Ad Tech Daily

NOVEMBER 2, 2024

Vici is a leader in digital advertising solutions, and is excited to reveal its latest product: Digital Out-Of-Home (DOOH) Ads. This groundbreaking offering combines the power of digital technology with traditional out-of-home advertising, providing brands with a dynamic and engaging way to reach their target audiences. With the rise of digital screens in public spaces, […] The post Vici Unveils Digital Out-Of-Home Advertising Product To Their MarTech appeared first on Ad Tech Daily.

MarTech 98

MarTech Advertising Ad Tech Audience 98

Bhatnaturally

NOVEMBER 2, 2024

After Ascics, the screen personality of actor Brian Cox is used creatively in a hilarious ad for Uber Eats. This and other clutter-breaking creative ideas in my weekly curated list, which has been ongoing for a few years now. Apple M4: No sweat Apple made a slew of announcements recently focused on the Mac lineup. [.] The post Apple M4, Brian Cox for Uber Eats and more: ads of the week appeared first on Bhatnaturally.

Advertising 93

Advertising 93

Seth Godin

NOVEMBER 2, 2024

If worrying about paying the mortgage gets you motivated to lean hard into the next project, don’t be surprised if that sort of fear arises every time you have hard work to do. If your goal is to teach the naysayers a lesson, remember that you’ll need to find people who you want to defeat every time you need to do important work. If you are measuring a false proxy, a metric you say you don’t care about, it’s quite likely you’ll start caring about it.

Agency 128

Agency 128

Adweek

NOVEMBER 2, 2024

Kamala Harris finally met "Kamala Harris" on the last Saturday Night Live before Election Day. In a long-awaited meet-and-greet, the real Vice President appeared alongside the Studio 8H version, played by Maya Rudolph. "It's nice to see you Kamala," Rudolph told the Democratic presidential candidate, after waiting nearly a full minute for the studio audience's.

Audience 316

Audience 316

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing