Adweek
JUNE 4, 2024
Technology publisher Gizmodo was acquired Tuesday by French media company Keleops, according to its founder and CEO Jean-Guillaume Kleis. Financial terms of the transaction were not disclosed. The entire Gizmodo staff will receive offer letters to stay with the company, and Keleops plans to expand the team in the near future. "Gizmodo is one of.
Martech
JUNE 4, 2024
In the movie “Gone in 90 Seconds,” Nicolas Cage and his crew have to steal 50 cars in a night. The goal is to steal the car in less than a minute and a half to reduce the chances of getting caught. The car is there one minute and literally gone the next. It’s eerily similar to visitors on your website. They’re there, and then they’re gone. You just have to look no further than your Google Analytics report to see it.
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Adweek
JUNE 4, 2024
As the number of startups touting gen AI balloons, finding the right one for a brand to partner with is getting more complicated. Diageo, for instance, is working with startup Vizit which lets it rapidly test gen AI content. "The AI engine creates different consumer segments and simulates their responses to our content, allowing us.
Martech
JUNE 4, 2024
Martech budgets are falling to historic lows just as generative AI arrives in martech stacks. So, how do marketing leaders make the case for expensive new tools while being pressured to produce profitable growth? Creating value from technology investments requires coordinating both martech and multichannel strategies. Martech at a crossroads: Rebalancing budgets and adopting generative AI Years of aggressive investment in martech have produced tech stacks that may be replete with capabilities bu
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 4, 2024
Cannes Lions has revealed the shortlist for the Dan Wieden Titanium Lions, one of the most prestigious prizes in the advertising industry. 20 pieces of work out of 200 entries made the category's shortlist. The Titanium Lions is a coveted prize at the festival because it recognizes provocative and boundary-pushing work that progresses the industry.
Martech
JUNE 4, 2024
If you spend any amount of time among the B2B marketers on LinkedIn, you’re familiar with the arguments for and against lead generation and demand generation. Lead generation is a well-entrenched growth strategy, especially among the marketers at large enterprise organizations. They’ve now spent decades gating content assets, conducting webinars and following up with those leads to drum up business.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 4, 2024
If there’s one thing that makes advertising measurement consultant Andrew Covato roll his eyes and shake his head, it’s the endurance of last-click attribution. Or, more accurately, it’s the fact that many marketers continue to rely on a metric that only gives credit to the last click a customer makes before converting, even though this […] The post The Case Against Last Click appeared first on AdExchanger.
Adweek
JUNE 4, 2024
Despite 2023 being viewed as a year of evolving international turmoil, we are seeing a stabilization of the global issues that matter most to people globally and in the U.S. "Poverty, hunger and homelessness" is the most important issue for people worldwide according to Revolt's annual index ranking of the 50 issues that matter most.
AdExchanger
JUNE 4, 2024
It’s been nearly a year since Yahoo DSP launched Backstage, its direct-to-publisher connection. It debuted at a time when DSPs and SSPs were launching solutions that bypass different parts of the programmatic supply chain. Yahoo and its fellow DSP The Trade Desk introduced products that cut out SSPs, while SSPs PubMatic and Magnite launched solutions […] The post The Evolution Of Yahoo Backtage, One Year After Its Debut appeared first on AdExchanger.
Adweek
JUNE 4, 2024
In this episode of The Speed of Culture, Matt Britton sits down with Roxy Young, chief marketing and consumer experience officer at Reddit. They discuss the importance of mission-driven work, leveraging community engagement for brand affinity, and utilizing AI to enhance user and advertiser experiences. The landscape of social media and digital marketing is constantly.
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AdExchanger
JUNE 4, 2024
Seems as if every retailer has its own data and ad targeting business these days. But what they don’t have is scale. So, a growing number of retail media networks (RMNs) are partnering with ad tech intermediaries and each other to manufacture national scale and audiences. And as of Tuesday, you can add regional grocery […] The post Why Regional Grocery Chains Are Buying Into Co-ops appeared first on AdExchanger.
Adweek
JUNE 4, 2024
It's not called "doomscrolling" for nothing: Many studies have shown that social media can have a negative effect on one's mental health. With algorithms giving users more of what they click on, it doesn't take long to get caught in a self-perpetuating loop of bad news.
Martech
JUNE 4, 2024
It’s harder than ever to capture your audience’s attention in an increasingly crowded inbox. With email volumes on the rise and click-through rates declining, creating personalized, engaging content that resonates with your audience is more important than ever. That’s where the power of CDP-ESP integration comes in. By leveraging the combined strength of your customer data platform (CDP) and email service provider (ESP), you can create targeted, high-impact emails that drive re
Adweek
JUNE 4, 2024
Rickey Thompson is a well-known name since the days of Vine, and now TikTok. He is passionate about sharing his hilariously relatable, yet edgy, point of view. Thompson is an actor, comedian, model, entrepreneur and content creator. He was recently named one of Forbes' Top 50 Creators, solidifying his trailblazing status as one of today's.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Exchange Wire
JUNE 4, 2024
Prisma Media Solutions is a pioneer in the exploration of third-party cookie-free solutions. For 2 years, our teams have been testing the main alternatives to the end of third-party cookies, including ID5, UTIQ, EUID, RampID, and First-id, in order to [.] The post Prisma Media Solutions Experience of the Unique Identifier Solution: First-id appeared first on ExchangeWire.com.
Adweek
JUNE 4, 2024
Green adtech firm Scope3 has launched a new dashboard, Media Reporting, to show how cutting carbon emissions will impact campaign performance, a missing link that could spur more buyers to adopt greener media planning solutions. The Media Reporting dashboard includes a simulator that forecasts how removing particularly high-emitting publishers affects performance metrics like click-through rate.
AdExchanger
JUNE 4, 2024
In today’s evolving digital landscape, the absence of third-party cookies presents new opportunities, and harnessing AI has become indispensable for marketers striving to maximize their budget and performance. However, while AI holds immense potential, it’s not enough for marketers to rely solely on simplified campaign metrics to grasp customer insights and marketing effectiveness.
Adweek
JUNE 4, 2024
Adtech firm Viant today released a new carbon label for digital ads. The label, which shows up as a small green leaf in the corner of an ad (similar to the AdChoices label), communicates to viewers that the ad was powered with renewable energy as part of Viant's Adtricity sustainability program, which launched Feb. 2023.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JUNE 4, 2024
It’s been a tough couple of years for people working in media and marketing, including mass layoffs and uncertainty about the future of ad tech. But while these changes have been difficult for those involved, they’ve also created fertile territory for individual consultants with in-demand expertise. These are people who either left their jobs or […] The post Meet The New Media Consultants Thriving Despite Disruption And Macroeconomic Woe appeared first on AdExchanger.
Adweek
JUNE 4, 2024
Over the years, Brave Commerce hosts Rachel Tipograph and Sarah Hofstetter have made it a point to focus on the experiences and stories of their guests, and not themselves. As a result, they have never used this platform to highlight the work they do in their day-to-day roles: Tipograph as the founder and CEO of.
illumin
JUNE 4, 2024
Voice-enabled technology has steadily integrated itself into our everyday lives, even so in marketing. Learn more about how voice-enabled advertising is revolutionizing the user experience. “ Hey Siri! Set an alarm for 7AM. ” “ Hey Google, turn off the lights. ” “ Alexa, what’s the name of this song ?” You may have heard somebody utter these statements recently or something along these lines.
Adweek
JUNE 4, 2024
Roku's new ad sales leader is making moves. What's happening: Today, Roku announced that Sarah Harms and Sal Candela are joining the company as vp of advertising marketing and vp of global agency partnerships, respectively. These are the first two major executive hires under Jay Askinasi, svp, head of global media revenue and growth, who.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
JUNE 4, 2024
Although it’s hardly surprising that SAP’s CX offering now includes an AI toolkit, the announcement could almost have been lost in the tidal wave of business AI announcements pouring out of SAP’s Sapphire conference this week. The conference showcases SAP’s main line of business which remains enterprise ERP software and the headline news is the extension of SAP’s AI copilot Joule throughout its enterprise platform and business applications.
Ad Monsters
JUNE 4, 2024
Political advertisers are betting big on CTV’s targeting power for the 2024 elections, and its performance could significantly influence the future of television advertising. Many marketers are – let’s say – generally excited about the promised targeting power of CTV. Yet, for political advertisers, many are staking their careers on this burgeoning new medium.
Martech
JUNE 4, 2024
In 2023, 57% of B2C martech leaders said they planned to deploy generative AI within 24 months. Seventeen percent said they already had. A lot of executives are very excited about it. But what if consumers hate it? That, in essence, is the question Kate Muhl, VP, analyst at Gartner and a consumer Insights expert, raised in her presentation to the Gartner Symposium.
AdExchanger
JUNE 4, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Price Of Being Upfront TV advertisers and publishers are in the throes of upfront negotiations. Buyers think they have the upper hand, and they’re using it to push publishers for more competitive pricing, Variety reports. With more competition than ever before – […] The post Upfront Buyers Push For Lower CPMs; Is Meta’s Pivot To Video Finally Paying Off?
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JUNE 4, 2024
Turns out, AI applications aren’t just useful for cutting marketing production costs. U.K. clothing retailer Matalan has found they can also be used to drive website traffic by juicing the placement of Google Shopping ads. The retail brand and its media agency Havas Media U.K., placed AI-written copy in product descriptions on Google Shopping ads for men’s suits in the spring, and saw that impressions on the Matalan site increased by up to 16% compared to human-penned copy.
Rob Campbell
JUNE 4, 2024
Many years ago – 2009 to be precise – I wrote a take down of Qantas, the Australian Airline. It wasn’t about their experience or service which – back then – were pretty good, certainly much better than they are today. No, it was about the lyrics to their ‘iconic’ song, ‘ Still Call Australia Home ‘ Now I appreciate I’m a Brit.
Digiday
JUNE 4, 2024
After years of trial and error, the esports industry appears to have finally found a path to profitability: Saudi Arabian money. Over the past two decades, esports companies have thrown a wide variety of spaghetti at the metaphorical wall of profitability, with most of it failing to stick. First came esports team streaming payments and esports league media rights deals with Twitch , which dried up a few years ago.
More About Advertising
JUNE 4, 2024
Let’s face it, the two-minute case study video is an art, and over the years it has been perfected to the point where they are near perfect specimens. Impressive as they are, case films can make it difficult to distinguish between work that has had real world impact and work that hasn’t. So when tasked … The post BETC Paris creatives Simon Carr and Tristan Lenczner: our Top Tips for Cannes first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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