The Ad Tech Blog

JUNE 2, 2024

Real-Time Anomaly Detection in User Behavior Key Points Real-time anomaly detection identifies rare occurrences that deviate from normal behavior. Modular platforms like Pinterest’s Warden allow for easy adjustments and integration of new algorithms. Detecting model drift and spam are primary use cases for real-time anomaly detection. Algorithms like Population Stability Index (PSI) and Kullback-Leibler Divergence are used to detect model drift.

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Machine Learning Healthcare Finance Advertising 130

AdExchanger

JUNE 2, 2024

Being able to share information about a group of people without compromising any individual person’s privacy kinda sounds like a form of wizardry. But it’s not. It’s just math. I say “just” not to downplay how technical the process is, but rather to highlight that privacy-enhancing technologies (PETs) – like differential privacy, as described above […] The post Getting Practical – But Not Personal – With Differential Privacy appeared first on AdExchanger.

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Seth Godin

JUNE 2, 2024

There are two easy ways to tell: First, if you have a script or a highlighted goal in mind, you’re pitching. You’re simply asking questions to create connection, tension or forward motion. Second, if you’re willing to learn and change your point of view as a result of the conversation, you’re asking. That’s rare. People can tell.

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Conversion 109

AdPulp

JUNE 2, 2024

A theater major from Kentucky isn’t necessarily the most likely candidate to become a CCO of a major agency, but Troy Hitch, Global Chief Creative Officer of RAPP, is the product of a number of adventurous experiences. In this 35-minute Ad Chatter, Troy talks with host Dan Goldgeier about: • The “Ego Epiphany” that good […] The post Ad Chatter Season 5, Episode 2: RAPP’s Troy Hitch Talks Leadership, AI, and Musicals appeared first on Adpulp.

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Agency 105

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Digiday

JUNE 2, 2024

Even financial services companies are getting into the ad game now. These so-called financial media networks (FMNs) are to retail media networks what influencer marketing is to word-of-mouth recommendations. It simply reflects how much the retail media network shift will infiltrate everyday lives. And boy, is it moving fast. Just look at the headlines lately: Klarna teaming up with ad tech vendors to push programmatic ads, JP Morgan Chase diving headfirst into the ad game, even PayPal jumping on

Retail 93

Retail Ad Tech Media Marketing 93

Bhatnaturally

JUNE 2, 2024

Every week I attempt to share a curated list of clutter breaking creative ads. The first and most important task of creating ads is to be noticed by the right, relevant audience. Aspects like memorability, and driving a behavioural or mindset change come later. Here are a few campaigns & issues which caught my this [.] The post Tubi, Volkswagen Tiguan and more: top creative ads & advertising roundup appeared first on Bhatnaturally.

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Advertising Audience 61

More About Advertising

JUNE 2, 2024

This ad seems to make very little sense until you get to the end, when its crazy logic is explained and you want to watch it all over again. Citroën’s electric cars have come down in price and are no longer for the elite, so agency BETC has staged a sumptuous 18th century party and … The post BETC rebels smash the elite in Citroën’s OTT revolution-era epic first appeared on More About Advertising.

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Agency Advertising 59

Digiday

JUNE 2, 2024

When God-is Rivera left her post as global director of culture and community at Twitter (now X) back in 2022, she felt hopeful. She’d spent four years forging real-world relationships between creators from underrepresented communities on Twitter and those in media and advertising, and was ready to pass the effort to her successors. At the time, business mogul Elon Musk’s takeover of the platform was locked up in the courts, and the acquisition seemed unlikely.

Advertising 90

Advertising Media Marketing 90

Playwire

JUNE 2, 2024

Key Takeaways Own Your Digital Real Estate : Creating your website or blog is crucial for long-term revenue success, offering more control and stability than relying solely on social media platforms. Understand the Ad Tech Ecosystem : Learn the roles of publishers, advertisers, and the technology in between to make the most informed decisions about monetizing your content and partnering with the right ad tech platform.

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Ad Tech Real Estate Audience Media 52

Digiday

JUNE 2, 2024

Could the time be right for a fresh surge of mergers and acquisitions across the media landscape? Some in the dealmaking business seem to think so. To some degree that activity has already begun – Publicis bought a small consultancy in March called Spinnaker SCA, while just last week in Europe, Mediaplus acquired Target Media and media advisory MediaSense bought PwC’s U.K. consultancy.

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Marketing Media Agency 87

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Advertising

AdExchanger

JUNE 2, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Programmatic Standoff Agencies sing the praises of open marketplace bidding. But clients aren’t listening. Neither company stakeholders nor advertiser clients are fully convinced that bidding on the open marketplace is effective enough to justify all the expenses, Digiday reports.

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Agency Advertising Affiliates 52