The Ad Tech Blog

JULY 4, 2024

AI-driven predictive analytics is revolutionizing the cybersecurity landscape by enabling organizations to anticipate and mitigate threats before they materialize. This article delves into the key aspects of AI predictive analytics in cybersecurity, the challenges faced by the industry, and practical solutions to enhance security measures. Understanding AI-Driven Predictive Analytics Key Points Proactive Threat Detection: AI predictive analytics helps in identifying potential threats before they

Machine Learning 130

Machine Learning Education 130

Exchange Wire

JULY 4, 2024

On today’s news digest: Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global; Privacy Sandbox Testing Finds 33% Decline in CPMs Amid the AI boom, Google’s greenhouse gas emissions are rapidly rising. According to the tech titan’s latest Environmental Report, [.] The post Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global; Privacy Sandbox Testing Finds 33% Decline in CPMs appeared first on ExchangeWire.com.

Cookies 110

Cookies 110

Seth Godin

JULY 4, 2024

I hope that most of us would agree that driving 50 mph in a school zone where little kids cross the street is a significant safety problem. The speed limit is there for good reason, and if you selfishly and recklessly blow through the crosswalk, you ought to get a summons. Municipalities can now hire a service that uses an automated speed camera to find the scofflaws and issue summonses directly, without the random luck of getting away with it as a factor.

87

87

Exchange Wire

JULY 4, 2024

Azerion, a leading digital entertainment and media platform, proudly announces the launch of its innovative Contextual Intelligence technology within the Azerion Marketplace. This cutting-edge solution leverages generative AI and large language models (LLM), alongside advanced transformer techniques, to classify content [.] The post Azerion Launches Generative AI Contextual Solution in Marketplace appeared first on ExchangeWire.com.

Entertainment 110

Entertainment Media 110

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Digiday

JULY 4, 2024

When allegations of sexual misconduct by Guy “Dr Disrespect” Beahm went public in June, the news shocked many fans of the prominent gaming creator. But to industry insiders, last month’s scandal was simply the culmination of a years-long, behind-the-scenes conversation about Beahm’s brand safety issues. Reports that Beahm had inappropriately messaged a minor via Twitch’s internal chat service in 2017 have been corroborated by Rolling Stone , Bloomberg and The Verge , as well as a statement tweet

Conversion 97

Conversion Media Marketing 97

More About Advertising

JULY 4, 2024

WPP’s releases its interim, half-yearly numbers in the first week of August and, rather worryingly, one big bank UBS is forecasting a -08% decline in organic revenues, the measure most analysts follow. It’s also expecting margins to drop below 11.2%, lower thaqn most forecasts. WPP itself has forecast only 1% growth at best for 2024, … The post Testing time for WPP as half-year results loom first appeared on More About Advertising.

Advertising 64

Advertising Finance Agency 64

VideoWeek

JULY 4, 2024

One year since its launch, Threads is preparing to introduce advertising to the text-based social media app. Parent company Meta also announced the app has over 175 million monthly active users, up from 150 million in April 2024. Threads launched on 5th July 2023 as an explicit response to Twitter’s various controversies, aiming to snap up ex-X users frustrated by Elon Musk’s takeover.

Shipping 59

Shipping Media Advertising Marketing 59

More About Advertising

JULY 4, 2024

Posh UK estate agent Hamptons, with a network of over 90 plus branches throughout London and the south, has appointed Atomic London as its lead creative agency. The agency will work with recently-appointed Total Media Hamptons is looking to reinforce its position as the ‘Home Experts’ as the depressed UK property market, hit by high … The post Atomic wins upscale estate agent Hamptons first appeared on More About Advertising.

Agency 59

Agency Media Advertising Marketing 59

Exchange Wire

JULY 4, 2024

Verve Group SE is pleased to announce the appointment of Alex Stil as its new chief commercial officer who will lead the expansion of the demand side business. Alex brings extensive experience in digital media, brand management, and agency ecosystems, [.] The post Verve Appoints Alex Stil as Chief Commercial Officer to Lead the Expansion of its Demand-Side Business appeared first on ExchangeWire.com.

Agency 59

Agency Media 59

More About Advertising

JULY 4, 2024

“It’s The Sun Wot Won It” was the headline that appeared on the front page of Rupert Murdoch’s Sun on April 11 1992 in which it claimed credit for the unexpected victory of John Major’s Tories in the General Election. The Sun had, indeed, helped considerably; not least by pillorying Labour leader Neil Kinnock at … The post Sun sets on Sunak as Britain goes to the polls first appeared on More About Advertising.

Advertising 59

Advertising Finance Media 59

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Digiday

JULY 4, 2024

The impending closure of Oracle’s ads business has left advertisers with a tricky choice: opt for established alternatives for a faster, smoother transition, or take a chance on a challenger that might take longer to integrate but could offer unique benefits beyond what Oracle provided. It’s not entirely clear who will win out as marketers look to replace Oracle’s expertise in data, contextual targeting and most of all, ad verification.

Advertising 83

Advertising Marketing Media 83

More About Advertising

JULY 4, 2024

There are many good causes in the world far more deserving than us but donations from readers are an important part of our DNA and 2024 may prompt even more generosity. Why does More About Advertising matter? It’s free, unlike most of its peers and tries its damndest to be independent and report the ad … The post Why 2024 is a good opportunity to support MAA first appeared on More About Advertising.

Advertising 52

Advertising Finance Media Agency 52

VideoWeek

JULY 4, 2024

Programmatic is diversifying access to TV, says Jason Higgins, Head of Americas CTV Partnerships at Publica. From large brands to local businesses, advertisers now have the ability to upload a video and start buying across premium publishers. “The fact that my kids have enough money in their piggy bank to be able to run an ad today is wild!” In this interview, filmed in Cannes, Higgins explains the tools CTV publishers need to grow their share of programmatic spend.

Advertising 52

Advertising 52

Rob Campbell

JULY 4, 2024

Following on from yesterday’s post about the UK election … The campaigning has stopped. The Tory lies has been told. The votes are cast. And now we wait. We wait for the hopeful demonstration of judgement. Of their lies. Of their corruption. Of their hypocrisy and shame. Of their wilful disregard of care. Of their viscous attacks on the young, the poor and the NHS.

Affiliates 57

Affiliates Agency 57

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing