Adweek
JUNE 26, 2024
The legacy publisher Time dropped its paywall last June, making it one of only a handful of news organizations--alongside Quartz and TechCrunch--to raise and later remove a paywall. Since then, Time has seen advertising revenues rise, digital subscribers evaporate, and traffic remain relatively flat, according to data shared by Time and measurement firm Comscore.
The Ad Tech Blog
JUNE 26, 2024
Micro-influencers have become a powerful force in advertising and marketing, leveraging emotional contagion to create impactful campaigns. This article explores how micro-influencers use emotional contagion to connect with audiences and drive engagement. Understanding Micro-Influencers and Emotional Contagion Key Points Micro-influencers have a smaller but highly engaged audience.
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Adweek
JUNE 26, 2024
Last week between the rose-fueled networking sessions and adtech-funded yacht parties at the Cannes Lions Festival, Coca-Cola and Ogilvy bagged a Grand Prix in the print and publishing category for "Recycle Me." The winning campaign features striking images of the classic Coca-Cola logo on a bright red background as it appears after a can has.
AdExchanger
JUNE 26, 2024
IPG announced what it’s calling a Climate Action Marketplace built in partnership with SeenThis and PubMatic. The goal is to scale sustainable ad tech that doesn't sacrifice performance. The post IPG Has A New Sustainable Ad Marketplace That It Says Doesn’t Sacrifice Performance appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 26, 2024
Cannes, France--The data will set you free. When Leslie Berland joined Verizon in December of 2023, CEO Hans Vestberg called the moment a "transformative time" for the industry. At the time, Berland didn't know yet what that would mean for Verizon's brand, but quickly the data showed Verizon needed a new look, feel and positioning.
Martech
JUNE 26, 2024
Clara Shih, CEO, Salesforce AI, speaks at IAB Tech Lab Summit in New York. Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. At the IAB Tech Lab Summit in New York this month, tech leaders discussed real applications for the technology, either available now or soon. The theme of the conference, “The End of the Beginning: Nothing Will Be the Same,” was fitting.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JUNE 26, 2024
Liquid Death is a canned water brand that’s made a splash with the name and the line “murder your thirst.” All done in-house – who said marketing was a dying art? Now it’s introducing an electrolyte drink mix for extra hydration (hangovers to you and me.) With that infamous substance abuser Ozzy Osbourne. Short, snappy … The post Ozzy Osbourne gets his Liquid Death in a twist first appeared on More About Advertising.
Adweek
JUNE 26, 2024
Successful scheming in House of the Dragon requires having several backup plans--and when it comes to real-life dragons, it's no different. As part of its global campaign for House of the Dragon, HBO and Max put a 270-foot installation of Vhagar--the biggest dragon in the show--on top of the Empire State Building just ahead of.
Martech
JUNE 26, 2024
The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. A year later, that had dropped to 4%. Slightly souring the news is the fact that digital ad spend is projected to grow by 16% in 2024, so that’s 4% of a larger number.
Adweek
JUNE 26, 2024
Audience data company Claritas hired investment bank Jefferies to pursue a sale, according to two sources familiar with the matter. Claritas is a customer segmentation business that lets marketers buy audiences according to different demographics and attributes. It has been operating since 1961, segmenting audiences into categories like "Country Squires" and "Upper Crust.
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Seth Godin
JUNE 26, 2024
If we’re to publish, teach, invent, imagine or promote, we need the confidence to believe that we have something to offer. That we are, in some way, right. But the enterprise of rational thought is based on theories, tests and improvements. We can never be certain, all we have is the best available explanation. So the hard work is to speak up at the very same time you’re open (in fact, eager) to change your mind based on new data.
Adweek
JUNE 26, 2024
In 1971, 23-year-old Ilon Specht was a copywriter at McCann-Erickson, and one of still relatively few women on Madison Avenue. Surrounded by a cadre of male colleagues on the L'Oreal account, Specht defied the status quo when she wrote something different--iconic slogan "Because I'm worth it." It's been more than 50 years, and L'Oreal is.
Martech
JUNE 26, 2024
We’ve all attended high-production-value industry events that feel like festivals and spawn their own YouTube channels filled with more content than you’d ever be able to consume. Those event teams are rock stars, for sure. Their large teams mean more choices and more channels. But you can be tiny and still achieve mighty results with your events. We brought the receipts to prove it.
Adweek
JUNE 26, 2024
When searching for a specific item, navigating an entire grocery store can feel like a Sisyphean task. One refrigerated protein bar brand found an innovative way of guiding customers to the correct aisle. With creative agency The Community, Perfect Bar launched "Perfect Imposter," a campaign that helps shoppers find the product on refrigerated shelves, which.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JUNE 26, 2024
For data-driven marketing teams, a unified customer view is the holy grail for personalization — critical for driving higher conversion rates, great customer experiences and higher lifetime value. As companies mature with their data platforms (and ingestion becomes easier), leveraging the existing data assets in data warehouses becomes more valuable, creates stronger foundations and enables richer insights and activation.
Adweek
JUNE 26, 2024
In Coors Light's new commercial, Kansas City Chiefs quarterback Patrick Mahomes undertakes a high-stakes mission riding on top of the brand's Chill Train. But due to NFL regulations that prohibit players from endorsing alcoholic beverages, no one will be able to see it until Mahomes retires. Until then, the work by agency Mischief @ No.
Martech
JUNE 26, 2024
Google announced updates to Google Analytics 4 (GA4) today. The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some integration with Chrome Privacy Sandbox. “Measurement is essential for marketers to understand the impact of their efforts and make more informed decisions,” Steve Ganem, director of product management for Google Analytics, wrote in a blog post.
Adweek
JUNE 26, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Dametra Johnson-Marletti, corporate vice president of digital gaming sales at Microsoft. She shares her insights on the evolution of the gaming industry, the importance of a unified company culture under Satya Nadella's leadership, and Microsoft's commitment to diversity and.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JUNE 26, 2024
The most important thing in advertising is the actual creative. And major ad platforms are well on their way to an era of creative innovation. Actually, strike that. I meant creative desolation. For example, consider two commercials that made the rounds on the socials this week. One is an ad for the city of Oslo, […] The post Platforms Are Autogenerating Creative – And It’s Going To Be Terrible appeared first on AdExchanger.
Adweek
JUNE 26, 2024
MediaVillage.org and ADWEEK, in partnership with the Out of Home Advertising Association of America (OAAA), co-hosted Julie Thompson's Thursday Night VIP Dinner Club at the Cannes Lions Festival of Creativity earlier this month. The event, held at La Paillote de Gaston Gastounette, honored the 2024 Cannes Lions Outdoor Jury. Check out photos from the event.
AdExchanger
JUNE 26, 2024
The programmatic advertising landscape has evolved significantly since its inception, introducing new complexities and challenges for both buyers and sellers. At the heart of these changes lies supply-path optimization (SPO), designed to streamline ad buying by ensuring transactions occur through the most efficient and transparent pathways possible.
Digiday
JUNE 26, 2024
Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers. For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding and expectations. However, these lines are blurring. Leaps in technology and data capabilities have enabled advertisers to execute genuinely omnichannel campaigns.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
VideoWeek
JUNE 26, 2024
Retail media is becoming an exciting play for advertisers, but the space can be carbon-intensive for brands, not least due to next-day delivery options offered by major retailers. Liam Brennan, Managing Director at The Responsible Marketing Agency, suggests marketers consider the sustainability of their retail media campaigns, and embrace the opportunity to promote more sustainable products.
Digiday
JUNE 26, 2024
On June 21, an allegation of sexual misconduct against prominent livestreamer Guy “Dr Disrespect” Beahm rocked the gaming world. In the days since, it’s become apparent that Beahm’s alleged misconduct had become an increasingly open secret within the industry. For four years after Beahm was banned from Twitch in 2020, the reasons behind his ban remained unknown to the public, despite consistent speculation on the part of both Beahm’s fans and his haters.
VideoWeek
JUNE 26, 2024
Telly made a splash at Cannes last year with their unique business model of giving away free TVs in return for opted-in user data. Now the company says it is gaining traction – not because the TV is free, but because the ads are fully consented and highly relevant. “As long as ads are relevant, people actually like advertising,” says Ilya Pozin, Founder and CEO at Telly. “They hate advertising when they’re just bombarding you with ads that are interrupting your cont
Digiday
JUNE 26, 2024
As Toys”R”Us continues to seek a successful post-brick-and-mortar future, it’s hoping a new AI-generated video helps portray the dreams and magic of its founder. Using Sora, OpenAI’s text-to-video platform, Toys”R”Us created a video depicting an AI-generated version of a young Charles Lazarus, who founded the company in 1948, and his father in an old-time bicycle shop.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
JUNE 26, 2024
Social media companies don't want to be called "social media" anymore. Plus: Claritas has hired Jefferies as a banker and is pursuing a sale. The post Is Social Media Still Cool?; Claritas Searches For A Buyer appeared first on AdExchanger.
Digiday
JUNE 26, 2024
Scoring women’s sports ad dollars Women’s sports is a rapidly growing focus for advertisers, and in order to direct that attention their way, sports publishers are shoring up intel on these audiences to make them even more enticing. And so far, several publishers told Digiday these efforts have worked to lure advertisers — both new to sports or historical supporters of men’s sports — into buying women’s sports.
Rob Campbell
JUNE 26, 2024
A few weeks ago, I had the most bonkers week of my life. MY. ENTIRE. LIFE. Of course, it involved China – where bonkers is a beautiful way of life – but it was at a level I could never imagine, let alone imagine I’d ever get to experience. But it happened and it is something I will treasure and remember for the rest of my days. But this post is not actually about any of that, it’s about this … And this ….
Digiday
JUNE 26, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. In this edition of the Digiday+ Research Briefing, we examine how Amazon is facing retail media competition from Walmart and Target, how publishers are preparing for Amazon Prime Day despite a drop in affiliate commerce revenue and how X’s CEO was on a mission to drum up business at Cannes, as seen in recent data from Digiday+ Research.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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