AdExchanger

OCTOBER 1, 2023

In 2020, the term for “made for advertising” didn’t exist. The arbitrage sites, whose sole function is to cynically manipulate search engines and programmatic tech to generate ad revenue for worthless pages, accounted for about 5% of all open web auctions. By 2021, MFA sites, as they’d come to be called that year, had ticked […] The post Why MFA Is Ad Tech’s Biggest Problem – But Also Its Easiest To Solve appeared first on AdExchanger.

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Advertising Media 130

Seth Godin

OCTOBER 1, 2023

Millions of people got this email last night: It’s legitimate, but it’s a mistake. A mistake because: the subject line is wrong (you didn’t buy a gift card yesterday) it was sent Saturday night at 8 pm the formatting is off and it feels like a scam We can learn a lot about what not to do from this. First, if you make a mistake by email, fix it.

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Exchange Wire

OCTOBER 1, 2023

In today's ExchangeWire news digest: Spotify and Roku announce the launch of integrated video ads; video streaming platforms form a new trade group; and Linda Yaccarino states X will turn a profit in 2024. Spotify to bring video ads to Roku [.] The post Spotify Announces Launch of Video Ads with Roku; US Streaming Giants Form Lobbying Group appeared first on ExchangeWire.com.

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Video Ads Advertising 110

Seth Godin

OCTOBER 1, 2023

When facing a complex problem, it’s easy to become confused. Lately, it’s become socially acceptable to express your confusion with certainty. Untrained in the field, make a pronouncement that makes it clear that you have not just an understanding of what’s going on, but also that you’ve figured out the causes and the next steps.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Digiday

OCTOBER 1, 2023

Since the birth of OpenAI’s ChatGPT, publishers have expressed concerns that the generative AI chatbot’s ability to give information without citing sources could lead to a decline in the referral traffic publishers get from search results. One of the things publishers still had going for them to reduce the chatbot’s impact on their traffic was publishing real time information and breaking news as ChatGPT could only access data up until September 2021.

Media 101

Media Marketing 101

AdExchanger

OCTOBER 1, 2023

At Programmatic IO in New York earlier this week, as I left a session to grab some lunch, a smiling young man handed me a little survey card and a pen. (I can say “young man” because I’m old.) Anyway, I looked down at the card and saw the Privacy Sandbox logo at the top. […] The post Does The Privacy Sandbox Have An Awareness Problem? appeared first on AdExchanger.

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Cookies 78

Bhatnaturally

OCTOBER 1, 2023

Most ads go unnoticed. That’s a fate worse than being disliked. In that context, ads which break clutter and get noticed need to be commended. My compilation of clutter-breaking creative ads (and the occasional commentary on the business of advertising) is a small tribute to brand teams. Here are a few ads which caught my [.] The post Sandy Hook Promise, G-SHOCK and more: top creative ads of the week appeared first on Bhatnaturally.

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Advertising 75

Digiday

OCTOBER 1, 2023

Two years after it began touting the metaverse , Meta — the company formerly known as Facebook — turned its attention to generative AI last week with a range of new features for users, developers, companies and creators. Meta’s annual Meta Connect conference still had plenty of metaverse news — detailed in its debut of the Quest 3 mixed reality headset — but the event was a major milestone for the giant as it looks to catch up with OpenAI , Google , Microsoft , Adobe , Snap , Anthropic and other

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Media Marketing 96

Rob Campbell

OCTOBER 1, 2023

So I’m back. And of all the trips I go on, this was one of the best. In fact it was the best I’ve had since 2016. Specifically June, 2016. And why can I be that specific? Because I wasn’t on a business trip, I was on a family holiday … our first since 2016. OK … so when we first moved back to England we spent 4 days in a house in another part of England, 2 hours from where we lived … and we visited family in Australia a couple of times … but in terms of

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Digiday

OCTOBER 1, 2023

The Justice Department’s attempts to prove its allegation that Google’s $163 billion search empire constitutes an illegal monopoly is now in its fourth week. Of course, Google maintains that its dealings with fellow titans of the internet economy, such as Apple, Samsung and Verizon comply with the requirements of The Sherman Act, and that its dominance is more an exemplar of its market benefit.

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Advertising Media Marketing 96

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Advertising

Playwire

OCTOBER 1, 2023

Key Points The metaverse offers immersive advertising experiences, from high-impact media that captivates users to seamless in-game video ads. Rewarded videos boost user engagement by offering in-game rewards, while dynamic in-game display ads and billboards enhance brand awareness and visibility. Game integrations embed brands into game narratives, and custom game developments create branded virtual worlds for deep user engagement.

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Advertising Brand Awareness Video Ads Media 52

Digiday

OCTOBER 1, 2023

As agencies prepare for record political spending in 2024, Stagwell is gearing up for the election with a new way to partner with publisher RealClearPolitics. In September, three of its agencies – digital transformation agency Code and Theory, business agency Gale and B2B digital media agency Multiview – started developing a new advertising offering to help brands connect with the publisher.

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Agency Media Audience Advertising 91

More About Advertising

OCTOBER 1, 2023

One of the marketing world’s biggest ever rebrands goes live today. After a disagreement about money, EA Sports has taken a huge gamble by ditching its partnership with FIFA – and with it the 30-year heritage of its FIFA football video game. The latest edition of the game launches today under the name EA Sports … The post Is this the biggest rebrand in history?

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Advertising Marketing 40

Digiday

OCTOBER 1, 2023

Tuesday starts Digiday’s twice-yearly Media Buying Summit, taking place this time around at the Ritz Carlton Tiburón in Naples, Fla. Nearly 200 media agency folk from holding companies and independents, along with brand and ad-tech/mar-tech executives will gather to share insights and knowledge about the media agency business, which is doing its best to adapt to tectonic change in the media business.

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Media Agency Ad Tech 88

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

More About Advertising

OCTOBER 1, 2023

In a surprise twist Talon group CEO Barry Cupples is exiting to be replaced by company founder Eric Newnham, a former head of Kinetic. Chairman Stewart Easterbrook is now moving up to executive chairman. Private equity-backed Talon, which handles most of Omnicom specialist Out Of Home business, has also appointed Mike Saunter as group CFO … The post Eric Newnham back in driving seat at Talon as Barry Cupples departs first appeared on More About Advertising.

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Advertising Finance Media Agency 40

Digiday

OCTOBER 1, 2023

The third-party cookie may have gotten a lot of attention on stage during the September 2023 edition of the Digiday Publishing Summit. But AI was a major focal point throughout the event. For the most part — based on interviews with publishers who spoke at DPS featured in the video below — their focus for the moment seems to be on how AI can make people’s jobs easier, as opposed to take people’s jobs away.

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Cookies Media Marketing 88

More About Advertising

OCTOBER 1, 2023

Slow motion action shots and an operatic soundtrack bring a new twist to the “Domin-oh-hoo-hoo” campaign, as VCCP exposes the fraud of sharing by dramatising the fierce competition inspired by a pizza delivery. Friends and families fight each other to get to the door first and grab the Domino’s for themselves. Harry Dromey, director of … The post Domino’s drops the pretence: nobody really likes to share pizza first appeared on More About Advertising.

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Advertising Agency 59

AdExchanger

OCTOBER 1, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s The Password? The Mouse House meant what it said about banning password sharing. Starting Nov. 1, Disney+ will bounce subscribers off shared accounts in Canada, with other markets sure to follow, CNET reports. The company sent an email last week alerting Canadian […] The post Disney Premieres Anti-Password Sharing; No Sense Battling The Bots appeared first on AdExchanger.

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Marketing 105

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing