Adweek
MARCH 13, 2024
Google launched its artificial intelligence-powered search engine, Search Generative Experience, in beta last May, sending publishers scrambling to prepare for a significant disruption in organic search traffic, with potential declines ranging from 20% to 60%, according to media executives and search engine optimization experts interviewed for this story.
Seth Godin
MARCH 13, 2024
The independent bookstore down the street is carefully curated. Each book takes up the spot that a different book could inhabit, so the owner makes sure that there’s a great reason a title is included. Amazon, on the other hand, has no shelf space problem, and the Kindle multiplies it. As a result, the average book on the Kindle is virtually worthless, because once it’s easy to include everything, everything gets included.
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Adweek
MARCH 13, 2024
The NWSL is back, and it wants fans to know it. Ahead of this weekend's season kickoff, the National Women's Soccer League unveiled the latest iteration of its "We Play Here" sports marketing campaign with the new 60-second spot,"Keep Up." From agency Cartwright, "Keep Up" debuts today on paid TV, digital and social properties, the.
The Ad Tech Blog
MARCH 13, 2024
The penalties for failing to comply with HIPAA privacy law in digital health can range from $100 to $50,000 per violation, with a maximum penalty of $1.5 million per year for violations of the same provision. These fines vary based on the level of negligence, with higher fines reserved for willful neglect of HIPAA rules that are not corrected in a timely manner.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 13, 2024
The ad sales teams at Warner Bros. Discovery and CBS are dancing their way through March. Ahead of Selection Sunday on March 17, the NCAA Division I Men's Basketball Tournament's advertising inventory is "essentially sold out" across both companies. "This will be the best revenue tournament we've ever had," Jon Diament, evp of advertising sales.
Martech
MARCH 13, 2024
In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity. AI: A driver of creativity and efficiency AI isn’t just a tool; it’s a transformative force for creativity, augmenting human ingenuity rather than replacing it.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Monsters
MARCH 13, 2024
There is a major technical issue between VAST and PAAPI from the Privacy Sandbox. It’s something that was called out by the IAB Tech Lab in a recent report. While Google claims that PAAPI supports VAST, that can’t happen without a lot of work — if at all. Today we’re talking Video and Google’s PAAPI, so bear with me it’s going to get technical. We’ll do our best to untangle the web of acronyms and give you a better understanding of the current situation as these two have been trading blows over
Adweek
MARCH 13, 2024
Retail media is having a moment. Global spending in the category is expected to hit $140 billion in 2024, per eMarketer. That's a 22% increase versus 2023, and it's predicted to jump another 18% to nearly $166 billion in 2025. To give those numbers some context, retail media now makes up roughly one-fifth of global.
Martech
MARCH 13, 2024
Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. However, they have major flaws like inherent biases, poor predictive power, high costs and responder fatigue. It’s time to move beyond these outdated tactics. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research.
Adweek
MARCH 13, 2024
MediaLink chief executive Michael Kassan has left the business in a surprise move, with owner United Talent Agency (UTA) claiming to have fired the media veteran, while he claims that he resigned. Both sides are now suing each other. Legal papers were filed yesterday (March 12) by Kassan in Los Angeles for a sum of.
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AdExchanger
MARCH 13, 2024
MFA is the ad industry’s latest obsession – and bugbear. But the acronym may stand for something other than “made for advertising” soon. The phrase “made for advertising” is practically meaningless on the open web, where nearly every publisher monetizes with ads. Meanwhile, there are still no universally agreed-upon criteria for classifying whether a site […] The post MFA: The A Is For Arbitrage … And Adalytics appeared first on AdExchanger.
Adweek
MARCH 13, 2024
Tubi's groundbreaking basketball documentary, Shattered Glass: A WNBPA Story, almost didn't happen. The film, which premiered Jan. 31 on Tubi in partnership with Puma, gives an all-access, behind-the-scenes look at the lives of WNBA superstars Jonquel Jones, Breanna Stewart and Nneka Ogwumike, seeing how the MVPs rose to fame when all the odds were stacked.
Digiday
MARCH 13, 2024
From Supreme Court litigation to federal legislation, a nearly 30-year-old law is increasingly in the spotlight: Section 230. Passed by Congress in 1996 as part of the Communications Decency Act (CDA), the law has been a linchpin for protecting online platforms from legal challenges. While the CDA aimed to prevent minors from accessing explicit content, Section 230 created a framework for protecting companies like Google and Facebook from being sued over what people post.
Adweek
MARCH 13, 2024
Three-time Grammy Award-winning artist, philanthropist and entrepreneur Megan Thee Stallion is set to discuss her authenticity when it comes to fan engagement as the "Hot Girl Coach" comes to Social Media Week. Set to speak on day two of this year's event, Megan Thee Stallion will take to the main stage to talk through her.
Digiday
MARCH 13, 2024
Imagine this: What if TikTok were banned in the U.S.? What would happen to the billions of dollars currently driving its ads business? While this question has been asked several times in recent years, its answer is perhaps more pressing now than ever before. U.S. lawmakers moved a step closer to banning the app after a vote on Wednesday in the House of Representatives.
Adweek
MARCH 13, 2024
Mark Twain didn't originate the saying, "the clothes make the man," but he did famously add his own kicker to that old proverb: "Naked people have little or no influence on society." Men's Wearhouse might agree, as the 50-year-old boutique retailer launches its first 2024 ads with new agency Party Land, experimenting with over-the-top humor.
Martech
MARCH 13, 2024
Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. He knows AI both through his work and working with clients as they deploy it. He gave us a look at what he expects in the very near future with artificial intelligence. ( Interview edited for length and clarity.) Q: What do you see happening right now with business and AI?
Adweek
MARCH 13, 2024
Ferrero Group, the chocolate company encompassing the Kinder, Nutella and Tic Tac brands, awarded its U.S. media management duties to Dentsu Media agency iProspect at the end of February. Given the agency already manages the majority of Ferrero's budget outside the U.S., this win solidifies iProspect's place as Ferrero's media agency of record. A source.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
MARCH 13, 2024
Publicis Groupe’s marketing transformation agency Razorfish last week introduced a team of in-house social strategists and creators to expand its social media and content practice. Interestingly, it’s a rare instance where a holding company agency is building it from scratch rather than acquiring an external shop. The Razorfish Creator Colab will provide social strategy, creative content and analytics to help brands develop their voices across social media using creators’ expertise.
Adweek
MARCH 13, 2024
For a sector of the economy tasked with persuading consumers to choose one eyeshadow, streaming service or insurance provider over all the others, advertising and PR don't always look like the general public. More than half of the people employed in the industry are women. Nearly 4 in 5 are white. Agencies and public relations.
Digiday
MARCH 13, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this week’s Digiday+ Research Briefing, we examine how social platforms Facebook and TikTok are faring, as Facebook removes its News tab and TikTok faces a potential ban in the U.S. (again), and how podcast networks are planning to use AI to translate shows, as seen in recent data from Digiday+ Research.
Adweek
MARCH 13, 2024
Having multiple chief creative officers isn't the norm for most agencies, but AKQA has quintupled down the CCO role with the recent promotion of two creatives. That means AKQA has five CCOs with global remit. Shu Hung and Johnny Budden have been promoted to chief creative officers at AKQA, up from executive creative directors, joining.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Chief Martech
MARCH 13, 2024
Tech stacks are large. The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mid-market companies (500 to 2,500 employees) have 245. And large enterprises have 650. This isn’t particularly surprising any more, is it?
Adweek
MARCH 13, 2024
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation. In the season one finale, our hosts sit down with.
Digiday
MARCH 13, 2024
Consecutive bombshell reports over the past year demonstrate that marketers could be a lot more proactive about reducing waste in their programmatic supply chains. With such concerns in mind, the Association of National Advertisers is kicking off a transparency initiative, or “programmatic benchmarking report,” that aims to help its members better account for their media spending.
Adweek
MARCH 13, 2024
Both men and women think about health a lot. Not surprisingly, though, how they think about it and how they think about health for the other gender, is completely different. As a result, women are taking on the unofficial role of "chief medical officer" within their families. This year, our agency conducted an independent study.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
MARCH 13, 2024
The European Parliament on Wednesday voted to approve the highly anticipated AI Act, comprehensive legislation to govern artificial intelligence across the European Union. First introduced in 2021, the AI Act aims to provide a risk-based approach to regulating AI without stifling innovation across the 27-country bloc. After three years and 800 amendments, the landmark legislation creates new guardrails for developing and deploying AI systems and various AI tools.
Adweek
MARCH 13, 2024
After the success of its star-studded campaign at the Grammy Awards and Super Bowl, Dunkin' took a different approach to its marketing with an ad focused on real franchisees. Produced by Ben Affleck's agency, Artists Equity, the 30-second spot tells the story of three generations of women who have operated a Dunkin' in the small.
Digiday
MARCH 13, 2024
Research as the pitch This past weekend at SXSW, The Atlantic’s publisher and CRO Alice McKown unveiled the company’s latest offering from its marketing research division, Atlantic Insights, meant to increase the publisher’s image as an expert on C-suite executives. Called The Lead Index , The Atlantic conducted a survey of 500 C-suite leaders with the help of third-party research firm Beresford Research, to understand top challenges, opportunities and topics of interest on the minds of business
Adweek
MARCH 13, 2024
As the digital era continues to evolve, the way we consume media transforms significantly. To explore the complexities and opportunities within the streaming industry and get a glimpse into how companies are navigating these changes, we sat down with Romina Rosado, evp and general manager of Hispanic streaming at NBCUniversal's Telemundo Enterprises.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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