Adweek
NOVEMBER 6, 2024
Bridgerton star Adjoa Andoh takes charge of Christmas in Boots' holiday ad, which continues the British retailer's big beauty expansion. Andoh, known for playing the character Lady Danbury in Netflix series Bridgerton, assumes the role of Mrs. Claus in a magical Christmas workshop (or "werkshop") where elves prepare gifts for beauty enthusiasts around the world.
Martech
NOVEMBER 6, 2024
TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales.
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Adweek
NOVEMBER 6, 2024
Chauncy Glover, an anchor at Los Angeles CBS-owned stations KCBS and KCAL, has died. He was 39. His death was announced on KCAL on Tuesday. The cause of death has not been released. "We, Sherry and Robert Glover, along with Chauncy's beloved family, are devastated by the unimaginable loss of our beloved Chauncy. He was.
Martech
NOVEMBER 6, 2024
What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. By understanding the emotional drivers behind viral content, brands can create campaigns that reach wider audiences and inspire real engagement. The viral emotions driving brand engagement Up to 70% of journalists say PR pros are important to the success of their jobs, yet 49% of journalists seldom or never respond to PR pitc
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 6, 2024
Joy Addison has joined Houston NBC affiliate KPRC as a reporter. Addison comes from Fox News where she was a multimedia reporter. Houston media blogger Mike McGuff reported that he "recently posted how Addison apparently had left Fox News after the cable news network announced new hire Sarah Alegre." Before Fox, she was a marketing.
Martech
NOVEMBER 6, 2024
Let’s flip a coin. It’s a marketing coin. One side is your business today and the other is tomorrow. As this is a coin, you might have guessed this is about money. I am always interested in improving today’s revenue but passionate about long-term profitability. Given that this is a coin and it’s about your company, we can also say one side is very human and the other is all tech.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Monsters
NOVEMBER 6, 2024
From ad optimization to comprehensive fraud protection, HUMAN Security’s collaboration with Opera Ads highlights its mission to create a safer, more transparent digital ad ecosystem. Geoff Stupay’s career path may not have started in cybersecurity, but his journey as an online publisher laid the groundwork for a mission to protect ad placements from fraud.
Exchange Wire
NOVEMBER 6, 2024
In this opinion piece, Rafael Aquino, head of ad tech and media activation at L’Oréal, discusses how advertisers can improve trust in data ownership, transparency and safety. He looks at cases for both traditional and new privacy-first solutions, investigating how [.] The post L’Oréal’s Rafael Aquino on Improving Trust in Data Ownership, Transparency and Safety appeared first on ExchangeWire.com.
Digiday
NOVEMBER 6, 2024
The ad industry and the creator economy are constantly debating the difference in terms between creators and influencers. As the industry evolves and takes up a bigger slice of the marketing pie, there are now more ways to differentiate between the two types of talent — one term seen as a more premium way of marketing, and the other focusing more broadly on creating content across different platforms.
Martech
NOVEMBER 6, 2024
HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier. These updates will give you deeper insights into your processes and more flexibility in your marketing efforts.
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Digiday
NOVEMBER 6, 2024
Jared Belsky’s never been known to be shy, quiet and retiring. The co-founder and CEO of agency group Acadia has always spoken up, either through the press or on LinkedIn, about the industry issues he’s passionate about. Belsky’s latest passion point: fomenting awareness of – and resistance to – principal-based media on the part of agencies for their clients.
VideoWeek
NOVEMBER 6, 2024
The use of programmatic channels for media investment is falling among advertisers but growing for agencies, according to IAB Europe’s latest ‘Attitudes to Programmatic Advertising’ report. The tenth annual edition of the study surveyed 254 respondents across 31 European countries, suggesting fluctuations in programmatic trading, but seemingly increases in overall programmatic investment.
Digiday
NOVEMBER 6, 2024
Last week, Samba TV confirmed its purchase of Semasio, a development that dealmakers hope represents the recent trickle of mergers and acquisitions in ad tech that will flow into a more consistent pipeline. Given that the economic and political climate (both macro and micro) would theoretically further facilitate such activity, such aspirations are gaining momentum.
VideoWeek
NOVEMBER 6, 2024
UK ad spend is expected to exceed £10 billion over the festive season this year, according to the latest forecast from the Advertising Association (AA) and WARC. The research anticipates ad spend to reach £10.5 billion during Q4, known as the Golden Quarter for consumer spending, representing a 7.8 percent increase on Q4 2023. In terms of high-growth channels, online display (+15.8 percent), search (+8.8 percent), and out-of-home (+8.1 percent) are expected to see the biggest boosts compared to
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
NOVEMBER 6, 2024
Saatchi & Saatchi now has yet another CEO, Claire Hollands joining from the same position at IPG’s MullenLowe. Hollands (above) replaces James Denton-Clark who left after less than a year (since resurfaced at Forsman & Bodenfors.) Sam Hawkey left in 2021 but has rejoined the Publicis fold as boss of Digitas. Hollands says: “The Saatchi … The post Hollands takes hot seat as new CEO of Saatchi & Saatchi first appeared on More About Advertising.
Exchange Wire
NOVEMBER 6, 2024
Invibes Advertising (Invibes), a leader in digital advertising innovation, partners with Ford Spain to launch an in-feed digital campaign promoting the new 100% electric Explorer. With the support of its agency Mindshare and the advertising technology company Invibes, Ford deployed [.] The post Ford Launches New Digital Campaign Targeting ‘Thrivers’ for its All-Electric Explorer Debut appeared first on ExchangeWire.com.
More About Advertising
NOVEMBER 6, 2024
We Are Social quietly proves that specialisation works, regularly picking up big social accounts. The latest is Carlsberg which has appointed We Are Social as its global sociol agency in a pitch led by the agency’s UK office. The account also includes the Tuborg, Somersby cider and 1664 Blanc brands. Henna Mertsola, global digital marketing … The post We Are Social wins global Carlsberg first appeared on More About Advertising.
Exchange Wire
NOVEMBER 6, 2024
Audigent, the leading data activation, curation, and identity platform, announced that it has been selected to serve as an initial launch partner for Google Ad Manager’s curation feature. This new capability from Google’s SSP provides advertisers with a powerful tool to [.] The post Audigent Partners with Google Ad Manager to Help Agencies Access Curated Inventory appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
NOVEMBER 6, 2024
WPP has been performing better on the new business front and it doesn’t come much better than a $1.9bn ten-year contract with the US Marine corps. VML has been awarded the task of recruiting 40,000 marines annually, continuing a relationship that goes way back to the high days of J. Walter Thompson (now part of … The post WPP soldiers on with $1.9bn ten-year Marines contract first appeared on More About Advertising.
Exchange Wire
NOVEMBER 6, 2024
Content Ignite, the publisher-first advertising technology and monetisation platform, is delighted to announce its certification as a Google Certified Publishing Partner (GCPP). The GCPP certification required an extensive multi-step evaluation, emphasising Content Ignite's commitment to exceptional service, company growth, and surpassing [.] The post Content Ignite is Now a Google Certified Publishing Partner appeared first on ExchangeWire.com.
More About Advertising
NOVEMBER 6, 2024
After last year’s bold and controversial Christmas campaign, Mother has taken M&S back to its old “Magic & Sparkle” formula with a film that captures the transformative effect that Christmas can have over many of us. All the ingredients are here – cute kid, magical snow globe, sparkly dresses, rousing tune, nifty choreography (by Corey … The post Mother brings back the ‘Magic & Sparkle’ to M&S at Christmas first appeared on More About Advertising.
Brid.tv
NOVEMBER 6, 2024
The popularity of connected TV among consumers is hardly groundbreaking news anymore. With hundreds of millions of viewers in the US alone, CTV is quickly becoming the preferred streaming method for audiences far and wide. However, this large pool of viewers, combined with CTVs relatively young age, has led to a bit of disarray in the CTV advertising landscape.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Badger
NOVEMBER 6, 2024
SUBSCRIBE In this solo podcast, Michael Erickson Facchin is here to make sure you don’t just “survive” Amazon’s Q4 madness—you. Read More The Simplified Q4 Bids & Budget System for Amazon Sellers [The PPC Den Podcast] The post The Simplified Q4 Bids & Budget System for Amazon Sellers [The PPC Den Podcast] appeared first on Ad Badger.
Relevant-Digital
NOVEMBER 6, 2024
IAB Europe has again released its annual ' Attitudes to Programmatic Advertising ' report. The report provides a comprehensive analysis of the state of programmatic advertising in Europe, covering trends, growth drivers, barriers, and future forecasts. If you work in programmatic, we recommend checking out the report.
Exchange Wire
NOVEMBER 6, 2024
News in brief: UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot UK Festive Season Ad Spend Expected to Hit £10.5bn UK advertisers are expected to spend £10.5bn during [.] The post UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot appeared first on ExchangeWire.com.
More About Advertising
NOVEMBER 6, 2024
Familiar fictional characters are proving popular for this year’s Christmas ad campaigns, and the trend seems to hold for the US too. Where’s Wally? (known as Where’s Waldo? there), becomes a real Gen Z boy for Etsy in this ad by Orchard, which shows him on his way home for Christmas. He loves the attention … The post Where’s Wally? Etsy finds him and gives him his best Christmas yet first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
NOVEMBER 6, 2024
TeqBlaze, an expert in programmatic solutions development since 2014, announced the launch of the SPO Toolkit—a supply path analyser designed to enhance transparency, efficiency, and performance within the ad supply chain. This new tool empowers ad tech companies to make [.] The post TeqBlaze Launches an SPO Toolkit – New Solution for Supply Chain Optimisation appeared first on ExchangeWire.com.
More About Advertising
NOVEMBER 6, 2024
Saatchi & Saatchi has hit a rich vein of form for EE, positioning the mobile network skilfully as something that can help you as well as draining your wallet. The agency’s regular depictions of Gen Z (12-27) blend grittiness with humanity (the younger end are not all depicted as Attila the Hun’s hordes devastating Europe.) … The post EE and Saatchi look forward to gamer holiday horror show first appeared on More About Advertising.
Exchange Wire
NOVEMBER 6, 2024
Ford España ha lanzado su nueva campaña de video digital en formato in-feed para el lanzamiento del Explorer 100% eléctrico. De la mano de su agencia Mindshare y de Invibes Advertising (Invibes), líder en innovación publicitaria digital, Ford estrena en [.] The post Ford estrena su nueva campaña digital dirigida a ‘Thrivers’ para el lanzamiento de su Explorer 100% eléctrico appeared first on ExchangeWire.com.
AdExchanger
NOVEMBER 6, 2024
Trump won the 2024 election. To discuss how paid media played a role (and didn't) in his victory, we bring on guest Jordan Lieberman, CEO of Power Interactive. The programmatic buying company handled more than 1,000 digital campaigns across the political spectrum this election cycle. The post The Role Of Ad Dollars In The 2024 Presidential Election appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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