Martech
NOVEMBER 6, 2024
TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales.
Ad Monsters
NOVEMBER 6, 2024
From ad optimization to comprehensive fraud protection, HUMAN Security’s collaboration with Opera Ads highlights its mission to create a safer, more transparent digital ad ecosystem. Geoff Stupay’s career path may not have started in cybersecurity, but his journey as an online publisher laid the groundwork for a mission to protect ad placements from fraud.
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Martech
NOVEMBER 6, 2024
What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. By understanding the emotional drivers behind viral content, brands can create campaigns that reach wider audiences and inspire real engagement. The viral emotions driving brand engagement Up to 70% of journalists say PR pros are important to the success of their jobs, yet 49% of journalists seldom or never respond to PR pitc
Adweek
NOVEMBER 6, 2024
Bridgerton star Adjoa Andoh takes charge of Christmas in Boots' holiday ad, which continues the British retailer's big beauty expansion. Andoh, known for playing the character Lady Danbury in Netflix series Bridgerton, assumes the role of Mrs. Claus in a magical Christmas workshop (or "werkshop") where elves prepare gifts for beauty enthusiasts around the world.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
NOVEMBER 6, 2024
Let’s flip a coin. It’s a marketing coin. One side is your business today and the other is tomorrow. As this is a coin, you might have guessed this is about money. I am always interested in improving today’s revenue but passionate about long-term profitability. Given that this is a coin and it’s about your company, we can also say one side is very human and the other is all tech.
Adweek
NOVEMBER 6, 2024
Chauncy Glover, an anchor at Los Angeles CBS-owned stations KCBS and KCAL, has died. He was 39. His death was announced on KCAL on Tuesday. The cause of death has not been released. "We, Sherry and Robert Glover, along with Chauncy's beloved family, are devastated by the unimaginable loss of our beloved Chauncy. He was.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
NOVEMBER 6, 2024
Joy Addison has joined Houston NBC affiliate KPRC as a reporter. Addison comes from Fox News where she was a multimedia reporter. Houston media blogger Mike McGuff reported that he "recently posted how Addison apparently had left Fox News after the cable news network announced new hire Sarah Alegre." Before Fox, she was a marketing.
VideoWeek
NOVEMBER 6, 2024
The use of programmatic channels for media investment is falling among advertisers but growing for agencies, according to IAB Europe’s latest ‘Attitudes to Programmatic Advertising’ report. The tenth annual edition of the study surveyed 254 respondents across 31 European countries, suggesting fluctuations in programmatic trading, but seemingly increases in overall programmatic investment.
Adweek
NOVEMBER 6, 2024
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair.
VideoWeek
NOVEMBER 6, 2024
UK ad spend is expected to exceed £10 billion over the festive season this year, according to the latest forecast from the Advertising Association (AA) and WARC. The research anticipates ad spend to reach £10.5 billion during Q4, known as the Golden Quarter for consumer spending, representing a 7.8 percent increase on Q4 2023. In terms of high-growth channels, online display (+15.8 percent), search (+8.8 percent), and out-of-home (+8.1 percent) are expected to see the biggest boosts compared to
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More About Advertising
NOVEMBER 6, 2024
Saatchi & Saatchi now has yet another CEO, Claire Hollands joining from the same position at IPG’s MullenLowe. Hollands (above) replaces James Denton-Clark who left after less than a year (since resurfaced at Forsman & Bodenfors.) Sam Hawkey left in 2021 but has rejoined the Publicis fold as boss of Digitas. Hollands says: “The Saatchi … The post Hollands takes hot seat as new CEO of Saatchi & Saatchi first appeared on More About Advertising.
Exchange Wire
NOVEMBER 6, 2024
Invibes Advertising (Invibes), a leader in digital advertising innovation, partners with Ford Spain to launch an in-feed digital campaign promoting the new 100% electric Explorer. With the support of its agency Mindshare and the advertising technology company Invibes, Ford deployed [.] The post Ford Launches New Digital Campaign Targeting ‘Thrivers’ for its All-Electric Explorer Debut appeared first on ExchangeWire.com.
More About Advertising
NOVEMBER 6, 2024
We Are Social quietly proves that specialisation works, regularly picking up big social accounts. The latest is Carlsberg which has appointed We Are Social as its global sociol agency in a pitch led by the agency’s UK office. The account also includes the Tuborg, Somersby cider and 1664 Blanc brands. Henna Mertsola, global digital marketing … The post We Are Social wins global Carlsberg first appeared on More About Advertising.
Exchange Wire
NOVEMBER 6, 2024
Audigent, the leading data activation, curation, and identity platform, announced that it has been selected to serve as an initial launch partner for Google Ad Manager’s curation feature. This new capability from Google’s SSP provides advertisers with a powerful tool to [.] The post Audigent Partners with Google Ad Manager to Help Agencies Access Curated Inventory appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
NOVEMBER 6, 2024
WPP has been performing better on the new business front and it doesn’t come much better than a $1.9bn ten-year contract with the US Marine corps. VML has been awarded the task of recruiting 40,000 marines annually, continuing a relationship that goes way back to the high days of J. Walter Thompson (now part of … The post WPP soldiers on with $1.9bn ten-year Marines contract first appeared on More About Advertising.
Exchange Wire
NOVEMBER 6, 2024
Content Ignite, the publisher-first advertising technology and monetisation platform, is delighted to announce its certification as a Google Certified Publishing Partner (GCPP). The GCPP certification required an extensive multi-step evaluation, emphasising Content Ignite's commitment to exceptional service, company growth, and surpassing [.] The post Content Ignite is Now a Google Certified Publishing Partner appeared first on ExchangeWire.com.
More About Advertising
NOVEMBER 6, 2024
After last year’s bold and controversial Christmas campaign, Mother has taken M&S back to its old “Magic & Sparkle” formula with a film that captures the transformative effect that Christmas can have over many of us. All the ingredients are here – cute kid, magical snow globe, sparkly dresses, rousing tune, nifty choreography (by Corey … The post Mother brings back the ‘Magic & Sparkle’ to M&S at Christmas first appeared on More About Advertising.
Exchange Wire
NOVEMBER 6, 2024
In this opinion piece, Rafael Aquino, head of ad tech and media activation at L’Oréal, discusses how advertisers can improve trust in data ownership, transparency and safety. He looks at cases for both traditional and new privacy-first solutions, investigating how [.] The post L’Oréal’s Rafael Aquino on Improving Trust in Data Ownership, Transparency and Safety appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
NOVEMBER 6, 2024
Jared Belsky’s never been known to be shy, quiet and retiring. The co-founder and CEO of agency group Acadia has always spoken up, either through the press or on LinkedIn, about the industry issues he’s passionate about. Belsky’s latest passion point: fomenting awareness of – and resistance to – principal-based media on the part of agencies for their clients.
Brid.tv
NOVEMBER 6, 2024
The popularity of connected TV among consumers is hardly groundbreaking news anymore. With hundreds of millions of viewers in the US alone, CTV is quickly becoming the preferred streaming method for audiences far and wide. However, this large pool of viewers, combined with CTVs relatively young age, has led to a bit of disarray in the CTV advertising landscape.
Digiday
NOVEMBER 6, 2024
Last week, Samba TV confirmed its purchase of Semasio, a development that dealmakers hope represents the recent trickle of mergers and acquisitions in ad tech that will flow into a more consistent pipeline. Given that the economic and political climate (both macro and micro) would theoretically further facilitate such activity, such aspirations are gaining momentum.
Ad Badger
NOVEMBER 6, 2024
SUBSCRIBE In this solo podcast, Michael Erickson Facchin is here to make sure you don’t just “survive” Amazon’s Q4 madness—you. Read More The Simplified Q4 Bids & Budget System for Amazon Sellers [The PPC Den Podcast] The post The Simplified Q4 Bids & Budget System for Amazon Sellers [The PPC Den Podcast] appeared first on Ad Badger.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Relevant-Digital
NOVEMBER 6, 2024
IAB Europe has again released its annual ' Attitudes to Programmatic Advertising ' report. The report provides a comprehensive analysis of the state of programmatic advertising in Europe, covering trends, growth drivers, barriers, and future forecasts. If you work in programmatic, we recommend checking out the report.
Exchange Wire
NOVEMBER 6, 2024
News in brief: UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot UK Festive Season Ad Spend Expected to Hit £10.5bn UK advertisers are expected to spend £10.5bn during [.] The post UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot appeared first on ExchangeWire.com.
More About Advertising
NOVEMBER 6, 2024
Familiar fictional characters are proving popular for this year’s Christmas ad campaigns, and the trend seems to hold for the US too. Where’s Wally? (known as Where’s Waldo? there), becomes a real Gen Z boy for Etsy in this ad by Orchard, which shows him on his way home for Christmas. He loves the attention … The post Where’s Wally? Etsy finds him and gives him his best Christmas yet first appeared on More About Advertising.
Exchange Wire
NOVEMBER 6, 2024
TeqBlaze, an expert in programmatic solutions development since 2014, announced the launch of the SPO Toolkit—a supply path analyser designed to enhance transparency, efficiency, and performance within the ad supply chain. This new tool empowers ad tech companies to make [.] The post TeqBlaze Launches an SPO Toolkit – New Solution for Supply Chain Optimisation appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Adweek
NOVEMBER 6, 2024
Jackson, Mississippi ABC affiliate WAPT is making changes to its weekday morning and weekday evening news teams. Starting Wednesday, November 20, anchor Allie Ware rejoins the weekday morning news team after leaving in 2021. On Monday, December 2, weekday morning anchor Erin Pickens moves to the evening news team, co-anchoring the 5 p.m. newscast with.
Exchange Wire
NOVEMBER 6, 2024
Ford España ha lanzado su nueva campaña de video digital en formato in-feed para el lanzamiento del Explorer 100% eléctrico. De la mano de su agencia Mindshare y de Invibes Advertising (Invibes), líder en innovación publicitaria digital, Ford estrena en [.] The post Ford estrena su nueva campaña digital dirigida a ‘Thrivers’ para el lanzamiento de su Explorer 100% eléctrico appeared first on ExchangeWire.com.
Adweek
NOVEMBER 6, 2024
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter sit down with Mesh Gelman, the visionary founder and CEO of Cumulus Coffee Company. Gelman shares his fascinating journey from textiles to the world of coffee, revealing how a chance encounter with Starbucks icon Howard Schultz inspired his shift from "putting.
Martech
NOVEMBER 6, 2024
HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. These updates will give you deeper insights into your processes and more flexibility in your marketing efforts.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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