Adweek
JULY 11, 2024
Who doesn't love a meme or pop culture moment? Especially when it seems like all of the internet wants to be a part of a collective memory or joke. Leveraging trending pop culture references can be a goldmine for brands looking to connect with their audience. As I'm writing this, you may have someone from.
The Ad Tech Blog
JULY 11, 2024
In the evolving landscape of digital advertising, federated learning offers a promising solution for privacy-preserving ad targeting. This approach allows for the development of robust machine learning models without compromising user privacy, making it a valuable tool for ad tech companies navigating the complexities of data privacy regulations. Understanding Federated Learning Key Points Federated learning enables machine learning model updates without sharing raw data.
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Adweek
JULY 11, 2024
In 2015, CNN's Gary Tuchman visited a Fort Worth woman named Elizabeth Sullivan, age 104, to uncover her secret to longevity. Sullivan was happy to tell him: three cans of Dr Pepper a day. "Doctors told me that if I drink it, I will die--but they died first," she said. Sullivan's health advice is open.
AdExchanger
JULY 11, 2024
BET+, which first launched in 2019 without ads, rolled out an ad-supported tier in June 2023. Now, the next step for BET+ will be to increase its monetization, says Jason Harvey, EVP of BET Media Group and head of BET+. The post BET+ Bets On Programmatic To Boost Revenue For Its New Ad-Supported Service appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 11, 2024
With brands rushing to incorporate generative AI despite reports of racial bias, in addition to recent criticisms of shallow advocacy in some campaigns, companies are at a crossroads when it comes to meaningfully reaching historically underrepresented communities. That's why AT&T nurtures the intersection of connectivity and culture through ongoing, multilayer DEI initiatives.
Martech
JULY 11, 2024
Did you know that you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. You just know where and how to look for it. Once you find it, you will realize that what has been sold or said to you about “signals” isn’t exactly true. The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
JULY 11, 2024
On today’s news digest: Xandr Accused of EU Privacy Breaches; DOJ Publishes Witness List for Google Antitrust Trial; Microsoft and Apple Leave OpenAI Board Observer Roles Xandr, the Microsoft-owned ad tech business, has been accused of EU privacy breaches in a [.] The post Xandr Accused of EU Privacy Breaches; DOJ Publishes Witness List for Google Antitrust Trial; Microsoft and Apple Leave OpenAI Board Observer Roles appeared first on ExchangeWire.com.
Adweek
JULY 11, 2024
In May, Hershey announced that it would review its U.S. media roster. It did so because the company wanted to "ensure media continues to operate and thrive as a growth engine for Hershey," according to Vinny Rinaldi, head of U.S. media for Hershey.
Exchange Wire
JULY 11, 2024
AdPlayer.Pro, an international provider of SaaS digital video ad tech solutions, has rolled out significant feature upgrades to its flagship products. Namely, the official announcement highlights crucial enhancements to the video ad server, including the expanded Prebid Partner integration options, as [.] The post AdPlayer.Pro SaaS Video Ad Tech Company Launches Key Product Enhancements appeared first on ExchangeWire.com.
Adweek
JULY 11, 2024
Total by Verizon has rebranded back to a name initial customers might recognize. The prepaid wireless brand is now Total Wireless and its latest marketing efforts are meant to appeal to a Latinx audience. Total Wireless, formerly Total by Verizon, looks to give prepaid customers a brand that will not hike prices on them over.
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Ad Beat
JULY 11, 2024
Now that summer is in full swing, many of us have one thing on our minds: travel. Interest in travel-related search topics like “hotel” spikes during the hottest months of the year… …prompting travel brands large and small to battle it out for our vacation bucks. But how do the travel industry’s biggest advertisers leverage display ads to differentiate themselves?
Adweek
JULY 11, 2024
Several firms have recently tested Privacy Sandbox, the suite of solutions Google has offered the programmatic ecosystem to use instead of third-party cookies. Along with highlighting some familiar complaints, the firms raised new gripes about how protocols are lacking. Criteo, Index Exchange, NextRoll and MiQ all published public reports in the past two weeks detailing.
Ad Badger
JULY 11, 2024
SUBSCRIBE In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing. Read More What should you do first when Amazon PPC sales drop? [The PPC Den Podcast] The post What should you do first when Amazon PPC sales drop? [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
JULY 11, 2024
Today, the media company Future launched a branded content studio, Future Creative, in hopes of bolstering its direct advertising business and preparing itself for the eventual deprecation of third-party cookies. Future, a specialist media organization, houses over 230 publishing titles, including flagship titles like Marie Claire, Who What Wear and TechRadar.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Ad Badger
JULY 11, 2024
Amazon offers a variety of advertisement products to give you control over who or what your ad is targeting, as well as where your ad can. Read More Sponsored Display Ads: The Definitive Guide to Amazon Advertising (2024 Update) The post Sponsored Display Ads: The Definitive Guide to Amazon Advertising (2024 Update) appeared first on Ad Badger.
Adweek
JULY 11, 2024
British broadcaster Channel 4's "Superhumans" campaign for the Paralympic Games is considered seminal advertising that has helped change people's attitudes about disability. However, for the Paris 2024 Games, the brand dropped the term "superhumans" altogether as it aims to progress the narrative again. "Considering What?," created by in-house agency 4Creative, challenges the public to reconsider.
Seth Godin
JULY 11, 2024
There are three trends in copywriting that have been so overused they should now be avoided. The first two: Headlines with “why” for articles that don’t actually explain why. Headlines with “how” that don’t really teach you how. Explaining why is difficult, which is where the value lies. People would like to understand things that confuse them, so they search for ‘why’ or click on it when an apparently reputable source promises the answer.
Adweek
JULY 11, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mary Ellen Jelenek, svp and general manager of global clients and merchant services at American Express. (At the time of recording, Jelenek's title was svp of global brand marketing and sponsorships.) They discuss the significance of experiential.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JULY 11, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Everything Is An Ad Network? appeared first on AdExchanger.
Adweek
JULY 11, 2024
Zendaya reportedly spent three months training for the rom-dram Challengers, learning how to mimic tennis prodigies like Serena Williams and Coco Gauff. But does that mean she's ready to take on 20-time Grand Slam champion Roger Federer? In the world of advertising, it does--plus this is air tennis, which isn't really a thing, but now.
AdExchanger
JULY 11, 2024
The Chrome Privacy Sandbox team is stuck within a Catch-22. Plus, why haven’t media buyers bought more into alternative currencies? The post Punching Among Sandboxers; Why The Nielsen Inertia Wins appeared first on AdExchanger.
Adweek
JULY 11, 2024
Hallmark is trying to give viewers Christmas in July with a new streaming service. What's happening: Today, at the Television Critics Association Summer Press Tour, Hallmark announced it's launching Hallmark+, a new streaming service that integrates ad-free viewing with exclusive retail and product benefits, according to the company. Hallmark+ will consist of a transformation for.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
JULY 11, 2024
The commerce media market is aboil with competitors right now, from the largest cloud and software companies to newfound startups. And one way for the newcomers to strengthen their hand, is to stick together. That’s the rationale behind news on Thursday that the retail media company Moloco has invested in Topsort, another retail media startup. […] The post Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up appeared first on AdExchanger.
Adweek
JULY 11, 2024
The trio behind newly launched Uproxx Studios is counting on digital media's current shaky outlook to prelude a period of progress. In April, FYI (Focus Your Ideas) founder and CEO and multi-award-winning global music artist will.i.am, Uproxx Media co-founder and Rawkus Records co-founder Jarret Myer and former CEO of Complex Networks Rich Antoniello announced the.
AdExchanger
JULY 11, 2024
For our 300th episode, we do a post-mortem (don’t do a brand safety block on us for using this term!) on Oracle’s ad business. Then, we go through the ins and outs of reaching LBGTQ+ audiences online, a category that requires extra attention to data privacy. The post Episode 300: The End of The Oracle Advertising Era appeared first on AdExchanger.
Adweek
JULY 11, 2024
The CW has just pulled off a Haily Mary, scoring Super Bowl-winning coach Bill Belichick for Inside the NFL. Belichick will waste no time, joining the show to provide expert commentary alongside host Ryan Clark and returning analysts Chad Johnson and Chris Long for the premiere on Friday, Aug. 30. "Bill Belichick joining Inside the.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JULY 11, 2024
The U.S. Senate Commerce Committee on Thursday held a hearing to address a range of concerns about the intersection of AI and privacy. While some lawmakers expressed concern about AI accelerating risks – such as online surveillance, scams, hyper-targeting ads and discriminatory business practices — others cautioned regulations might further protect tech giants and burden smaller businesses.
Adweek
JULY 11, 2024
Welcome to this episode of the Marketing Vanguard podcast. A big welcome to our special guest today, Elizabeth Rutledge, the CMO at American Express. Join us as we explore her journey from a biology teacher to an experienced marketing leader. Rutledge shares her insights on the importance of learning and staying connected to customers, supporting.
Martech
JULY 11, 2024
You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace people with bots, according to Gartner. They’re serious about this, too. More than half (53%) would consider switching to a competitor if they found out a company used AI for customer service. The top reasons: It will be even harder to reach a person to talk to, loss of jobs, and, oh yes, AI’s tendency to make up answers.
Digiday
JULY 11, 2024
Influencer marketing company CreatorIQ has hired marketing software and web analytics executive Chris Harrington to be its new CEO as the organization pushes for the next phase of growth, Digiday has learned. Harrington most recently served as chief revenue officer at property management software company Entrata, focusing on customer side operations.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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