Adweek

APRIL 7, 2025

AMC Networks will partner with the Sphere for the first time for FearFest.

360

360

Martech

APRIL 7, 2025

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. But in our quest to prove the return to our CEO and CFO, we’ve tried to apply metrics to tactical outcomes to justify our budgets. Complex B2B buying situations take months, involve many stakeholders and rely on things we can’t know or see because buyers choose to self-educate until they refine their shortlist.

ROI 108

ROI Marketing Finance Education 108

Adweek

APRIL 7, 2025

The Sopranos co-stars Michael Imperioli and Steve Schirripa reunite in Sanpellegrino's new campaign.

Food 317

Food Advertising 317

Seth Godin

APRIL 7, 2025

We live in a science fiction universe. A $20 dose of penicillin was priceless a century ago. The five cents (a nickel!) we spend to light our home might have been the sort of thing we needed to trade an hour of labor for a few generations ago. The ability to press a button and talk to anyone, by video, anywhere on the planet–it wasn’t even discussed until recently, and now it’s essentially free. “Compared to what?

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97

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

APRIL 7, 2025

While it might be difficult to describe how it all works, the White Lotus effect is impossible to deny.

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Martech

APRIL 7, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Certainly! Here are five basic applications that a GPT (Generative Pre-trained Transformer) can create to assist marketers in their daily tasks.

SEO 86

SEO Marketing Audience MarTech 86

Digiday

APRIL 7, 2025

As client demands grow more complex and timelines shrink, agencies are turning to new AI-powered research tools to streamline workflows and supercharge insight development. In recent months, tech giants and startups alike have released new deep research” tools that are already helping teams within holding companies and indie shops to move faster, think deeper and deliver better work.

Agency 83

Agency Audience Media Marketing 83

Adweek

APRIL 7, 2025

Jeff Geheb is now leading VMLs tech-fueled, CX-driven powerhouse division.

Agency 279

Agency 279

Digiday

APRIL 7, 2025

In this saturated market, brands are hoping new mascots will tickle consumers’ nostalgia and help them stand out from the competition. In the last few months, Dominos pizza launched Mac Scott, a penne-shaped mascot, fast-casual restaurant chain Cava rolled out Peter Chip, a pita chip with googly eyes, and candy brand Hi-Chew introduced Chewbie, the brands first official, self-described ambiguous mascot with a big personality.” This is after Instacarts first-ever Super Bowl ad this y

Marketing 78

Marketing Agency Media 78

Adweek

APRIL 7, 2025

McCann NY is streamlining leadership as two top execs depart.

Agency 276

Agency 276

Advertisement

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Advertising

Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Digital experience vendors gobbled up three CDPs in a couple of months which got everyone talking about the future of the CDP as a standalone tool. Here we are a few months later, and another target is catching the eye of large agencies in particular.

MarTech 67

MarTech Agency Cookies Marketing 67

Adweek

APRIL 7, 2025

The two teamed up at the end of last year to develop podcasts for popular Nickelodeon titles like Dora the Explorer, Blue Clue's, and Paw Patrol.

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265

Ad Monsters

APRIL 7, 2025

The Guardian US announced its adoption of The Trade Desks OpenPath at the AdMonsters Sell Side Summit in Fort Lauderdale last month. We conducted a follow-up interview with Sara Badler, chief advertising officer for North America at The Guardian US to find out how the product streamlines its programmatic buying. The programmatic supply chain is oversaturated and complicated.

Ad Tech 66

Ad Tech Impressions Communications Advertising 66

Adweek

APRIL 7, 2025

Senator Markwayne Mullin posted on social media that journalists would write "less false stories" if disputes could be settled by gun violence.

Media 258

Media 258

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

VideoWeek

APRIL 7, 2025

In the shadow of megamergers between agency giants and mammoth investments in data and AI, the role of independent agencies can be easily overlooked. But new research from the Alliance of Independent Agencies, a UK trade body representing over 1,700 indies, reveals that 99 percent of UK agencies are independent, and their combined UK turnover (26.7 billion) is more than three times that of the holding companies (8.2 billion).

Media 52

Media Advertising Agency Conversion 52

Adweek

APRIL 7, 2025

Similar to Amazon and Walmart's influencer programs, Best Buy Creator will aim to drive new traffic and sales to the retailer's marketplace on BestBuy.com.

Retail 252

Retail Media 252

Single Grain

APRIL 7, 2025

Launching an effective Account-Based Marketing (ABM) campaign on LinkedIn requires strategic planning and precise execution. Many B2B marketers struggle to convert high-value leads, but with the right approach, you can target decision-makers at your ideal accounts with personalized messaging that resonates. In today’s competitive B2B landscape, generic marketing approaches simply don’t cut it anymore.

Conversion Rate 52

Conversion Rate Conversion ROI Retargeting 52

Adweek

APRIL 7, 2025

Kit Kat, a Hershey brand, launches its first campaign with indie agency Orchard, reclaiming an iconic tagline and encouraging consumers to take a real break.

Marketing 251

Marketing Agency Food 251

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Playwire

APRIL 7, 2025

Key Points RPM (Revenue Per Mille) measures earnings per 1,000 pageviews, providing a complete view of site-wide monetization performance RPS (Revenue Per Session) calculates revenue per user visit, revealing how effectively you're monetizing each visitor RPM is best for page-level optimization like ad layouts and content category performance RPS excels for user journey optimization like site navigation and content recommendation effectiveness Different teams should focus on different metricscon

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52

Adweek

APRIL 7, 2025

It marks the 4-year-old agency's 6th acquisition.

Agency 249

Agency Retail Media 249

Bhatnaturally

APRIL 7, 2025

Every week I attempt to share a curated list of creative ads. In this week’s list ads from Chase, DeBeers, Neutrogena and more. Chase: The Next Thing The format of a montage of visuals set to a jingle is quite common in advertising for decades. Yet, only a handful manage to strike a chord and [.] The post Best ads of the week: Chase, Coors, Neutrogena and more appeared first on Bhatnaturally.

Advertising 59

Advertising 59

Adweek

APRIL 7, 2025

The weighted wording of its stories lets viewers know it supports the effort in "eliminating rules and regulations that are no longer necessary"

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245

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Relevant-Digital

APRIL 7, 2025

Trusted Server is an open-source server-side solution developed by IAB Tech Lab. Its goal is to give publishers greater control over programmatic advertising. T he concept stems from the growing fragility of browser-based advertising. Cookie restrictions, privacy regulations, and the rise of ad blocking have increased the need for new solutions. Trusted Server addresses these challenges by moving ad-related operations to the server side.

Cookies 52

Cookies Advertising 52

Adweek

APRIL 7, 2025

Fox News was No.

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Marketing Tech News

APRIL 7, 2025

As the internet continues to rely on ad-supported content to remain accessible, the balance between availability and regulation continues to shift particularly in Russia, where recent legislation is tightening restrictions on where advertising can legally appear. For over 15 years, Russian internet providers have been required to block access to thousands of websites, particularly.

Advertising 52

Advertising Marketing Media 52

Adweek

APRIL 7, 2025

Ranging from silly to threatening, Duo the Owl is the envy of social media managers.

Marketing 241

Marketing Media 241

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Digiday

APRIL 7, 2025

Something is amiss in India, when it comes to the media agency landscape. By now youve most likely heard of mid-March raids by the Competition Commission of Indias on the offices of all of the agency holding companies operating in the country, as well as a few independent media agencies. Holding companies raided include GroupM, Interpublic, Omnicom, Publicis, Dentsu and Havas across Mumbai and Delhi.

Media 61

Media Agency 61

Adweek

APRIL 7, 2025

Jamie Siminoff returns to Amazon after a two-year hiatus.

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227

VideoWeek

APRIL 7, 2025

As consumer adoption of streaming continues to grow, so does the size of the ad opportunity on CTV operating system home screens. Ed Wale, VP International at LG Ad Solutions, says in the UK alone, LG now sees nearly 500 million ad opportunities on the home screen each month. These placements are popular with CTV app owners and media brands, who can use home screen ads to funnel users directly through to their content.

Media 52

Media Ad Tech 52

Adweek

APRIL 7, 2025

Anderson Cooper, Jake Tapper, and Kaitlan Collins will handle moderating duties.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing