Adweek
OCTOBER 9, 2023
A brand doesn't need to air an ad during Kansas City Chiefs game to make a huge impact; it just has to know what's happening in the NFL universe: Right now, there's Taylor Swift and Travis Kelce's rumored relationship. Swift wasn't in Philadelphia's Lincoln Financial Field Oct. 1 when the Eagles beat the Washington Commanders.
Martech
OCTOBER 9, 2023
In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. In the second part, we’ll see how the LLM responded. Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us.
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Adweek
OCTOBER 9, 2023
In the past nine months, ad agencies have been inundated with pitches from new generative AI companies, as well as incumbent tech giants like Meta and Google. However, as agencies delve deeper into the practicalities of existing generative AI tools, a growing sense of skepticism is taking hold based on frustrations with where the tools.
Seth Godin
OCTOBER 9, 2023
We have the chance to build something that creates connection and generates value. On the other hand, a system that diminishes agency and dignity is inherently unstable. When we seek to create scarcity and control and optimize output at the expense of our humanity, it may pay off for a while, but it’s brittle and will ultimately fail. As it falters, it’s easy to see how the forces seeking control can double down and simply make the situation even worse.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 9, 2023
In the 1980s, U.S. convenience stores had a dilemma: embrace pay-at-the-pump or not? Those in favor argued the self-service technology made life easier for people looking to fill their car with gas and go. Those opposed worried it would prevent customers from entering the store, where they might purchase a bag of Twizzlers or can.
Martech
OCTOBER 9, 2023
I recently attended the Henry Stewart Digital Asset Management (DAM) conference in New York City, where I moderated some sessions and workshops. I was also able to interact with my fellow colleagues, catching up on all the pertinent issues affecting marketing and creative management. It’s my pleasure to report that martech is so alive and that we still need digital asset management (DAM) platforms to be the core of all we do in those efforts.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
OCTOBER 9, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clean Bill Of Health? Everyone knows the infamous anecdote of a young woman’s early pregnancy being spotted and outed by a Target circular back in the early days of advertising-oriented predictive analytics. But big retailers still casually profile customers using a mix of […] The post Call It Consumer Health; The Rise(-ish) Of The Media Agency appeared first on AdExchanger.
Adweek
OCTOBER 9, 2023
Earlier this month, Apple launched its eco-themed campaign, "Mother Nature." While the initial hype, ranging from fanboying to scrutinizing, has subsided, the implications of the campaign on how sustainability is marketed in the future are just beginning. In what can be deemed a critical moment for corporate sustainability, prominent early initiatives can shape norms and.
AdExchanger
OCTOBER 9, 2023
“Magic.” Months ago, that’s what I told the AdExchanger editorial team it felt like to play around with ChatGPT, DALL-E and other generative AI tools. But while generative AI can feel like magic – instantaneous, effortless, able to leapfrog human abilities in a single bound! – many of the tech’s wondrous outputs are built on […] The post Big Tech, Please Don’t Move Fast And Break Artists appeared first on AdExchanger.
Adweek
OCTOBER 9, 2023
The world of TV marketing is going through some striking changes. For years, advertisers have had celebrity talent as a backup plan for TV marketing campaigns, with press tours and public appearances being the secret sauce for successful rollouts. However, the Writers Guild of America and SAG-AFTRA strikes over the summer brought much of the.
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Martech
OCTOBER 9, 2023
The percentage of marketers using CDPs dropped from 31% in 2022 down to 25% in 2023, according to a report from the CDP Institute. It’s the first time the number has dropped in the history of the annual survey which began in 2017. Marketers using other kinds of unified data customer databases also dropped in the same period, from 38% to 33%. However, 20% of organizations say they have a CDP in place and are delivering high value with it.
Adweek
OCTOBER 9, 2023
In late March this year, Richard Branson's adults-only cruise line Virgin Voyages wrapped up a short review of its global media business and selected GroupM's EssenceMediacom to manage the account. But the cruise line reversed course before transitioning its business. It opted to stick with one of its incumbent agency networks, Omnicom Media Group (OMG).
AdExchanger
OCTOBER 9, 2023
Healthy habits are hard to form and even harder to maintain, especially after a lifetime of neglecting the advice of doctors to eat better and exercise more. Not a bad metaphor for how the online advertising ecosystem has been operating – and a big reason why it’s now facing a reckoning in the form of regulations and […] The post Ad Tech Industry?
Adweek
OCTOBER 9, 2023
Working with artificial intelligence can be polarizing. The future possibilities of generative AI create a sense of hope. and fear. We've been working with AI at our creative agency Omelet for a few years now. In early 2020, we started using AI to help automate the mundane parts of the banner localization process. Earlier.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
PubMatic
OCTOBER 9, 2023
A version of this content appeared in Advertising Week. The retail landscape is undergoing a wholesale transformation, prompting retailers to adjust their strategies to stay competitive. Evolving customer demands, the need for new revenue streams, and the diminishing value of third-party cookies have prompted retailers to turn their attention to commerce media as a key revenue generator moving forward.
Adweek
OCTOBER 9, 2023
Last month, tens of thousands of activists swarmed New York, demanding that corporations and governments swiftly transition away from fossil fuels. Two days later, activist group Clean Creatives released a report showing that nearly 300 advertising and PR agencies work for fossil fuel brands. Climate issues are also getting attention within the ad industry.
Digiday
OCTOBER 9, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify Today’s social media landscape is an increasingly fragmented one, where legacy platforms are faltering, giving way to challengers. Within that landscape, social media advertisers and professionals are tasked with experimenting and potentially building audiences as they go. Enter the fediverse.
Adweek
OCTOBER 9, 2023
"Ladies, never let anyone tell you you are past your prime," Michelle Yeoh told the world as she accepted her Oscar, making history as only the second woman of color to win Best Actress in a Leading Role in 87 years and the first Asian woman to win the category in that same time span.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
OCTOBER 9, 2023
Marketers are turning to creators more and more to generate content for their social channels, often for organic posts to help feed the ever-increasing need for content on various platforms. Call it another ripple effect of the short-form video boom spurred by TikTok’s growth. Rather than working with a creator strictly for posts on their channels to get a boost from their reach, marketers are using creators as a means of production.
Basis
OCTOBER 9, 2023
Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. Had you been actively searching for material around its themes? Was it recommended to you by a colleague? Or were you roaming the web and a business ad persuaded you to register or download right there in the moment? If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect.
Digiday
OCTOBER 9, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify The metaverse is built to sell ads. It’s not a secret. In recent years, executives at companies like Meta and Roblox have thrown millions of dollars into their goal of building an immersive virtual world. Eventually, they must figure out a return on that investment — and, like any new media channel, advertising looks to be the most promising way to do that.
More About Advertising
OCTOBER 9, 2023
McCann creative Pierre Lipton has been re-assigned from co-CCO of McCann New York to global ECD of McCann Worldgroup (which doesn’t sound that much of a punishment) for typing “this is so f **g boring” when part of a McCann ‘Day for Meaning’ which is intended to make them all more DEI savvy. The message was … The post Inclusion day excludes at McCann first appeared on More About Advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
OCTOBER 9, 2023
Agencies are reinventing themselves (again). But this time it’s not just deja vu, It’s as real as it gets for many agency bosses. Reinvention is no longer a matter of preference for many of them, it’s a lifeline. Those who can’t adapt are playing a dangerous game, risking the loss of major accounts. It might not happen overnight, but it’s a looming threat.
Exchange Wire
OCTOBER 9, 2023
Zeotap Data, a leading provider of fully-consented, people-based data solutions, announces the launch of 'Zeotap Tribes', a collection of 12 smart audience segments. These meticulously crafted segments have been designed by prioritising data from exclusive mobile telco partnerships, and aim to [.] The post Zeotap Data Introduces ‘Data Tribes’ – 12 Smart Premium Segments for Enhanced Audience Targeting appeared first on ExchangeWire.com.
VideoWeek
OCTOBER 9, 2023
X’s ad sales chief Chris Riedy announced this weekend he is departing the company, less than a year after he took charge of X’s advertising business. The change comes during a turbulent period for the social media company (previously known as Twitter), as various stats released by company sources and insiders appear to show a struggling ads business.
Rob Campbell
OCTOBER 9, 2023
For a lot of people, creativity is just f**k about until something interesting comes along. And for some, that’s exactly how they approach it. But for others, creativity is also about taking on challenges. Three years ago I wrote how the inspiration behind The White Stripes ‘Seven Nation Army’ was because they wanted to see if they could write a compelling song that had no chorus. [ Having resisted the post, it’s quite good … and not just because of the comments.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Smarty Ads
OCTOBER 9, 2023
The arrival of fall 2023 ratings on G2 brings us great pride as we maintain our distinguished status as a high performer among best-demand side platforms year after year.
Playwire
OCTOBER 9, 2023
Key Points Build a loyal audience first. Think of monetization as the encore to your headliner content. Don't rely on one monetization method. Blend various strategies to craft a perfect playlist for your readers. Monetization is a symphony — keep the harmony between your content and revenue streams to retain your audience. Watch out for monetization pitfalls.
AdvertiseMint
OCTOBER 9, 2023
Do you want to learn the pros & cons of selling on Amazon? Well, you’re in the right place. With 310 million active users , 1.9 million selling partners, and a 2.5 million active and growing number of third-party sellers, Amazon is undoubtedly the biggest marketplace worldwide. So, it’s no surprise that the e-commerce industry is considering selling on Amazon.
Playwire
OCTOBER 9, 2023
Key Points The metaverse presents brands with immense opportunities, but first, you must navigate the challenges of regulatory compliance, especially concerning the Children's Online Privacy Protection Act (COPPA). To ensure safety and authenticity, brands must prioritize genuine, organic content, user protection, and data security as well as staying updated on evolving guidelines to protect younger players in the metaverse.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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