Adweek
MARCH 26, 2024
When it comes to the future of gaming, accessibility and representation are key. Since the 1980s, gaming has been marketed as a male-dominated industry. But that's not the case. "I've been playing video games since I was 4 years old," said Jaye "Letta J" Watts, founder and CEO of Coexist Gaming. "Men have often shunted.
Seth Godin
MARCH 26, 2024
As an organization grows in scale, the idiosyncrasy and distinctiveness that was originally informed by the taste of the founders moves toward the mean. Over time, things get more average. That’s because each new customer, each new supplier and each new employee wants or needs something a little more normal, at least sometimes. The drift to normal can only be countered by persistent effort, usually at the cost of some element of short-term scale. “It might not be for you,” alwa
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Adweek
MARCH 26, 2024
Cats and dogs have an unfortunate tendency to wreak havoc on furniture and other household items. An adorable Ikea campaign assures consumers that its products are so affordable, they don't have to stress about replacing anything their pet destroys. The campaign, by agency Ingo Hamburg, shows various Ikea products in disrepair after animals have ruined.
AdExchanger
MARCH 26, 2024
On Tuesday, iHeartMedia-owned Triton Digital acquired AI brand safety and suitability startup Sounder in a bid to improve its programmatic chops. Triton declined to disclose the deal price. It’s worth the noting, however, that the two companies have history. Triton first integrated with the company it now owns around six months ago and shared data […] The post Triton Digital Acquires Audio Brand Safety Startup To Scale Programmatic appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 26, 2024
The political news publisher Splinter relaunched Tuesday morning, three months after it was acquired by Paste Magazine in a package deal, alongside the feminist publisher Jezebel, from G/O Media for an undisclosed sum. The publisher has been dormant since November 2019 and plans to produce the aggressively left-leaning political coverage that once made it an.
AdExchanger
MARCH 26, 2024
It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO. Today, Bloomberg favors direct-sold advertising coupled with a subscription-based model. It’s not that open programmatic is conceptually problematic, she says on this week’s episode of […] The post Bloomberg Media Went Direct And Has No Regrets appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 26, 2024
There’s a newcomer to the customer experience discussion: designing and delivering an “optichannel” experience. What is that? How does it differ from multichannel and omnichannel? Hold tight. I’ll answer those questions and a few more, but let’s start with some definitions to set the stage. What is multichannel? Multichannel means the company interacts with customers through multiple channels, both online and offline.
Adweek
MARCH 26, 2024
The media company G/O Media told staffers that it has sold two more of its editorial titles, The AV Club and The Takeout, according to an internal memo obtained by ADWEEK. It sold film and television publisher The A.V. Club to Paste Magazine, which also acquired Jezebel and Splinter from G/O Media in November. It.
Martech
MARCH 26, 2024
The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.
Adweek
MARCH 26, 2024
Swapping out IDs that aren't available in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These practices, dubbed ID spoofing, have been under increased scrutiny since February and are the subject of conversations within the IAB Tech Lab. While it's tricky to detect when ID spoofing is happening, that will only.
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VideoWeek
MARCH 26, 2024
This month saw the release of a new book aimed at guiding industry efforts on sustainability. ‘Sustainable Advertising: How Advertising Can Support a Better Future’, written by Matt Bourn, Director of Communications at the Advertising Association and Ad Net Zero, and Sebastian Munden, Chair of Ad Net Zero, lays out a manifesto for how advertising can help build a sustainable economy, and identifies some of the companies helping the industry make progress towards net zero emissions.
Adweek
MARCH 26, 2024
Accessories are a great way to enhance and complete an outfit. Whether it's a pair of earrings or a watch, they can add a touch of elegance to one's appearance. Movado, a watch brand that has been around since the 1800s, has been helping people elevate their fashion sense for centuries. Movado was founded in.
AdExchanger
MARCH 26, 2024
If you’re playing buzzword bingo, your card’s about to fill up, because this article covers automated incrementality testing, causal measurement and full-funnel media-mix modeling (MMM). On Tuesday, media measurement startup Measured released a souped-up version of its platform that fully automates the process of incrementality planning and optimization, including geo-based testing.
Adweek
MARCH 26, 2024
The North Face brilliantly merges outdoor practicality with urban appeal, highlighting how retail brands can influence societal trends. Through CMO Sophie Bambuck's perspective, we explore the journey of The North Face in adapting to these cultural shifts, embodying the spirit of adventure while meeting the evolving demands of consumers. Gain a deeper understanding of retail's.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
MARCH 26, 2024
Third-party cookies are out, first-party data is in, and CDPs are racing to make first-party data work harder, better, faster, stronger. Because while first-party data is valuable, it’s not enough on its own to fulfill advertisers’ needs. To fill in gaps left by the loss of so much third-party data, Adobe announced on Tuesday a […] The post NBCU Wants CTV To Be A Performance Channel.
Adweek
MARCH 26, 2024
In this special episode of Brave Commmerce, hosts Rachel Tipograph and Sarah Hofstetter celebrate Women's History Month by featuring key moments from past interviews with remarkable women leaders, offering insights into their experiences and showcasing diverse perspectives on leadership, innovation and empowerment. Tipograph and Hofstetter kick off the episode by highlighting that 50% of Brave.
Martech
MARCH 26, 2024
Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Job dissatisfaction jumped by 9% for managers and staff and 5% for those at the director level and up. Overall job satisfaction remains high — two-thirds of martech professionals at every level say they are “extremely” or “somewhat” satisfied.
Digiday
MARCH 26, 2024
As the creator economy continues to boom, creators are making their way off of mobile screens and onto the small screen via influencer companies like LTK (formerly rewardStyle and LIKEtoKNOW.it). LTK is a digital marketing platform, which allows creators and influencers to monetize their content via shoppable images. Earlier this month, the platform launched LTK Connected TV, in which brands can leverage LTK creator content for shoppable streaming ad spots.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
MARCH 26, 2024
In today’s experience economy, customers expect personalized and relevant experiences at every touchpoint. But maintaining that level of personalization at scale is becoming even more challenging with third-party cookies going away. Join our expert panel to learn how Salesforce allows marketers to unify customer data into a single view – helping you drive true omni-channel personalization without relying on third-party tracking.
AdPushup
MARCH 26, 2024
Embarking on the journey of monetization often starts with Google AdSense for many publishers. As their web traffic grows, publishers naturally seek to expand their horizons, which is where Google Ad Manager comes into play. However, to truly maximize revenue potential and access a wider range of advertisers, integrating Ad Exchange alongside Google AdSense and [.
Ad Monsters
MARCH 26, 2024
The ad tech industry is all in for the generative AI hype, but an Intango survey reveals that consumers’ opinions about using generative AI for advertising are a mixed bag. Generative AI is rapidly infiltrating and, in many cases, dominating the consumer’s online experience. Is this enhancing the consumer experience? Will publishers benefit from greater engagement with ads on their sites?
Digiday
MARCH 26, 2024
The Hearst e-commerce marketplace is just over a year old, but is already proving that publishers with categorical authority and expertise on topics have a better chance at selling products to readers — sometimes at a higher commission rate. In September 2022, Sheel Shah, Hearst Magazine’s svp of growth for the enthusiast and wellness portfolio, took the stage at the Digiday Publishing Summit in Key Biscayne, Fla. to talk about the publisher’s investment in building out an e-commerce marketplace
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
MARCH 26, 2024
Marketers often feel as though they are being pulled in opposite directions and they must choose, or prioritize, between investing to build brand equity or investing to deliver short-term demand generation. However, this is a false choice – marketers need to do both. In order to understand how to get to the point where you … The post Nick Cooper of Landor: why brand building is key to demand generation first appeared on More About Advertising.
Digiday
MARCH 26, 2024
Bustle Digital Group’s flagship title Bustle published about 150 articles a day in 2022. But that was before search and social platforms changed their algorithms to prioritize quality over quantity. That number has since dropped to about 30-40 daily stories, according to Wes Bonner, svp of marketing and audience development and head of social at BDG, who spoke onstage Monday at the Digiday Publishing Summit in Vail, Colorado.
AdExchanger
MARCH 26, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investor, Inorganic A popular new tactic in DTC marketing is to bring on influencers or popular content creators as stakeholders, co-founders and/or backers of the brand. When celebrities invest in a company, it’s usually because they actually do believe in the product. Still, […] The post Investors As Organic Fans; Netflix Weathers Its Password Crackdown appeared first on AdExchanger.
Digiday
MARCH 26, 2024
This week’s Future of TV Briefing looks at the measurement currency outlook for this year’s TV and streaming ad upfront market. Currency contention OpenAI’s Hollywood talks, Walmart-Vizio worries, Fox’s Netflix ad deal and more Currency contention This was supposed to be the year. The one when the TV ad industry finally completes its yearslong measurement currency changeover.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Rob Campbell
MARCH 26, 2024
Let me start by saying I acknowledge I have no idea what I am talking about. While I like to think I am a man of the world, the reality is I’m a man so shouldn’t be even talking about things like this. However … A few weeks ago, I was in Melbourne, Australia. While I was walking around the city, I came across this: Now I appreciate that – like jeans – people may have a favourite bra, however is there enough demand to want a shop to ‘bring them back to lifeR
Digiday
MARCH 26, 2024
Just as advertisers and agencies are the clients of demand-side platforms, publishers are the clients of supply-side platforms — though it may not always seem that way. Forbes has sought to reassert the relationship through a series of tests with its SSPs to improve the ad tech firms’ contributions to the publisher’s revenue. Because SSPs work with many publishers, publishers can often take the lead of SSPs to identify what is and isn’t working in the publishers’ SSP integrations based on what h
Martech
MARCH 26, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
illumin
MARCH 26, 2024
Display ads have not evolved since they hit the scene 15 years ago. Despite significant advancements to programmatic infrastructure (targeting, measurement, scale, etc.), the actual ad experience has barely changed and is often an afterthought. Audiences have developed a great deal of banner blindness as these ads typically don’t grab a ton of attention.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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