Adweek
MARCH 14, 2025
The CEO of Brooklyn-based creative shop Madwell, Christopher Sojka, is lashing out against distressed employees--according to internal communications obtained by ADWEEK--for pushing back against the agency's in-office policies after not being paid in time, and for speaking to the press about the company's financial woes. The indie shop, which has serviced major brands including Verizon.
Martech
MARCH 14, 2025
As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Martech whether you are selecting, implementing or managing these platforms gives you another way to lead in using customer data.
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Adweek
MARCH 14, 2025
Sheila Shekar Pollak has joined hair care and color brand Madison Reed as chief marketing officer (CMO). Pollak was most recently chief brand experience officer at outdoor apparel and gear provider Orvis. Before she joined Orvis in 2022, she also held CMO roles at skincare brand Biossance and activewear business Athleta, spending nine-and-a-half years at.
Seth Godin
MARCH 14, 2025
Novels, movies, even consulting, are based on a knock knock business model. Tom Cruise made a movie, and you need to buy a ticket to see it. Jane Collins is an engineering professional and you need to pay to get their insight about how to fix your bridge. This 300-page autobiography is worth your time to read. The publication or offering creates tension (there’s something here, you might want it) and the way to relieve the tension is for the person you’re reaching to buy access to it
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
MARCH 14, 2025
This post was created in partnership with Adobe Generative AI has shifted from an experimental playground to a vital part of modern marketing. From hyper-personalized content to scaled creative production, brands are harnessing AI's power to deepen consumer engagement. But as AI takes center stage, new challenges emerge: How can brands ensure authenticity, protect intellectual.
AdExchanger
MARCH 14, 2025
As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman controls hundreds of millions of dollars of media spend every year and he has a little request for anyone buying CTV. The post The Chief Media Officer Of Dunkin And Sonic Makes An Appeal For More CTV Transparency appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MARCH 14, 2025
CMOs and CFOs arent known for having the most harmonious relations. Marketing folks are all about sizzle reels and impressions counts, while the finance folks are focused on the bottom line. But CMOs who prioritize performance metrics can be best friends with their CFO, said DeLu Jackson, chief marketing and communications officer at home alarm […] The post How Home Alarm System Brand ADT Learned To Love CTV appeared first on AdExchanger.
Adweek
MARCH 14, 2025
The U.S. Federal Trade Commission (FTC) has requested additional information and documents ahead of Omnicom Group's proposed takeover of Interpublic Group (IPG). In a corporate blog post, Omnicom said the request formed "a standard part of the regulatory process." However, the FTC's second request for information could be a sign the government agency is reviewing.
Martech
MARCH 14, 2025
Fewer than one in five marketers report seeing high utilization of CDP platforms, according to Gartner. While this indicates CDPs are struggling to find a niche with their users at some organizations, there’s a bigger problem facing many CDPs before users even get their hands on the technology deployment. Enterprise software applications are notorious for complex deployments.
Adweek
MARCH 14, 2025
This post was created in partnership with Brandwatch A brand's response to a crisis can define public perception for years. In an era where misinformation spreads in seconds and consumers demand swift, transparent action, companies must navigate high-pressure moments with precision to maintain trust. During an ADWEEK House Austin Group Chat, co-hosted with Brandwatch, a.
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Exchange Wire
MARCH 14, 2025
Intent IQ, a leader in cookieless audience targeting and identity resolution, today (March 14th, 2025) announced its collaboration with Snowflake, the AI Data Cloud company, to provide marketers with a comprehensive, privacy-first solution for activating and onboarding target audiences. Through [.] The post Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on Snowflake appeared first on ExchangeWire.com.
Adweek
MARCH 14, 2025
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing officer at commercial real estate investment firm JLL. Join Jenny and Siddharth as they discuss his journey from technology to marketing leadership, the evolution of B2B marketing, and how commercial real estate marketing is adapting to economic.
More About Advertising
MARCH 14, 2025
This really isn’t what WPP wanted to hear. Publicis has won Coca-Cola’s North American media, worth $785m blast year, from WPP’s GroupM in a closed pitch. Coca-Cola is arguably WPP’s flagship account, appointed by Coke to handle just about everything, including most global media, in 2021 via bespoke agency Open X. Publicis lost out to … The post Big blow for WPP as Coca-Cola US media departs for Publicis first appeared on More About Advertising.
Adweek
MARCH 14, 2025
This post was created in partnership with Kantar AI is transforming marketing, pushing brands to rethink not just strategy but also how they engage consumers and balance automation with authenticity. As AI evolves from a behind-the-scenes tool to a driver of real-time decisions, marketers face a critical challenge: How do they harness its potential without.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
MARCH 14, 2025
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announces three key appointments in the UK. Carl Kisseih joins as lead enterprise sales director, Owen Boyne as enterprise sales director, and Chris Mort as global client partner. Kisseih [.] The post DoubleVerify Expands Regional & Global Operations with Three Appointments appeared first on ExchangeWire.com.
Adweek
MARCH 14, 2025
CNN may have found its hit roundtable show as NewsNight with Abby Phillip continues to shine for the network. The 10 p.m. newscast repeated as CNN's most-watched show in the Adults 25-54 demo and finished second place in total viewers. The success of the format has seen CNN experimenting Saturday morning shows also hosted by.
More About Advertising
MARCH 14, 2025
No contest this week, KFC’s latest ‘Cult’ is a notable new entry to a campaign that’s trying (and very likely succeeding) in turning a boring old fried chicken brand into a modern day icon. Emma Hall has the details here. Great advertising surprises, even shocks you. WTF is this all about you may well have … The post MAA Ad of the Week: KFCs off-the-wall Cult from Mother first appeared on More About Advertising.
Adweek
MARCH 14, 2025
Powerade is the official drink of the National Collegiate Athletic Association (NCAA), and ahead of March Madness, the brand wants to land a slam dunk as the fans' bottle of choice. The Coca-Cola-owned label has rolled out "It Takes More to Get This Far," a two-ad campaign expanding on "It Takes More," which first debuted.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Badger
MARCH 14, 2025
SUBSCRIBE Whenever we have a guest, we aim for the best, and this episode is. Read More The post What You Need to Know About Amazon’s Top Conversion Paths Report [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
MARCH 14, 2025
The NCAA men's and women's college basketball tournaments that comprise March Madness score huge ad sales, but one side's gaudy stat line is helping the whole sport win. CBS Sports and TNT Sports held a joint call on Wednesday during which Paramount Advertising evp of sports sales Ryan Briganti and Warner Bros. Discovery evp of.
Exchange Wire
MARCH 14, 2025
Today on The Stack we look at the biggest stories of the week affecting big tech. Plus, find todays MadTech Daily which discusses how Turkish publications' traffic has been affected by Google, LinkedIn expanding its ad targeting tools, and Channel [.] The post The Stack: This Week in Big Tech appeared first on ExchangeWire.com.
Adweek
MARCH 14, 2025
Phoenix Fox reporter Nicole Krasean found the creature it seems everyone's been looking for since, well, forever. Bigfoot or Sasquatch, as it is known, was in Flagstaff, Arizona during a winter snowstorm that shut down roads in the area. They told Krasean that their favorite thing to do in the snow was ski, snowboard or.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
VideoWeek
MARCH 14, 2025
In this week’s Week in Review: Unilever CEO plans a big shift of ad spend towards influencers, Gracenote data charts the evolution of FAST, and Amazon launches a new CTV product. Top Stories Unilever Plans Massive Shift of Ad Spend Towards Social Media and Influencers Unilever CEO Fernando Fernandez, who took the reins at the consumer goods giant last month, has said he plans to put 50 percent of the company’s marketing budget into social media and influencer marketing as he seeks to
Adweek
MARCH 14, 2025
The food and lifestyle publisher Food52 reduced its headcount by around 40% on Friday, a sweeping round of layoffs that are part of a broader restructuring afoot at the privately owned media outlet, according to chief executive Erika Badan. The cuts will shrink Food52's workforce from 140 to around 90, and they primarily affect staff.
Martech
MARCH 14, 2025
Todays CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organizations data needs, AI’s expanding role and how customer experience management impacts acquisition and retention. While this isnt new, one thing remains certain change is constant. What feels like rapid transformation today will only accelerate in the coming years.
Adweek
MARCH 14, 2025
A lost man meets a chicken in the woods. Transfixed by the bird's spell, he follows a group of mysterious strangers, who reverently carry a giant, golden egg to the shore of a lake. There, in a lake of gravy, he is baptized. When he emerges, he is transformed into a piece of fried chicken.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Adweek
MARCH 14, 2025
Following record-breaking ad sales and surging viewership, the Olympics and Comcast NBCUniversal are teaming up once again. On Thursday, the International Olympic Committee (IOC) and Comcast NBCUniversal announced they are entering a new $3 billion partnership. This includes media rights on all platforms in the U.S. for the Olympic Games through 2036, as well as.
Adweek
MARCH 14, 2025
At "high" noon today, an Illinois-based dispensary chain called Ivy Hall and legendary pizza parlor Paulie Gee's will be dishing up THC-spiked slices from the world's largest infused, Sicilian-style pie. There's no actual Guinness World Record--the iconic stats-keeping brand is not cannabis-friendly--so you'll have to take the organizers' word that they have broken any previous.
Adweek
MARCH 14, 2025
The power of friendship pushed the Netflix drama series Sweet Magnolias to the top of the chart of the most-watched streaming title for the week of Feb. 10, according to Nielsen Streaming Content Ratings. Season 4 of Sweet Magnolias, which debuted in second place the week of Feb. 3, enjoyed 1.162 million viewing minutes, dethroning.
Adweek
MARCH 14, 2025
If you've ever loved dad jokes, there's a new show dedicated to celebrities telling them--and brands get the last laugh. Digital video network Culture Genesis premiered Celebrity Dad Jokes this week on the All Def channel on YouTube, which tapped Nick Cannon as an executive producer and the host. The show, which Culture Genesis describes.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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