Adweek
OCTOBER 18, 2024
When ESPN has both a Formula 1 race and Texas football in Austin on the same weekend, it's hard to blame the network for encouraging partners to drift into each other's lanes. Under the "Texas Takeover" banner, ESPN is hosting a college football matchup between the No. 1-ranked Texas Longhorns and No. 5 Georgia Bulldogs.
Martech
OCTOBER 18, 2024
When an organization suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which makes the marketing team a crucial part of any crisis response. Marketing is where the organization’s communicators work, where the company gains its visibility into channels like social media and, if the crisis involves customer experience or data, marketing is well
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Adweek
OCTOBER 18, 2024
The financial news publisher Bloomberg Media is launching a Weekend Edition product on Friday, part of a broader initiative to boost subscriber retention and increase weekend readership. The content will focus on the intersection of finance and culture, a small departure from standard Bloomberg reporting and an acknowledgment that readers' preferences shift over the weekend.
Martech
OCTOBER 18, 2024
How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. But from my experience, copywriting isn’t the most effective use of generative AI. Here are three areas where generative AI can truly add value — if your marketing team wants to make the most of AI, start here, not with copywriting.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 18, 2024
Stephanie Fried's career first took her into politics before shifting into marketing. Fried broke down her career in the second installment of ADWEEK's video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. Fried said that she grew up wanting to be what she called an "international lawyer," meaning a lawyer who got to.
Exchange Wire
OCTOBER 18, 2024
Yahoo, today (October 18th, 2024) announced that Yahoo Identity Solutions are now widely available through leading publisher tools and SSPs. With this update, publishers can implement Yahoo Identity Solutions through launch partners Amazon Publisher Services (APS) via Connections Marketplace, InMobi [.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
OCTOBER 18, 2024
In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q3 2024. What made headlines over summer? It’s hard to look anywhere other than Google’s legal wranglings as we look back at [.
Adweek
OCTOBER 18, 2024
Opportunities to reach the undecided become fewer and fewer for the presidential candidates and their running mates to deliver their closing messages as the days leading to election day grow shorter and shorter. With early voting already underway in some of the battleground states, TVNewser has a round-up of where you can watch interviews of.
Seth Godin
OCTOBER 18, 2024
“Ease” isn’t the same as “easy.” In fact, they’re often at odds. Easy work is hardly worth our effort. It can deaden us instead of giving us the chance to bring our best selves to life. Ease, on the other hand, is the feeling of doing something worthwhile, and doing it well. When we choose a project where the stakes are too high, where stress is our fuel, where conflict is at the heart of the work–we’re unlikely to find ease.
Adweek
OCTOBER 18, 2024
With only a couple of weeks left before the U.S. election, it's crunch time for making sure that young American voters like Gen Z and millennials get to the polls. A new nonpartisan campaign from organization Civic Wisdom Foundation and agency David&Goliath called #SpeakYourVote aims to register 50,000 new voters while educating and encouraging young.
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AdExchanger
OCTOBER 18, 2024
From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doing about it. The post Unboxing Amazon Ads’ Ad Tech appeared first on AdExchanger.
Adweek
OCTOBER 18, 2024
The first of Universal Pictures' two-film adaptation of Tony Award-winning musical Wicked opens in theaters Nov. 22, but fans of Elphaba and Glinda don't have to wait until then for swag from the movie thanks to a partnership between Universal Products & Experiences and Target. The retail giant will kick off a national marketing campaign.
AdExchanger
OCTOBER 18, 2024
Amazon Ads is not only officially on the map; it is actively recreating the map of media, entertainment and advertising. That was the verdict this week at the Amazon Ads conference in Austin, Texas. Throughout the conference, Amazon flexed its muscles as a studio entertainment giant – something neither Google nor Meta could boast – […] The post Amazon Lays Out Its Next $50 Billion Opportunity In Advertising appeared first on AdExchanger.
Adweek
OCTOBER 18, 2024
If Tressie Lieberman and Brian Niccol ever met over coffee to discuss reuniting, it's a safe bet that the coffee came from Starbucks. Lieberman will join the java giant in the newly created position of executive vice president, global chief brand officer, reporting to none other than Niccol, who became CEO at Starbucks in August.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Basis
OCTOBER 18, 2024
After years of economic uncertainty and inflation, the market is beginning to show signs of stability. This is good news for retail marketers, as it could allow consumers to adapt to current prices and regain confidence in their purchasing decisions, encouraging them to spend more freely in the months ahead. In this context, retail sales are forecast to grow at a slow and steady pace through 2028, hovering around 3% growth each year.
Adweek
OCTOBER 18, 2024
Google CEO Sundar Pichai revealed a change in leadership for its Knowledge & Information unit, which encompasses ads, commerce, Google Earth, and search: Nick Fox will take over for Prabhakar Raghavan. Raghavan has led the K&I unit since 2018, and he will become chief technologist at Google. "Prabhakar has decided that it's time to make.
Martech
OCTOBER 18, 2024
Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. With the market expected to grow to $13.48 billion by 2028, businesses of all sizes are recognizing the importance of these tools. Whether you’re a new user just starting out or a current user evaluating your existing solution, now is the perfect time to explore how these platforms can benefit your business.
Adweek
OCTOBER 18, 2024
a21 James Beard Foundation president and chief operating officer Kris Moon left the nonprofit culinary arts organization after 17 years to join live events company a21 as its first COO. Domino's Pizza Kate Trumbull has been promoted to executive vice president, chief marketing officer, from senior vp and chief brand officer. She has been with.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
OCTOBER 18, 2024
Ocean’s head of insight Steve Bernard outlines the findings of two consumer studies conducted during Paris 2024. This summer provided the nation with some incredible sporting moments. Whether it was England’s strong showing at Euro 2024 in Germany, Carlos Alcaraz successfully defending his Wimbledon title in dominant fashion, or the incredible performances of our Olympians … The post Spaces into Places™ – understanding how Ocean Outdoor’s Official fan zones perform first appeared on More A
Adweek
OCTOBER 18, 2024
Hundreds of pink cowboy hats dotted the enormous crowd in Zilker Park for the last day of ACL Festival 2024, a nod to pop sensation Chappell Roan's drag-inspired, over-the-top aesthetic. But while the Chappell stans may have been the most visible, marketers have continued to return to the Austin, Texas-based music festival year after year.
Exchange Wire
OCTOBER 18, 2024
Clinch, the leader in dynamic ad serving & personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (October 18th, 2024) that Charel MacIntosh, head of business development & strategic partnerships, has been named a recipient of [.
Adweek
OCTOBER 18, 2024
It's been over two weeks since Tony Dokoupil's CBS Mornings interview with author Ta-Nehisi Coates set off an internal firestorm at CBS News. Now, The Wall Street Journal reports that CBS News president Wendy McMahon is requesting an editorial review of the newsroom's reporting process, asking journalists to address concerns about fairness and objectivity.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
OCTOBER 18, 2024
High-flying Publicis Groupe may be all about “personalisation at scale” these days (which too often means seeing the same terrible ad over and over again.) But its creative agencies have shown from time to time this year they can still do the business. As here with Saatchi & Saatchi for BT’s new router. So often … The post MAA ad of the Week: EE from Saatchi & Saatchi first appeared on More About Advertising.
Adweek
OCTOBER 18, 2024
Top of the Ticker: CNN's Chairman and CEO Mark Thompson has officially passed the one-year mark as the network's leader. As he embarks on his second year, The Ankler's Lachlan Cartwright reports Thompson is looking to shake things up in a big way at the network.
More About Advertising
OCTOBER 18, 2024
After years of success and multiple Cannes Lions including a Grand Prix, 4Creative’s chief Lynsey Atkin joined McCann London as CCO in September. Now David Wigglesworth, ECD at Grey London, is stepping into her former role Channel 4, with a remit that includes looking more broadly at how the broadcaster presents the brand and its … The post Grey’s Wigglesworth replaces Atkin as C4 creative chief first appeared on More About Advertising.
Adweek
OCTOBER 18, 2024
In recent months, we've seen headlines filled with major holding companies from WPP to Publicis pouring hundreds of millions of dollars into building their own AI systems. As an agency leader, it would be completely natural to feel the urge to follow suit; if you're seeing these headlines, you're likely wondering, "What do these large.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
OCTOBER 18, 2024
It’s only a couple of weeks until the Christmas ads start appearing, but the stores are already filling up with seasonal essentials. And some not-so-essentials, like Aldi’s new “Chreaster egg.” If you’ve loved frappuccinos, mocktails and froyos, and are still “hangry” for more treats, then Aldi’s Chreaster eggs – Garry the Gingerbread Man and Parker … The post Anyone for a ‘Chreaster’ egg?
Adweek
OCTOBER 18, 2024
"To keep it simple for the state of Florida: It's the First Amendment, stupid." That's what a federal judge wrote Thursday as he sided with local TV stations in an extraordinary dispute over a pro-abortion rights television ad.
Martech
OCTOBER 18, 2024
Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Table of contents What is LinkedIn? Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for
Adweek
OCTOBER 18, 2024
It's that time of the year where the Javits Center will be full of superheroes, supervillains, and more. New York Comic Con kicked off Oct. 17 and will run through Oct. 20. While the East Coast leg is not nearly as large as San Diego's version that took place earlier this summer, organizers and fans.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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