Adweek
MARCH 17, 2025
South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of conferences and festivals. For many marketing professionals, it's a tentpole event on par with CES or Cannes Lions--but offering a different audience and focus. While CES showcases futuristic tech and serves as a.
Martech
MARCH 17, 2025
Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. But more doesn’t always mean better. In some cases, adding too much can backfire. This is the efficiency paradox: the tipping point at which more tools and tactics stop driving results and instead create friction, wasted effort and diminishing returns.
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Adweek
MARCH 17, 2025
PepsiCo may be looking to add to its growing portfolio of healthier brands, as sources with knowledge of the talks recently told Bloomberg the food and beverage giant is in advanced discussions to acquire Poppi for more than $1.5 billion, perhaps as early as this week. The move would give PepsiCo shelf space in the.
Martech
MARCH 17, 2025
Now is not the time to be an email marketing Luddite. From BIMI to AI scheduling, how we reach customers is changing rapidly. The more you use these tools to your advantage, the more of an impact youll make with your subscribers. Ive seen these tech advances revolutionize email marketing strategies. Heres what every agency and marketer should know to smash their 2025 KPIs. 1.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
MARCH 17, 2025
What if it was never going to last? More than three decades have passed since the first banner ad appeared on a website. Digital wasn't just a new frontier, it was a place that experienced stratospheric year-over-year growth--and the unspoken expectation was that growth would continue forever. That expectation makes sense when you consider how.
Ad Monsters
MARCH 17, 2025
Marketers face increasing challenges in determining which social narratives to engage with. Without staying ahead of these conversations, they risk irrelevance. Traditional data is backward-looking, analyzing content performance only after it has been tested against an algorithm, making it an inadequate tool for anticipating trends. The constant need to react to viral narratives leads to wasted budgets and reputational risks.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 17, 2025
Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov. 1, 2024, and Dec. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). Adobe found this trend continued beyond the holiday season.
Adweek
MARCH 17, 2025
On Achill Island, off Ireland's rugged west coast, there's a pub called McLoughlin's Bar that's been in the family for four generations and part of the community for 155 years. The current owner, Joseph "Josie" McLoughlin, was born upstairs in the pub and has worked behind the bar for 43 years. Now McLoughlin is about.
Seth Godin
MARCH 17, 2025
If you’ve ever caught a ball, you’re a physicist. You might not be trained in it, but your intuitive sense of where the ball is going to land requires having a theory about gravity. And if you’ve ever taken aspirin for a headache, you’ve articulated a theory about medicine. Studying physics is unlikely to make you a better baseball player, but understanding economics will probably make you a better investor.
Adweek
MARCH 17, 2025
Perplexity is making its biggest marketing bet yet. The AI search startup has launched its first celebrity-led ad campaign, starring Squid Game actor Lee Jung-jae, in a mid-seven-figure buy across major streaming platforms. The 90-second ad spot, filmed in Korea, takes a playful jab at Google, dubbed "Poogle" in the ad. Jung-jae, caught in a.
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Martech
MARCH 17, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How are marketers using ChatGPT’s Operator function? Marketers are increasingly leveraging the Operator function available from ChatGPT to enhance their workflows and improve efficiency in various aspects of their marketing efforts.
Adweek
MARCH 17, 2025
A Jesse Watters-less edition of Primetime saw its total viewer and Adults 25-54 audience fall on Friday night. Fox News' 8 p.m. ET show finished third in total viewers and fourth place in the demo for the night with The Five claiming most-watched status in both categories. FNC finished as the second most-watched network in.
Basis
MARCH 17, 2025
Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. The trend that started to show life two cycles ago is now a regular part of the media plan for candidates, campaigns, PACs, and other organizations looking to reach and influence voters. CTVs emergence as a political powerhouse has been developing steadily over the last four election cycles.
Adweek
MARCH 17, 2025
Even though the FIFA World Cup 2026 is more than a year away, Telemundo is getting a head start with the debut of a new late-night talk sports show that has an emphasis on soccer.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Rob Campbell
MARCH 17, 2025
One of the things I have loved about living in so many countries is that I’ve been able to see and experience different ways of living. I don’t just mean from an economic perspective, but in terms of what a country or city values and how it expresses and encourages that through its architecture, planning, facilities and people. However, over the decades – as economies have grown – more and more of the individual spirit and character of cities has been replaced with identi
Adweek
MARCH 17, 2025
VML's BAV Group, a specialty practice focused on data-driven branding, promoted Laura Jones to global CEO. She was previously chief strategy officer (CSO). Jones has been with BAV Group for nearly 10 years, assuming the CSO role in December 2020 and serving as the unit's commercial and strategic head. Prior to that, she worked in.
VideoWeek
MARCH 17, 2025
Three years on from its introduction in UK Parliament, the Online Safety Act comes into force today, meaning communications regulator Ofcom can now take action against tech companies that fail to tackle illegal content on their platforms. Under the law, which handed online safety powers to Ofcom, the watchdog can fine businesses up to 18 million or 10 percent of their worldwide revenue, whichever is greater.
Adweek
MARCH 17, 2025
Every year when St. Patrick's Day rolls around in the U.S., I find myself cringing at the spectacle. My daughters and husband hold Irish passports. We lived in Ireland. I've managed teams there, and I work there every summer. I've never liked how the holiday is celebrated here in America. The parades, festivities, and Irish.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
MARCH 17, 2025
Media agencies are finding more uses for AI to automate routine campaign tasks, but when it comes to creative content, the technology still fails to impress. At the Digiday Media Buying Summit in Nashville, agency leaders said generative AI still falls short in delivering high-quality creative output, even as more companies leverage AI to optimize and streamline media operations.
Adweek
MARCH 17, 2025
The Big 12 Conference spent the last several years rebranding itself, but a combination of campaigns, championships, and cultural shifts made it official.
Exchange Wire
MARCH 17, 2025
Today, we look at The Guardians new consent or pay model, community notes commencing tomorrow on Metas platforms, and a new launch from Amazon Prime. The Guardian Introduces Consent or Pay Model The Guardian is the latest UK news publisher to introduce [.] The post Digest: The Guardian Introduces Consent or Pay Model; Metas Community Notes to Begin appeared first on ExchangeWire.com.
Adweek
MARCH 17, 2025
San Diego ABC affiliate KGTV got caught in the recent Scripps layoffs. The Times of San Diego said roughly 20 staffers, including photographers, producers, and a receptionist were laid off. The media outlet provided a pretty detailed list of those affected. According to sources familiar with the situation who spoke to Times of San Diego.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Playwire
MARCH 17, 2025
Key Points RTB has changed sponsored search by creating fast, competitive auctions Google and Amazons RTB ecosystems create unique monetization opportunities, with Amazon prioritizing purchase intent and Google emphasizing ad quality. Specialized RTB ad networks provide additional revenue streams by connecting publishers with niche advertisers. Advanced targeting, AI optimization, and cross-platform integration represent the future of sponsored search Publishers who embrace multi-platform strate
Adweek
MARCH 17, 2025
CBS News New York (WCBS) chief weathercaster Lonnie Quinn will be off the air for several weeks to recover from an accident. Quinn suffered a concussion earlier this year after, he said, he "took a wallop" on his head. The New York CBS owned station said Quinn went to the hospital and had a CAT.
Digiday
MARCH 17, 2025
Much of a marketer’s job today seems to be about recognizing the changes in the advertising landscape, pivoting to deal with those changes and experimenting along the way. Its constant change and upheaval not to mention the current economic climate and ups and downs of the tariffs, but I digress. To get a sense of what thats like for a seasoned marketer, Digiday caught up with GoDaddys CMO Fara Howard last week at South by Southwest.
Adweek
MARCH 17, 2025
If Gatorade is going to let its "Is It In You?" slogan hang around for the better part of three decades, it occasionally needs to allow a new generation to determine what "it" is. For its latest March Madness campaign, Gatorade recruited USC sophomore guard and Big 10 player of the year JuJu Watkins, highly.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Playwire
MARCH 17, 2025
Key Points for Advertisers As we've explored throughout this article: DSPs serve as advertisers' command centers for real-time bidding The RTB process involves complex decisioning that happens in milliseconds Advanced DSPs leverage AI and machine learning to optimize bidding strategies Different types of DSPs serve different advertiser needs and objectives The future of RTB involves new targeting approaches, AI acceleration, and privacy-first practices The most successful advertisers view DSPs a
Adweek
MARCH 17, 2025
WLTX anchor J.R. Berry said he's been diagnosed with a curable form of cancer and that he will be off the air for several weeks. "The docs tell me I have a very treatable, very curable form of cancer," he announced on social media. "I have a great team and we're ready to tackle this.
Digiday
MARCH 17, 2025
Substacks video push is starting to bear fruit but the rise of video on the platform has sparked a debate about the platforms identity and future within its creator community. The rate of video posts published on Substack has increased over the past year, with posts containing embedded videos accounting for 6 percent of creators posts on the platform in the first 10 days of March 2025 an all-time high, according to an analysis of 63,000 active Substack newsletters by Subalytics , an influencer
Adweek
MARCH 17, 2025
The advertising technology company OpenWeb appointed industry veteran Jim Daily as its new chief executive officer on Monday, marking a new era for the firm following a period of highly visible turbulence among its leadership team.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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