Adweek
MAY 27, 2024
In 2018, a Black-owned small business accomplished an incredible feat on Black Friday by selling $1 million of cosmetics in less than 90 minutes. The Box of Crayons product was also featured on Oprah's Favorite Things list. twice. Founder Raynell "Supa Cent" Steward has since built a $50 million cosmetic brand without traditional marketing support.
Seth Godin
MAY 27, 2024
Where’s your permit? Who said you could try to solve this problem? I don’t get it … That’s too original. It’s not original enough. You missed a comma. That’s not funny. That’s been done before. That’s never been done before. It’s not your best work. None of us are authorized to solve interesting problems.
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AdExchanger
MAY 27, 2024
First-party data has long been in a marketer’s toolkit as a critical instrument to personalize the customer experience across media touch points. But it has yet to influence how most companies use generative AI technology. However, proprietary data sets have the potential to play an important role in several key marketing applications for generative AI […] The post RAG Against The Machine: Injecting First-Party Data Into AI Models For Better Results appeared first on AdExchanger.
Ad Monsters
MAY 27, 2024
The future is in programmatic, but especially for smaller and medium businesses who are operating with smaller budgets while also seeking the most efficient buys. Reaching the right audience at the right moment is critical to business success. However, if the company’s budget is limited, this is not easy. Modern technologies, such as programmatic buying, may come to the rescue, allowing small and medium enterprises to advertise cost-efficiently and reach their marketing goals faster.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdExchanger
MAY 27, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DTC You Later Direct-to-consumer brands are struggling across the board. And the latest example is Ampla – a debt lending service that specializes in the DTC economy. The VC-backed startup is now struggling financially, The New York Times reports. It’s looking for a […] The post The Devastation Of DTC; Why IP Owners No Longer Want To Be Streamers appeared first on AdExchanger.
Digiday
MAY 27, 2024
01 Introduction Brands have used events as a way to generate consumer interest in their products for years. From temporary shop-in-a-shop concepts to large tentpole events, marketers now have a wide assortment of event-focused tools at their disposal. As new event strategies continue to emerge, Digiday+ Research looked at the current events landscape by conducting a survey of 174 marketing professionals and by collecting data on influencers’ social media posts about brand events.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
MAY 27, 2024
Amazon continues to make a concerted effort to “elevate” its pitch to advertisers. The third leg of the so-called triopoly used its upfront debut earlier this month to make a splash, adding glitz to its usual data-focused pitch to advertisers. And just last week, Amazon held its annual Amazon Publishers’ Summit where the company revealed new products and an updated cleanroom as well as its advertising ID offering, Signal IQ.
Digiday
MAY 27, 2024
Gaming is well on its way to becoming a part of brands’ marketing budgets in 2024 — but via customized brand integrations, rather than traditional programmatic formats. As the space matures, both publishers and marketers are looking to develop more seamless ways for brands to plug themselves into these in-game experiences. Promising signs Marketers were quick to jump on the opportunity as gaming exploded in popularity during COVID-19 lockdown.
Digiday
MAY 27, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify What started as a part-time, pandemic-induced pregnancy journey vlog has turned into a family business for social media creators Ben and Lazara Martin, and their three boys. Since 2020, the couple has racked up nearly 8 million followers across social media, boasting family-friendly content to strike deals with brands like Huggies, Flexcar and Applebee’s.
Digiday
MAY 27, 2024
The Trade Desk has a clear message for publishers worried about missing out on ad dollars due to a lack of a large logged-in audience: It doesn’t have to be that big. The panic started earlier this month when the ad tech vendor’s CEO Jeff Green drew a figurative line down the open web — a realm plagued by poorly targeted ads, fraud and “malvertising” on one side — and what he calls the “premium internet,” characterized by high-quality ad inventory bolstered by first-party data and user consent o
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