Adweek
NOVEMBER 13, 2023
Angel Reese was already a star, but when LSU won its first NCAA women's basketball championship in school history in April, No. 10 knew things would never be the same. "My price just went up. Today's price ain't tomorrow's price," Reese told reporters that night--with a gold crown in front of her--post-game in Dallas before.
AdExchanger
NOVEMBER 13, 2023
Transparency is making its way into CTV bid requests, including supply source, content genre and, increasingly, show-level transparency. According to Rob Hazan, senior director of streaming TV product at Index Exchange, the right amount of transparency could make the open exchange a viable place for CTV ad budgets. The post CTV Budgets Could Go To The Open Market – But Only With Enough Transparency appeared first on AdExchanger.
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Adweek
NOVEMBER 13, 2023
When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a Mexican-Spanish slang term for a man] look in Miami?".
Seth Godin
NOVEMBER 13, 2023
“I don’t want to send this pitch to a list of every single podcaster in the world, but we have to get the word out.” “I don’t want to send an email to every one of our previous donors every three days until they unsubscribe, but our work is so important, it has to be done.” “I don’t want to robocall every person in the district, but if I don’t, our campaign has no chance… the other guy is even more aggressive than we are.” Except
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
NOVEMBER 13, 2023
When Avengers: Endgame surpassed Avatar as the highest grossing movie of all time in 2019, it looked like Marvel Studios was invincible. Fast forward four years, however, and the picture looks very different. The unfortunate mix of a pandemic, A-list actors (temporarily) hanging up their capes, and a push to streaming has resulted in superhero.
Martech
NOVEMBER 13, 2023
Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is often more challenging than it sounds. In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 13, 2023
Marketers love talking about their strategy to reach younger consumers, particularly Gen Z. But not Therabody. The fitness-focused brand, which manufactures “percussive therapy” and handheld massage products, kept hearing from its core audience of performance athletes that they’d also like to see products their aging parents could use, according to CMO John Solomon.
Adweek
NOVEMBER 13, 2023
Driven by the uncertainty surrounding generative AI, news publishers have begun the complex process of drafting licensing agreements that would, in exchange for payment, grant AI firms access to their content. Publishers are faced with the impossible--albeit familiar--dilemma of needing to determine what is best for them now based on what might happen in the.
VideoWeek
NOVEMBER 13, 2023
Disney has begun testing a combined Disney+ and Hulu app, as the company takes full control of the latter streaming service. Apart from allowing subscribers to watch High School Musical: The Musical: The Series and High Fidelity ( the series) in one place, how will the takeover impact the streaming landscape? The entertainment giant has held majority control of Hulu since 2019, and this month announced it would acquire the remaining one-third stake from Comcast for an estimated $8.61 billion.
Adweek
NOVEMBER 13, 2023
In today's rapidly evolving tech landscape, brands and marketers are finding new ways to approach the intersection of generative AI and creativity. To harness the power of technology to reach new audiences, smart brands must push the boundaries of innovation by understanding how technology must meet human ingenuity. Brands like The RealReal are using innovative.
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Martech
NOVEMBER 13, 2023
What does the martech stack for an Australian B2B office supplies dealer look like? We asked Elle James, head of marketing and sales systems at Stuart and Dunn, an Office Choice dealer based about two hours out of Sydney. “We rely to a large extent on the Office Choice national support office,” she said. The stack includes Pronto’s CRM (Pronto is an Australia-based business management vendor).
Adweek
NOVEMBER 13, 2023
The appeal of data collaboration has always been its potential to bring simplicity to the traditionally fraught process of compiling a comprehensive picture of customer behavior and preferences from various sources. This, in turn, was supposed to make it easier for media buyers and sellers to derive meaningful insights and drive informed decision-making for specific.
Martech
NOVEMBER 13, 2023
Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Why we care. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.
Adweek
NOVEMBER 13, 2023
As we close out 2023, it's hard not to look back at the unprecedented year that women's sports--and the women in sports--have had. From Sam Rapoport's relentless focus on DEI in the NFL to the evolution of the NWSL's marketing and commercial models under Julie Haddon, we couldn't be prouder to honor Adweek's inaugural Champions.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
NOVEMBER 13, 2023
The Missing Link Log another demerit for YouTube transparency. Four buyers say their post-campaign reports for YouTube Select are riddled with broken links, Adweek reports. Google introduced YouTube Select in 2020 as a way for buyers to purchase premium YouTube inventory, including top-performing channels and YouTube TV. YouTube sends buyers post-campaign reports with links they […] The post Dead Links Ding YouTube Campaign Reporting; AVOD Bundles Come Alive appeared first on AdExchanger.
Adweek
NOVEMBER 13, 2023
As we hurtle headfirst into the next tech frontier, it's becoming increasingly clear that we need thoughtful, smart approaches to fully realize the power of generative artificial intelligence, rather than the breathless excitement of this year's earlier months. With that in mind, we're pleased to bring you the winners of Adweek's inaugural AI Awards.
Martech
NOVEMBER 13, 2023
“At a technology company, you don’t usually see this focus on what it means to be human first and adaptable and trusted. A technology company really has to earn that trust and it doesn’t come easily.” Joel Ertsgaard was explaining why a software vendor like F5, specializing in app and API security, needs a creative director — a role he has filled for more than four years. “Our customers have a vision of what they can do to help their customers work, play and live be
Oko
NOVEMBER 13, 2023
OKO researches topics so you don't have to. With our information packed blog, learn about the importance of tracking in app browsers from OKO today!
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
NOVEMBER 13, 2023
Whirlpool, for the first time, is enlisting the support of influencers to boost awareness of its Care Counts Laundry Program. With the program, which has been running for nearly a decade, Whirlpool aims to make an impact on communities across the United States by supplying washers and dryers to schools lacking these facilities. The central premise: Kids with clean clothes are significantly more likely to regularly attend school.
Exchange Wire
NOVEMBER 13, 2023
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (November 13th, 2023) that its Flight Control platform is now a licensed measurement enablement destination on LiveRamp, the leading [.] The post Clinch Expands Integration with LiveRamp, Empowering Advertisers to Understand Their Creative’s Influence on Offline Events appeared first on ExchangeWire.com.
Digiday
NOVEMBER 13, 2023
The drumbeat of “do more with less” has continued into Q4. The more robust approach Black Friday and Cyber Monday campaigns this month is just one example of that. Marketers’ expanding expectations — likely a trickle down from CEOs and CFOs expanding expectations for marketers — are just one of the reasons it’s been a difficult year for media agencies.
More About Advertising
NOVEMBER 13, 2023
Purpose has rather fallen out of fashion in ads but that doesn’t mean it should be completely forgotten. Two creative agencies in the Havas stable – BETC Paris and Buzzman – are using it to some effect, to try to effect change. BETC for ride-sharing service Heetch found that Midjourney’s generative AI produced disturbing results … The post Havas agencies BETC and Buzzman go for purpose that’s more than PR first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Digiday
NOVEMBER 13, 2023
Alex Donics, global director of demand marketing, Spotify For marketers, the most wonderful time of the year is also one of the most hectic. In addition to rallying for tentpole events like Black Friday and the holidays, there’s also the task of planning for the new year. It’s a juggling act, but marketing resources such as planning guides help minimize the risk of missing anything.
Rob Campbell
NOVEMBER 13, 2023
So I recently went back to China. If that wasn’t wonderful enough, I was put up at the Waldorf Astoria. If I’m being honest, I still get a thrill at staying in hotels. As a kid, we NEVER stayed in one – in fact the closest was a B&B in York – so every time I step in one, I feel excited. But this was something else. Something I didn’t deserve or – if truth be told – felt comfortable with.
Digiday
NOVEMBER 13, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify At this point, TikTok has gone from an experimental digital channel to a must-have in most marketing strategies. Ad spend on TikTok is expected to grow in the coming year — as much as 25% over this year — as the short-form video app looks to bridge the gap between its cultural impact and ad revenue. ( More on that here. ) While TikTok has become a staple within the culture of social media, agencies and brands are still figuring out what
Marketing Tech News
NOVEMBER 13, 2023
Darabase has launched its global property inventory platform for augmented reality (AR) advertising campaigns, darabase.io. The platform enables property owners to register their Property’s Digital Rights (PDRs), set rules about what digital content can be displayed in their locations, and receive an additional income stream from AR advertising in the real world.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Digiday
NOVEMBER 13, 2023
Facing declining referral traffic from search and social platforms, steeper competition for scale-focused campaign budgets and a myriad of other woes impacting ad revenue, several digital publishers are doubling down on the business they still carry some authority over: events. The strategies vary, from increasing the volume of events and turning their events businesses into standalone brands to turning experiential franchises into pop-up commercial content creation studios.
Automatad Inc.
NOVEMBER 13, 2023
Share Tweet Share Let’s think of online publishing like a billboard by the road. Your billboard is terrific, but there’s a hitch. It’s placed in a quiet, hidden spot where very few people pass by. Now, imagine Search Engine Optimization (SEO) as a powerful spotlight. With SEO, you can move your billboard from that hidden spot to a busy street where everyone can see it.
Digiday
NOVEMBER 13, 2023
Hoy por hoy las estrategias de marketing que se enfocan en conquistar el público latino van más allá de la celebración del Mes de la Herencia Hispana, solo basta con revisar estadísticas que hacen indispensable para cualquier marca entender su enorme poder adquisitivo. Los latinos representan uno de los grupos demográficos de más rápido crecimiento en Estados Unidos, según los datos más recientes del Censo unas 63 millones de personas se identifican como hispanos, un número que prevéen se duplic
Playwire
NOVEMBER 13, 2023
Key Points Variety and Simplicity in Tools : The best tools for monetizing your blog should offer a range of easy-to-use capabilities and features to enhance revenue without overwhelming you with complexity. Strategic Support and Partnerships : Choose a tool or platform that views you as a partner and provides tailored strategies and support to help you set and achieve higher performance goals and gain a competitive edge.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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