Adweek

DECEMBER 8, 2024

Omincom is in advanced talks to acquire Interpublic Group (IPG) in a deal that would create the largest advertising and marketing services firm in the world. On Sunday (Dec. 8), The Wall Street Journal broke news of the deal and reported that a transaction could be announced as early as this week. Terms of the.

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AdExchanger

DECEMBER 8, 2024

If Austin Powers supervillain Dr. Evil wanted to hold the world ransom for $100 billion, the global advertising industry might actually be able to afford it at least, according to GroupMs end-of-year forecast. The post Global Ad Revenue Cracks The $1 Trillion Dollar Mark In 2024 appeared first on AdExchanger.

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Digiday

DECEMBER 8, 2024

This story originally published on sister site , Modern Retail. This past Thanksgiving week, furniture and home decor brand CB2 used artificial intelligence as part of its text messaging marketing campaigns. Over the busy holiday sales periods like Black Friday and Cyber Monday, when so many retailers are trying to reach customers, the more targeted messages helped the brand stand out from the crowd, said Ami Patel, CB2’s associate director of brand marketing.

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AdExchanger

DECEMBER 8, 2024

Tick, Tock, TikTok A US federal appeals court has rejected a suit brought by TikTok and some prominent creators who had argued that the law enforcing a ban or sale of its app is an infringement of the First Amendment. The law was passed earlier this year after legislators were briefed regarding alleged national security […] The post Is This TikTok Ban Thing For Real?

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Digiday

DECEMBER 8, 2024

In the world of video games, Call of Duty is still king. Earlier this year, the series experienced its biggest launch weekend ever following the Oct. 25 release of Call of Duty: Black Ops 6. The buzz around Black Ops 6 showed how Call of Duty has successfully worked its way into mainstream popular culture. To back up the release, Activision ran a marketing campaign that injected the series popular Replacer character into a wide range of popular entertainment and sports properties, including Whee

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AdExchanger

DECEMBER 8, 2024

Transparency is a word that gets tossed around a lot in the data-driven advertising industry, usually because its lacking. Brands dont know where their ad dollars go. The programmatic supply chain is basically an enormous bowl of pea soup. And principal-based buying is par for the course at the agency holdcos. But transparency is also […] The post Reflecting On The FTCs Latest Settlements With Sellers Of Sensitive Location Data appeared first on AdExchanger.

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AdExchanger

DECEMBER 8, 2024

What triggered the sell-side curation craze? Curation is fundamentally a reaction to programmatics worsening queries-per-second problem. Thats according to Joe Root, CEO of Permutive, a DMP that offers curation services. There are too many SSPs in the market, Root said. So DSPs throttle bid requests from SSPs to keep their data processing manageable.

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More About Advertising

DECEMBER 8, 2024

Publicis’ much-advertised ambition to be the world’s biggest ad holding company by the end of 2024 could be rudely upended by seemingly advanced merger talks between US rivals Omnicom and Interpublic. The two are reported to be well advanced on a merger that would create a $30bn mega-group, with Omnicom in the driving seat. As … The post Omnicom lines up IPG takeover Publicis will surely respond and WPP may be in play first appeared on More About Advertising.

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Digiday

DECEMBER 8, 2024

Next years ad spending forecasts echo a familiar story: growth, but with a slower tempo. Its an outlook that has come to define the post-pandemic ad economy, a far cry from the boom days when spending surged on the back of unexpected, chaotic tailwinds. How much this slowdown bites depends on the source, but one thing is clear: while 2025 shows potential for another solid year in ad spending, optimism should be tempered by a mix of slowing growth, regional disparities and uncertainty surrounding

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Seth Godin

DECEMBER 8, 2024

We spend a lot of time in our own heads, certain that our path and our method make sense. We often become more certain in the face of criticism or even suggestions. This confidence is essential, as it allows us to lean into our project. Once in a while, though, it might help to model the alternative. What if they’re right? How would that play out?

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Advertising

Digiday

DECEMBER 8, 2024

Fresh off an onstage appearance at last weeks Digiday Programmatic Marketing Summit in Nashville, Mary Ann Pruitt, CEO and founder of independent media agency Mosaic Media expounded on what she sees as the growing strength of independents against their bigger and better-armed holding company competitors. One singular reason she believes this shift is happening is due to the great equalizer in programmatic marketplaces, which to her have empowered independents to compete with holding companies on

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Rob Campbell

DECEMBER 8, 2024

This is a month or so old, but I am finding it impossible to get out of my mind. Like a car crash. Which this is. Have a look at this. What you’re seeing is part of a research report a company put out recently in NZ. Look at it. Look! This is where a bunch of ‘for profit’ research companies are these days spouting ambiguous rubbish that [ I assume ] they believe is insight gold.

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Exchange Wire

DECEMBER 8, 2024

News in brief: Huge Agency Merger on the Horizon? Go Ahead Given for The Observer Sale; Channel Factory Seeks Backer; Perplexity Adds Publishers to Ad Revenue Program Omnicom to buy IPG? Huge agency news broke on Sunday evening, as Omnicom is reportedly [.] The post Omnicom to Buy IPG? The Observer Sale Given Go Ahead; Channel Factory Seeks Backer appeared first on ExchangeWire.com.

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Exchange Wire

DECEMBER 8, 2024

News in brief: Huge agency merger on the horizon? Go Ahead Given for The Observer Sale; Channel Factory Seeks Backer; Perplexity Adds Publishers to Ad Revenue Program Omnicom in for IPG? Huge agency news broke on Sunday evening, as Omnicom is reportedly [.] The post Omnicom to buy IPG? The Observer Sale Given Go Ahead; Channel Factory Seeks Backer appeared first on ExchangeWire.com.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing