Adweek
OCTOBER 25, 2023
Amazon wants viewers to have a steady stream of brands on streaming. At its unBoxed event today, Amazon Ads announced Sponsored TV, a new self-service advertising product that allows all brands that sell on Amazon in the U.S. to reach audiences on streaming TV, including on Amazon Freevee, Twitch and third-party services through Fire TV.
AdExchanger
OCTOBER 25, 2023
The Mouse House is moving ahead with plans to automate as much of its ad sales biz as possible. Next up: self-serve programmatic. The post Disney Uses Self-Service To Attract New Buyers – With A Focus On Local appeared first on AdExchanger.
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Adweek
OCTOBER 25, 2023
The generative AI race is well underway, and we're already seeing applications in advertising and marketing for creative ideation and development. This includes one of the key pillars of digital advertising--search. As consumers, we have grown accustomed to being overwhelmed with ads and information in search engines, while being underwhelmed by experiences and results from.
Seth Godin
OCTOBER 25, 2023
It’s classic linkbait. Headlines that explain why something is happening. Questions to AI about why something happens. Even kids, asking their parents. Why is easy to sell. Why is hard to deliver. Consultants make a good living explaining the why. And media companies try to. But most of the time, the why they promise isn’t a why at all. It’s simply a rehash of what.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
OCTOBER 25, 2023
Shoppers at Samsung stores throughout France can now try on the Galaxy Watch6 and Watch6 Classic smartwatches in augmented reality with a virtual try-on (VTO) experience created by AR technology company Wanna and agency Cheil France. The VTO experience is accessible by scanning a QR code in 200 Samsung stores across France and on the.
Martech
OCTOBER 25, 2023
Snap, the parent company of Snapchat, yesterday reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising market. The company cautioned the ad market remains volatile, pointing to the impact of war in the Middle East. “Since the onset of the war in the Middle East … we have had a number of primarily brand-oriented campaigns pause spending in the early period,” CFO Derek Andersen said in an analyst call yesterday.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 25, 2023
A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. The pro-bono effort is the work of digital advertising platform GumGum. CEO Phil Schraeder said The Trevor Project’s mission and how it gets its message out made it a perfect fit for GumGum.
Adweek
OCTOBER 25, 2023
Now is not the time for marketers to avoid conversations about periods or explosive infant pooping: Now is the time for growth. Following several years of pandemic-driven uncertainty and faced with a market continually troubled by geopolitical upheaval and rapid technological advances, Procter & Gamble chief brand officer Marc Pritchard took the stage for his.
AdExchanger
OCTOBER 25, 2023
Publisher frustrations about changes to the digital advertising ecosystem are starting to boil over – and there were plenty of grievances aired at the Prebid Summit earlier this week in New York City. The event was the first-ever gathering of its type hosted by Prebid, which is the organization behind the widely used open-source header bidding […] The post Overheard At The Prebid Summit appeared first on AdExchanger.
Adweek
OCTOBER 25, 2023
If nostalgia longed only for the good old days, there would be far fewer football fans. The Tampa Bay Buccaneers began their existence in 1976 clad in orange-and-white uniforms with a swashbuckling, dagger-chomping pirate on their helmets. Their roughly two decades in those uniforms began with an 0-14 record and ended with a 100-223-1 record.
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Exchange Wire
OCTOBER 25, 2023
Ahead of the ExchangeWire LIVE Attention event, global marketing director at Lumen, Blaise Lucey, sheds light on the evolving landscape of attention, the significance of data-driven advertising metrics, compliance with privacy legislation, and the innovative possibilities that clients are uncovering. How [.] The post Lumen’s Blaise Lucey on the Evolution of the Attention Challenge and the Future of Advertising Metrics appeared first on ExchangeWire.com.
Adweek
OCTOBER 25, 2023
A casino in Las Vegas is ripe for a takedown, and Michael Imperioli has just the crew for the job, though these would-be thieves may have a tough time blending into the crowd. To hype its inaugural In-Season Tournament, the NBA drops a stylized homage to Ocean's Eleven with basketball superstars in key roles in.
Exchange Wire
OCTOBER 25, 2023
Set to be worth USD$470bn (~£385bn) globally before the decade is out, the gaming industry has surged in both value and popularity. In the US alone, 27% of people spend between 1 and 5 hours gaming each week, with the [.] The post Mobile Gaming: Capitalising on the Power of Portable Play appeared first on ExchangeWire.com.
Adweek
OCTOBER 25, 2023
Denstu Group has promoted Andr? Andrade to the role of chief executive (CEO) for Europe, Middle East & Africa (EMEA). He will now oversee the integrated growth strategy and business execution for the network within the region. Andrade will join Dentsu's community of regional CEOs, which is overseen by recently appointed group chief operating officer.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
VideoWeek
OCTOBER 25, 2023
Advances in connected TV enable CTV to compete with other digital channels in its ability to respond to real-time data signals, according to Laura Hicks, Global Head of Marketing Development at GroupM Nexus. Cross-channel campaigns can therefore combine the benefits of TV with the advantages of digital advertising. In this video interview, Hicks speaks on the targeting opportunities of CTV, the ability to plug in commerce and retail data, and the avenues it opens up for clients who previously wo
Adweek
OCTOBER 25, 2023
In this episode, Cathy Hackl and guest host Lee Kebler discuss Hackl's visit on opening night to The Sphere in Las Vegas which launches the duo into a discussion about artificial intelligence and the music industry. Hackl and Lee discuss the ethics of using lyrics to train AI and Kebler talks about innovation in the.
Martech
OCTOBER 25, 2023
A CTV ad campaign for The Trevor Project , which helps LGBTQ young people in crisis, has achieved remarkable results, including a 31% increase in recall among 18- to 34-year-old viewers, according to third-party research. The pro-bono effort is the work of digital advertising platform GumGum. CEO Phil Schraeder said The Trevor Project’s mission and how it gets its message out made it a perfect fit for GumGum.
AdExchanger
OCTOBER 25, 2023
Alphabet’s relentless revenue growth didn’t stop for a pandemic, a global recession or a YouTube boycott – and it sure didn’t stop during Q3 2023. The company’s earnings climbed to $76.7 billion over the past three months, up 11% from the same period last year. Profitability increased by almost $6 billion, to a total net income […] The post Alphabet’s Revenue Grows By Another 11%, As Retail And AI Take Center Stage appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
OCTOBER 25, 2023
Some agencies and brands are measuring social media content differently — as they use generative AI in those social posts. This process will likely become even more complicated as platforms and the content’s stakeholders navigate using generative AI both in content creation and measurement. Creator marketing platform CreatorIQ this month found that 66% of brands and agencies surveyed said creator-led content is driving more return on investment than traditional advertising.
Basis
OCTOBER 25, 2023
Picture this: The weekend is finally here, it’s game time, and you’ve got your homemade nachos all set to go (your secret ingredient: home-pickled jalapenos!). You plop down on the couch, crack open your first beer, turn on the big screen and.shoot. Where’s the game? Didn’t you read something about Amazon securing the rights for this season? No wait, that was Peacock.or was it Apple TV+?
Digiday
OCTOBER 25, 2023
Amazon’s ascent in the digital advertising sphere has been one of the more notable aspects of the U.S. digital media landscape in recent years, with the e-commerce giant today using its flagship advertising conference Amazon unBoxed to trumpet its wares. Related Insights Marketing on Platforms How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue Read More According to Insider Intelligence , global digital advertising spend will top $600 billion this year in a marketpl
Rob Campbell
OCTOBER 25, 2023
Another day … another rant. Whereas yesterday I went off at a brand I love/d, today is different. It’s a bank. Not just any bank … but a bank who once made me fly from Singapore to Sydney because they insisted they could check my passport ‘by sight’ before they released our funds for us to buy our house. I should point out they weren’t our mortgage lender … they just wanted to make life very difficult for us and when I rang their ‘helpline’,
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Digiday
OCTOBER 25, 2023
You know the day-to-day workings of media agencies aren’t exactly easy when there’s actually a need in the market for agencies that can support those agencies. That’s why Pathlabs exists — to offer its generalist services to agencies (creative or media) as a “media execution partner” when they need the help. Consider it the ronin of the agency world — a sword for hire when in-house strength or know-how isn’t enough.
VideoWeek
OCTOBER 25, 2023
Most ad tech providers are still looking at CTV as an extension of broadcast TV, argues DJ Agahi, Managing Director at Sabio. But with hundreds of standalone apps available, this mindset risks leaving millions of impressions on the table. In this video interview, Agahi explains the need to communicate this opportunity to brands and agencies, the cost incentives of CTV, and the creative capabilities available.
Digiday
OCTOBER 25, 2023
In July 2022, FaZe Clan went public at a $725 million valuation. 15 months later, FaZe’s owners sold (pending shareholder approval) the company to GameSquare in an all-stock deal worth just over two percent of that initial figure. All in all, 2023 was a veritable annus horriblis for FaZe Clan, the once-dominant gaming and esports company. With FaZe stock plunging far beneath a dollar in price, the organization found itself under fire from investors and former founders alike, facing accusations o
More About Advertising
OCTOBER 25, 2023
The UK’s digital ad market attracted £13.8 billion of spend in the first six months of 2023, according to IAB UK and PwC’s half-year Digital Adspend update. The data shows digital advertising rose 5% year-on-year in a volatile economy fuelled by high inflation. Spend on video ads saw the strongest growth, up 11%. Ofcom’s recent … The post UK digital adspend inches ahead in 2023, video ads up but search still rules first appeared on More About Advertising.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Digiday
OCTOBER 25, 2023
This story was first published by Digiday sibling WorkLife This article is part of WorkLife’s special edition, which examines how the jobs and careers of Generation Z professionals will be reshaped and evolve in the AI-informed era. More from the series → We all know what it’s like to be interviewed for a job by a human. The experience conjures a range of emotions — nervousness, fear of the dreaded “mind blank,” imposter syndrome, perhaps even boredom, right through to excitement and exhilarati
More About Advertising
OCTOBER 25, 2023
Beats by Dre has signed up Manchester City’s Erling Haaland for its latest spot, in which he and basketball player Le Bron James talk about the pressures that come with sporting success. Haaland thinks about whether he can live up to the hype around him while James, who is nearing the end of his career, … The post Beats by Dre recruits Erling Haaland, LeBron James – and their families first appeared on More About Advertising.
Digiday
OCTOBER 25, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify Navigating the ups and downs of workplaces is challenging at any given time. Now, imagine graduating into a workforce that looks unrecognizable thanks to a global pandemic that drove people to work from home en masse. Gen Zers have experienced that first hand. So where are Gen Zers supposed to turn for guidance?
illumin
OCTOBER 25, 2023
As new and exciting subjects and memes gain popularity online, the social media trends that guide marketers and digital strategies change as well. Social media marketers need to practice constant vigilance when tracking these changes, and predict altered behavior ahead of time whenever possible. This is important for several reasons. Marketers need to know where and when to reach people, what media formats are resonating, and – most importantly – understand the interests and communications sty
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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