Adweek
DECEMBER 24, 2024
It's no secret that 2024 saw broadcast, cable, and streaming news outlets struggle to attract a viewing audience with a significant disinterest in the news. That reality was made especially stark by presidential election that saw a 25% ratings decline from the 2020 election cycle across 18 networks. Still, despite changing consumption habits and all.
Digiday
DECEMBER 24, 2024
Snapchats subscription play is shaping up to be one of medias most compelling plotlines in 2025. While subscriptions are still a modest slice of Snaps revenue pie, theyre giving the companys top line a noticeable lift. Case in point: Snaps ad revenue climbed 10% to $1.25 billion in its last quarter, but thanks to $123 million in non-ad revenue largely driven by its member program , Snapchat+ the company posted a 15% overall revenue jump to $1.37 billion.
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Seth Godin
DECEMBER 24, 2024
Marketing as we know it happened because of machines. Machines made factories dramatically more efficient, which meant that producers could no longer easily sell everything they made. When you go from making four ceramic plates a day to 4,000, your capacity starts to look like a problem. That’s a new challenge. A farmer could figure out how to use every bit of fertile soil available.
Digiday
DECEMBER 24, 2024
This is a bonus behind-the-scenes look at our conversations with executives for Digidays 2024 Media Agency Report , which examined the current and future state of media agencies, from the perspective of total client spending and spending by media channel, and delved into the impact of retail media on the agency landscape. Digiday hosted a focus group of eight senior media agency executives who oversee media investment at holding company-owned and independent media agencies to gather first-person
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdvertiseMint
DECEMBER 24, 2024
Navigating the digital marketing job market can be overwhelming due to the vast opportunities and resources available. Fortunately, several top-tier websites simplify this process, offering comprehensive job listings and invaluable resources. Whether you’re seeking remote work, startup roles, or creative positions, these platforms streamline the search process for professionals looking to advance their careers in digital marketing.
More About Advertising
DECEMBER 24, 2024
As the year draws to a bumpy close for many in business – optimism in the US contrasting markedly with more, mostly self-induced gloom in Europe – it’s still the time of year to celebrate with family, friends and (maybe) colleagues. It’s possible, of course, that the latter may see changes, even reductions when some … The post Happy holidays from everyone at MAA first appeared on More About Advertising.
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