This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Did you know that you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. You just know where and how to look for it. Once you find it, you will realize that what has been sold or said to you about “signals” isn’t exactly true. The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their
Who doesn't love a meme or pop culture moment? Especially when it seems like all of the internet wants to be a part of a collective memory or joke. Leveraging trending pop culture references can be a goldmine for brands looking to connect with their audience. As I'm writing this, you may have someone from.
CFOs are scrutinizing the financial landscape for tech companies more closely, putting significant pressure on marketing departments. The prevailing directive is clear: “Enhance performance with existing tools or reduce expenses to align with current performance levels,” a sentiment echoed by CFOs over the past year. For marketers, this presents a dilemma: reducing investment in tools could potentially hamper performance.
In 2015, CNN's Gary Tuchman visited a Fort Worth woman named Elizabeth Sullivan, age 104, to uncover her secret to longevity. Sullivan was happy to tell him: three cans of Dr Pepper a day. "Doctors told me that if I drink it, I will die--but they died first," she said. Sullivan's health advice is open.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace people with bots, according to Gartner. They’re serious about this, too. More than half (53%) would consider switching to a competitor if they found out a company used AI for customer service. The top reasons: It will be even harder to reach a person to talk to, loss of jobs, and, oh yes, AI’s tendency to make up answers.
Total by Verizon has rebranded back to a name initial customers might recognize. The prepaid wireless brand is now Total Wireless and its latest marketing efforts are meant to appeal to a Latinx audience. Total Wireless, formerly Total by Verizon, looks to give prepaid customers a brand that will not hike prices on them over.
Marketing data standards platform Claravine today announced the launch of Powered by Snowflake, a new application that connects its Data Standards Cloud with Snowflake’s AI Data Cloud. Claravine offers standardization of marketing data — standardized taxonomies, metadata, tagging, etc. It offers data consistency, not least to widely distributed organizations.
Marketing data standards platform Claravine today announced the launch of Powered by Snowflake, a new application that connects its Data Standards Cloud with Snowflake’s AI Data Cloud. Claravine offers standardization of marketing data — standardized taxonomies, metadata, tagging, etc. It offers data consistency, not least to widely distributed organizations.
Several firms have recently tested Privacy Sandbox, the suite of solutions Google has offered the programmatic ecosystem to use instead of third-party cookies. Along with highlighting some familiar complaints, the firms raised new gripes about how protocols are lacking. Criteo, Index Exchange, NextRoll and MiQ all published public reports in the past two weeks detailing.
Predictive AI gives marketers the ability to boost performance, mitigate risk, and optimize processes. But what is predictive AI and how does it work? Also sometimes referred to as enterprise machine learning, predictive AI is a go-to for boosting performance and efficiently planning future campaigns. While this technology is often used in manufacturing, fraud prevention, and supply chain management, it can also be used in advertising.
With brands rushing to incorporate generative AI despite reports of racial bias, in addition to recent criticisms of shallow advocacy in some campaigns, companies are at a crossroads when it comes to meaningfully reaching historically underrepresented communities. That's why AT&T nurtures the intersection of connectivity and culture through ongoing, multilayer DEI initiatives.
There are three trends in copywriting that have been so overused they should now be avoided. The first two: Headlines with “why” for articles that don’t actually explain why. Headlines with “how” that don’t really teach you how. Explaining why is difficult, which is where the value lies. People would like to understand things that confuse them, so they search for ‘why’ or click on it when an apparently reputable source promises the answer.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
In May, Hershey announced that it would review its U.S. media roster. It did so because the company wanted to "ensure media continues to operate and thrive as a growth engine for Hershey," according to Vinny Rinaldi, head of U.S. media for Hershey.
In the evolving landscape of digital advertising, federated learning offers a promising solution for privacy-preserving ad targeting. This approach allows for the development of robust machine learning models without compromising user privacy, making it a valuable tool for ad tech companies navigating the complexities of data privacy regulations. Understanding Federated Learning Key Points Federated learning enables machine learning model updates without sharing raw data.
Today, the media company Future launched a branded content studio, Future Creative, in hopes of bolstering its direct advertising business and preparing itself for the eventual deprecation of third-party cookies. Future, a specialist media organization, houses over 230 publishing titles, including flagship titles like Marie Claire, Who What Wear and TechRadar.
When it comes to managing identity, change and uncertainty can feel paralyzing these days. Will regulators start requiring more data-sharing opt-ins? How far will Google’s and Apple’s limitations on the IP address go? Will all the privacy disclosures and requests for data push consumers to say they’ve had enough? Rather than preparing for a single […] The post If You Have A Multifaceted Privacy Strategy, Deprecation Deadlines Don’t Matter appeared first on AdExchanger.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Zendaya reportedly spent three months training for the rom-dram Challengers, learning how to mimic tennis prodigies like Serena Williams and Coco Gauff. But does that mean she's ready to take on 20-time Grand Slam champion Roger Federer? In the world of advertising, it does--plus this is air tennis, which isn't really a thing, but now.
BET+, which first launched in 2019 without ads, rolled out an ad-supported tier in June 2023. Now, the next step for BET+ will be to increase its monetization, says Jason Harvey, EVP of BET Media Group and head of BET+. The post BET+ Bets On Programmatic To Boost Revenue For Its New Ad-Supported Service appeared first on AdExchanger.
Kids, you're going to want to sit this one out. Today, amid announcements at the Television Critics Association Summer Press Tour, Starz revealed a new marketing campaign that specifically focuses on adult audiences, utilizing the tagline "We're All Adults Here." "When we look across the competitors in the streaming landscape, you see a lot of.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Everything Is An Ad Network? appeared first on AdExchanger.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Hallmark is trying to give viewers Christmas in July with a new streaming service. What's happening: Today, at the Television Critics Association Summer Press Tour, Hallmark announced it's launching Hallmark+, a new streaming service that integrates ad-free viewing with exclusive retail and product benefits, according to the company. Hallmark+ will consist of a transformation for.
The commerce media market is aboil with competitors right now, from the largest cloud and software companies to newfound startups. And one way for the newcomers to strengthen their hand, is to stick together. That’s the rationale behind news on Thursday that the retail media company Moloco has invested in Topsort, another retail media startup. […] The post Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up appeared first on AdExchanger.
The CW has just pulled off a Haily Mary, scoring Super Bowl-winning coach Bill Belichick for Inside the NFL. Belichick will waste no time, joining the show to provide expert commentary alongside host Ryan Clark and returning analysts Chad Johnson and Chris Long for the premiere on Friday, Aug. 30. "Bill Belichick joining Inside the.
On today’s news digest: Xandr Accused of EU Privacy Breaches; DOJ Publishes Witness List for Google Antitrust Trial; Microsoft and Apple Leave OpenAI Board Observer Roles Xandr, the Microsoft-owned ad tech business, has been accused of EU privacy breaches in a [.] The post Xandr Accused of EU Privacy Breaches; DOJ Publishes Witness List for Google Antitrust Trial; Microsoft and Apple Leave OpenAI Board Observer Roles appeared first on ExchangeWire.com.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
The trio behind newly launched Uproxx Studios is counting on digital media's current shaky outlook to prelude a period of progress. In April, FYI (Focus Your Ideas) founder and CEO and multi-award-winning global music artist will.i.am, Uproxx Media co-founder and Rawkus Records co-founder Jarret Myer and former CEO of Complex Networks Rich Antoniello announced the.
SUBSCRIBE In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing. Read More What should you do first when Amazon PPC sales drop? [The PPC Den Podcast] The post What should you do first when Amazon PPC sales drop? [The PPC Den Podcast] appeared first on Ad Badger.
British broadcaster Channel 4's "Superhumans" campaign for the Paralympic Games is considered seminal advertising that has helped change people's attitudes about disability. However, for the Paris 2024 Games, the brand dropped the term "superhumans" altogether as it aims to progress the narrative again. "Considering What?," created by in-house agency 4Creative, challenges the public to reconsider.
Amazon offers a variety of advertisement products to give you control over who or what your ad is targeting, as well as where your ad can. Read More Sponsored Display Ads: The Definitive Guide to Amazon Advertising (2024 Update) The post Sponsored Display Ads: The Definitive Guide to Amazon Advertising (2024 Update) appeared first on Ad Badger.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Welcome to this episode of the Marketing Vanguard podcast. A big welcome to our special guest today, Elizabeth Rutledge, the CMO at American Express. Join us as we explore her journey from a biology teacher to an experienced marketing leader. Rutledge shares her insights on the importance of learning and staying connected to customers, supporting.
The Chrome Privacy Sandbox team is stuck within a Catch-22. Plus, why haven’t media buyers bought more into alternative currencies? The post Punching Among Sandboxers; Why The Nielsen Inertia Wins appeared first on AdExchanger.
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Mary Ellen Jelenek, svp and general manager of global clients and merchant services at American Express. (At the time of recording, Jelenek's title was svp of global brand marketing and sponsorships.) They discuss the significance of experiential.
AdPlayer.Pro, an international provider of SaaS digital video ad tech solutions, has rolled out significant feature upgrades to its flagship products. Namely, the official announcement highlights crucial enhancements to the video ad server, including the expanded Prebid Partner integration options, as [.] The post AdPlayer.Pro SaaS Video Ad Tech Company Launches Key Product Enhancements appeared first on ExchangeWire.com.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
133 
Let's personalize your content