AdExchanger

JANUARY 1, 2025

When seemingly every industry is standing up its own version of a retail media network (RMN), grocery chains stand out with unique shopper data and insight into the real purchase behaviors of consumers. These are people who are ready to spend money, said Bobby Gibbs, a principal inthe retail and consumer goods practice at consulting […] The post Grocery Retail Media Networks Are Evolving Heres How And Why appeared first on AdExchanger.

Retail 92

Retail Media Advertising 92

Digiday

JANUARY 1, 2025

Tech giants and startups alike have spent the past year building new generative AI tools for users and advertisers. From AI images for programmatic ads to a growing number of AI-generated TV commercials, brands are starting to explore new ways of thinking about creative across various platforms. The final weeks of 2024 had big news with expanded access and improved outputs of generative models like OpenAI’s Sora, Amazon’s Nova and Google’s Veo.

Media 67

Media Advertising Marketing 67

AdExchanger

JANUARY 1, 2025

Following a tepid 2023 for ad tech M&A, the sector had a little heat in 2024. There were noteworthy deals throughout the year, including LiveRamps acquisition of data clean room startup Habu in January and Experians acquisition of DMP and curation vendor Audigent in December. The number of ad tech deals nearly doubled during the […] The post Ad Tech M&A Went From Weak Sauce To Hot Sauce In 2025 appeared first on AdExchanger.

Ad Tech 94

Ad Tech MarTech Media 94

Digiday

JANUARY 1, 2025

In June 2024, the mobile game developer HOMA published Clean It, a casual game inspired by the #CleanTok TikTok trend and the game became a viral hit. The game launch, the result of a collaboration between HOMA and TikTok, is the latest example of the TikToks intentional bid to court game publishers onto its platform. Clean It was not the first TikTok-inspired game to be published by HOMA, whose most popular titles include mobile games such as Merge Master and Aquarium Land.

Media 63

Media Marketing 63

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Marketing

AdExchanger

JANUARY 1, 2025

Trap More Flies With Honey Honey, a free browser extension that automatically finds and applies discount codes, is being accused of defrauding its users and the online content creators who championed it. Thats according to a YouTube tech investigator who goes by MegaLag. He alleges that the PayPal-owned Honey effectively steals the credit for online […] The post Honey Caught With Its Hand In The Jar; Indie Agencies Zero In On The Forgotten Middle appeared first on AdExchanger.

Agency 81

Agency Affiliates Marketing Advertising 81

AdvertiseMint

JANUARY 1, 2025

In today’s digital age, establishing a strong presence on Instagram is essential for business success. With Instagram being one of the leading social media platforms and advertising growing exponentially for Meta ad agencies , businesses have the opportunity to reach millions of potential customers by utilizing effective strategies. From creating visually appealing content to understanding Instagram’s analytics, this article provides business owners with actionable steps for enhancin

Audience 52

Audience Agency Marketing Advertising 52

More About Advertising

JANUARY 1, 2025

Depending on how you spent your Christmas Day, you may well have renewed your acquaintance with a hapless inventor, his long-suffering sidekick and their dastardly nemesis. As we wave goodbye to the season of advertising best practice – that short window where our audiences like what we do – it struck me that there might … The post Laurence Green: three advertising lessons from beyond advertising. first appeared on More About Advertising.

Advertising 52

Advertising Audience Finance Media 52

Digiday

JANUARY 1, 2025

Its unsurprising that more teenagers aspire to become influencers, given how many grew up watching TikTok stars like Charli D’Amelio and Ariana Greenblatt go from social media to the big screen. During this years U.S. presidential election, we saw greater interest from candidate Kamala Harris to engage Gen Z through TikTok trends like brat summer.

Agency 67

Agency Media Marketing 67

More About Advertising

JANUARY 1, 2025

There’s been a quiet diaspora from adam&eveDDB, still one of the UK’s premier ad agencies and now a growing international force running Omnicom’s DDB network. Founders James Murphy and David Golding exited to New Commercial Arts (now part of Ogilvy), Jon Forsyth launched Neverland and Richard Brim and Martin Beverley are set to set up … The post Goff and Wiltons Ark debuts for Huel first appeared on More About Advertising.

Agency 52

Agency Advertising 52

Seth Godin

JANUARY 1, 2025

New years bring resolutions, but those resolutions rarely stick. Creating change is difficult, and it’s hard to do it alone. New years remind us that we might need a better strategy. A philosophy of becoming, a clear vision on where we’re going (and why). Here’s an invitation to make a commitment, and to turn January into the foundation for the progress we seek to make.

86

86

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising