Adweek
NOVEMBER 20, 2024
Caitlin Clark capped a record-breaking college basketball career this year by shattering marks during her WNBA rookie season--and she's steadily scored points for State Farm and Disney throughout it all. Now that Clark finally has some time off the court, the WNBA Rookie of the Year is putting in a few extra sports marketing minutes.
The Ad Tech Blog
NOVEMBER 20, 2024
Understanding the differences between traditional and remote team management is crucial in the evolving landscape of remote engineering team management. Whether you’re a startup founder, CTO, or HR professional, adeptly managing teams in a remote setting can significantly influence your company’s productivity and culture. This guide delves into the contrasting tactics of traditional and remote team management, highlighting the unique challenges and strategies associated with each.
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Adweek
NOVEMBER 20, 2024
Comcast to MSNBC: It's not us, it's you. NBCUniversal News Group's parent company unveiled an ambitious plan on Wednesday that would spin many of its struggling cable networks off into a separate company that's currently being called, appropriately enough, SpinCo. CNBC, Syfy, E!, and the USA Network are among the channels joining MSNBC in this.
VideoWeek
NOVEMBER 20, 2024
Ad tech giant The Trade Desk today announced it is launching its own CTV operating system (OS) called ‘Ventura’, confirming rumours which surfaced this summer. Starting next year, the OS will be deployed by smart TV original equipment manufacturers (OEMs), as well as streaming TV aggregators. The Trade Desk said Ventura will help solve key issues with current OS in the market, including “frustrating user experiences, inefficient advertising supply chains, and content conflicts-
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 20, 2024
Tuesday, November 12 Fox News' Jesse Watters Primetime won the total viewer battle, while Gutfeld! was the most-watched program in the demo. CNN drew more viewers than MSNBC in the Adults 25-54 demo during both dayparts, while MSNBC finished as the No. 2 network in total viewers in primetime and total day. But neither network.
Martech
NOVEMBER 20, 2024
It’s performance review season again. This is meant to be a time of introspection and improvement, but for many, it’s also a time of high anxiety and stress. Data-driven marketers can minimize those negative feelings by approaching their reviews the way they approach their campaigns. Here are my top three tips to make this season positive and productive.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 20, 2024
Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. In this setup, each person contributes a small part of a larger effort, and while it ensures expertise, it often slows down the time it takes to execute marketing strategies.
Adweek
NOVEMBER 20, 2024
Initially, Coca-Cola's AI-powered remake of its 1995 commercial, "Holidays Are Coming," seemed to be well received. System1, which tests emotional responses to ads, found an "overwhelmingly positive" consumer response to the AI-generated campaign, according to svp of partnerships Andrew Tindall. The ad received a perfect 5.9 score from System1 in both the U.S. and U.K.
Ad Monsters
NOVEMBER 20, 2024
A confluence of events in 2024 is dramatically reshaping media buying, which has major implications for publishers. The shift away from MFA ( Made for Advertising ), the rise of AI, and the looming threat of cookie deprecation are front of mind for buyers and sellers. Buyers want higher quality offerings that are future-proofed as cookies decline. Sellers are working hard to provide differentiated products in the face of Google’s changing search and cookie strategies, retail media network growth
Adweek
NOVEMBER 20, 2024
Norwegian soccer player Erling Haaland is no ordinary athlete. Beats by Dre enlisted the star footballer for a new spot called "Ordinary is for everyone else," highlighting Haaland's knack for unique training methods and his affinity for nature. Created by Uncommon Creative Studio, the ad sees the footballer using various Beats by Dre devices, like.
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Martech
NOVEMBER 20, 2024
In the fast-paced world of marketing, it’s easy to get distracted by the newest technology trends. However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand. This tutorial will walk you through creating a flexible and budget-friendly marketing organization system using Airtable, enhanced with AI features.
Adweek
NOVEMBER 20, 2024
The increase in AI-spun made for advertising sites is making it harder for buyers to ensure their ads show up in quality environments, especially when using AI-powered media buying tools like Google's Performance Max, according to four sources. One ecommerce brand found that, for one recent campaign, between 30% and 40% of its Pmax display.
Seth Godin
NOVEMBER 20, 2024
Our culture is filled with man-made traps, situations worth avoiding. They have three elements: They’re seductive. Traps offer a benefit and they make it easy to walk in. They are hard to get of. Changing your mind isn’t enough. Someone else benefits more than you do. Because of the third element, the organizer or beneficiaries of a trap can spend time and money to make it ever more seductive and to conceal the nature of what you’re actually signing up for.
Adweek
NOVEMBER 20, 2024
Amazon Web Services (AWS) has named former SAP chief marketing and solutions officer Julia White as its new chief marketing officer (CMO). White will succeed Raejeanne Skillern, who is leaving to devote more time to her family and her board member roles. White left SAP in August after three-and-a-half years with the company. Prior to.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
NOVEMBER 20, 2024
Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York City on Tuesday. But despite some speakers joking that “funnel” has become “the new F-word,” no one really took the bait. In fact, […] The post How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel appeared first on AdExchanger.
Adweek
NOVEMBER 20, 2024
Marketing experience company Quad/Graphics (Quad), which counts agencies Rise and Betty among its network, has brought on strategy veteran Tim Maleeny as chief client strategy and integration officer. The appointment builds on the Midwest-based company's transformation from a legacy printer to a marketing experience (MX) company. Maleeny will lead Quad's efforts to attract and secure.
Seth Godin
NOVEMBER 20, 2024
And you can be the first on your block to play it. It’s free. Click here to see today’s game. Over the next week, I’m going to do a few bonus posts to explain how we thought about the creation and game design and marketing of this new project. The last eighteen months of development have been delightful, and I hope you get a chance to try it out.
Adweek
NOVEMBER 20, 2024
Penry Price is not quite "Open to Work" yet, but he announced on Wednesday he is stepping down from his longtime role as vice president of LinkedIn Marketing Solutions. Longtime Twitter veteran Matthew Derella will join the professional network to succeed him. Price revealed his impending departure in a video posted to LinkedIn Wednesday, saying.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
NOVEMBER 20, 2024
Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. Key features : Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. Expanded buy now, pay later options. Expanded virtual card protections. Why we care. Google’s new shopping features, powered by AI and integrated across platforms like Lens and Maps, offer more touch points for influencing purchasing decisions.
Adweek
NOVEMBER 20, 2024
YMCA of the USA has named The Martin Agency as its advertising agency of record, following a competitive review by the organization. The Martin Agency will be responsible for the development of an integrated brand campaign that will be implemented in local communities nationwide surrounding the orgnizations' 175th anniversary in the United States. Details of.
AdExchanger
NOVEMBER 20, 2024
When Nextdoor, a social networking platform for local neighborhoods, launched its advertising business in 2017, CEO and Co-Founder Nirav Tolia declared it would be a $1 billion business by 2020. “I’m going to have to ask for all the articles where I said that to be revoked,” Tolia jokes on this week’s episode of AdExchanger […] The post What’s Next, With Nextdoor CEO Nirav Tolia appeared first on AdExchanger.
Adweek
NOVEMBER 20, 2024
Welcome to Big Ideas, ADWEEK's semi-regular series in which we talk to the industry's top creative minds. Javier Campopiano is obsessed with the truth. Campopiano, who joined McCann Worldgroup and McCann as global chief creative officer a little over a year ago, says he was drawn to one of advertising's most well-known agencies for its.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
NOVEMBER 20, 2024
System1 has produced its list of Christmas ad winners so far (according to its panel) and they are: Aldi – “Get into the Christmas Spirit with Kevin the Carrot” – 5.9 Stars Coca-Cola “Holidays Are Coming” – 5.9 Stars Sainsbury’s – “Phizz-whizzing” – 5.9 Stars Lidl – “Lidl Presents: A Magical Christmas” – 5.9 Stars … The post System1 reveals its UK Christmas ad winners first appeared on More About Advertising.
Adweek
NOVEMBER 20, 2024
It's official. Comcast will spin off its cable network channels, the company confirmed on Wednesday. The networks being spun off into a new company include USA Network, CNBC, MSNBC, E!, SYFY, and the Golf Channel. The split also includes Fandango and Rotten Tomatoes, GolfNow, and Sports Engine, according to a company memo sent from Comcast.
VideoWeek
NOVEMBER 20, 2024
The distinction between linear and digital TV is becoming increasingly nonsensical from a broadcaster perspective, argues Nick Manning, Founder of Encyclomedia International. Although different TV platforms have different functions, Manning suggests “the trick is to treat it as a single entity.” In this interview, Manning explores ways for European broadcasters to attract more ad spend, and the shift towards “shoppable” media.
Adweek
NOVEMBER 20, 2024
Jan Wade will retire as the president and general manager of WISN, Hearst Television's ABC affiliate in Milwaukee, Wisconsin, at the end of this year. Wade joined WISN in 2007. "Leveraging her deep industry experience, Jan has led WISN to a consistent level of excellence and quality in all facets of the organization while further.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
NOVEMBER 20, 2024
Pubstack, the leading Ad Management Platform, is thrilled to announce a strategic partnership with El Nacional, one of Spain's most prestigious publishers. This collaboration leverages Pubstack's cutting-edge technology to optimise El Nacional's ad revenue and enhance its digital advertising strategy. Empowering [.] The post Pubstack & El Nacional Partnership Drives 40% Uplift in Ad Revenue appeared first on ExchangeWire.com.
Adweek
NOVEMBER 20, 2024
Is getting into smart TV OS a smart move for The Trade Desk? Today, ad tech platform The Trade Desk announced that it has developed Ventura, a new streaming TV operating system (OS). Additionally, it will partner with smart TV original equipment manufacturers (OEMs) and other streaming TV aggregators to launch the OS as early.
More About Advertising
NOVEMBER 20, 2024
Jaguar Cars is going all-electric and, in advance, has unveiled a new online media blitz that doesn’t feature, um, cars. Instead we have a collection of models intended to exemplify Jaguar’s new mantra of “Exuberant Modernism.” Building on the venerable car firm’s founder Sir William Lyons’ belief that: “A Jaguar should be a copy of … The post New-look Jaguar warms up the online world as it plots challenge to Tesla first appeared on More About Adve
Adweek
NOVEMBER 20, 2024
Aesia Toliver has been named weekday evening co-anchor at Norfolk, Virginia NBC affiliate WAVY. She was the weekday morning news co-anchor at WAVY. "It's been such an honor and joy waking up Hampton Roads every morning but I'm moving to a new shift at @wavynews10 - one where I get to sleep in a bit!".
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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