Adweek
DECEMBER 4, 2024
To mark the 10th year of Spotify Wrapped, the streaming giant is celebrating the unique and surprising ways artists and creators have shaped fans' lives around the world. On Wednesday (Dec. 4), Spotify launched its global "2024 Wrapped" campaign, which over the past decade has become the platform's biggest marketing moment of the year and.
Martech
DECEMBER 4, 2024
Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.” But just who is “that guy”?
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Adweek
DECEMBER 4, 2024
The digital media company BuzzFeed Inc., which owns BuzzFeed, HuffPost, and the properties Tasty and First We Feast, is facing a potential $124 million debt crisis related to funds it raised in June 2021 to finance its acquisition of Complex Media. According to the contract governing the deal, the creditors who lent BuzzFeed the money.
Martech
DECEMBER 4, 2024
The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3 trillion in 2024 to $8 trillion by 2027.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 4, 2024
Beyonce leaned into her cowboy era, a gecko grew up, a barf bag went viral. Michael Cera pranked the nation, Waldo had an existential crisis, Ben Affleck realized his boy band dreams, and a potato chip lover got stuck in a time loop.
AdExchanger
DECEMBER 4, 2024
Before first-party data can save us all from signal loss, advertisers need tools that make first-party data more accessible and easier to use, said fullthrottle.ai CPO Amol Waishampayan. The post Fullthrottle.ai’s New Generative AI Audience Tool Simplifies First-Party Data appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digital Remedy
DECEMBER 4, 2024
In the always-evolving landscape of higher education, institutions face the dual challenge of meeting the expectations of tech-savvy students while also differentiating themselves in a crowded market. They must balance academic excellence with market competitiveness and stakeholder expectations while staying in-budget. To thrive, higher education marketers must adopt a targeted and nuanced approach tailored specifically to prospective students’ unique decision-making funnels.
Adweek
DECEMBER 4, 2024
OpenAI has found its first chief marketing officer (CMO) in former Coinbase CMO Kate Rouch. At OpenAI, she will oversee marketing AI chatbot ChatGPT to consumer and enterprise audiences, reported Ad Age. More broadly, she will focus on communicating the company's mission to "develop AI as powerful as human cognition, known as artificial general intelligence.
Martech
DECEMBER 4, 2024
Getting swept up in the hype of shiny new tools is easy. From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget.
Adweek
DECEMBER 4, 2024
Publicis Groupe CEO Arthur Sadoun likes to put his own spin on the obligatory company-wide Holiday memo leaders are obliged to send in Q4. Every year, he sends out a "Wishes" film, sending seasonal greetings to staffers and outlining a wish-list for the year ahead. For the 2024 edition, Sadoun has enlisted everyone's favorite Paris.
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AdExchanger
DECEMBER 4, 2024
Cyber Monday may be done, but the ad tech deal making just won’t quit. On Wednesday, Experian joined the ad tech consolidation parade with its acquisition of Audigent, a startup DMP and curation vendor. Terms of the deal were not disclosed. It’s been a busy few months in the ad tech sector. The Audigent deal […] The post Experian Buys Audigent (Guess Ad Tech M&A Really Is Back) appeared first on AdExchanger.
Adweek
DECEMBER 4, 2024
The Thanksgiving holiday weekend understandably led to lower viewership across all three evening newscasts during the week of Nov. 25. NBC Nightly News with Lester Holt was the lone standout during this holiday period. The flagship NBC newscast avoided steep audience erosion in both total viewers and the advertiser-coveted Adults 25-54 demo. Note: The weekly.
Basis
DECEMBER 4, 2024
From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. The theme of transformation will continue to define the landscape in 2025, with four key trends poised to have profound impact on brands and agencies: The Shifting Landscape of Online Search : While Google is still a dominant force, the rise of social search and the growing role of AI cha
Adweek
DECEMBER 4, 2024
It doesn't take an eagle eye to see there's something amiss in the just-launched Zevia holiday campaign. From the first frames, the 30-second spot proudly declares its AI-generated shenanigans in the form of Santa improbably traveling by drone, not sleigh, while other humanoid characters sprout multiple extra limbs and smile through twinkle-light teeth.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Basis
DECEMBER 4, 2024
Heading into 2025, more and more marketers find themselves looking past the hype and the upside and, instead, asking that age-old question: “Oh yeah? Prove it.” The industry is still grappling with a host of challenges that have frustrated advertisers for years—things like addressability, measurement, streaming activation, and new opportunities for reach and incrementality— and advertisers are eager to find real solutions that drive tangible results, and to thread the needle between promise and
Adweek
DECEMBER 4, 2024
TikTok shared the year's most memorable businesses, creators, cultural icons, moments, and trends on its platform in the U.K. with Wednesday's release of Year on TikTok 2024.
More About Advertising
DECEMBER 4, 2024
Here’s a step forward for the dreaded AI, a new Vodafone corporate-style film, running as an ad in the some markets. Courtesy of New Commercial Arts (now owned by Ogilvy) which describes its role as “production partner.” Directed by Sebastian Strasser, with not a live human (or dog) to be seen. Has its cheesy moments … The post New Commercial Arts enlists AI for Vodafone first appeared on More About Advertising.
Adweek
DECEMBER 4, 2024
Disney+ is adding a new player to the roster, with ESPN now coming onto the streaming platform. As it did with its Hulu tile on Disney+ earlier in the year, Disney is now bringing an ESPN tile to the streaming service for its bundle subscribers in the U.S. Additionally, the company has revealed all Disney+.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
MNTN
DECEMBER 4, 2024
The beauty of digital marketing lies in the fact that you can measure just about everything about it. Among the most important marketing metrics to keep an eye on is your click-through rate (CTR) , which gives you valuable insight into how well your ads are engaging your audience. Here’s a closer look at what this particular performance marketing indicator is all about, including why it matters and how you can calculate it.
Adweek
DECEMBER 4, 2024
NBC News' Today remained America's top morning show in both total viewers and the advertiser-prized Adults 25-54 for the Thanksgiving week of Nov. 25. However, this week's win comes with a big caveat: the show's performance was boosted by its annual coverage of the Macy's Thanksgiving Day Parade, which typically lifts Today to a win.
AdPushup
DECEMBER 4, 2024
Maximize your AdSense RPM with these 21 essential tips. Improve ad placement, target high-paying keywords, optimize page speed, and more. Boost your revenue potential today! AdSense RPM is one of the key performance metrics that publishers often strive to optimize. Here, a major difficulty publishers face is the fluctuating nature of RPM as a metric. [.
Adweek
DECEMBER 4, 2024
NBA 2K and Genius Sports found the cheat code for drawing more fans to the 2024 Emirates NBA Cup: Turn it into a video game. As TNT Sports' networks and platforms show the tournament's quarterfinal and semifinal knockout rounds across its networks and platforms, NBA 2k and Genius Sports will use graphic overlays and in-game.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
DECEMBER 4, 2024
Independent creative network, by The Network has expanded its international footprint with the signing of four new agencies across Europe. Joining the network of 25 agencies across the US, Europe, and Asia are AIN’T from Milan, Feeders from Warsaw, Papaya to the People in Copenhagen and Socialrise, in London, Milan and Berlin. The agencies have … The post Indie creative group by The Network adds four new agencies first appeared on More About Advertising.
Adweek
DECEMBER 4, 2024
Longtime Hearst Television executive Shawn Oswald has been named president and general manager of Hearst Television's Milwaukee, Wisconsin ABC affiliate WISN. He will take over for Jan Wade, who is retiring at the end of the year. This is a return to WISN for Oswald, who was the national sales manager from 1998 to 2000.
More About Advertising
DECEMBER 4, 2024
This is consultant Michael Farmer’s recent article from his Substack series C-Suite Blues. Making Sense of Four Holding Companies: WPP, Omnicom, IPG and Publicis During the past 8 years, IPG and Publicis have grown their revenues, while WPP and Omnicom have declined. These holding companies are not managed in a uniform way. What’s going on?
Adweek
DECEMBER 4, 2024
On the day of the release of ChatGPT 4.0, OpenAI CEO Sam Altman tweeted "her"--a reference to the 2013 science fiction film in which an AI chatbot named Samantha, voiced by Scarlett Johansson, develops an intimate relationship with her human user. The tweet called attention to a new feature for the product: voice mode, allowing.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Badger
DECEMBER 4, 2024
Want to make this Q4 your most successful yet on Amazon? The holiday season is your chance to shine, but. Read More Top Q4 Sales Strategy Tips to Elevate Your Business Success The post Top Q4 Sales Strategy Tips to Elevate Your Business Success appeared first on Ad Badger.
Adweek
DECEMBER 4, 2024
Ty Steele will join Detroit NBC affiliate WDIV as anchor for the stations 5, 6 and 11 p.m. newscasts. Steele will work alongside Kimberly Gill, Kim Adams, and Hobie Artigue beginning December 16. He'll replace longtime WDIV anchor Devin Scillian, who announced his retirement after 30 years. "When Devin let us know his plans to.
Digiday
DECEMBER 4, 2024
This week’s Media Briefing looks at publishers’ strategy on Bluesky (or lack thereof) and how that compares to what they’re doing on X and Threads. Bluesky and Threads are “small potatoes” in terms of their role as traffic referrers. The Verge’s paywall, BuzzFeed’s debt, Amazon wooing publishers and more. Bluesky vs.
Adweek
DECEMBER 4, 2024
Zendaya is accidentally doing her part to increase the viewership of local TV. Boston ABC affiliate WCVB accidentally captured b-roll footage of the Hollywood star strolling around town with her mom. The clip aired on the station's 6 p.m. newscast on Sunday, without anyone at the station noticing. Topsfield, Massachusetts resident Chloe Mitchell saw the.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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