Adweek
SEPTEMBER 12, 2023
Sometimes, a single ad can change lives. Just ask Natalie White, CEO and founder of Moolah Kicks, the first brand focused exclusively on women's basketball shoes. In 2019, White, a then-Boston College senior, saw an advertisement featuring four WNBA players promoting men's sneakers and realized something needed to change. At the time, there wasn't a.
Martech
SEPTEMBER 12, 2023
Evaluating which generative AI tools are right for your company isn’t easy. To help with that process, Trust Insights’s CEO and co-founder Katie Robbert, and co-founder/Chief Data Scientist Christopher Penn, have created a two-by-two matrix for executives, which they outlined in a recent video. “Every job will be impacted in some way by large language models and generative AI,” said Penn.
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Adweek
SEPTEMBER 12, 2023
Long a rite of autumn, the fall TV season has typically ushered in a wave of network TV shows, new storylines for returning series and special events that advertisers would spend billions of dollars upfront to be a part of. But fall 2023 will see the triple whammy of continued economic uncertainty, new ad-supported streaming.
Martech
SEPTEMBER 12, 2023
Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can also encourage your customers to click and convert. Dig deeper: Does your email copy persuade or sell? Think about the last time you tried to talk a friend or family member into doing something. I’ll bet you didn’t just present a written note with reasoned, rational arguments.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
SEPTEMBER 12, 2023
Emily Ketchen knows that despite its reputation as a marketing-averse demographic, Gen Z is quick to advocate for the brands that align with their values--and any brand that is not prepared to both establish and prove a commitment to meaningful work will fall behind. Ketchen, Lenovo's CMO and vp of international sales and the computing.
Martech
SEPTEMBER 12, 2023
Salesforce unveiled Einstein Copilot, its newest AI integration , at the Dreamforce conference in San Francisco today. It allows users to ask questions in natural language, regardless of the product they are using. This means that users can get information without having to know how to navigate the software or search for it. Dig deeper: The rise of generative AI: A marketer’s guide to textual and visual AI content For example, a salesperson could ask Einstein Copilot about a new account, a custo
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 12, 2023
“Everything starts with a business challenge as opposed to a technological challenge,” said Jorge Calvachi. “This iconic brand is almost a hundred years old, but they have never, ever had a consumer insights function.” Calvachi was hired about eighteen months ago as director of insights to fix that. He also calls himself an “insights rainmaker.” La-Z-Boy’s success, he said, “has been driven mostly by great quality and durability, but the competitio
Adweek
SEPTEMBER 12, 2023
The potential for any rebrand to become a time and money pit, rife with complexities and unknowns, can make for a daunting exercise. Organizations spend serious time and money developing the right brand strategy, creative expression and experience design--but few spend just as much time and attention developing a thorough and thoughtful strategy for brand.
Seth Godin
SEPTEMBER 12, 2023
Engineering is the powerful practice of being able to deliver artifacts that do what they’re supposed to. Bridges that don’t fall down, software that runs, IV lines that don’t get infected. But if we want to create something, it helps to know what it’s for. That simple question, “what’s it for?” is essential to ask and easy to avoid.
Adweek
SEPTEMBER 12, 2023
'Twas the weeks before school, when all through the nation, consumers kept shopping in spite of inflation. This back-to-school season, sales are on track to increase 3%, reaching a new high. During the six weeks ending Aug. 5, parents spent $1.8 billion on erasers, backpacks and packaged snacks, according to first-party data from 62 million.
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AdExchanger
SEPTEMBER 12, 2023
To enable startups to seamlessly integrate with DSPs, ad servers, ad exchanges, measurement platforms and SSPs, a centralized ecosystem and industrywide support are urgently needed. The post How To Empower Ad Tech Startups: Unified Resources And Government Support appeared first on AdExchanger.
Adweek
SEPTEMBER 12, 2023
We are past the point that in-housing can be considered a trend. Today, in-house agencies are the norm, with most brands having brought core advertising functions within their walls as they look to increase agility, improve cost efficiency and gain greater control over their data. In a recent report by the Incorporated Society of British.
AdExchanger
SEPTEMBER 12, 2023
Einstein 1 is a new Salesforce platform that makes it easier for companies to build AI-powered apps and experiences, including through a conversational AI assistant. Because talking to your data The post Salesforce Wants To Cement Its AI Street Cred With New Einstein Tools appeared first on AdExchanger.
Adweek
SEPTEMBER 12, 2023
Social media platforms have changed so much in just the last six months. From Threads to X (formerly Twitter), everything is not as it seems, as Alex Russo from Wizards of Waverly Place once said. In this episode of Young Influentials, Adweek digital editor and host Colin Daniels sits down with Adweek's Emmy Liederman, who.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
SEPTEMBER 12, 2023
With AI mania driving heightened competition and elevating industry benchmarks, we are now faced with questions concerning the ad tech sector's trajectory. How can brands harness AI to enhance decision-making and deliver optimised experiences on a large scale? Nothing has been [.] The post Making AI Work for Advertising appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 12, 2023
When it comes to luxury fashion and accessories from brands like Louis Vuitton, Chanel and Tom Ford, people want the hottest items from top designers without paying full retail price. Catering to them are a cottage industry of resellers including The RealReal, a top destination online and in person for those on the high-end bargain.
AdExchanger
SEPTEMBER 12, 2023
Flywheel Digital, a digital commerce company for enterprise brands, released a feature that gives brands a clearer view of their customer lifetime value (CLTV). The post Flywheel Digital Is Working With Amazon To Help Brands Measure Customer Lifetime Value appeared first on AdExchanger.
Adweek
SEPTEMBER 12, 2023
Indeed, an influential platform that has redefined the way job seekers and employers connect, stands as a cornerstone in the modern employment landscape. Boasting an extensive array of tools and resources, this platform has empowered countless individuals to embark on meaningful career journeys while providing businesses with a dynamic space to discover top-tier talent.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdPulp
SEPTEMBER 12, 2023
People inside and outside the agency business sometimes wonder what strategy is and how it works. Strategy is about creating change and transformation, according to Martin Weigel, chief strategy officer at AMV BBDO. I’m glad he is in the mood to explain the strategic offering and argue for its value. Let’s look at just one […] The post Martin Weigel Imagines A Better Future for Strategy and Strategists appeared first on Adpulp.
AdExchanger
SEPTEMBER 12, 2023
Claritas acquired AI-driven marketing automation platform ArtsAI to strengthen its personalization, measurement and AI capabilities. The post Claritas Acquires Measurement Rival ArtsAI To Get In On The AI Boom appeared first on AdExchanger.
Exchange Wire
SEPTEMBER 12, 2023
Adform, the global programmatic platform, today (September 12th, 2023) unveils the results from its carbon reduction capabilities pilot programme. Adform’s DSP, enabled by its recent partnership with Scope3, drove a substantial decrease in digital advertising emissions for Audi, Vodafone, and [.] The post Adform Significantly Reduces Carbon Emissions Across Multiple Markets appeared first on ExchangeWire.com.
AdExchanger
SEPTEMBER 12, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search And Discovery The Department of Justice’s antitrust suit against Google began in earnest this week, with Google The post The Google Antitrust Trial Begins At Last; Can We Unload TV Ad Loads? appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Digiday
SEPTEMBER 12, 2023
As more data and channels become available to marketers, agencies and industry groups are reporting more metrics to clients beyond a brand’s standard KPIs. Those specific data points have included creator and influencer impact and more holistic measures of a brand’s likability, according to four agencies and industry groups that spoke to Digiday. Measuring brand love Independent agency The Shipyard created a new data analytics tool, called Pulse , to comprehensively measure brand love.
Ad Badger
SEPTEMBER 12, 2023
SUBSCRIBE Should I sell or should I vend? Adam Riback of CFS Brands sits down with Michael to talk about. Read More Should I Be A Seller Or A Vendor on Amazon? [The PPC Den Podcast] The post Should I Be A Seller Or A Vendor on Amazon? [The PPC Den Podcast] appeared first on Ad Badger.
Digiday
SEPTEMBER 12, 2023
In an era where the influence of social media extends far beyond the confines of the digital world, Toyota’s dealer association wants to amplify the reach and awareness of San Francisco 49ers’ quarterback, Brock Purdy, to boost its own reach and awareness. The association, comprised of regional Toyota automobile dealerships, is using social to broaden its messaging beyond San Francisco.
PubMatic
SEPTEMBER 12, 2023
Today, PubMatic released our seventh-annual Diversity, Equity, & Inclusion (DE&I) Report. It has been incredible to see the progress we’ve made over that period from both a demographic and inclusive culture perspective. These achievements have been the direct result of intentional investment and dedication from countless individuals across our organization – from the board and executive team, to the employee volunteers who lead our employee resource groups, and from each individual who s
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Digiday
SEPTEMBER 12, 2023
This year, immersive brand journeys and multi-platform campaigns have become essential strategies for brands to tap into new markets and diverse audiences with innovative and unique offerings. Finalists for the 2023 Digiday Awards have also leaned on influencer marketing, brand collaborations and visual storytelling to foster deeper connections with their audiences.
Marketing Tech News
SEPTEMBER 12, 2023
Contrary to prevailing trends of household subscription slashing, students can’t live without streaming services. For Gen Z, streaming is a thread in the fabric of their lifestyle – but more are willing to sacrifice ad-free content for budget-friendly pricing. That is, according to the new Streaming Report, based on research by UNiDAYS, a Gen Z affinity network.
Digiday
SEPTEMBER 12, 2023
The debate sparked by Adalytics Research’s investigations into the transparency of media buys on YouTube has seen its parent company Google vehemently strike back at its allegations. Central to its defense has been to punch holes in the research outfit’s methodology, and in its latest gambit, Google vp, global ads updated an earlier blog post last week outlining his assertion that Adalytics’ has employed a flawed methodology.
Exchange Wire
SEPTEMBER 12, 2023
Brand Metrics, the global brand uplift measurement specialist, has appointed Cornelia Alvelind as customer success manager as it aims to further strengthen its service to publishers and their advertisers. In her new role, Cornelia will act as a strategic link between [.] The post Brand Metrics Fuels Expansion by Appointing a New Client Success Manager appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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