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Tech giants and startups alike have spent the past year building new generative AI tools for users and advertisers. From AI images for programmatic ads to a growing number of AI-generated TV commercials, brands are starting to explore new ways of thinking about creative across various platforms. The final weeks of 2024 had big news with expanded access and improved outputs of generative models like OpenAI’s Sora, Amazon’s Nova and Google’s Veo.
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In June 2024, the mobile game developer HOMA published Clean It, a casual game inspired by the #CleanTok TikTok trend and the game became a viral hit. The game launch, the result of a collaboration between HOMA and TikTok, is the latest example of the TikToks intentional bid to court game publishers onto its platform. Clean It was not the first TikTok-inspired game to be published by HOMA, whose most popular titles include mobile games such as Merge Master and Aquarium Land.
Depending on how you spent your Christmas Day, you may well have renewed your acquaintance with a hapless inventor, his long-suffering sidekick and their dastardly nemesis. As we wave goodbye to the season of advertising best practice – that short window where our audiences like what we do – it struck me that there might … The post Laurence Green: three advertising lessons from beyond advertising. first appeared on More About Advertising.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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Its unsurprising that more teenagers aspire to become influencers, given how many grew up watching TikTok stars like Charli D’Amelio and Ariana Greenblatt go from social media to the big screen. During this years U.S. presidential election, we saw greater interest from candidate Kamala Harris to engage Gen Z through TikTok trends like brat summer.
Its unsurprising that more teenagers aspire to become influencers, given how many grew up watching TikTok stars like Charli D’Amelio and Ariana Greenblatt go from social media to the big screen. During this years U.S. presidential election, we saw greater interest from candidate Kamala Harris to engage Gen Z through TikTok trends like brat summer.
Following a tepid 2023 for ad tech M&A, the sector had a little heat in 2024. There were noteworthy deals throughout the year, including LiveRamps acquisition of data clean room startup Habu in January and Experians acquisition of DMP and curation vendor Audigent in December. The number of ad tech deals nearly doubled during the […] The post Ad Tech M&A Went From Weak Sauce To Hot Sauce In 2025 appeared first on AdExchanger.
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Trap More Flies With Honey Honey, a free browser extension that automatically finds and applies discount codes, is being accused of defrauding its users and the online content creators who championed it. Thats according to a YouTube tech investigator who goes by MegaLag. He alleges that the PayPal-owned Honey effectively steals the credit for online […] The post Honey Caught With Its Hand In The Jar; Indie Agencies Zero In On The Forgotten Middle appeared first on AdExchanger.
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