Adweek
SEPTEMBER 25, 2024
A hearing has been set for a restraining order KFOR is seeking against Oklahoma State Department of Education Superintendent Ryan Walters and OSDE Press Secretary Dan Isett. The Oklahoma City NBC affiliate claims the Oklahoma State Department of Education, specifically Walters and Isett, are saying the 75-year broadcast station is not a legitimate news organization.
Martech
SEPTEMBER 25, 2024
Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Sixty-one percent of marketers said cost was the most important factor when evaluating replacement applications, up from 37% in the 2023 MarTech Replacement Survey. Most important factors for replacement martech applications.
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Adweek
SEPTEMBER 25, 2024
When Jane Pauley takes the stage this evening at the National Academy of Television Arts & Sciences 45th Annual News & Documentary Emmy Awards to receive her Lifetime Achievement statue, the pioneering broadcast journalist knows who she'll be looking for in the audience. "I'll be thinking about my three children--even though one of them did.
Martech
SEPTEMBER 25, 2024
Today’s consumer journey is complex, chaotic and crowded. Consumers use multiple platforms to solve problems, jumping outside the traditional sales funnel. The once-standard linear path to purchase no longer reflects reality. Numerous brands fight for user attention across platforms to drive a click or conversion. It’s no wonder that the consumer experience suffers from misaligned marketing.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
SEPTEMBER 25, 2024
Mira Murati, chief technology officer of OpenAI, announced Wednesday that she is stepping down from the company after a tenure of six and a half years. "After much reflection, I have made the difficult decision to leave OpenAI," Murati wrote in a memo to staff, which she also shared on X. "There's never an ideal.
Martech
SEPTEMBER 25, 2024
Discover how personalization can revolutionize your e-commerce business. Attend Personalization at Scale: A Blueprint for Global Success and learn from the success of Le Col, a premium cycling apparel brand that saw a 20% increase in average order value and a 10% boost in customer engagement through targeted personalization. Join us for this webinar where you’ll: Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 25, 2024
Salesforce today announced it is buying Zoomin, an enterprise knowledge platform. This is the third company Salesforce has purchased this month following its acquisitions of Own and Tenyx. Zoomin processes unstructured data from across an organization to provide personalized and automated service interactions at all interaction points, including home portals, websites, support centers, customer service centers, and within the product itself.
Adweek
SEPTEMBER 25, 2024
Eminent CMO Linda Boff's departure from General Electric in April made news for two reasons. First, it marked the end of a tenure that included GE shedding its appliance brands and then splitting into three industrial companies. Second, though Boff could arguably have written her ticket to any marketing suite in corporate America, she decided.
Seth Godin
SEPTEMBER 25, 2024
Once an organization figures out a successful model, it begins to grow. And when it grows, it needs more staff. And they often hire for specific tasks and the skills that go with them. They need a person who will reliably and obediently deliver what they need right now. And that’s the foundation for stuckness. When the world changes, and it always does, the organization is filled with people who signed up for (and were hired for) a specific competency.
Adweek
SEPTEMBER 25, 2024
When ChatGPT arrived in late 2022, many companies scrambled to understand how this new variation of artificial intelligence could fit into their operations. But for Siddharth Taparia, CMO at Fortune 200 real estate company JLL, the potential was clear from the start. "I knew gen AI had tremendous potential," Taparia said during ADWEEK's Brandweek conference.
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The Ad Tech Blog
SEPTEMBER 25, 2024
Understanding the emotional impact of your local advertising campaigns can be a game-changer. By measuring how your audience feels about your ads, you can fine-tune your strategies to create more effective and engaging campaigns. This article explores the importance of emotional impact metrics and how to measure them effectively. Understanding Emotional Impact Metrics Key Points Emotional impact metrics help gauge audience reactions.
Adweek
SEPTEMBER 25, 2024
For over 30 years, global marketing data, analytics, and consulting firm Kantar has been focused on understanding the dynamics between how consumers and brands connect and how that connection creates financial value for companies. Kantar's latest research and development effort, which was conducted and published earlier this year, explored the commercial performance of brands.
Exchange Wire
SEPTEMBER 25, 2024
DMEXCO returned to the Koelnmesse last week, bringing together names from the ad tech industry for one of Europe’s best-known conferences. So what went down? As expected, AI was the dominant theme, moving beyond hype to practical applications. Discussions focused on [.] The post DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 25, 2024
Cue the "In Memoriam" music. It's time to say R.I.P. to traditional celebrity brand deals. During a panel on crafting connections at ADWEEK's Brandweek conference on Tuesday, executives from Shopify, Diageo, and IRCODE spoke about the future of brand partnerships and where the industry is moving. And according to the executives, it's time for traditional.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
SEPTEMBER 25, 2024
Open programmatic ad spend has only grown 3% since 2021, according to Wolfe Research. But there's hope for the open internet, which should lose less advertising market share over time, says Wolfe Research Managing Director Shweta Khajuria, speaking at AdExchanger's Programmatic I/O conference in New York City this week. The post Programmatic I/O: How Programmatic Platforms Can Capitalize On The Open Internet appeared first on AdExchanger.
Adweek
SEPTEMBER 25, 2024
To Greg Friend, advertising is a lot like lifting. Everyone reaches first for the dumbbells, but long-term growth requires focusing on the core. "Everybody wants to have nice arms," Friend, vice president of insights and innovation at Nativo, said onstage during ADWEEK's Brandweek on Wednesday. "You start to see the growth and the results right.
AdExchanger
SEPTEMBER 25, 2024
Performance marketing has gone through a period of significant automation over the past decade. From advanced audience targeting algorithms to programmatic media buying across digital and traditional platforms, these advancements have created exponential value and performance for brands. The growth in performance media has also created a significant increase in the number of campaigns, and […] The post How Automation Can Make Performance Marketing More Efficient – Without Sacrificing Creat
Adweek
SEPTEMBER 25, 2024
Ford has partnered with celebrities including Sydney Sweeney, Bryan Cranston, and Angela Bassett, but its latest collaboration is with a mythical figure many people are desperate to catch a glimpse of: Sasquatch. The playful campaign by agency Wieden+Kennedy New York taps into a niche community: cryptid hunting enthusiasts. The car brand is sending people on.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Monsters
SEPTEMBER 25, 2024
In celebration of Hispanic Heritage Month, we spotlight eight trailblazing leaders in digital media and ad tech, who are driving innovation, breaking barriers, and paving the way for future Hispanic professionals in the industry. Digital media and ad tech are at a turning point, driven by visionary professionals who understand the power of cultural authenticity and innovation.
Adweek
SEPTEMBER 25, 2024
Gopuff has built three new capabilities into its commerce media advertising business in an effort to draw more advertisers to its fast-delivery platform. First, a new partnership with AdAdapted lets people instantly add products to their Gopuff cart by clicking on an ad anywhere on the internet. Second, advertisers can create branded shops on the.
VideoWeek
SEPTEMBER 25, 2024
The UK’s Competition and Markets Authority (CMA) has said “concerns remain” over Google’s approach to the Privacy Sandbox (its set of tools initially designed to replace third-party cookies), in the watchdog’s latest update to an ongoing investigation into the five-year plan for privacy updates in Chrome. After the tech giant scrapped plans to remove third-party cookies from Chrome in July, the CMA invited stakeholders to share their views on the new approach, which
Adweek
SEPTEMBER 25, 2024
In today's ever-evolving marketing landscape, one of the biggest challenges brands face is juggling different marketing strategies for multiple generations. While more brands are appealing to Gen Z and Gen Alpha, others still have a core audience of older consumers to cater to. Teton Ridge chief executive officer (CEO), Deirdre Lester, and Gamefam's chief business.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
SEPTEMBER 25, 2024
At the risk of sounding like “the year of mobile,” we’re at the beginning of a new phase in ad tech with the rise of AI. Advertisers and ad tech partners alike are overwhelmed with AI opportunities, eager to implement it in meaningful ways. But when seemingly everything is powered by AI, how can you […] The post Actionable AI: How Advertisers Can Harness The Power Of Performance, Creativity And Communication appeared first on AdExchanger.
Adweek
SEPTEMBER 25, 2024
Artificial intelligence has become the industry's favorite conference buzzword. But often it lives in the realms of experimentation. Chief marketing officers from Wendy's and Hilton shared on stage at ADWEEK's Brandweek event in Phoenix, Ariz. how they're already using AI to improve the customer experience. Hilton is using AI to make routine updates to its.
AdExchanger
SEPTEMBER 25, 2024
First-party data collection is the name of the game these days for many big consumer brands. And, in most cases, that first-party data comes in the form of an email. For fashion company Perry Ellis, the development of a strong first-party data strategy has also meant a ground-up rethinking of the company’s email marketing, Frank […] The post Perry Ellis Enlists Wunderkind To Revitalize Its Email Game appeared first on AdExchanger.
Adweek
SEPTEMBER 25, 2024
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
SEPTEMBER 25, 2024
Curation is the new hot topic, but it’s just another incarnation of bundling. Plus, Google is playing the long game with its US-based antitrust trials. The post Don’t Curate The Player, Curate The Game; How Google Wins By Delay appeared first on AdExchanger.
Adweek
SEPTEMBER 25, 2024
More people are turning to social platforms while searching for information on brands or products, and TikTok saw an opportunity for advertisers to take advantage of that trend. The platform cited internal data finding that 57% of its users tap the application's search functionality, with 23% searching for something within 30 seconds of opening the.
Ad Tech Daily
SEPTEMBER 25, 2024
NOVA Selects Triton Digital’s Sounder To Offer End-to-End Solution for Audio Advertising SYDNEY — Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with NOVA Entertainment, Australia’s leading independent audio entertainment business, to implement Triton’s Sounder solution across NOVA’s audio portfolio, marking a significant […] The post Triton Digital Partners With NOVA Enter
Adweek
SEPTEMBER 25, 2024
Cole Mason, co-founder and CEO of creator marketing collaboration platform Pearpop, will introduce PAIR, an artificial intelligence-powered creator review platform for brands, at Brandweek in Phoenix on Wednesday. The goal of PAIR is to streamline the reviewing and vetting process brands go through while searching for ideal creators to work with, and Pearpop said its.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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