Fri.Mar 14, 2025

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EXCLUSIVE: ‘You Threw Gasoline on the Fire’: Madwell CEO Lashes Out at Unpaid Employees

Adweek

The CEO of Brooklyn-based creative shop Madwell, Christopher Sojka, is lashing out against distressed employees--according to internal communications obtained by ADWEEK--for pushing back against the agency's in-office policies after not being paid in time, and for speaking to the press about the company's financial woes. The indie shop, which has serviced major brands including Verizon.

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How to build use cases to break down customer data silos

Martech

As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Martech whether you are selecting, implementing or managing these platforms gives you another way to lead in using customer data.

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Madison Reed Appoints Sheila Shekar Pollak as CMO

Adweek

Sheila Shekar Pollak has joined hair care and color brand Madison Reed as chief marketing officer (CMO). Pollak was most recently chief brand experience officer at outdoor apparel and gear provider Orvis. Before she joined Orvis in 2022, she also held CMO roles at skincare brand Biossance and activewear business Athleta, spending nine-and-a-half years at.

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Decoding the Knock Knock situation

Seth Godin

Novels, movies, even consulting, are based on a knock knock business model. Tom Cruise made a movie, and you need to buy a ticket to see it. Jane Collins is an engineering professional and you need to pay to get their insight about how to fix your bridge. This 300-page autobiography is worth your time to read. The publication or offering creates tension (there’s something here, you might want it) and the way to relieve the tension is for the person you’re reaching to buy access to it

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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What’s Next in the Evolution of Generative AI-Powered Marketing

Adweek

This post was created in partnership with Adobe Generative AI has shifted from an experimental playground to a vital part of modern marketing. From hyper-personalized content to scaled creative production, brands are harnessing AI's power to deepen consumer engagement. But as AI takes center stage, new challenges emerge: How can brands ensure authenticity, protect intellectual.

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The Chief Media Officer Of Dunkin’ And Sonic Makes An Appeal For More CTV Transparency

AdExchanger

As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman controls hundreds of millions of dollars of media spend every year and he has a little request for anyone buying CTV. The post The Chief Media Officer Of Dunkin And Sonic Makes An Appeal For More CTV Transparency appeared first on AdExchanger.

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How Home Alarm System Brand ADT Learned To Love CTV

AdExchanger

CMOs and CFOs arent known for having the most harmonious relations. Marketing folks are all about sizzle reels and impressions counts, while the finance folks are focused on the bottom line. But CMOs who prioritize performance metrics can be best friends with their CFO, said DeLu Jackson, chief marketing and communications officer at home alarm […] The post How Home Alarm System Brand ADT Learned To Love CTV appeared first on AdExchanger.

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The FTC Is Taking a Closer Look at Omnicom’s IPG Takeover

Adweek

The U.S. Federal Trade Commission (FTC) has requested additional information and documents ahead of Omnicom Group's proposed takeover of Interpublic Group (IPG). In a corporate blog post, Omnicom said the request formed "a standard part of the regulatory process." However, the FTC's second request for information could be a sign the government agency is reviewing.

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6 challenges businesses face when deploying CDPs

Martech

Fewer than one in five marketers report seeing high utilization of CDP platforms, according to Gartner. While this indicates CDPs are struggling to find a niche with their users at some organizations, there’s a bigger problem facing many CDPs before users even get their hands on the technology deployment. Enterprise software applications are notorious for complex deployments.

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The New Rules of Crisis Response

Adweek

This post was created in partnership with Brandwatch A brand's response to a crisis can define public perception for years. In an era where misinformation spreads in seconds and consumers demand swift, transparent action, companies must navigate high-pressure moments with precision to maintain trust. During an ADWEEK House Austin Group Chat, co-hosted with Brandwatch, a.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on Snowflake

Exchange Wire

Intent IQ, a leader in cookieless audience targeting and identity resolution, today (March 14th, 2025) announced its collaboration with Snowflake, the AI Data Cloud company, to provide marketers with a comprehensive, privacy-first solution for activating and onboarding target audiences. Through [.] The post Intent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on Snowflake appeared first on ExchangeWire.com.

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Aligning Marketing With Business Strategy: Insights From Siddharth Taparia, CMO of JLL

Adweek

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Siddharth Taparia, chief marketing officer at commercial real estate investment firm JLL. Join Jenny and Siddharth as they discuss his journey from technology to marketing leadership, the evolution of B2B marketing, and how commercial real estate marketing is adapting to economic.

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Big blow for WPP as Coca-Cola US media departs for Publicis

More About Advertising

This really isn’t what WPP wanted to hear. Publicis has won Coca-Cola’s North American media, worth $785m blast year, from WPP’s GroupM in a closed pitch. Coca-Cola is arguably WPP’s flagship account, appointed by Coke to handle just about everything, including most global media, in 2021 via bespoke agency Open X. Publicis lost out to … The post Big blow for WPP as Coca-Cola US media departs for Publicis first appeared on More About Advertising.

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Balancing Innovation, Authenticity, and Human Creativity With AI

Adweek

This post was created in partnership with Kantar AI is transforming marketing, pushing brands to rethink not just strategy but also how they engage consumers and balance automation with authenticity. As AI evolves from a behind-the-scenes tool to a driver of real-time decisions, marketers face a critical challenge: How do they harness its potential without.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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DoubleVerify Expands Regional & Global Operations with Three Appointments

Exchange Wire

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announces three key appointments in the UK. Carl Kisseih joins as lead enterprise sales director, Owen Boyne as enterprise sales director, and Chris Mort as global client partner. Kisseih [.] The post DoubleVerify Expands Regional & Global Operations with Three Appointments appeared first on ExchangeWire.com.

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Thursday, March 13 Evening Cable News Ratings: Abby Phillip’s Star Continues to Shine Brightly in the Demo

Adweek

CNN may have found its hit roundtable show as NewsNight with Abby Phillip continues to shine for the network. The 10 p.m. newscast repeated as CNN's most-watched show in the Adults 25-54 demo and finished second place in total viewers. The success of the format has seen CNN experimenting Saturday morning shows also hosted by.

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MAA Ad of the Week: KFC’s off-the-wall ‘Cult’ from Mother

More About Advertising

No contest this week, KFC’s latest ‘Cult’ is a notable new entry to a campaign that’s trying (and very likely succeeding) in turning a boring old fried chicken brand into a modern day icon. Emma Hall has the details here. Great advertising surprises, even shocks you. WTF is this all about you may well have … The post MAA Ad of the Week: KFCs off-the-wall Cult from Mother first appeared on More About Advertising.

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Flau’Jae Johnson Drops Bars and Buckets in Powerade’s March Madness Ad

Adweek

Powerade is the official drink of the National Collegiate Athletic Association (NCAA), and ahead of March Madness, the brand wants to land a slam dunk as the fans' bottle of choice. The Coca-Cola-owned label has rolled out "It Takes More to Get This Far," a two-ad campaign expanding on "It Takes More," which first debuted.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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What You Need to Know About Amazon’s Top Conversion Paths Report [The PPC Den Podcast]

Ad Badger

SUBSCRIBE Whenever we have a guest, we aim for the best, and this episode is. Read More The post What You Need to Know About Amazon’s Top Conversion Paths Report [The PPC Den Podcast] appeared first on Ad Badger.

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March Madness Scores More Ad Buys, But Women’s Basketball Is the Big Winner

Adweek

The NCAA men's and women's college basketball tournaments that comprise March Madness score huge ad sales, but one side's gaudy stat line is helping the whole sport win. CBS Sports and TNT Sports held a joint call on Wednesday during which Paramount Advertising evp of sports sales Ryan Briganti and Warner Bros. Discovery evp of.

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The Stack: This Week in Big Tech 

Exchange Wire

Today on The Stack we look at the biggest stories of the week affecting big tech. Plus, find todays MadTech Daily which discusses how Turkish publications' traffic has been affected by Google, LinkedIn expanding its ad targeting tools, and Channel [.] The post The Stack: This Week in Big Tech appeared first on ExchangeWire.com.

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Fox Phoenix Reporter Finds Sasquatch in Flagstaff Snowstorm

Adweek

Phoenix Fox reporter Nicole Krasean found the creature it seems everyone's been looking for since, well, forever. Bigfoot or Sasquatch, as it is known, was in Flagstaff, Arizona during a winter snowstorm that shut down roads in the area. They told Krasean that their favorite thing to do in the snow was ski, snowboard or.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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The WIR: Unilever Shifts Ad Budgets to Influencers, FAST Evolves Beyond the Archives, and Amazon Launches ‘Complete TV’

VideoWeek

In this week’s Week in Review: Unilever CEO plans a big shift of ad spend towards influencers, Gracenote data charts the evolution of FAST, and Amazon launches a new CTV product. Top Stories Unilever Plans Massive Shift of Ad Spend Towards Social Media and Influencers Unilever CEO Fernando Fernandez, who took the reins at the consumer goods giant last month, has said he plans to put 50 percent of the company’s marketing budget into social media and influencer marketing as he seeks to

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Food52 Slashes Headcount by 40%, Gutting Its Commerce Business

Adweek

The food and lifestyle publisher Food52 reduced its headcount by around 40% on Friday, a sweeping round of layoffs that are part of a broader restructuring afoot at the privately owned media outlet, according to chief executive Erika Badan. The cuts will shrink Food52's workforce from 140 to around 90, and they primarily affect staff.

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How CMOs can stay ahead in a rapidly evolving ai-driven marketing landscape

Martech

Todays CMO is more data-driven, digital and customer-focused than ever. As a leader, you must understand your organizations data needs, AI’s expanding role and how customer experience management impacts acquisition and retention. While this isnt new, one thing remains certain change is constant. What feels like rapid transformation today will only accelerate in the coming years.

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KFC Lures Gen Z Into Its Bizarre Cult—And Doesn’t Care if It’s Polarizing

Adweek

A lost man meets a chicken in the woods. Transfixed by the bird's spell, he follows a group of mysterious strangers, who reverently carry a giant, golden egg to the shore of a lake. There, in a lake of gravy, he is baptized. When he emerges, he is transformed into a piece of fried chicken.

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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

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After Record-Breaking Ad Sales, Comcast NBCU and the Olympics Team Up Again

Adweek

Following record-breaking ad sales and surging viewership, the Olympics and Comcast NBCUniversal are teaming up once again. On Thursday, the International Olympic Committee (IOC) and Comcast NBCUniversal announced they are entering a new $3 billion partnership. This includes media rights on all platforms in the U.S. for the Olympic Games through 2036, as well as.

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Chicago Dispensary Dishes Up the World’s Largest Weed Pizza for Pi Day

Adweek

At "high" noon today, an Illinois-based dispensary chain called Ivy Hall and legendary pizza parlor Paulie Gee's will be dishing up THC-spiked slices from the world's largest infused, Sicilian-style pie. There's no actual Guinness World Record--the iconic stats-keeping brand is not cannabis-friendly--so you'll have to take the organizers' word that they have broken any previous.

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Streaming Ratings, Week of Feb. 10: Sweet Magnolias Climbs to No. 1

Adweek

The power of friendship pushed the Netflix drama series Sweet Magnolias to the top of the chart of the most-watched streaming title for the week of Feb. 10, according to Nielsen Streaming Content Ratings. Season 4 of Sweet Magnolias, which debuted in second place the week of Feb. 3, enjoyed 1.162 million viewing minutes, dethroning.

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Celebrity Dad Jokes With Nick Cannon Wants Brands to Get Last Laugh

Adweek

If you've ever loved dad jokes, there's a new show dedicated to celebrities telling them--and brands get the last laugh. Digital video network Culture Genesis premiered Celebrity Dad Jokes this week on the All Def channel on YouTube, which tapped Nick Cannon as an executive producer and the host. The show, which Culture Genesis describes.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.