with the goal of tenfolding its present seven-figure sales in the next two to three years.
Adweek
OCTOBER 2, 2024
If you've ordered a burger lately, you may have noticed that more of them are smashed. Smash burgers--made by smashing ground beef on the grill, creating a thin patty with crisp edges--are everywhere in 2024, from high-end restaurants to casual dining chains, beating fast food brands at their own game. Take Chili's Grill & Bar.
AdExchanger
OCTOBER 2, 2024
The US v. Google antitrust trial is over, but nobody’s done with the drama. Plus, Charter just struck a deal with NBCUniversal. The post Is TTD The New Goliath?; Amazon Adds More Ads appeared first on AdExchanger.
Adweek
OCTOBER 2, 2024
ABC News will reportedly be parting ways with 75 staffers. The outlet announced the cuts on Wednesday, amidst larger staff reductions its parent company, the Walt Disney Company, has been undertaking over the last few weeks. The layoffs will affect staffers at ABC News and its eight-owned local stations, and will be spread evenly between.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
OCTOBER 2, 2024
Two of agency network Plus Company’s agencies are joining to expand their influencer marketing offerings this month, Digiday has learned. Plus Company ’s global communications agency Citizen Relations and full-service ad agency Mekanism are launching Performfluence, an influencer marketing solution that combines brand building with performance marketing.
Adweek
OCTOBER 2, 2024
An estimated 11.3 million tons of clothes and shoes wind up in U.S. landfills each year from fashion waste. Legacy footwear brand Red Wing Shoes fights against fast fashion in a campaign encouraging people to pass their boots down through generations. With agency Wieden+Kennedy New York, Red Wing has created a sewn-in 'will' for Heritage.
Brid.tv
OCTOBER 2, 2024
In our last platform release, we upgraded several platform features and addressed minor issues. This time, we’re delivering a major update by introducing a brand-new revenue dashboard , along with feature upgrades such as our new video filtering option and other minor improvements to the platform. Check out the full Platform Update 6.9.9. changelog below.
Adweek
OCTOBER 2, 2024
The chief marketing officer (CMO) role at JCPenney has officially been vacant since early 2023, but the retailer just brought in a big name to fill it, at least on a consulting basis: Marisa Thalberg. Thalberg has joined JCPenney Tuesday in a consulting CMO role, after having served as chief marketing and communications officer at.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
OCTOBER 2, 2024
I’ve taught digital advertising at a leading American university since 2013. Before becoming a professor, I spent 25 years helping businesses develop effective digital marketing and advertising strategies. I’ve closely followed the Department of Justice’s (DOJ’s) current case targeting Google’s digital display-ads business and calling for the company’s breakup – and I’m worried by the […] The post Breaking Up Google Could Hurt Small Businesses appeared first on AdExchanger.
Adweek
OCTOBER 2, 2024
Berta de Pablos-Barbier is choosing bling, joining jewelry manufacturer and retailer Pandora as its new chief marketing officer (CMO). She succeeds Mary Carmen Gasco-Buisson, who is returning to Unilever, where she worked prior to sitting in the top marketer seat at Pandora. Gasco-Buisson is rejoining to take on the role of executive (CEO) at Unilever.
Martech
OCTOBER 2, 2024
In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. This is where predictive analytics comes into play. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends.
Adweek
OCTOBER 2, 2024
"Under" was a recurring theme among the 1,000-plus women who took part in the fifth global women in tech report from Web Summit, released Wednesday--underpaid, underrepresented, and underfunded. The respondents felt underpaid, as nearly 51% believe they are unfairly compensated compared to men. They felt underrepresented, as more than one-half cited a lack of women.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
OCTOBER 2, 2024
Attention measurement is coming to out-of-home (OOH) advertising. Billups, a managed service agency that specializes in OOH and develops in-house ad tech, is making its attention measurement solution and a related analytics dashboard available for general use. The solution, announced on Wednesday, measures attention for traditional OOH inventory, such as static billboards, as well as […] The post Billups Launches Attention Measurement For Out-Of-Home appeared first on AdExchanger.
Adweek
OCTOBER 2, 2024
CBS News hosting the first and only vice presidential debate of the 2024 election cycle on Tuesday night. But the big question looming over the match-up between Gov. Tim Walz and Sen. J.D. Vance was whether their debate might prompt another face off between their running mates, Vice President Kamala Harris and former President Donald.
Martech
OCTOBER 2, 2024
Who. Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in ETFs and long-term wealth management. It was the first “robo-advisor,” which provides automated investment portfolios based on your preferences and is now a standard feature of every investment firm doing business online.
Adweek
OCTOBER 2, 2024
Youth-focused social-media company Snap grappled internally with how to warn users of its platform's sextortion risks without striking fear in users and their parents, according to an unredacted version of a lawsuit New Mexico filed against the company in September. (WSJ) According to the suit, in November 2022, "Snap employees were discussing 10,000 user reports.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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