AdExchanger

OCTOBER 5, 2023

Google’s Privacy Sandbox APIs became generally available for the majority of Chrome users in early September, which means marketers need to start actually using them. But the industry still has lingering questions about Google’s long-hyped replacement for third-party cookies in Chrome and how these APIs will function in practice. Alex Cone, product manager for the […] The post Google Answers The Industry’s Burning Questions About The Privacy Sandbox appeared first on AdExchanger.

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Cookies Marketing Audience 139

Martech

OCTOBER 5, 2023

This year’s holiday season, running from Nov. 1 through Dec. 31, will see 4.8% growth YoY in online spending. Adobe Analytics bases its forecasts on data from one trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. Adobe expects over $220 billion in online sales this year. Buy Now Pay Later is expected to drive some $17 billion in sales, a dramatic increase of 16.9% over 2022.

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Electronics eCommerce Food Retail 124

AdExchanger

OCTOBER 5, 2023

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Happy Birthday, Google appeared first on AdExchanger.

Advertising 116

Advertising Search Advertising Marketing 116

Martech

OCTOBER 5, 2023

The Salesforce Winter 2024 release brings many enhancements designed to improve user experience and streamline business operations in content management, customer engagement and marketing strategy. This edition highlights enhancements in personalization, data optimization and the evolution of the Marketing Cloud. Boosts to content management Salesforce continues improving content management and customizable dashboards, along with enhancements in sales capabilities, personalization and online pay

Shipping 123

Shipping MarTech Communications Marketing 123

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

AdExchanger

OCTOBER 5, 2023

The number of online 5G devices doubled between 2021 and 2022, reaching nearly 162 million active 5G devices in the US alone, according to CTIA data. And based on data from Omdia and 5G Americas, 5G wireless connections will reach 5.9 billion devices globally by the end of 2027. The growth of 5G is already […] The post 5 Ways Enhanced Connectivity Will Transform DOOH appeared first on AdExchanger.

Advertising 116

Advertising 116

Martech

OCTOBER 5, 2023

Good news fellow flesh-and-blood-based life forms! Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. That’s according to a new study by Bynder , a digital asset management (DAM) software vendor The study first showed 1,000 marketers a set of images and asked them which were created solely by AI (they were allowed to make multiple selections).

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MarTech Conversion Marketing Advertising 121

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. In our discussion, Shah offers his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs. Being proactive is key because the rapidly growing RMN landscape lacks standardization — media buyers beware.

Retail 120

Retail Media eCommerce Shipping 120

Seth Godin

OCTOBER 5, 2023

A recent discussion about the challenges of direct-to-consumer marketing of a skincare product ended with one participant describing the hard part with, “nothing to ad.” She was referring to how much the thread had covered, but the pun wasn’t lost on us. Social media offered an irresistible promise to many folks who are looking to do “marketing”: A business begins with the assertion that if they can get a committed new customer to start buying a high-margin product

Affiliates 114

Affiliates Media Conversion Marketing 114

Martech

OCTOBER 5, 2023

One thing every marketer wants to know is how effective their marketing is. A new, free tool from independent analyst firm Real Story Group is designed to show them just that. Tony Byrne, president of RSG (and a MarTech contributor), said the tool came about because marketing executives reported getting an increasing number of questions about effectiveness.

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MarTech ROI Marketing 118

PubMatic

OCTOBER 5, 2023

Before you know it 2024 will be at our doorstep. In the meantime, there’s a lot of end-of-the-year monetization to be made. Our team has gathered insights from the successful optimizations they’ve deployed for PubMatic publisher customers throughout 2023. Just in time for the holidays, we present to you some high-level takeaways below. Be sure to download the full guide today, and get set to have a great holiday season and profitable new year: ‘tis the season for CTV content signals – Publishers

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CPM Cookies Ad Inventory Video Ads 107

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AdExchanger

OCTOBER 5, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pushing Forty TikTok is pushing hard for adoption of its on-platform shopping product, particularly in North America. Last month, it introduced a major Shopify backend integration, which lets brands plug influencers as affiliates and includes a payment system so users can buy without […] The post TikTok Is Taking Down Forties; The Cost Cap Question appeared first on AdExchanger.

Affiliates 105

Affiliates 105

Exchange Wire

OCTOBER 5, 2023

Next-Gen Marketing Mix Modelling (MMM) represents a leap forward from its predecessor, overcoming limitations and capitalising on data science advancements. However, in order to implement it successfully, businesses need to take a strategic approach. This is according to martech consultancy fifty-five, [.] The post fifty-five Reveals Strategic Approach for Next-Gen MMM Transition appeared first on ExchangeWire.com.

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MarTech Marketing 105

Digiday

OCTOBER 5, 2023

It’s been touted as “the trial for the future of the internet” as the Justice Department battles with Alphabet’s Google, particularly its search engine which generates $163 billion per year in media revenue. Albeit, it took until the fourth week of proceedings to hear expert testimony from media practitioners to counter that of Google advertising chief Jerry Dischler, who appeared earlier in trial proceedings , with assertions should a re-evaluation of marketers’ re

Media 97

Media Advertising Marketing 97

Ad Badger

OCTOBER 5, 2023

SUBSCRIBE 3.2.1. Blastoff! Ad Badger Campaign Manager Olena Shmaiun sits down with Michael and shares her six steps for a. Read More 6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign [The PPC Den Podcast] The post 6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign [The PPC Den Podcast] appeared first on Ad Badger.

Education 92

Education Advertising 92

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Digiday

OCTOBER 5, 2023

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. As brands and retailers dole out their marketing spend through the end of the year and determine how the different social media platforms will play into their holiday marketing strategies, it’s important to know the value they place on each platform.

Retail 96

Retail Media Marketing 96

Exchange Wire

OCTOBER 5, 2023

Corporate email skullduggery*, an investment rollercoaster ride set to rival that of Project Exodus, a savage tussle between corporation and competition authority, and Mario. The nexus between video games and advertising has always been one to watch, and no more [.] The post The Case for In-Game Advertising: A Perfect Storm appeared first on ExchangeWire.com.

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Advertising 84

Digiday

OCTOBER 5, 2023

The challenges of measurement in the media buying world cut across many areas, from CTV and influencer marketing to retail media and performance. As we heard throughout the Media Buying Summit this week in Naples, Fla., it has become particularly unwieldy in the ever-growing CTV marketplace. Matt Kramer, head of brand investment for Media.Monks, and Eric John, vp of media center at the Interactive Advertising Bureau, walked the audience through some of the agency and industry-wide efforts to cre

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Agency Media Marketing Retail 95

Marketing Tech News

OCTOBER 5, 2023

Teradata and ActionIQ have created a new joint-offering for marketing and customer experience (CX) activations for Teradata VantageCloud customers. This new offering, which includes integration with VantageCloud and ActionIQ, is now complete and ready for customers. The collaboration highlights Teradata’s open and connected ecosystem, which includes a strong partnership with ActionIQ to leverage the companies’.

Marketing 80

Marketing Advertising 80

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Digiday

OCTOBER 5, 2023

Five years ago, the news of Facebook’s most prominent publisher liaison leaving the company would have sent a seismic shock to the digital media ecosystem. But as a sign of the times, Campbell Brown’s announcement that, after nearly seven years, she is leaving her post as Meta’s head of global media partnerships this fall elicited a metaphorical shrug from publishers.

Media 95

Media Marketing 95

VideoWeek

OCTOBER 5, 2023

The industry furore around ‘made-for-advertising’ (MFA) websites has meant a number of advertisers want to know what they can do to avoid buying this inventory. But in order to avoid MFA, you first have to define what it actually is, which is easier said than done. DoubleVerify recently released a solution to help advertisers avoid MFA content, and the key to identifying these sites is analysing both monetisation and traffic-driving techniques says David Goddard, VP business development at Doubl

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Advertising Ad Tech 59

Digiday

OCTOBER 5, 2023

This story was first published by Digiday sibling WorkLife Workers overall are unenthused about coming back to in-person work for a variety of reasons, a key one being they feel they’ve lost autonomy and control over their schedules. Now that’s making them resentful. Those mandated to return to in-person work are more than twice as likely to feel resentment about it than those who are coming back due to strong pressure, according to a BetterUp survey including responses from over 1,000 U.S. base

Media 93

Media Marketing 93

Smarty Ads

OCTOBER 5, 2023

DMEXCO 2023 once again confirmed its status as the top event for the digital industry. On September 20th and 21st, more than 800 speakers gathered to talk about AI in marketing, retail media surge, automation, Web3, sustainability, and the rest of the hottest topics. The event attracted around 40,000 trade.

Retail 59

Retail Media Marketing 59

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing

Digiday

OCTOBER 5, 2023

Hoy por hoy las estrategias de marketing que se enfocan en conquistar el público latino van más allá de la celebración del Mes de la Herencia Hispana, solo basta con revisar estadísticas que hacen indispensable para cualquier marca entender su enorme poder adquisitivo. Los latinos representan uno de los grupos demográficos de más rápido crecimiento en Estados Unidos, según los datos más recientes del Censo unas 63 millones de personas se identifican como hispanos, un número que prevéen se duplic

Marketing 92

Marketing Media 92

Single Grain

OCTOBER 5, 2023

Influencers for B2B marketing? Sort of. As the digital horizon expands, B2B marketing is undergoing a transformative evolution. Imagine a world where tailored content isn’t just an option, but the very essence of B2B engagement. A realm where your brand’s narrative doesn’t just inform, but captivates and resonates with your target audience.

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Audience Healthcare Finance Conversion 59

Rob Campbell

OCTOBER 5, 2023

OK, so yesterdays post was long by even my standards … so I’m going to make this a much shorter one. There are a lot of quotes out on social media that explains how to make great creative work. Hell, a bunch of them are probably mine. But putting aside the fact many of the quotes originate from people who, arguably, haven’t done much work that is deserving of that description – all of them, in their own way, are right.

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Media Advertising 58

AdvertiseMint

OCTOBER 5, 2023

What TikTok alternatives do you know? TikTok is the top social media platform for sharing and enjoying short-form content. However, some TikTok alternatives have gained momentum, offering fresh avenues to explore and satisfy your short-video cravings. Whether you are searching for a new platform to showcase your talent or simply seeking a change of scenery, we’ve got you covered.

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Entertainment Audience Media Agency 52

Advertiser: ZoomInfo

In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

Marketing

VideoWeek

OCTOBER 5, 2023

Last year Virtual Minds announced the launch of Media Manager, a tool which bring digital programmatic trading tools to linear TV. This product is continuing to evolve says Tom Peruzzi, Virtual Minds’ CTO, adding tools for convergent TV sales with plans for one-to-one targeting capabilities to be added soon. This kind of technology allows TV sales houses to come off of defence, and return to being known as innovators and market shapers, as they historically have been.

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Media Marketing Ad Tech 52

AdvertiseMint

OCTOBER 5, 2023

Are you thinking of how to get more likes on TikTok? TikTok has changed how we interact and consume content. As a TikToker, you want to get as many likes as possible on your posts. In this article, we will discuss how to get more likes on TikTok to kickstart your social media journey! These eight simple work like magic: 1. Create Interesting Content Source: Canva Engaging your viewers and being original with your video is important to gain more likes on TikTok.

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Audience Conversion Media Agency 52

Smarty Ads

OCTOBER 5, 2023

The most significant share of the search engine market belongs to Google, accounting for 93% or over nine billion searches daily. This impressive number gives plenty of opportunities and sets many challenges for marketers and brands. One is making product promotion visible to a broad audience.

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Impressions Advertising Audience Marketing 52

AdvertiseMint

OCTOBER 5, 2023

How much do TikTokers make? TikTok is one of the most popular apps globally. Thanks to its engaging short-form content style, millions of people flock to it daily to have a fun time. TikTok creators are vital to the platform’s success because they ensure a constant flow of content. In this blog post, we will tell you how much TikTok creators make and provide other relevant information.

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Affiliates Audience Media Agency 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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