Martech
JULY 19, 2024
Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost.
Adweek
JULY 19, 2024
According to Snaxshot founder Andrea Hernandez, the newsletter subscription platform Substack was like handmade sourdough bread in 2020; everyone was doing it. So when she shouted into the online void, she never expected it would shout back.
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Martech
JULY 19, 2024
There’s a comforting truth to the adage, “Good things come to those who wait.” But waiting often feels synonymous with missing out. Passive waiting offers little in today’s fast-paced world. The key lies in planting seeds. This is about taking action while acknowledging the role of time. Not all seeds will flourish; some may wither and success is never guaranteed.
Adweek
JULY 19, 2024
NBCUniversal is once again the first major publisher to wrap upfront talks. Today, ADWEEK learned the company "drove modest growth across its portfolio," according to a source familiar with the matter. The growth was fueled by audiences, live programming and streaming. Additionally, the company had "record-breaking" upfront commitments in sports, Peacock and digital.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JULY 19, 2024
Salesforce’s Marc Benioff believes that 2025 will be the year of Data Cloud. In one sense, this might be seen as celebrating the end (or nearing the end) of a very long journey. Salesforce tried to create a viable CDP, under various names, for at least five years. And now we have Data Cloud, threading together data from across the Salesforce suite (Marketing Cloud, Sales Cloud, Service Cloud), able to pull data from external sources and, perhaps most significantly, able to reach into data
Adweek
JULY 19, 2024
Welcome to this special episode of the Marketing Vanguard podcast recorded at Cannes Lions. It's a pleasure to welcome Zach Kitschke, chief marketing officer at Canva and a firm believer in the power of visuals in today's digital marketing landscape. Join us as we discuss the growing importance of visuals in today's digital landscape. Kitschke.
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Ad Monsters
JULY 19, 2024
The Supreme Court’s Chevron decision reduces the FTC’s authority to unilaterally define unfair or deceptive advertising practices, likely increasing legal challenges and emboldening advertisers to contest FTC guidelines, particularly in areas like data privacy and consumer consent. Last week, we published an article detailing how the Supreme Court’s decision to overturn Chevron deference will affect the advertising industry.
More About Advertising
JULY 19, 2024
The violence and shouting in this KFC ad might not work outside of Thailand but the film, by Hakuhodo agency WolfBKK, also manages to be funny and gripping – it keeps you watching for the full five minutes. It’s also a smart dramatisation of Thai food culture, which traditionally sees fried chicken as an expensive, … The post Is violence and shouting too much for KFC?
Exchange Wire
JULY 19, 2024
Opti Digital, the European AdTech platform, has announced a strategic partnership with Prohaska Consulting, the award-winning global digital consultancy. This alliance aims to expand upon Opti Digital's initial entry in North America, following its official market entry last year. Opti Digital, [.] The post Opti Digital Partners with Prohaska Consulting to Drive North America Expansion appeared first on ExchangeWire.com.
Digiday
JULY 19, 2024
Manchester City is looking to become a global sports brand, and it’s using Fortnite as its secret weapon. Tomorrow, the football club will become the first Premier League team to launch its own experience inside the metaverse platform. Manchester City’s Fortnite Creative experience, titled “The Ladder,” goes live at 4 a.m. Eastern Time on July 20.
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Basis
JULY 19, 2024
Can you remember the last ad that struck you because the people and stories represented in it were a welcome departure from what you usually see in marketing content? Maybe it was Proctor & Gamble’s Emmy-winning commercial, The Talk , which explored the difficult conversations about racism that Black American parents have with their children. Maybe this Campbell’s ad , which portrays a gay couple entertaining their child with a particularly corny Dad joke, comes to mind.
Digiday
JULY 19, 2024
The sale of ad tech maven Teads is finally happening , in a reported deal with content recommendation company Outbrain for an undisclosed amount. The move comes after weeks of speculation, with initial reports of Teads owner Altice Europe pairing with Morgan Stanley to advise on the divestiture of the ad tech asset it acquired for $307 million in 2017.
VideoWeek
JULY 19, 2024
Today VideoWeek is pleased to announce the shortlists for this year’s European Video Awards. The European Video Awards, now in its third year, celebrates the industry’s leading innovators in video and CTV advertising. This year’s selection of entries has been incredibly strong, and we’d like to offer a big congratulations to all who have made their category’s shortlist.
More About Advertising
JULY 19, 2024
The latest instalment of Dominic West as the beastly bank manager is probably the funniest yet – West is golfing in vintage Goldfinger style with chairman Sir Rupert, who we should see more of – while adamantly refusing to share profits around Nationwide-style. Some of NCA’s work divides opinion with some suggesting the sledgehammer could … The post MAA Ad of the Week: Nationwide from New Commercial Arts first appeared on More About Advertising.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
VideoWeek
JULY 19, 2024
Netflix announced its Q2 2024 earnings this week, reporting a 17 percent YoY uptick in revenues. Global subscriptions also reached 277 million, while the ads tier saw user growth of 34 percent quarter-on-quarter. VideoWeek asked five experts from across the industry for their take on the results. Raj Shah, Managing Partner, North America Lead, Telecoms, Media and Technology, Publicis Sapient “Expect ad growth to continue, since 40 percent of Netflix sign-ups opt for ads and half watch over 20 h
MNTN
JULY 19, 2024
Globally, nearly 3.5 billion internet users consume online video content. The sheer size of that audience has made online video (OLV) advertising a remarkably powerful marketing tool for connecting with digital consumers. But what is OLV advertising, exactly, and how does it work? Here’s everything you need to know. What Is OLV Advertising? OLV advertising, as its name implies, involves delivering video-based advertising content to users via the internet.
Playwire
JULY 19, 2024
Key Points Level up your Schema Game: Go beyond basic schema implementation by creating custom types to describe unique content on your website (e.g., tech review schema for product specs). Unleash the Power of Connections: Nest schema types to show relationships between content types (e.g., product reviews within articles for richer search engine results).
MNTN
JULY 19, 2024
Globally, nearly 3.5 billion internet users consume online video content. The sheer size of that audience has made online video (OLV) advertising a remarkably powerful marketing tool for connecting with digital consumers. But what is OLV advertising, exactly, and how does it work? Here’s everything you need to know. What Is OLV Advertising? OLV advertising, as its name implies, involves delivering video-based advertising content to users via the internet.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JULY 19, 2024
The Emmys is the last of the big film and TV awards to retain a commercials category. The BAFTA’s used to do it and an award that means something to the public at large has got to be extra valuable; in fact creative legend Graham Fink’s first mortage offer was made on the basis of … The post Mother earns Emmy nomination for Uber One spot first appeared on More About Advertising.
Exchange Wire
JULY 19, 2024
Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced the promotion of Roxanne Harley to Head of Growth in a role that will see her spearhead a new team that drives Azerion’s UK commercial growth initiatives. [.] The post Azerion Appoints Roxanne Harley as Head of Growth UK appeared first on ExchangeWire.com.
Martech
JULY 19, 2024
Business is a little sluggish for a number of martech vendors. They will tell you so themselves (just keep reading). Put the blame on interest rates. Put the blame on the well of VC money that is running pretty dry. Put the blame on pandemic-era spending sprees, during which many companies filled in the gaps in their tech stacks. But save some blame for a maturing market.
Exchange Wire
JULY 19, 2024
This week on The Stack: Latest Industry Scrutiny from Regulators; Omnicom's Growth Declines in APAC; Today's MadTech Daily This week’s digest news saw Apple’s ‘tap to pay’ antitrust case come to a close, with the European Commission (EC) accepting a set [.] The post The Stack: Latest Industry Scrutiny from Regulators appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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