Adweek
JANUARY 15, 2025
Apple TV+ engaged in some dystopian performance art to promote the second season of its hit show Severance. On Jan. 14 at Grand Central Terminal in New York, actors Adam Scott, Britt Lower, and Zach Cherry appeared as their Severance characters in a pop-up glass cube resembling an office cubicle. They caught people's attention as.
Martech
JANUARY 15, 2025
An overwhelming workload keeps marketers from learning or implementing AI tools that can cut that load down to size. That, in a nutshell, is the “marketing AI paradox.” How can marketers break this cycle? Heres a structured, actionable approach to overcome the paradox and take advantage of AI. Step 1: Eliminate low-value activities Most marketing teams have to handle tasks that add little or no business value.
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Adweek
JANUARY 15, 2025
Brands and agencies have been seemingly unruffled about a potential TikTok ban becoming a reality in the U.S.--until now. After the Supreme Court displayed skepticism on Friday while hearing oral arguments in two cases taking aim at the legality of a ban, agencies are now seriously seeking out alternative places for their clients' media dollars.
MNTN
JANUARY 15, 2025
TV advertising has typically been thought of as expensive and cumbersome. However, times have since changed, with technology and solutions helping advertisers overcome these common challenges. This article will explore TV advertising costs , the difference between national and local TV ads , and how these costs are determined. How Much Does a TV Commercial Cost?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 15, 2025
The Consumer Electronics Show brings more than 135,000 people to Las Vegas every January with one big promise: to showcase the latest in cutting-edge technology. But turning those prototypes into viable business models is another story. For advertisers and marketers, part of the challenge of touring the convention center is sifting through the innovations to.
AdExchanger
JANUARY 15, 2025
DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. Its now the majority owner. Terms of the deal were not disclosed. This acquisition didnt come out of the blue. DirecTV has had partial ownership of Invidi alongside Dish and WPP since 2020. Invidi will remain jointly owned by DirectV, Dish and WPP […] The post DirecTV Acquires Majority Stake In Invidi appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
JANUARY 15, 2025
The Trade Desk intends to acquire ad data firm Sincera, marking only its second acquisition since it launched in 2009 a rare move for a company that usually builds, not buys. Financial terms werent disclosed, but when the deal closes, expected in the first quarter, Sinceras co-founder and CEO, Mike OSullivan, will report directly to The Trade Desks CEO, Jeff Green.
Adweek
JANUARY 15, 2025
Coors Light is throwing its latest Super Bowl party like it's 1999. That year, Mike Judge released the dark comedy Office Space about a software company employee enduring the bleak monotony of day-to-day cubicle work. When one of the lead's more chipper coworkers diagnoses his workplace complaints as "a case of the Mondays"--a phrase that.
AdExchanger
JANUARY 15, 2025
Today, AI is being used in CTV for a variety of machine learning applications. But in the future, AI will drive an unprecedented level of personalization. In this interview at CES 2025, LG Ad Solutions CTO Dave Rudnick talks about the division’s new “moonshot” unit, Innovation Labs, and more ways technology is transforming the streaming […] The post LG Ad Solutions’ CTO Dave Rudnick On How AI Will Influence CTV Experiences appeared first on AdExchanger.
Adweek
JANUARY 15, 2025
The social platform Nextdoor named executive Michael Kiernan as its new chief revenue officer on Wednesday, part of a broader bid from the company to reinvent itself and its advertising business under refreshed leadership. Kiernan, who first joined Nextdoor in 2018, has served as CRO on an interim basis since April. In his newly official.
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Digiday
JANUARY 15, 2025
This story originally published on sister site, WorkLife. WPPs announcement requiring employees to return to the office four days a week has sent shockwaves through the advertising industry, spotlighting a deepening divide between corporate-owned and independent agencies on workplace flexibility. While some leaders argue in-person collaboration fuels creativity, critics view the move as outdated and morale-crushing.
Adweek
JANUARY 15, 2025
ICYMI: Influential, the largest influencer marketing firm in the world by revenue, was acquired by Publicis Groupe last summer. But in an alternate universe, founder and CEO Ryan Detert never mustered the confidence to follow his instincts and build the company. Through the nonprofit Big Brothers Big Sisters of America, Detert got the guidance and.
Exchange Wire
JANUARY 15, 2025
As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (PDOOH). These channels, long recognised for their ability to captivate audiences in public spaces, are now [.] The post 2025 Predictions: OOH, DOOH, and Beyond appeared first on ExchangeWire.com.
Adweek
JANUARY 15, 2025
This is TVNewser's basic cable network ranker and cable news report for the week of Jan. 6, 2025. January has proven to be a busy news month so far, especially outside the political arena. The first full week of 2025 included former President Jimmy Carter's state funeral and the tragic Los Angeles wildfires. Both news.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
JANUARY 15, 2025
Charlie Swift, general manager, Adstra Services The term performance marketing is hardly new, however, in the 2020s, the tactics and tools marketers use to achieve performance have evolved considerably, necessitating an update to how the industry understands the practice. This practice is about getting the most out of marketing spend by doing more with each dollar, rather than restricting how much is spent performance marketing needs some nuance.
Adweek
JANUARY 15, 2025
Thirteen looks to be a lucky number for WeatherTech, as the U.S. automotive and home accessories company is returning to the Super Bowl for the 13th time, including two years of airing multiple in-game spots. The new campaign, which will air in the second quarter, comes from its longtime agency partner, Pinnacle Advertising, which has.
Exchange Wire
JANUARY 15, 2025
AppHarbr by GeoEdge, the global in-app ad security and quality leader, has partnered with Planet Sport, one of the UKs largest independent sports media companies, to secure and enhance the advertising experience for its 25+ million users. The partnership secures in-app [.] The post Planet Sport Partners with AppHarbr by GeoEdge to Champion Ad Quality for 25m Fans appeared first on ExchangeWire.com.
Adweek
JANUARY 15, 2025
This post was created in partnership with Nielsen Instead of chasing consumers and their fragmented viewing habits, marketers need to adapt how they measure, target, and capture audiences as lines blur between platforms. In a live group chat at Adweek House at CES 2025 in Las Vegas, presented in partnership with Nielsen, industry leaders shared.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Exchange Wire
JANUARY 15, 2025
Start.io, an industry-leading, mobile-driven SSP, today (January 15th, 2025) announced its partnership with Intent IQ, a leader in identity resolution, to expand its audience targeting capabilities. Under this partnership, Start.io matched mobile advertising IDs (MAIDs) with their corresponding alternative IDs using [.] The post Start.io Partners with Intent IQ to Enhance Ad Bids with Alternative ID Solution & Audience Extension appeared first on ExchangeWire.com.
Adweek
JANUARY 15, 2025
State Farm has canceled plans to run an ad during Super Bowl 59 and has paused filming on a campaign with a tie-in to Apple TV+ drama Severance as the Los Angeles wildfires continue to burn. The Super Bowl ad would have been State Farm's second consecutive year in the game. Last year's ad, created.
Smart Insights
JANUARY 15, 2025
6 Trends and the latest practical innovations which will change marketing in the year(s) ahead We all now know that Generative AI (Gen AI) has already made a huge impact on marketing and the wider world. Yet it will grow … The post AI Marketing Trends in 2025 appeared first on Smart Insights.
Adweek
JANUARY 15, 2025
Reese's has some monumental, lava-related news, according to the teasers for its Super Bowl 59 commercial. The Hershey brand is returning to the Big Game for the second consecutive year. Reese's plans to run a 30-second ad, created again by agency Erich & Kallman, but has yet to share which product will be the focal.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
JANUARY 15, 2025
Axis, a global programmatic platform connecting advertisers and suppliers, is excited to announce its partnership with Edge226, a leading provider of mobile-first performance services. This bilateral collaboration aims to enhance advertising performance and optimise revenue opportunities for publishers while empowering [.] The post Axis & Edge226 Forge Partnership to Elevate In-App & CTV Advertising appeared first on ExchangeWire.com.
Adweek
JANUARY 15, 2025
The most impactful CMOs are the ones who have powered themselves and their organizations, proving themselves indispensable to their CEOs, colleagues, teams, boards and, ultimately, businesses. Through their work, these chief marketers are setting the standard of effective marketing leadership and paving the way for the next generation of industry leaders.
Playwire
JANUARY 15, 2025
Key Points Contextual advertising to gamers requires a multi-layered approach combining both in-game opportunities and traditional media placements While in-game activations create buzz, they need to be supported by measurable contextual campaigns The most successful gaming campaigns balance creative contextual moments with consistent targeted media Strategic contextual targeting across gaming content helps ensure scale while maintaining relevance
Adweek
JANUARY 15, 2025
By any metric, ByteDance's TikTok is nothing less than a phenomenal success. Launching abroad in 2016, then stateside in 2018--a latecomer to the social media platform landscape, in fact--its current 1.8 billion monthly active users (MAU) make it the fifth-largest social media platform worldwide, and by some reports the most engaging platform as measured by.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
JANUARY 15, 2025
Pubstack, the leading ad management platform, announces the appointment of Alban Silve as country manager for France and Belgium. This strategic hire marks a significant milestone in Pubstacks global growth journey, as the company expands its international footprint while doubling [.] The post Pubstack Accelerates Global Expansion with the Appointment of Alban Silve as Country Manager for France & Belgium appeared first on ExchangeWire.com.
Adweek
JANUARY 15, 2025
As summer turned to fall and temperatures began to drop, more people started noticing advertising for Mucinex. When asked throughout Q4 of last year if they recalled seeing or hearing one of the cold and flu medication's ads in the past two weeks, 22.8% of U.S. adults said they did, according to data analytics firm.
Martech
JANUARY 15, 2025
In my previous article for MarTech, I offered advice for marketers looking to revamp their lead scoring strategy for 2025. In that article, I identified five best practices for ensuring an impactful and adaptable lead scoring model. Lets quickly review them before we dive into the martech itself. Incorporate engagement data for real-time insights. Engagement data is critical to understanding a prospects interest and readiness to purchase.
Adweek
JANUARY 15, 2025
Criteo's new CEO has his work cut out for him. When Michael Komasinski takes over for Megan Clarken on Feb. 15, the executive will be faced with a unique set of challenges. When Clarken became CEO in 2019, retail media was a considerably smaller space with fewer players involved. While Clarken successfully moved part of.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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