AdExchanger

NOVEMBER 3, 2024

Until recently, you couldn’t swing a cat in ad tech without also hitting someone pontificating about the end of third-party cookies and Privacy Sandbox testing. (PSA: Please don’t swing cats.) But since July, when Google announced that deprecation in Chrome is no longer in the cards, there’s been relative silence. Cookies “went from dominating the […] The post The Kids Aren’t Playing In The Privacy Sandbox appeared first on AdExchanger.

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Cookies Ad Tech 109

Seth Godin

NOVEMBER 3, 2024

It’s a lazy amplifier. “Very” can modify almost any adjective, but it might not deliver our intended message. Putting it in front of a positive like “charming” or “kind” or “generous” can make it clear that we mean what we said, but more so. But, placed in front of a description of otherness, it can push the person we’re describing into a corner. “They have very pointy ears” or “They are very midwestern in their approa

Communications 89

Communications 89

AdExchanger

NOVEMBER 3, 2024

Ad tech is “a giant fee extraction machine,” says Richard Kramer, founder and managing director of equity research firm Arete Research. But it doesn’t have to be, he argues on this week’s episode of AdExchanger Talks. If the Department of Justice wins its ad tech antitrust case against Google, it shouldn’t force a breakup of […] The post The Case For Turning Google’s Network Biz Into A Nonprofit appeared first on AdExchanger.

Ad Tech 97

Ad Tech 97

Chief Martech

NOVEMBER 3, 2024

Sorry that it’s been a while since I last posted. But I have a good excuse. Frans Riemersma and I have been deep in research on what’s happening in martech for the year ahead — a big part of which has been sorting through much fact vs. fiction with generative AI. What’s the deal with existing martech platforms vs. new, AI-native products popping up like wildflowers?

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

NOVEMBER 3, 2024

When advertisers see their ad verification partners blocking lots of impressions, they often think, “Okay, good – that’s proof the technology is working.” But negative blocking isn’t the healthiest – or the most efficient – way to approach brand safety, said Mark Proulx, global director of media quality and responsibility at Kenvue, the consumer health care company that […] The post How Kenvue Avoided $3 Million In Unnecessary Ad Verification Bills appeared first on AdExchanger.

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Impressions Media Advertising Marketing 91

Digiday

NOVEMBER 3, 2024

Media agencies seem to find themselves in some sort of hot water with clients at any given time since they first started getting unbundled from creative agencies. (Although the argument could be made it’s better to be talked about than not at all, which seems to be the fate of most creative shops of late.) The latest imbroglio concerns principal-based buying or principal media — a practice in which media agencies invest in media directly, mostly at steep discounts, and then re-sell that inventor

Media 69

Media Agency 69

Rob Campbell

NOVEMBER 3, 2024

One of my old bosses – the incredible Chris Jaques – told me about the time he took his kids into the office on a Sunday. As he showed them around, they said, “But Daddy, where are the other kids?” He was a bit confused and asked them what they meant. They looked at him equally confused because they were in a building filled with all manner of kid paraphernalia – from toys to magazines to pictures to weird furniture – so who else would be there other than chil

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Agency Advertising 62

Digiday

NOVEMBER 3, 2024

Ahead of the upcoming presidential election, brands have pushed for influencers to be apolitical as well as planned “dark periods” where they’ll pause influencer marketing campaigns. That will likely be the new norm even after Election Day, but influencer marketing and agency execs believe it’ll usher in a new era of marketers getting to know the influencers they work with better rather than totally pausing the relationship all together.

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Marketing Agency Audience Media 65

More About Advertising

NOVEMBER 3, 2024

A busman’s holiday, perhaps, but I’ve just returned from a trip to Canada to honour its latest Effie winners. Understated as it may be compared to its noisy neighbour to the South, Canada is that rarest of things: a market whose creative zeal is matched by effectiveness chops. Toronto’s Rethink, you may remember, was named … The post Laurence Green: behind you!

Advertising 59

Advertising Marketing Agency 59

Digiday

NOVEMBER 3, 2024

Brands like Ford Motors, John Deere and Molson Coors, among others, have reversed course on their diversity, equity and inclusion commitments. The shift is leaving multicultural and diverse-owned agencies grappling with the fallout. With a polarizing presidential election coming to a head tomorrow, hot-button issues like reproductive rights and affirmative action are now front and center.

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Agency Marketing Media 64

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Exchange Wire

NOVEMBER 3, 2024

News in brief: Sky Faces Bill for Underpaying Ad Partners; Meta Digital Ad Growth Slows; Gov Funding for UK Creative Industries Confirmed Sky Faces Bill for Underpaying Ad Partners Sky is facing a bill of hundreds of millions pounds following a blunder [.] The post Sky Faces Bill for Underpaying Ad Partners; Meta Digital Ad Growth Slows appeared first on ExchangeWire.com.

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Advertising 52

Digiday

NOVEMBER 3, 2024

Cristiano Ronaldo’s YouTube channel, UR Cristiano, has added to the Portuguese soccer star’s already considerable commercial clout. The channel gained 1 million subscribers in the first 90 minutes after its July debut, and has grown to 65.9 million subscribers at the time of writing, per YouTube. But while its audience is organic, the machine behind the channel is considerably more astroturf.

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Audience Media Marketing 62

Digiday

NOVEMBER 3, 2024

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The holiday shopping season can be hard to predict, but that doesn’t stop brands and retailers from doing their best to plan accordingly for the most important shopping time of the year. This year, brands and retailers expect their holiday revenues to rise over last year, and they’ll put a bit more focus on new customers rather than existing ones, according to Digiday+ Rese

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Marketing Retail Media 58