Adweek
JANUARY 17, 2025
Baby animals are cute crowd-pleasers--and doesn't Budweiser know it. The Anheuser-Busch's (AB InBev)-owned beer brand has just unveiled its Super Bowl 59 ad teaser, "Something 'Big' Is Coming," and the star of the show looks to be a sharp-eared Clydesdale foal. The 15-second video shows Clydesdale horses geared up and ready to leave the brewery.
Exchange Wire
JANUARY 17, 2025
This week on The Stack: Latest Ad Tech Acquisitions; Google and Apple in Antitrust Spotlight; Today's MadTech Daily This week saw the news of two big ad tech acquisitions. The Trade Desk announced it would be acquiring Sincera, with the [.] The post The Stack: Latest Ad Tech Acquisitions; Google and Apple in Antitrust Spotlight appeared first on ExchangeWire.com.
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Adweek
JANUARY 17, 2025
For the past nine months, Rocket Companies, along with creative agency of record Mirimar, and design agency Otherway, has been studying brands like Nike, Apple, and Airbnb to inform the direction of its rebrand. This week, the fintech company--which houses mortgage, real estate, and financial services brands-- debuted its new logo, wordmark, and color palette.
Martech
JANUARY 17, 2025
When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. The key to building that trust lies in how your marketing copy addresses their problems, presents solutions and offers insights they cant find elsewhere. Lets break down three must-follow rules to help your copy hit the mark and turn prospects into customers.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 17, 2025
Things are looking positive in the digital advertising world. This week, the Interactive Advertising Bureau (IAB) released its 2025 Outlook report, which digs into ad spending trends for the new year. The report is based on a survey of buyers at brands and agencies to better understand their growth strategies, anticipated spend by channel, and.
Seth Godin
JANUARY 17, 2025
Freedom is something we desire. The freedom to choose, to speak up, to produce, to follow our passions and our dreams. And organizations in search of efficiency, shortcuts or profits often argue for freedom as well. The freedom to organize their production and to go to market without regulation or hassle. Our actions, though, have consequences. That power plant might be venting steam into the river that millions depend on.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 17, 2025
As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven experience across multiple channels. A critical component of this stack is the content management system (CMS) , which must address key challenges businesses face today: Achieving visibility in multimodal search. Establishing a presence in large language models (LLMs).
Adweek
JANUARY 17, 2025
Back in the 2010s, journalists and the legacy media outlets that employed them famously pivoted to video on digital platforms like Facebook and Twitter. In 2020, they pivoted to TikTok. As the world went into lockdown amidst the Covid-19 pandemic, the platform saw its audience skyrocket. And those incoming viewers proved particularly hungry for news--a.
Martech
JANUARY 17, 2025
You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will help you see exactly how paid traffic interacts with your websites, potentially improving ROI on ad spend. Key features: Direct Google Ads account connection.
Adweek
JANUARY 17, 2025
Top of the Ticker: CNN has been found liable by a Florida jury in its defamation case brought by Navy veteran Zachary Young. Young had accused the network of inflicting financial harm as a result of displaying his face onscreen alongside a Nov. 2021 story that discussed a "black market" that smuggled Afghanistan citizens out.
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AdExchanger
JANUARY 17, 2025
Digital advertisings potency has always come down to knowing what the audience is searching for and the sites theyre visiting online. But what if your audience isnt looking at search results anymore? What if theyre seeking recommendations from ChatGPT instead? The post Jellyfish Wants Brands To Know What ChatGPT Is Saying About Them appeared first on AdExchanger.
Adweek
JANUARY 17, 2025
VML has named Eric Campbell CEO of North America, a new position at the agency. Campbell will over see all of VML's North American offices while continuing in his role as global chief client officer. He will report to VML global CEO, Jon Cook. The agency said the dual role will bring a unified approach.
AdvertiseMint
JANUARY 17, 2025
Shoppable images are transforming the retail landscape by enabling consumers to purchase products straight from visual content. This innovative technology is helping merchants and their Shopify advertising agency and Amazon advertising agency bridge the gap between inspiration and purchase, offering a seamless shopping experience to enhance user engagement and boost conversion rates.
Adweek
JANUARY 17, 2025
If you have a heart condition or any other issue that puts you at medical risk in the event that a stranger suddenly screams in your face, then it's best to stay far away from German Doner Kebab (GDK)'s chaotic new ads. Running on Facebook and Instagram in parts of the U.S. (including cities in.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Exchange Wire
JANUARY 17, 2025
Global media platform Teads today (January 17th, 2025) unveils a series of UK consumer insights around Valentines Day, looking at the different ways in which people plan to celebrate and what gifts they will buy loved ones. According to the Charm [.] The post Teads UKs Insights Unveil: Food Forms a Key Part of Valentines Celebrations & Gift-Giving This Year appeared first on ExchangeWire.com.
Adweek
JANUARY 17, 2025
Stanley Cups, Charli XCX's Apple dance, Duolingo's "unhinged" green owl mascot, and being "very demure, very mindful." Some things are simply synonymous with TikTok, including the brands that have used the platform to boost themselves into the stratosphere via paid and native content. From January 19, TikTok will be banned in the U.S. after the.
Playwire
JANUARY 17, 2025
Key Points Plan your Prebid implementation carefully. It's not one-size-fits-all, so you'll need to align your approach with your specific goals and resources. Start by setting clear, measurable objectives for your Prebid strategy. This will guide your decisions and help you track success. Take a good look at your team's capabilities and resources. Be honest about what you can handle in-house and where you might need help.
Adweek
JANUARY 17, 2025
This post was created in partnership with Infinite Reality Immersive experiences are changing how brands, creators, and audiences engage online. And marketers who immerse themselves in technology like extended reality (XR) and AI will reap the benefits.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JANUARY 17, 2025
The Paris Olympics are still a good memory and PI studios, the production arm of Amsterdam-based We Are Pi and SRAB films have a film of the event, seven years in the preparation, Crois Pas Quon Dort in French cinemas. The production was supported by Nike. There’s also outdoor media running in Paris and a … The post We Are Pi and Nike celebrate inclusive Paris Olympics first appeared on More About Advertising.
Adweek
JANUARY 17, 2025
As the U.S. Supreme Court upholds the TikTok ban, brands and publishers are grappling with how to maintain their connection to young consumers. The reality of losing TikTok has sparked reactions ranging from strategic reevaluation to outright panic. However, history shows us that platforms evolve, algorithms shift, and audiences adapt. Here's what marketers need to.
More About Advertising
JANUARY 17, 2025
Cadbury has teamed with Alzheimer’s Research UK as part of its ‘Generosity’ mission and VCCP has produced a lovely ad showing pain, grief and, cue applause, hope as father and daughter connect via a bar of you-know-what. The cheaper channels and social media are awash with charity ads, endless images of children and animals suffering … The post MAA Ad of the Week: Cadbury and Alzheimers Research UK first appeared on More About Advertising.
Adweek
JANUARY 17, 2025
AT&T had no shortage of sports sponsorships it could've used to debut its new consumer guarantee, but the College Football Playoff offered the strongest kickoff its marketers could ask for. On January 9, during Notre Dame's win over Penn State in the CFP semifinal at the Orange Bowl, the company used its sports marketing strategy.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JANUARY 17, 2025
As a brand, the social media platform TikTok has only existed for about seven or eight years. Yet during that short time, its completely taken over the minds of users, business owners, advertisers, and, most notably, elected officials. And now, despite generating billions of dollars in annual revenue, it might be on its way out. The post A Rough Timeline of TikToks Rise And (Maybe?
Adweek
JANUARY 17, 2025
The sports media company Overtime plans to expand its slate of athlete talk shows in the coming months, growing its current roster of four series to as many as 10, according to chief executive Dan Porter. "By September, we will most likely double the size of the network and invest millions of dollars in this,".
Ad Monsters
JANUARY 17, 2025
With TikToks future uncertain, media, marketing, and advertising professionals need a new game plan. Calvin Schraffs, VP of Marketing at Orange 142, explores alternative platforms, the role of owned media, and how brands and publishers can future-proof their content strategies. Right now, just about every brand manager is talking about the same thing: What happens after TikTok goes away?
Adweek
JANUARY 17, 2025
Happy Friday to all who celebrate. In this week's edition of stories we didn't post for one reason or another, we see a ton of movement between and away from stations. And, in a local TV support trifecta, Wisconsin Public Radio looks at the impact the Allen Media layoffs had no the local community. Variety.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
VideoWeek
JANUARY 17, 2025
In this week’s Week in Review: TikTok’s US ban looms, The Trade Desk acquires metadata business Sincera, and UK publishers’ ad revenue struggles continue. Top Stories America Braces for TikTok Shutdown on Sunday Short-form video giant TikTok is preparing to shut down its US business this Sunday, as it approaches a legal deadline by which it was required to have separated from Chinese parent company ByteDance, or else face a US ban.
Adweek
JANUARY 17, 2025
In this episode of The Speed of Culture podcast, step into the heart of Chiefs Kingdom with Lara Krug, the Kansas City Chiefs' first-ever chief marketing officer, as she redefines what it means to build an iconic NFL brand. Riding the momentum of Super Bowl victories and growing global influence, Lara is spearheading initiatives that.
Adweek
JANUARY 17, 2025
On Friday (Jan. 17), the Supreme Court upheld a law that will see TikTok banned in the U.S. on Sunday (Jan. 19). The decision leaves creators searching for other platforms to reach their audiences. For creators like Gigi Robinson, TikTok's silence on how to prepare for a ban has left them feeling uninformed. Robinson said.
Adweek
JANUARY 17, 2025
As advertisers brace for a U.S. without TikTok., Meta's cost-per-thousand-impressions (CPMs) are showing signs of both increased competition and expanded ad inventory, according to three sources. The Supreme Court upheld the TikTok ban today, a decision that could reshape the global social media landscape. Its removal from the U.S. market puts billions in ad dollars.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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