AdExchanger

DECEMBER 1, 2024

It’s no secret that Publicis Groupe has outperformed both on an absolute basis as well as in comparison to its ad holding company (“HoldCo”) brethren. In the last five years, Publicis’ market cap has more than doubled (+160%) from $10.5 billion to $28 billion as the firm has racked up big client wins, largely at […] The post Why Publicis Is Winning appeared first on AdExchanger.

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Digiday

DECEMBER 1, 2024

Related Insights Digiday+ Research Digiday Research: Ad industry split on whether a divestiture of Google’s sell-side ad tech will change anything Read More Per Google’s critics, the online giant’s overlapping monopolies have held the entirety of the media industry hostage to fortune in a game where it short-changes every tier of the sector. During the last 12 months, it has faced separate duels with the U.S.

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AdExchanger

DECEMBER 1, 2024

Programmatic advertising is drifting away from open auctions and toward curated private marketplaces (PMPs). This spells opportunity for publishers – particularly those with loyal audiences and strong proprietary data sets, according to Dave Strauss, The Guardian’s new VP of revenue operations and strategy for North America. He joined in October. PMPs “make sense as a buyer,” […] The post The Guardian Is Following Programmatic Budgets To Private Marketplaces appeared first on AdExchanger.

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Digiday

DECEMBER 1, 2024

The ad industry’s leading creator agencies have adopted AI tools as the key to providing scalable, efficient influencer activity. But it seems marketers aren’t striking agency deals based on their AI expertise. Despite agencies’ bids to use AI tools and solutions to distinguish themselves in a crowded marketplace, brand practitioners and industry experts are skeptical of their need, and of potential “AI-washing.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Exchange Wire

DECEMBER 1, 2024

News in brief: Canada Sues Google for Anticompetitive Ad Tech Practices; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay Market Share in AUS Canada Sues Google for Anticompetitive Ad Tech Practices All eyes are on Google, and [.] The post Canada Sues Google for Anticompetitive Ad Tech; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay in AUS appeared first on ExchangeWire.com.

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AdExchanger

DECEMBER 1, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Green Friday The Black Friday shopping data reports are in, and the results are big. Shopify merchants cleared $5 billion on Friday, a record-breaking day, touted CEO Tobi Lutke. In 2020, which was a massive and crazy season for ecommerce shopping overall, Shopify […] The post A Window On Shopping; No Filter For Kids appeared first on AdExchanger.

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eCommerce 96

Digiday

DECEMBER 1, 2024

As 2024 comes to a close, the gaming divisions of the agency holding companies are reporting that this was their biggest year yet. The secret behind much of this growth? Roblox. As gaming evolved from an experimental area to a standard portion of brands’ media planning in recent years, agency holding companies responded by spinning up their own dedicated gaming divisions.

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Playwire

DECEMBER 1, 2024

Key Points Different website types require different monetization approaches - what works for a news site won't necessarily work for a gaming platform While multiple revenue streams exist, advertising remains the most scalable and profitable for most established websites Technical implementation and user experience balance are crucial for successful monetization The right monetization partner can dramatically impact revenue potential, especially for ad-focused strategies

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Advertising 52

Seth Godin

DECEMBER 1, 2024

Since I was born, the planet has invented 6 billion jobs. Technology is said to threaten the replacement of human labor, yet, somehow we’ve found useful activities for a rapidly growing population. Coordinated without a coordinator, people go to work each day, often doing something that’s only vaguely related to their own sustenance. We show up and create value for strangers we might never meet.

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Digiday

DECEMBER 1, 2024

Shopify stores are beginning to show up across Roblox — and some of their operators are already reporting a significant boost in sales as a result. After dipping its toes into e-commerce via early beta tests with sellers such as Walmart and Fandango , Roblox announced an official e-commerce partnership with Shopify at September’s Roblox Developers Conference.

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Media Marketing 93

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Advertising

Rob Campbell

DECEMBER 1, 2024

So here we are. December. 9 days to my beloved son Otis’ 10th birthday. 18 days to the last blog post of 2024. 23 days to the festive season. 30 days to 2025. Bloody hell. I mean … if I thought the last 11 months have gone fast, how quick are the next 30 days going to go? Worse, how quick will the gloriously long New Zealand summer holiday fly past.

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Digiday

DECEMBER 1, 2024

The organizers behind futuristic golf tournament Tomorrow’s Golf League (TGL) believe they can reach a generation of golfers that don’t play, or watch, the sport in the same way their predecessors did. TGL, whose backers include golfers Tiger Woods and Rory McElroy, is a simulator golf tournament. Six teams of four golfers will compete over the course of a 20-match season, with Woods making his league debut in the second week.

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More About Advertising

DECEMBER 1, 2024

There’s always someone who grabs more than their fair share of a favourite food at Christmas. Saatchi & Saatchi’s gem of an insight has given a core strength to this “Whodunnit” campaign, providing a novel – and masterfully executed – take on Christmas, backed up by some fine casting. It’s a clever way to put … The post MAA Ad of the Week: Waitrose ‘Whodunnit’ by Saatchi & Saatchi first appeared on More About Advertising.

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Food Advertising Agency 40

Digiday

DECEMBER 1, 2024

As we slide into the last month of 2024 and the beginning of the end of the fiscal fourth quarter, it appears the haves of the agency holding company world will continue to have, and the have-nots will do their best to stiff-upper-lip it, with hopes to change their trajectories for the better in 2025. In many ways, the holding companies are not unlike sports teams — when you have momentum and mojo from winning a few pitches in a row, it feeds a confidence to win even more.

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Media Agency 78

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!