Adweek
JANUARY 21, 2025
Brands will soon be able to buy in-store ads across more than 340 airport, resort, and train station shops in North America, thanks to a new travel-focused retail media network launching today from WHSmith. Bose and Pepsi have already signed on as advertisers. It's the latest in a series of new category entrants to the.
Martech
JANUARY 21, 2025
As you set your 2025 professional goals, why not add one more elevating your advertising creative ? A fresh, intentional approach can be the key to standing out in an increasingly competitive landscape. Connected TV (CTV) is the perfect platform to make it happen , combining the precision of digital targeting with the storytelling power of high-quality video.
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Adweek
JANUARY 21, 2025
The numbers 18.91 million -- Netflix's number of paid net subscriber additions in Q4. 302 million -- The streamer's total subscribers to end the year, up from 282.72 in Q3. 16% -- The company's reported year-over-year revenue increase. $43.5 billion to $44.5 billion -- The company's forecast for 2025 revenue. $7.99 -- Netflix's new ad.
Digiday
JANUARY 21, 2025
For those still counting, theres another retail media network to add to the list. Alongside real estate , airlines and banking , airport shops have joined the race. WHSmith, a retail chain that operates hundreds of stores in airports across the U.S., is set to launch a retail media side-business combining in-store out-of-home and digital out-of-home media inventory and audience data for use in off-site campaigns.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 21, 2025
The future of TV was on display at CES, and data and artificial intelligence were at the center of it. Media buyers, executives, and leaders in the tech industry flooded the Las Vegas Convention Center at the Consumer Electronics Show earlier this month, seeing the latest tech and trends affecting the TV ad industry. To.
IAB Tech Lab
JANUARY 21, 2025
Last updated: January 21, 2025 The OpenRTB standard, the underpinning of programmatic advertising, never stands still. But with so many incremental changes happening every year, its hard to keep track as you are compiling your roadmaps to include the updates most valuable to your business and those of your key […] The post The OpenRTB updates YOU should adopt in 2025 courtesy of IAB Tech Lab appeared first on IAB Tech Lab.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 21, 2025
Netflix's overall revenue grew 16% to $10.2 billion last year thanks to subscriber and ad revenue growth, with operating margins up 27%. The post More Than Half Of Netflix Subscribers Now Sign Up For Ads appeared first on AdExchanger.
Adweek
JANUARY 21, 2025
WLS investigative reporter Chuck Goudie has left the Chicago ABC owned station after more than 40 years. Goudie started working at the station in 1980 as a general assignment reporter. "Chuck Goudie was a valued member of our ABC7 team for many years and we thank him for his groundbreaking contributions," spokesperson Jayme Nicholas told.
More About Advertising
JANUARY 21, 2025
Iconic Scottish soft drink Irn-Bru has departed Scotland’s Leith agency after 30 years and moved to Lucky Generals. Lucky Generals won a pitch for Irn-Bru and sister brand Rubicon also involving London rivals Uncommon Creative Studio and St Luke’s. AG Barr director of marketing Lucy Henderson says: Weve had a long and successful relationship with … The post Irn-Bru departs Leith for Lucky Generals first appeared on More About Advertising.
Adweek
JANUARY 21, 2025
Totino's Pizza Rolls is betting that snacks, comedy, and aliens will be the way to people's hearts and stomachs with its upcoming Super Bowl debut. The General Mills brand has again enlisted comedy duo Tim Robinson and Sam Richardson to bring its bite-sized pizza nuggets to the big stage, along with a crying girl and.
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IAB Tech Lab
JANUARY 21, 2025
PAIR is a cryptographic protocol that enables audience activation while maintaining privacy. The post Private User Matches with Cryptographic Guarantees with PAIR appeared first on IAB Tech Lab.
Adweek
JANUARY 21, 2025
GroupM CEO Brian Lesser unveiled a new global leadership structure and team Tuesday for the media investment arm of holding company WPP. Lesser spoke with ADWEEK earlier this month and said he was in a "massive hurry" to advance GroupM's business, adding that he believes GroupM must shift from "a collection of companies to one.
Exchange Wire
JANUARY 21, 2025
Whats in store for the open web in 2025? We asked ad tech industry leaders for their predictions. As the open web becomes increasingly saturated with content and new websites, the risk of advertising in the environment is growing. Low-quality websites [.] The post 2025 Predictions: Open Web appeared first on ExchangeWire.com.
Adweek
JANUARY 21, 2025
WPP made a bold move last week as the first major company in the ad industry to mandate that its 100,000-plus employees around the globe must return to the office four days per week. Five years on from the pandemic, there are legitimate reasons to return. Following in the footsteps of other major corporations, from.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JANUARY 21, 2025
Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. It often underperforms in reach, engagement and ROI, leaving opportunities untapped. Content atomization addresses this challenge. Instead of producing endless new material, this strategy involves breaking down high-value content into smaller, focused pieces designed for specific platforms and audiences.
Adweek
JANUARY 21, 2025
After Allen Media Broadcasting said it would hub some local weather forecasts using The Weather Channel in Atlanta, reaction came from those affected and from news outlets looking to understand how the moves would affect local stations Allen operates 27 broadcast television stations in 21 U.S. markets. The Byron Allen-owned media group acquired The Weather.
Martech
JANUARY 21, 2025
Its the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. We examined the updates for Salesforce Marketing Cloud, Marketing Cloud Account Management (formerly Pardot) and the newly renamed Personalization (formerly Einstein Personalization) to find the most interesting and helpful updates for marketers.
Adweek
JANUARY 21, 2025
In this episode of The Speed of Culture podcast, Matt Britton speaks with Nick Horan, global brand experience lead at Reckitt. In today's hyper-connected world, creating a globally resonant brand goes beyond offering great products--it requires cultural insight, authentic engagement, and a relentless drive to innovate. Nick has honed the ability to transform everyday products.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JANUARY 21, 2025
Attention, data brokers: If you operated in California last year, you need to register with the California Privacy Protection Agency (CPPA) by the end of this month. Otherwise, you might get a nastygram from the CPPA and possibly hit with a $200 fine for each day you fail to register, as per Californias Delete Act, […] The post Pay Attention To The Delete Act (Even If You Dont Think Youre A Data Broker) appeared first on AdExchanger.
Adweek
JANUARY 21, 2025
In this episode of the Brave Commerce podcast, Sarah Hofstetter and Rachel Tipograph sit down with Jean-Paul Jansen, CMO of Mars Pet Nutrition North America, to discuss the evolving pet care market. Jean-Paul shares how Mars adapts to trends like premiumization and shifting consumer expectations, from innovative product launches to strategic use of retail media.
Martech
JANUARY 21, 2025
I use AI tools like ChatGPT, Gemini and Copilot to explore career plans, obligations, ambitions and even moments of self-doubt. It’s not just about finding answers it’s about gaining clarity by seeing your ideas reflected, reframed, or expanded. Millions rely on AI for guidance, trusting these systems to help navigate life’s complexities.
Adweek
JANUARY 21, 2025
Social creative agency We Are Social has elevated U.S. CEO Rebecca Coleman to North America CEO to oversee the agency's operations across the U.S. and Canada. In her expanded role, Coleman will focus on strengthening cross-market resources and operations across the New York, Los Angeles, and Toronto offices, and driving growth through innovation in products.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
JANUARY 21, 2025
Lin-Manuel Miranda, creator and star of Hamilton and In the Heights, excels in acting, singing and dancing. Gene Kelly was a master of acting, singing and dancing, best known for films like Singin in the Rain and An American in Paris. These artists are triple threats literally one in a million. In fact, Miranda has talent that exceeds a triple threat as he is also a songwriter and producer, making him a quintuple threat.
Seth Godin
JANUARY 21, 2025
The second worst is the unaware sort. The work doesn’t meet spec, and we don’t even realize it. The worst is uncaring. We know the work doesn’t meet spec, but we don’t bother to fix it. But there are other varieties, and some are worth seeking out: There’s the incompetence of creativity and art, where the spec isn’t the point.
AdExchanger
JANUARY 21, 2025
What do toasters have in common with transparency and standards for online advertising? Quite a lot, actually, says Ben Hovaness, chief media officer at OMD Worldwide, on this weeks episode of AdExchanger Talks. The more you can trust companies to conform to a set of online advertising standards the way you trust electronics companies to […] The post A Standard-Bearer For Standards appeared first on AdExchanger.
Digital Remedy
JANUARY 21, 2025
In the digital age, the marketing landscape has shiftedpresenting both challenges and opportunities for marketers. As the world is increasingly connected, digital channels have become the primary way consumers gather information and make purchasing decisions. This evolution is particularly evident in industries like insurance, where an effective digital marketing strategy is no longer optional but essential to stay competitive.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JANUARY 21, 2025
Google asserts its position in the CTV ad ecosystem. Also: a change to its search ads biz may be inflating advertising costs for charities. The post Google DV360 Returns Fire On CTV; A Search Policy Change Drains Charity Ads appeared first on AdExchanger.
Basis
JANUARY 21, 2025
Along with todays rapidly changing advertising and marketing landscape, the role of the Chief Marketing Officer (CMO) is undergoing profound transformation. Once a critical pillar of organizational strategy focused on driving brand growth, the CMOs scope of work has expanded considerably. Now, CMOs must navigate a steady stream of digital and technological innovation alongside evolving market conditions and a less than predictable consumer.
AdExchanger
JANUARY 21, 2025
The digital advertising industry loves a good metric. First came CPMs and click-through rates, then viewability scores, each promising to be the silver bullet that would finally make sense of our advertising spend. Yet here we are, still throwing billions into a black hole of nebulous metrics while CFOs demand more accountability. Agencies are getting […] The post Outcomes-Based Performance Is The New Media Currency appeared first on AdExchanger.
Ad Monsters
JANUARY 21, 2025
Dive into the top 5 mobile monetization trends for 2025, from AI-driven personalization to blockchain innovation. Discover how in-app and gaming strategies are driving revenue and redefining user experiences. Mobile monetization in 2025 looks less like a chaotic rush to capture revenue streams and more like a masterclass in strategy. Apps are getting smarter, users are getting pickier, and competition is getting tighter.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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