AdExchanger
DECEMBER 1, 2024
It’s no secret that Publicis Groupe has outperformed both on an absolute basis as well as in comparison to its ad holding company (“HoldCo”) brethren. In the last five years, Publicis’ market cap has more than doubled (+160%) from $10.5 billion to $28 billion as the firm has racked up big client wins, largely at […] The post Why Publicis Is Winning appeared first on AdExchanger.
Seth Godin
DECEMBER 1, 2024
Since I was born, the planet has invented 6 billion jobs. Technology is said to threaten the replacement of human labor, yet, somehow we’ve found useful activities for a rapidly growing population. Coordinated without a coordinator, people go to work each day, often doing something that’s only vaguely related to their own sustenance. We show up and create value for strangers we might never meet.
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AdExchanger
DECEMBER 1, 2024
Programmatic advertising is drifting away from open auctions and toward curated private marketplaces (PMPs). This spells opportunity for publishers – particularly those with loyal audiences and strong proprietary data sets, according to Dave Strauss, The Guardian’s new VP of revenue operations and strategy for North America. He joined in October. PMPs “make sense as a buyer,” […] The post The Guardian Is Following Programmatic Budgets To Private Marketplaces appeared first on AdExchanger.
Bhatnaturally
DECEMBER 1, 2024
Ad campaigns are an inescapable part of our lives. Yet, we ignore more than 90% of the ads out there. The best creative ads of 2024 is a compilation from those handful which we managed to notice and comment on. DoorDash: all the ads The context: Super Bowl is an important event in the marketing [.] The post Best ads of 2024: 40 top creative campaigns of the year | Part 1 of 4 appeared first on Bhatnaturally.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
DECEMBER 1, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Green Friday The Black Friday shopping data reports are in, and the results are big. Shopify merchants cleared $5 billion on Friday, a record-breaking day, touted CEO Tobi Lutke. In 2020, which was a massive and crazy season for ecommerce shopping overall, Shopify […] The post A Window On Shopping; No Filter For Kids appeared first on AdExchanger.
Digiday
DECEMBER 1, 2024
The ad industry’s leading creator agencies have adopted AI tools as the key to providing scalable, efficient influencer activity. But it seems marketers aren’t striking agency deals based on their AI expertise. Despite agencies’ bids to use AI tools and solutions to distinguish themselves in a crowded marketplace, brand practitioners and industry experts are skeptical of their need, and of potential “AI-washing.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
DECEMBER 1, 2024
As we slide into the last month of 2024 and the beginning of the end of the fiscal fourth quarter, it appears the haves of the agency holding company world will continue to have, and the have-nots will do their best to stiff-upper-lip it, with hopes to change their trajectories for the better in 2025. In many ways, the holding companies are not unlike sports teams — when you have momentum and mojo from winning a few pitches in a row, it feeds a confidence to win even more.
Exchange Wire
DECEMBER 1, 2024
News in brief: Canada Sues Google for Anticompetitive Ad Tech Practices; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay Market Share in AUS Canada Sues Google for Anticompetitive Ad Tech Practices All eyes are on Google, and [.] The post Canada Sues Google for Anticompetitive Ad Tech; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay in AUS appeared first on ExchangeWire.com.
Digiday
DECEMBER 1, 2024
Related Insights Digiday+ Research Digiday Research: Ad industry split on whether a divestiture of Google’s sell-side ad tech will change anything Read More Per Google’s critics, the online giant’s overlapping monopolies have held the entirety of the media industry hostage to fortune in a game where it short-changes every tier of the sector. During the last 12 months, it has faced separate duels with the U.S.
More About Advertising
DECEMBER 1, 2024
There’s always someone who grabs more than their fair share of a favourite food at Christmas. Saatchi & Saatchi’s gem of an insight has given a core strength to this “Whodunnit” campaign, providing a novel – and masterfully executed – take on Christmas, backed up by some fine casting. It’s a clever way to put … The post MAA Ad of the Week: Waitrose ‘Whodunnit’ by Saatchi & Saatchi first appeared on More About Advertising.
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Digiday
DECEMBER 1, 2024
Shopify stores are beginning to show up across Roblox — and some of their operators are already reporting a significant boost in sales as a result. After dipping its toes into e-commerce via early beta tests with sellers such as Walmart and Fandango , Roblox announced an official e-commerce partnership with Shopify at September’s Roblox Developers Conference.
Digiday
DECEMBER 1, 2024
As 2024 comes to a close, the gaming divisions of the agency holding companies are reporting that this was their biggest year yet. The secret behind much of this growth? Roblox. As gaming evolved from an experimental area to a standard portion of brands’ media planning in recent years, agency holding companies responded by spinning up their own dedicated gaming divisions.
Digiday
DECEMBER 1, 2024
The organizers behind futuristic golf tournament Tomorrow’s Golf League (TGL) believe they can reach a generation of golfers that don’t play, or watch, the sport in the same way their predecessors did. TGL, whose backers include golfers Tiger Woods and Rory McElroy, is a simulator golf tournament. Six teams of four golfers will compete over the course of a 20-match season, with Woods making his league debut in the second week.
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