Adweek
OCTOBER 2, 2023
Before "Traylor," the Eras Tour showcased the economic powerhouse that is Taylor Swift. There seemed to be no recession in sight as millions went to Ticketmaster to grab their seat to see the one and only Taylor Swift. There were meltdowns, TikTok live videos of the tour and more. Now there is an upcoming concert.
Seth Godin
OCTOBER 2, 2023
To get to the Kebab House Cafe , you’ll need to drive past a dozen fast food restaurants, restaurants you can find off just about any interstate. It’s certainly less convenient to go a few blocks off the beaten path, but the food and service and vibe might be worth it. The thing is, it matters even more to them. The folks that work there, the ones who are building something they’re proud of.
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Adweek
OCTOBER 2, 2023
The Philadelphia Inquirer unveiled a multiplatform, multi-month brand marketing campaign today, part of a broader effort from the 194-year-old publisher to reintroduce itself to readers following a brand refresh spearheaded by chief executive and publisher Lisa Hughes. The campaign, created by Philadelphia media agency Red Tettemer O'Connell, centers around the sense of pride Philadelphians have.
AdExchanger
OCTOBER 2, 2023
Programmatic platforms are still unclear whether supply-path optimization is a way to compete or cooperate with each other. The post Supply-Path Optimization Might Not Be As Scary As The Industry Thinks appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
OCTOBER 2, 2023
It's been almost a year since the hype surrounding generative AI was unleashed onto unsuspecting creatives across industries. Since then, the questions we've needed to ask about the technology have naturally evolved: Rather than debate whether to use it or what we stand to gain, we must now ask, where is it heading? Where does.
Martech
OCTOBER 2, 2023
One of the great things about AI is its ability to handle much of the grunt work of marketing. The downside is that grunt work is also a key early learning experience. Consider data hygiene, one of those pieces of grunt work. Automating it will doubtless increase efficiency and accuracy. It will also deprive people of an experience that teaches how to quickly assess if AI output makes sense or not — as well as see other potential issues with the data.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 2, 2023
With martech utilization plummeting to 33% , CMOs and their teams must maximize their stack’s value before seeking budget increases or new additions. Several factors can lead to stack underutilization, including scope issues, viewing investments as costs or inadequately supported teams. In my experience, another reason is that martech stack platforms are typically integrated with a company’s existing processes.
Adweek
OCTOBER 2, 2023
Honda is celebrating 75 years of innovations with its "Keep Dreaming" campaign, which highlights some of the automaker's past accomplishments while also looking to the future. The campaign features a 60-second commercial that honors Honda's history while also sharing the company's commitment toward reaching carbon neutrality by 2050. "As we prepare to bring our first.
AdExchanger
OCTOBER 2, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Bite Apple will now let paid subscription apps (think The Economist or meditation app Calm) offer audio content exclusively for their subscribers, a trendy tactic in Podcast Land. Spotify has a similar idea, but it partners with the subscription service Patreon. And […] The post Apple Opens Up (To Devour) Podcast Subscrips; Roblox Is Out Of The Blocks appeared first on AdExchanger.
Adweek
OCTOBER 2, 2023
Bathroom tissue brand Quilted Northern has chosen Orchard as its new creative agency after a competitive pitch process. Orchard is tasked with creating work that makes consumers who aren't currently using Quilted Northern question their current toilet paper while giving them a compelling reason to buy the brand. "We loved this pitch. It felt like.
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Digiday
OCTOBER 2, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify The autumn season is ushering in some change to the Digiday Podcast. As of this week, Digiday’s senior media editor Tim Peterson will step down from his role as co-host of the podcast after nearly three years at the helm. Kimeko McCoy, Digiday’s senior marketing reporter, will succeed Peterson and serve as the new co-host of the Digiday Podcast alongside media editor Kayleigh Barber.
Adweek
OCTOBER 2, 2023
Legend has it that a McVitie's biscuit (or "cookie" in American parlance) triggered an argument between two members of The Beatles. Such is the power of McVitie's treats over British snackers that they could even threaten to break up the Fab Four. McVitie's is a British icon - but the trouble with icons is that.
Digital Remedy
OCTOBER 2, 2023
The age-old maxim of “think globally, act locally” isn’t just embraced by marketers for local mom-and-pop businesses. Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. As customer spending and viewing habits change and the demand for more unique and personalized experiences skyrockets, advertisers are responding by steering their budgets toward
Adweek
OCTOBER 2, 2023
Professional soccer players talking to each other or their coaches and managers on the field often cover their mouths to ensure that their conversations can't be overheard by the opposing team or even parsed by lip-reading reporters or viewers at home. A new comedic ad campaign from Burger King France and creative agency Buzzman speculates.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
OCTOBER 2, 2023
The Los Angeles Rams is using Snapchat’s augmented reality technology for advertisements on the football team’s home turf, Sofi Stadium, this season. For one minute at home Rams games for its 2023 season, SoFi Stadium’s Infinity Screen, will transform the field into the Pacific Ocean for a Princess Cruise ad, featuring a free cruise giveaway.
Adweek
OCTOBER 2, 2023
Partnerships have defined success for our community for decades. Great minds from disparate backgrounds and disciplines come together to put great work into the world that increases awareness of, engagement with and, ultimately, purchase from brands--engendering trust and loyalty in the process.
illumin
OCTOBER 2, 2023
Since the early 2000s, social media has been a forum for community engagement and a great way for marketers to reach audiences and build trust; it follows then, that a strong social strategy is essential for establishing a meaningful digital presence. Social ad spending in 2023 is estimated to be about $83.72 billion USD. Influencer spending is also estimated to account for an additional $5.4 billion this year.
Adweek
OCTOBER 2, 2023
TV and film writers have officially ended their five-month strike, with union leaders approving an agreement with the Alliance of Motion Picture and Television Producers. However, with TV sales hit hard by the action, this story isn't quite over yet.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
OCTOBER 2, 2023
Another ripple effect of influencer marketing continuing to mature : Marketers are spending more time vetting potential influencers and creators before partnering with them. Over the last year or so, marketers have started to ask more questions about the influencers that influencer agencies pitch them on. The vetting varies by brand, and influencer marketing executives see this not only as a continued sophistication of the industry as more dollars flow to influencer marketing, but also as a sens
Ad Ops Hero
OCTOBER 2, 2023
The advent of gen AI changed everything, and the pace of that change is like nothing we’ve seen before. The potential impacts are reminiscent of the dawn of the Internet, and are likely to be just as transformative for businesses. According to McKinsey, gen AI is poised to add up to an annual $4.4 billion to the global economy. AI is now a board-level priority Last year, AI consisted of point solutions and niche applications that used ML to predict behaviors, find patterns, and spot anomalies in
Digiday
OCTOBER 2, 2023
The need for B2B companies to differentiate themselves in the eyes of prospects and clients has never been greater, and the data-driven marketing tools to do so have never been more robust. However, legacy B2B mindsets, protocols and practices can take a lot of work to break, resulting in a sea of sameness regarding messaging and tactics within many B2B categories.
Ad Ops Hero
OCTOBER 2, 2023
To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Digiday
OCTOBER 2, 2023
A new definition for made-for-advertising sites has officially been released by a group of trade organizations. For months, the term made-for-advertising (MFA ) has been ricocheting throughout the media and advertising industries, getting buyers up in arms about cheap ad inventory that doesn’t deliver much in the way of a return on investment. But people realized that the term existed without a standardized definition , causing confusion.
Ad Ops Hero
OCTOBER 2, 2023
Dual Zone at it’s core is about optimizing workload management and the roles and responsibilities of teams. It also assumes you are able to reframe CDP as a capability versus a technology, and then agree to split them up into two Zones: Zone 1 is typically a Modern Data Stack architecture built on a Cloud Technology and focuses on Identity Resolution and Data Management.
Digiday
OCTOBER 2, 2023
The calendar year’s fourth quarter has just begun — and it will be make or break for many publishers, platforms and networks looking to either make up shortfalls or increase their growth in ad revenue before the books are closed. The above media firms are also counting on the thousands of brands looking for a holiday sales windfall to advertise heavily.
Ad Ops Hero
OCTOBER 2, 2023
Artificial Intelligence for IT operations (AIOps) is a new way to address changing user and IoT requirements for today’s modern and complex campus, branch and WFH networks. Visibility and automation provide IT organizations with the insights needed to improve efficiency and enhance user experiences. AIOPs Explained AIOps stands for artificial intelligence for IT operations and describes the use of big data, analytics, and machine learning that IT teams can use to predict, quickly respond to, or
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
VideoWeek
OCTOBER 2, 2023
France, like other European markets, is making steady progress towards providing advertisers with tools for effective cross media measurement says Philippe Boscher, head of digital, data, research, addressable TV & innovation at TF1 Publicité. From the start of next year, France’s TV panel will be expanded to cover mobile viewing and households which don’t own TV sets.
Exchange Wire
OCTOBER 2, 2023
RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, today (October 2nd, 2023) announces the appointment of Michael Lamb as chief commercial officer (CCO) to spearhead its international commercial growth, with an emphasis [.] The post RTB House Bolsters Executive Team With the Hire Of Michael Lamb as Chief Commercial Officer appeared first on ExchangeWire.com.
Ad Ops Hero
OCTOBER 2, 2023
Like Salesforce and ServiceNow, SAP is promising to embed an AI copilot throughout its applications, but planning a more gradual roll-out than some competitors. By year-end, users of a couple of SAP applications should have the option to ask generative AI copilot, Joule, to help with their work — and the company plans to roll the feature out across all its applications one by one in the years to come.
Exchange Wire
OCTOBER 2, 2023
Equativ, the leading independent ad platform, today (October 2nd, 2023) announces the appointments of Emir Teffaha as executive vice president for its European arm, and Marisa Nelson as executive vice president of marketing & communications, with both joining the company’s [.] The post Equativ to Accelerate Global Evolution with New Additions to Executive Team appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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