Adweek
NOVEMBER 8, 2024
LinkedIn is becoming a bigger platform for creators. The social platform for professionals is a growing tool for creators to build an audience and get brand deals. Creators like Gen Z public speaker Morgan Young, comedian London Lazerson and Jonathan Reid, founder of podcast firm Reidentify, are some of the biggest stars on LinkedIn. They're.
Martech
NOVEMBER 8, 2024
In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. The post-campaign phase is crucial for understanding results and extracting actionable insights to inform future strategies.
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Adweek
NOVEMBER 8, 2024
The numbers $628 million - Q3 revenue, beating analyst expectations of $619.85 million. That's growth of 27% year-over-year. Over the last 11 quarters, The Trade Desk has had growth of over 20%. $94.2 million - profit for the quarter. $756 million - guidance revenue for Q4, approximately $363 million in EBITDA. 95% - customer retention.
Martech
NOVEMBER 8, 2024
In B2B marketing, simply sticking to traditional channels may limit your potential. As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platfo
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 8, 2024
The numbers $49 million -- Paramount notched an operating profit of just $49 million--barely above breakeven--but it's the second quarter in a row of profitability for the network. $6.73 billion -- Paramount netted a total of $6.73 billion in sales, which was short of the estimated $6.94 billion it was anticipated to bring in and.
Martech
NOVEMBER 8, 2024
Email marketers are going to have their hands full in 2025. Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Email restrictions from Google and Yahoo will enter year No. 2. The deliverability landscape will continue to evolve. And that’s only the timely stuff. Tight budgets, leadership that fails to understand the value of email and its underlying technology and the eternal testing of segmentation and personalization — and let’s n
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
NOVEMBER 8, 2024
I love Zamboni machines. They’re ungainly, they’re slow but they’re also majestic. Like an elephant for ice hockey. After each period, when the ice is chopped up by play, the Zamboni rolls out and leaves behind a sheet of perfect ice. Cold, smooth and untouched. It’s useful to acknowledge that the same service is offered to each of us, every night.
Adweek
NOVEMBER 8, 2024
The minority population (better described as the "emerging majority") currently makes up 42% of the U.S. population and is expected to exceed 50% by mid-century. This group--including Hispanic, Black, and other non-white people--already represents the majority in several states like California and Texas. Buying power is following suit.
AdExchanger
NOVEMBER 8, 2024
The big trend in Q3 earnings this year was streaming growth, and Paramount was no exception according to Friday's earnings call. The post Paramount’s CTV Wing Achieves Its Second Quarter of Profitability In A Row appeared first on AdExchanger.
Adweek
NOVEMBER 8, 2024
McCann Worldgroup has hired creative leader Jordan Doucette as chief creative officer, McCann Worldgroup, Canada, where she will oversee all creative operations across Canadian offices, including McCann, MRM and Craft, and offices in Toronto, Montreal, and Calgary. In her new role, Doucette will work with creative leadership across Canada to strengthen the creative product across.
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AdExchanger
NOVEMBER 8, 2024
The Trade Desk grew by 27% year over year in Q3, with revenue now totaling $628 million, and net profits up from $39 million to $94 million in the same period. Snooze. What’s new? Well, without breaking out new revenue metrics, The Trade Desk did divulge some interesting tidbits about their business. For instance, while […] The post The Trade Desk Maintains Its High Growth Rate And Touts New Channels appeared first on AdExchanger.
Adweek
NOVEMBER 8, 2024
In a scene that's played out a zillion times in the long history of soap commercials, a half-naked male model lathers up in a mildly suggestive but still safe-for-work product demo. But what if the well-worn trope got a sinister tweak, and the shredded man in the shower was a serial killer trying to erase.
illumin
NOVEMBER 8, 2024
Purpose-based marketing isn’t new. Whether companies are working to improve their diversity or boost their eco-initiatives, for years, brands have aimed to create a personality that cares. However, socially conscious campaigns have started to wane in effectiveness in recent years with younger generations seeing these initiatives as the bare minimum – an expectation rather than an impressive benefit.
Exchange Wire
NOVEMBER 8, 2024
The Yahoo Singapore Digital Marketers Pulse study, conducted in collaboration with global market research company Milieu Insight, revealed today (November 8th, 2024) compelling insights into the challenges, opportunities, and motivators shaping Singapore’s marketing landscape now and through 2025. Unveiled at Yahoo’s [.] The post Feel the Pulse: Yahoo DSP Study Reveals Insights into the Minds of Singapore Marketers appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
NOVEMBER 8, 2024
In an industry first, Paramount Pictures is turning London’s world famous Piccadilly Lights to stone in a colossal collaboration to mark the highly anticipated release of Ridley Scott’s blockbuster, Gladiator II in UK cinemas from November 15. Dooh.com Throughout Friday (8 November), Piccadilly Lights will “frieze” into an epic stone patchwork featuring Gladiator II, Samsung, … The post London’s Piccadilly Lights turn to stone as brands take ads back to 211 AD first appeared on More About
VideoWeek
NOVEMBER 8, 2024
In this week’s Week in Review: AppLovin’s market cap overtakes The Trade Desk’s, WBD posts its Q3 results, and The Independent becomes the largest UK publisher in the US. Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion.
More About Advertising
NOVEMBER 8, 2024
System1 has revealed its winners from the early wave of TV ads, with some biggies including John Lewis and Tesco still to air. Top 12 Aldi – “Get into the Christmas Spirit with Kevin the Carrot” – 5.9 Stars Sainsbury’s – “Phizz-whizzing” – 5.9 Stars Lidl – “Lidl Presents: A Magical Christmas” – 5.9 Stars … The post Aldi and Sainsbury’s among System1’s early Christmas winners first appeared on More About Advertising.
Exchange Wire
NOVEMBER 8, 2024
Last night, the industry came together for ExchangeWire’s eighth annual The Wires awards ceremony. We celebrated the accomplishments of both individuals and companies in ad tech through a total of 27 awards, recognising those leaving their mark on the industry and [.] The post The Wires 2024: Celebrating Another Remarkable Year of Ad Tech appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
NOVEMBER 8, 2024
Difficult choice this week with some goodies around (and not all Christmas ads, Uncommon for British Airways is outstanding.) Even the best ads, though, can be as much about technique as the proverbial big idea but Orchard’s choice of ‘Where’s Wally?’ for an international campaign is a stroke of genius (Waldo in the US for … The post MAA Ad of the Week: Etsy’s Wally from Orchard Creative first appeared on More About Advertising.
Adweek
NOVEMBER 8, 2024
While U.S. citizens process Tuesday night's election results, brands their agencies are on the brink of a cultural shift that will impact how they speak to consumers and broach societal issues. Many agency folks ADWEEK contacted declined to comment on how a second Trump presidency might impact their business, while some expressed disbelief and sadness.
More About Advertising
NOVEMBER 8, 2024
“Christmas is the the UK Super Bowl of marketing,” New Commercial Arts and Ogilvy CEO James Murphy told the FT this week. Murphy should know, being a veteran of John Lewis at adam&eve, still the defining Christmas ads, and now Sainsbury’s. But it’s getting to feel like the Super Bowl in another respect: the ads, … The post Christmas ads ‘Super Bowl’ should be a bonanza for UK broadcasters – why isn’t it?
More About Advertising
NOVEMBER 8, 2024
Christmas is a time of abundance – in adverts at least – but O2 isn’t afraid to address the idea that not everyone is loaded up with treats and gifts at this time of year. VCCP’s 2024 festive campaign is all about tackling data poverty, with O2’s offer of free mobile represented by sim cards … The post VCCP and O2 give the gift of data this Christmas first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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