Fri.Oct 18, 2024

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Why ESPN Threw a Texas-Sized Football Tailgate For Formula 1 In Austin

Adweek

When ESPN has both a Formula 1 race and Texas football in Austin on the same weekend, it's hard to blame the network for encouraging partners to drift into each other's lanes. Under the "Texas Takeover" banner, ESPN is hosting a college football matchup between the No. 1-ranked Texas Longhorns and No. 5 Georgia Bulldogs.

Banner 360
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3 critical steps for creating content that converts

Martech

All too often, content is created solely to get clicks, views and likes. It’s all about the call to action (CTA), the asset download, the form fill or the registration sign-up. Most of the time, this is to the detriment of getting real, valuable engagement. While these numbers might look great on a stat sheet, they don’t always translate into actual conversions.

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To Fight Churn on Its 740,000 Subscribers, Bloomberg Media Debuts Weekend Edition

Adweek

The financial news publisher Bloomberg Media is launching a Weekend Edition product on Friday, part of a broader initiative to boost subscriber retention and increase weekend readership. The content will focus on the intersection of finance and culture, a small departure from standard Bloomberg reporting and an acknowledgment that readers' preferences shift over the weekend.

Finance 340
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Moving toward ease

Seth Godin

“Ease” isn’t the same as “easy.” In fact, they’re often at odds. Easy work is hardly worth our effort. It can deaden us instead of giving us the chance to bring our best selves to life. Ease, on the other hand, is the feeling of doing something worthwhile, and doing it well. When we choose a project where the stakes are too high, where stress is our fuel, where conflict is at the heart of the work–we’re unlikely to find ease.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Poshmark Takes on Google and TikTok With Gen AI Visual Search Update

Adweek

Poshmark is the latest retailer to step up its AI game with generative AI-powered visual search to help sellers sell more items faster on the platform. The online fashion resale marketplace is expanding its Posh Lens image search tool--which launched in 2023 and has indexed over 100 million items--with gen AI. This lets sellers snap.

Fashion 321
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Amazon Lays Out Its Next $50 Billion Opportunity In Advertising

AdExchanger

Amazon Ads is not only officially on the map; it is actively recreating the map of media, entertainment and advertising. That was the verdict this week at the Amazon Ads conference in Austin, Texas. Throughout the conference, Amazon flexed its muscles as a studio entertainment giant – something neither Google nor Meta could boast – […] The post Amazon Lays Out Its Next $50 Billion Opportunity In Advertising appeared first on AdExchanger.

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Yahoo ID Solutions Continues Momentum, Extends Publisher Availability to Provide Publishers Better ROI on their Recognised Audiences

Exchange Wire

Yahoo, today (October 18th, 2024) announced that Yahoo Identity Solutions are now widely available through leading publisher tools and SSPs. With this update, publishers can implement Yahoo Identity Solutions through launch partners Amazon Publisher Services (APS) via Connections Marketplace, InMobi [.

ROI 105
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Shopping at Target Is About to Get Wicked

Adweek

The first of Universal Pictures' two-film adaptation of Tony Award-winning musical Wicked opens in theaters Nov. 22, but fans of Elphaba and Glinda don't have to wait until then for swag from the movie thanks to a partnership between Universal Products & Experiences and Target. The retail giant will kick off a national marketing campaign.

Retail 312
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Unboxing Amazon Ads’ Ad Tech

AdExchanger

From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doing about it. The post Unboxing Amazon Ads’ Ad Tech appeared first on AdExchanger.

Ad Tech 105
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From Pink Pony Club to Whiskey River: ACL Fest’s Multigenerational Crowd Draws Longtime Sponsors

Adweek

Hundreds of pink cowboy hats dotted the enormous crowd in Zilker Park for the last day of ACL Festival 2024, a nod to pop sensation Chappell Roan's drag-inspired, over-the-top aesthetic. But while the Chappell stans may have been the most visible, marketers have continued to return to the Austin, Texas-based music festival year after year.

Marketing 299
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Q3 in Ad Tech: Trials and Tribulations

Exchange Wire

In our latest quarterly wrap, head of content John Still takes a look at the events that have defined Q3 2024. What made headlines over summer? It’s hard to look anywhere other than Google’s legal wranglings as we look back at [.

Ad Tech 98
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Civic Wisdom Foundation Wants to Register Young Voters Weeks Ahead of U.S. Election

Adweek

With only a couple of weeks left before the U.S. election, it's crunch time for making sure that young American voters like Gen Z and millennials get to the polls. A new nonpartisan campaign from organization Civic Wisdom Foundation and agency David&Goliath called #SpeakYourVote aims to register 50,000 new voters while educating and encouraging young.

Education 290
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Anyone for a ‘Chreaster’ egg? Aldi mashes up the festivals

More About Advertising

It’s only a couple of weeks until the Christmas ads start appearing, but the stores are already filling up with seasonal essentials. And some not-so-essentials, like Aldi’s new “Chreaster egg.” If you’ve loved frappuccinos, mocktails and froyos, and are still “hangry” for more treats, then Aldi’s Chreaster eggs – Garry the Gingerbread Man and Parker … The post Anyone for a ‘Chreaster’ egg?

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CBS News Is Reportedly Weighing an Editorial Review of Its Reporting

Adweek

It's been over two weeks since Tony Dokoupil's CBS Mornings interview with author Ta-Nehisi Coates set off an internal firestorm at CBS News. Now, The Wall Street Journal reports that CBS News president Wendy McMahon is requesting an editorial review of the newsroom's reporting process, asking journalists to address concerns about fairness and objectivity.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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3 Considerations for Retail Marketers Headed into 2025

Basis

After years of economic uncertainty and inflation, the market is beginning to show signs of stability. This is good news for retail marketers, as it could allow consumers to adapt to current prices and regain confidence in their purchasing decisions, encouraging them to spend more freely in the months ahead. In this context, retail sales are forecast to grow at a slow and steady pace through 2028, hovering around 3% growth each year.

Retail 86
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Ticker: CNN’s Mark Thompson Is Ready to Make His Mark

Adweek

Top of the Ticker: CNN's Chairman and CEO Mark Thompson has officially passed the one-year mark as the network's leader. As he embarks on his second year, The Ankler's Lachlan Cartwright reports Thompson is looking to shake things up in a big way at the network.

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Spaces into Places™ – understanding how Ocean Outdoor’s Official fan zones perform

More About Advertising

Ocean’s head of insight Steve Bernard outlines the findings of two consumer studies conducted during Paris 2024. This summer provided the nation with some incredible sporting moments. Whether it was England’s strong showing at Euro 2024 in Germany, Carlos Alcaraz successfully defending his Wimbledon title in dominant fashion, or the incredible performances of our Olympians … The post Spaces into Places™ – understanding how Ocean Outdoor’s Official fan zones perform first appeared on More A

Fashion 59
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Starbucks Taps Tressie Lieberman for New Role of EVP, Global Chief Brand Officer

Adweek

If Tressie Lieberman and Brian Niccol ever met over coffee to discuss reuniting, it's a safe bet that the coffee came from Starbucks. Lieberman will join the java giant in the newly created position of executive vice president, global chief brand officer, reporting to none other than Niccol, who became CEO at Starbucks in August.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Clinch’s Charel MacIntosh, Honoured as a 2024 P2PI Women of Excellence Award Winner

Exchange Wire

Clinch, the leader in dynamic ad serving & personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (October 18th, 2024) that Charel MacIntosh, head of business development & strategic partnerships, has been named a recipient of [.

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Revolving Door Roster Updates: Edelman, Latitude, Mother, and More

Adweek

a21 James Beard Foundation president and chief operating officer Kris Moon left the nonprofit culinary arts organization after 17 years to join live events company a21 as its first COO. Domino's Pizza Kate Trumbull has been promoted to executive vice president, chief marketing officer, from senior vp and chief brand officer. She has been with.

Marketing 279
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MAA ad of the Week: EE from Saatchi & Saatchi

More About Advertising

High-flying Publicis Groupe may be all about “personalisation at scale” these days (which too often means seeing the same terrible ad over and over again.) But its creative agencies have shown from time to time this year they can still do the business. As here with Saatchi & Saatchi for BT’s new router. So often … The post MAA ad of the Week: EE from Saatchi & Saatchi first appeared on More About Advertising.

Agency 59
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Foundation Over FOMO: Don’t Rush to Build Your Own AI System

Adweek

In recent months, we've seen headlines filled with major holding companies from WPP to Publicis pouring hundreds of millions of dollars into building their own AI systems. As an agency leader, it would be completely natural to feel the urge to follow suit; if you're seeing these headlines, you're likely wondering, "What do these large.

Agency 278
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Grey’s Wigglesworth replaces Atkin as C4 creative chief

More About Advertising

After years of success and multiple Cannes Lions including a Grand Prix, 4Creative’s chief Lynsey Atkin joined McCann London as CCO in September. Now David Wigglesworth, ECD at Grey London, is stepping into her former role Channel 4, with a remit that includes looking more broadly at how the broadcaster presents the brand and its … The post Grey’s Wigglesworth replaces Atkin as C4 creative chief first appeared on More About Advertising.

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Nick Fox Replaces Prabhakar Raghavan Leading Google’s Search and Advertising Unit

Adweek

Google CEO Sundar Pichai revealed a change in leadership for its Knowledge & Information unit, which encompasses ads, commerce, Google Earth, and search: Nick Fox will take over for Prabhakar Raghavan. Raghavan has led the K&I unit since 2018, and he will become chief technologist at Google. "Prabhakar has decided that it's time to make.

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LinkedIn: The marketer’s guide

Martech

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Table of contents What is LinkedIn? Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for

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Google to Pause Election Ads Across Its Platforms Once the Polls Close

Adweek

The days of going to bed on election night in the U.S. and knowing who the next president would be ended a few elections ago, and Google is taking steps to ensure that its platforms are not used to influence the activities that occur after the polls close. Google said in an email to its.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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3 marketing use cases for generative AI that aren’t copywriting

Martech

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. But from my experience, copywriting isn’t the most effective use of generative AI. Here are three areas where generative AI can truly add value — if your marketing team wants to make the most of AI, start here, not with copywriting.

Marketing 133
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Top 5 TV-Themed Brand Activations at New York Comic Con 2024

Adweek

It's that time of the year where the Javits Center will be full of superheroes, supervillains, and more. New York Comic Con kicked off Oct. 17 and will run through Oct. 20. While the East Coast leg is not nearly as large as San Diego's version that took place earlier this summer, organizers and fans.

Media 228
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What’s the role of marketing in a crisis?

Martech

When an organization suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which makes the marketing team a crucial part of any crisis response. Marketing is where the organization’s communicators work, where the company gains its visibility into channels like social media and, if the crisis involves customer experience or data, marketing is well

Marketing 123
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Here’s the Roundup for the Week Ending October 18

Adweek

Happy Friday to all who celebrate! In this week's edition of stories we didn't write up for one reason or another, we see the usual to and fro of local TV talent, while a station in San Antonio honors the memory of a former anchor who died from breast cancer.

Media 147
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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.