Adweek
NOVEMBER 19, 2024
There's nothing like heading home for the holidays. But if that home happens to be generated by artificial intelligence, controversy is sure to follow. Coca-Cola became the latest major brand on the receiving end of backlash for its use of AI in its marketing, catching heat for this year's technology-fueled remake of its classic 1995.
AdExchanger
NOVEMBER 19, 2024
Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. OpenX was also listed as a challenger alongside Google. […] The post Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really) appeared first on AdExchanger.
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Adweek
NOVEMBER 19, 2024
Independent media agency Wpromote has hired Andrea Bendzick as CEO, the agency shared exclusively with ADWEEK. She succeeds Wpromote founder Mike Mothner, who will remain on the agency's board of directors. The choice continues the performance agency's strategy of leaning on Silicon Valley for new hires.
Martech
NOVEMBER 19, 2024
It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people, this oversimplification ignores the significant distinctions between the two disciplines. Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 19, 2024
Think you know what online shoppers want? Think again. Some current ecommerce trends challenge gender and age group stereotypes, a new report from Gale's commerce team found. The survey showed that men make more impulse buys online than women, and that younger consumers like seeing personalized ads in multiple places. Still, there are clear trends.
Exchange Wire
NOVEMBER 19, 2024
Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, partnered with premier advertising agency Dentsu Japan International Brands* (DJIB) to conduct a study to assess and understand the reality of digital attention in the Japanese [.] The post The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry Standards appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
NOVEMBER 19, 2024
In a significant move to revolutionise podcast discovery, NumberEight, the trailblazing ID-less data platform, alongside Barometer, a leader in brand suitability and AI-powered, omnichannel, contextual analysis, proudly announce their strategic partnership. This alliance aims to overhaul the podcast advertising landscape [.] The post NumberEight Partners with Barometer to Empower Data-Driven Podcast Advertising appeared first on ExchangeWire.com.
Adweek
NOVEMBER 19, 2024
Gray Media, which has recently laid off staff and started consolidating local stations, has announced the retirements of three station general managers. In Presque Isle, Maine, Kelly Landeen is retiring as the general manager and director of sales of WAGM. In Hazard, Kentucky, Neil Middleton is retiring as the general manager of WYMT.
Martech
NOVEMBER 19, 2024
Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. When your CRM (in this case we’re using HubSpot as the CRM platform) and LinkedIn are working together, you’ll achieve those outcomes.
Adweek
NOVEMBER 19, 2024
NBC News' Today has officially completed a hat trick, celebrating three continuous weeks as the No. 1 morning show in total viewers and the advertiser-coveted Adults 25-54 demo. It's the show's longest reign at the top of both measured categories since March 2020. That achievement is all the more impressive considering that few significant news.
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Seth Godin
NOVEMBER 19, 2024
Who is “I” and how does that “I” have the power to change the mind in question? What actually happens is this: A person cares enough to have experiences Those experiences change the way that person sees the world After that, the “I” takes credit for it If you are brave enough to have your mind changed, experience can do that.
Adweek
NOVEMBER 19, 2024
Criteo wants to make it clear that it's a big player in retail media. During an investor event on Nov. 18, the adtech firm's leadership presented new data and laid out its strategy for winning retailers' ad businesses and advertisers' budgets. Over the past few years, Criteo has increasingly pivoted its business away from retargeting.
Exchange Wire
NOVEMBER 19, 2024
News in brief: Warner Brothers' Max Arrives to Asia; Indian News Agency Sues OpenAI; Havas to Consider M&As Warner Brothers’ Max Arrives to Asia Warner Brothers is bringing its Max streaming service to Asia. The entertainment giant is relying on its large [.] The post Warner Brothers’ Max Arrives to Asia; Indian News Agency Sues OpenAI; Havas to Consider M&As appeared first on ExchangeWire.com.
Adweek
NOVEMBER 19, 2024
Fazer, a brand strategy firm, has appointed strategy veteran Craig Bagno as head of strategic integration, a newly created role at the agency. Bagno will lead Fazer's strategic development and integration capabilities and report to Fazer founder and CEO, Todd Irwin. Bagno will work to expand the firm's service offerings, centered around a methodology of.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Ad Badger
NOVEMBER 19, 2024
Black Friday on Amazon is kicking off early this year! From November 21 to November 29, deals will be dropping. Read More Amazon Black Friday 2024: How to Strategize the Best Deals for Maximum Savings The post Amazon Black Friday 2024: How to Strategize the Best Deals for Maximum Savings appeared first on Ad Badger.
Adweek
NOVEMBER 19, 2024
Lance Allan will join Milwaukee, Wisconsin CBS affiliate WDJT as sports director. Allan worked at WTMJ in Milwaukee until August. "I am excited to join CBS 58 and continue to share my passion for Wisconsin sports with our community, since this is home, where the community is engrained into my soul and means so much.
AdExchanger
NOVEMBER 19, 2024
Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. This singular focus on targeting audiences and measuring their impact through typically non-incremental attribution, rather than evaluating media quality, has steered us off course.
Adweek
NOVEMBER 19, 2024
Fostering a child is never easy, especially through the teenage years, but a new series of public service announcements from The Ad Council highlight the rewards of caring and love as foster parents. The Ad Council, with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), and AdoptUSKids, have.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
NOVEMBER 19, 2024
Advertisers want more transparency into and control over open marketplace quality. But curation is not the answer. Solutions that fundamentally address the issues curation attempts to solve already exist. The IAB Tech Lab has rolled out Seller Defined Audiences and the Data Transparency Standard. Countless data providers have emerged to address transparency and control for […] The post Curation Doesn’t Really Work For Publishers.
Adweek
NOVEMBER 19, 2024
Google issued a critical update to its Site Reputation Abuse policy on Tuesday, the culmination of a monthslong effort from the search platform to close a loophole that publishers had been using for years to generate passive affiliate revenue. In the controversial SEO practice that Google is looking to end, publishers would allow third-party vendors.
AdExchanger
NOVEMBER 19, 2024
What’s the best way for advertisers to get the most performance possible out of their Meta campaigns? The answer, according to Meta, is to buy more ads on Meta. It’s recommending that advertisers launch new ads into their Advantage+ Shopping Campaigns every single week, especially leading into the holiday season. Meta would say that, of […] The post Meta Might Be Right About AI Ad Spend appeared first on AdExchanger.
Adweek
NOVEMBER 19, 2024
No drink accompanies a cheesy, fatty burger quite like an ice-cold sip of fizzy cola. But since fast-food restaurants are just another battleground in the cola wars, they typically only offer one choice between Coca-Cola or Pepsi on tap, rarely both. To hammer home its long-standing "Better With Pepsi" food pairing platform, Pepsi fired shots.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
NOVEMBER 19, 2024
News in brief: Warner Brothers' Max Arrives to Asia; Indian News Agency Sues OpenAI; Havas to Consider M&A Warner Brothers’ Max Arrives in Asia Warner Brothers is bringing its Max streaming service to Asia. The entertainment giant is relying on its large [.] The post Warner Brothers’ Max Arrives in Asia; Indian News Agency Sues OpenAI; Havas to Consider M&A appeared first on ExchangeWire.com.
Adweek
NOVEMBER 19, 2024
Shamrock Capital has invested in global experiential consultancy DE-YAN. Terms of the deal were not disclosed. Los Angeles-based private equity firm Shamrock, which also owns ADWEEK, focuses on investments in communication, content, education, entertainment, marketing, media, and sports. Dejan Jovanovic founded DE-YAN in 2014, and it has since evolved from a niche boutique studio to.
Basis
NOVEMBER 19, 2024
Inefficient processes, rising costs, and shrinking profits are some of the biggest challenges agencies face today. And in recent years, these struggles have been amplified by industry developments such as increasing signal loss and growing media fragmentation. To stay competitive, many agency leaders are turning to their advertising and marketing technology stacks to drive innovation, improve efficiency, and deliver better results.
Adweek
NOVEMBER 19, 2024
Just over three years ago, Facebook, Inc. changed its name to Meta Platforms, Inc. The idea, Chief Executive Mark Zuckerberg explained at the time, was to usher in a new era of the internet where people were "in the experience, not just looking at it." He defined the upcoming, immersive phase of online communication as.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
NOVEMBER 19, 2024
The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including a potential forced sale of the Chrome browser, Bloomberg reports. Why we care. Chrome dominates the global browser market, and its separation from Google could dramatically reshape the tech landscape and digital advertising.
Adweek
NOVEMBER 19, 2024
In 2023, NHL policy around sanctioned Pride jerseys was reconsidered because seven players--less than 1% of NHL players--publicly refused wearing them. Circumstances like these aren't representative of public sentiment, which is that more people (more than double) say their perception of a brand is positively influenced (39%) by Pride participation than negatively (17%).
Ad Badger
NOVEMBER 19, 2024
From supply chain disruptions to global shipping bottlenecks, the last few years have been hard on business logistics. Paired with. Read More 8 Simple Strategies to Improve Your Logistics in 2025 The post 8 Simple Strategies to Improve Your Logistics in 2025 appeared first on Ad Badger.
Adweek
NOVEMBER 19, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Chris Marino, head of agency at Google Customer Solutions. Marino shares his journey from American Express to Google, diving into the power of mentorship, the impact of AI on marketing, and the importance of personalized consumer engagement. Marino.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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