Adweek

MARCH 24, 2025

Blake Chandlee, who overlooked ad sales and marketing at TikTok, will be leaving the company next month.

Marketing 316

Marketing 316

Digiday

MARCH 24, 2025

Forget chatbots and prompt engineering agentic is the latest AI buzzword to captivate and confuse marketers and media execs. In recent months, tech firms like OpenAI have emphasized AI agents and agentic applications of the technology in their mission to popularize generative AI adoption. The latest development comes courtesy of Adobe, which unveiled several AI agent tools last week at its Summit conference in Las Vegas , including a foundation agentic platform and 10 off-the-shelf AI agents.

Agency 73

Agency Advertising Media Marketing 73

Adweek

MARCH 24, 2025

Few stories in the sports-to-branding pantheon are as colorful, and unlikely, as that of George Foreman, who died Friday at the age of 76.

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Rob Campbell

MARCH 24, 2025

I recently saw this wonderful clip of Hans Zimmer talking about the soundtrack to the movie Interstellar. I dont just like it because of the story he tells, but how he talks about the music representing the heart of the story. For all the ad industry bangs on or has banged on about storytelling, it seem to have forgotten what that actually means. Far too often we talk about it in terms of a format rather than craft.

Marketing 62

Marketing Communications Agency Advertising 62

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

MARCH 24, 2025

Este Lauder playfully engages with the dupe culture trend in a new campaign starring Kristen Bell.

Marketing 259

Marketing Advertising 259

AdExchanger

MARCH 24, 2025

JWP Connatix might not have a new name yet, but it does have a new CEO. The post Exclusive: Ad Tech OG John Nardone Is The New CEO Of JWP Connatix appeared first on AdExchanger.

Ad Tech 113

Ad Tech 113

More About Advertising

MARCH 24, 2025

Sir Martin Sorrell’s big bet on tech companies driving growth at his S4 Capital (Monks is its main agency) has taken another turn for the worse with S4 booking an impairment charge of 280m in its last financial year to reflect tough trading in the second half and a pretty grim medium term outlook. This … The post Tech troubles hit S4 Capital (again) first appeared on More About Advertising.

Agency 45

Agency Advertising Ad Tech Finance 45

Adweek

MARCH 24, 2025

Soberchella 3.0, from L.A.-based booze-free bottle shop The New Bar, gets more immersive at 2025's Coachella and Stagecoach music festivals.

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AdExchanger

MARCH 24, 2025

Operating a genetic testing business is difficult. Plus, YouTube has become the biggest platform for podcast consumption. The post Not Quite Everything Is An Ad Network (Yet); The Unsocial Networks appeared first on AdExchanger.

Ad network 92

Ad network 92

Adweek

MARCH 24, 2025

The company formed Cox Media Group, which includes 12 stations in 9 markets.

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Media Marketing 245

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Playwire

MARCH 24, 2025

Ever notice how ecommerce-related content generates some of the highest CPMs in programmatic advertising? That's no accident. Shopping intent is advertising gold, and publishers with e-commerce-adjacent content are sitting on a revenue opportunity most aren't fully exploiting.

eCommerce 52

eCommerce Advertising Header Bidding 52

Adweek

MARCH 24, 2025

TikTok is reshuffling its leadership ranks as it navigates mounting uncertainty in the U.S.

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Martech

MARCH 24, 2025

The four-person marketing team at Tomorrow.io routinely outperforms competitors with teams ten times their size. They don’t possess superhuman abilities and they don’t work 24/7. They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. Faster, more complete decision-making Since the days of the assembly line, businesses have relied on command-and-control decision structures, funneling decisions upw

Marketing 110

Marketing Impressions MarTech 110

Adweek

MARCH 24, 2025

Mentos put a spin on the classic Mentos and cola experiment by creating an explosive launcher for Fortnite.

Advertising 240

Advertising 240

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Martech

MARCH 24, 2025

The retail sector continues to evolve to become more digital, social and connected, a new report from Salesforce found. The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026.

Retail 104

Retail MarTech Media eCommerce 104

Adweek

MARCH 24, 2025

If advertisers are losing out because an algorithm cant contextualize a word, its time for the industry to make changes.

Marketing 233

Marketing Advertising Ad Tech Media 233

Exchange Wire

MARCH 24, 2025

Today's digest looks at a new emissions measurement tool introduced by Channel 4, Bluesky enhancing referral tracking for publishers, and Perplexity AI's ambitions to raise funds. Channel 4 launches new emissions measurement tool An advertising emissions measurement tool has been introduced [.] The post Digest: Channel 4 Launches Emissions Measurement Tool; Bluesky Enhances Referral Tracking for Publishers appeared first on ExchangeWire.com.

Advertising 103

Advertising 103

Adweek

MARCH 24, 2025

The longtime Meta executive joins at a time of record revenue and ad growth for the platform

Media 227

Media Marketing 227

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Marketers everywhere are evaluating whether AI-powered tools can genuinely improve their campaigns, streamline their workflows and drive better results or if theyre just expensive add-ons with little impact.

A/B Testing 99

A/B Testing Marketing MarTech eCommerce 99

Adweek

MARCH 24, 2025

A new survey reveals what company executives think about their top marketer.

Marketing 223

Marketing 223

Seth Godin

MARCH 24, 2025

One way to understand creative work is to think about the time and effort required to do something the first time versus doing it again. A novel might take five years to write. Retyping it takes a day. A company could easily expend 10,000 hours of effort before launching a new logo. Drawing the logo takes four minutes. The same is true for business plans, strategies and the layout of the factory floor.

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97

Adweek

MARCH 24, 2025

Brunner will inherit the Performance Groups paid search, programmatic planning, and buying teams.

Agency 208

Agency 208

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Digiday

MARCH 24, 2025

As Roblox ramps up its pitch to marketers, some top creators on the platform do not view brand deals as a serious revenue stream. Roblox has established itself as a creator platform, paying out over $280 million to individual creators during the fourth financial quarter of 2024. Many Roblox creators also known as developers earn six or seven figures annually by building virtual experiences and designing digital clothes, or avatar items.

Media 81

Media Marketing Advertising 81

Adweek

MARCH 24, 2025

The first Spotter Showcase gives brands face time with creators like MrBeast, Dude Perfect, and more.

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Exchange Wire

MARCH 24, 2025

GeoEdge, a global leader in malware detection and ad-quality solutions, has announced an expanded collaboration with AlgoriX, an independent global media and technology company and leading provider of advertising solutions. The strengthened partnership reinforces malvertising protection across the global ad [.] The post AlgoriX & GeoEdge Expand Partnership to Secure the Ad Supply Chain Against Malvertising appeared first on ExchangeWire.com.

Media 80

Media Advertising 80

Adweek

MARCH 24, 2025

While spectacle draws attention, its accessible design that ensures fans stay engaged.

Marketing 176

Marketing 176

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Martech

MARCH 24, 2025

AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. While agencies and publishers are leading the charge, many brands are struggling to keep pace, facing challenges with data quality, tool fragmentation, and governance gaps. Thats according to IABs new State of Data 2025 report (no registration required), which provides a deep dive into how AI is reshaping media planning, activation and analysis, revealing the industrys biggest hurdles

Agency 67

Agency Audience Ad Tech Ad Inventory 67

Adweek

MARCH 24, 2025

The strategic approach to using AI to enhance human connections, not replace them.

Marketing 173

Marketing 173

Martech

MARCH 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. As the 2025 baseball season kicks off in the U.S., many teams will play in stadiums named by sponsors who shell out big bucks for the naming rights to the venue.

ROI 62

ROI Entertainment MarTech Impressions 62

Adweek

MARCH 24, 2025

He's visited 19 countries and was embedded with U.S. forces in three wars: Kosovo, Afghanistan, and Iraq.

Affiliates 162

Affiliates 162

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing