Adweek
APRIL 3, 2025
Move over ReformationVerizon and Pete Davidson have gotten serious. The telco brand enlisted the actor and comedian for two spots announcing its new three-year price lock guarantee program.
Martech
APRIL 3, 2025
News about tariffs is inescapable this week as concerns about retail spending mount. In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Before today, predictions for U.S. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% and 3.7% over 2024 to between $5.42 trillion and $5.48 trilli
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Adweek
APRIL 3, 2025
Reports of overcrowding, employees working from waiting room chairs, and a fridge full of milk marked WPP's first day back to the office.
Martech
APRIL 3, 2025
Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do we know the true cost-per-lead? More importantly, did those clicks turn into paying customers? The marketing report looks impressive, but the sales report tells a different story.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
APRIL 3, 2025
World of Hyatt, the hotel chains guest loyalty program, has selected Assembly as its media agency of record (AOR), it exclusively told ADWEEK.
Martech
APRIL 3, 2025
Only 34% of senior executives (CEOs and CFOs) agree with their CMO about how marketing supports growth. Just 22% of senior executives say their CMO has significantly clarified marketing accountabilities. Those are staggering numbers from a Gartner report published in January 2025 called “How CMOs Overcome the C-Suite Expectations Gap.” Yet, they’re not entirely surprising if you follow research about the CMO role. “Some of these are evergreen challenges for CMOs,” s
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
APRIL 3, 2025
Programmatic is now at the top of Spotifys playlist. After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and demand partners to the mix. In addition to TTD, the Spotify Ad Exchange (SAX) is available through Magnite and Googles DV360, with Yahoo DSP, […] The post Spotifys New Ad Exchange Is Open For Business appeared first on AdExchanger.
Adweek
APRIL 3, 2025
At its peak, Newsmaxs market capitalization reached nearly $30 billion.
Martech
APRIL 3, 2025
Marketings obsession with short-term wins has created a dangerous cycle. Brands keep investing in whats immediately measurable while neglecting long-term growth a trap WARC calls the doom loop. The result? Shrinking brand equity and unsustainable returns. To escape, we dont just need a better media mix we need more innovative marketing measurement.
Adweek
APRIL 3, 2025
Padgett joined CBS 11 in September 2013.
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More About Advertising
APRIL 3, 2025
Autism is now more widely recognised as an issue affecting many although, like dementia, it seems to elude anything even remotely resembling a quick fix. The National Autistic Society is the main UK charity and agency Don’t Panic has produced a sensitive and sensible campaign, without tip-toeing around the issue. There’s some sensible advice in … The post National Autistic Society and Dont Panic produce that rare breed an intelligent charity ad first appeared on More About Adv
Adweek
APRIL 3, 2025
Beginning around five years ago, a brigade of hopefuls marched into the category.
AdExchanger
APRIL 3, 2025
WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not disclosed. This acquisition reunites InfoSum with Brian Lesser, its former CEO. InfoSum will sit within GroupM, now led by Lesser, who was chairman and CEO of InfoSum until he joined WPP in September. This is […] The post WPP Acquires Data Clean Room Startup InfoSum appeared first on AdExchanger.
Adweek
APRIL 3, 2025
Steve Kornacki will stay with NBC News after MSNBC breaks off into SpinCo.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
APRIL 3, 2025
Stories I noticed while watching the Dow and realizing I picked the wrong week to stop sniffing glue. Goose smashes golden egg: Automated AI bots seeking training data threaten Wikipedia project stability. The key to comedy is timing: Two days ago, Microsoft increased the price for Power BI Pro by 40 percent. Don’t bet on it: ChatGPT Revenue Surges 30%in Just Three Months.
Adweek
APRIL 3, 2025
VML is leading brand creation and design for Ionna, an EV charging network founded by eight automakers.
PubMatic
APRIL 3, 2025
Co-authored by PubMatic and The Sports Innovation Lab’s Women’s Sports Club As live sports transition to a more digital environment, women’s sports are reaping the benefits and experiencing a meteoric rise in popularity and viewership, and as they should. The partnership between PubMatic and the Sports Innovation Lab’s Women’s Sports Club is at the forefront of this inevitable ascent, leveraging programmatic advertising to unlock new revenue streams, elevate brand e
Adweek
APRIL 3, 2025
TGL drives a new golf audience 12 years younger than the PGA Tour as Tiger Woods and Rory McIlroy's TWRW Sports sold ESPN and SoFi on the simulated indoor golf league, with more brands are buying in.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
APRIL 3, 2025
In a ruling that could rattle the scaffolding of digital advertising, Frances competition authority has fined Apple 150 million ($162 million) for what it deems an antitrust violation disguised as privacy reform. At the heart of the matter is Apples App Tracking Transparency framework, the marquee feature of its privacy push hailed by some as a principled stand against surveillance capitalism and by others as a velvet-gloved power grab.
Adweek
APRIL 3, 2025
The payment network company is offering an upfront payment of nearly $100 million.
Digiday
APRIL 3, 2025
Forget the standard job posting, Monks is auditioning its next AI leaders through an AI of its own creation: an AI recruiter personifying the agencys co-founder. The S4-owned agency recently debuted a new chatbot called “WesleyBot that serves as both recruiter and marketer. The prototype is based on the mind and personality of MediaMonks co-founder Wesley ter Haar, who recently took on a new role as the chief AI officer.
Adweek
APRIL 3, 2025
Simmons joined the ABC affiliate in 2003 after working at WDSU in New Orleans for more than 10 years.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
VideoWeek
APRIL 3, 2025
UK-based agency holding group WPP today announced it has acquired data clean room provider InfoSum for an undisclosed fee. InfoSum will become part of WPP’s media arm GroupM, which is headed up by former InfoSum CEO Brian Lesser. As part of GroupM, WPP says InfoSum will “power the creation of a new generation of AI-enhanced marketing solutions” for its clients.
Adweek
APRIL 3, 2025
CNN finished third overall, while Fox News took the top spot and MSNBC finished in second in primetime.
Rob Campbell
APRIL 3, 2025
There’s been a bunch of relatively heavy posts on here this week – at least by my standards – so I’m going to round things off on a more light-hearted note. Of course, given no one reads this blog anymore, no one will even notice let alone care … however, as [ 1 ] we get our puppy, Bonnie , this weekend and [ 2 ] I immediately head overseas for all of the following week for work – I feel a more humorous post may help offset the dark cloud that will hang over m
Adweek
APRIL 3, 2025
Lane was named vice president and general manager of KPRC in August 2022.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Playwire
APRIL 3, 2025
Key Points RPM provides a comprehensive view of your site's earning potential across all revenue sources, unlike metrics that focus on single placements Effective RPM analysis requires segmentation by content category, traffic source, device type, and geography to reveal actionable insights Improving ad viewability through strategic ad unit placement and site speed directly impacts higher RPM without requiring more traffic.
Adweek
APRIL 3, 2025
During the first quarter of 2025, U.S. ad spend on TikTok declined among eight of the top 10 advertiser categories on the app compared to the same time in 2024.
Digiday
APRIL 3, 2025
WPP surprised the marketing and media worlds today with the least-surprising news possible. The agency holding company said it is purchasing InfoSum the data firm once run by its current global CEO of GroupM, Brian Lesser. From the day Lesser took the reins at GroupM last July, its been speculated that WPP might purchase the firm and now it has. Terms of the deal were not disclosed.
Adweek
APRIL 3, 2025
Amazon plans to release 14 films in theaters in 2026, from a Ryan Gosling sci-fi film to Masters of the Universe.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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