Adweek
SEPTEMBER 25, 2024
When Jane Pauley takes the stage this evening at the National Academy of Television Arts & Sciences 45th Annual News & Documentary Emmy Awards to receive her Lifetime Achievement statue, the pioneering broadcast journalist knows who she'll be looking for in the audience. "I'll be thinking about my three children--even though one of them did.
The Ad Tech Blog
SEPTEMBER 25, 2024
Understanding the emotional impact of your local advertising campaigns can be a game-changer. By measuring how your audience feels about your ads, you can fine-tune your strategies to create more effective and engaging campaigns. This article explores the importance of emotional impact metrics and how to measure them effectively. Understanding Emotional Impact Metrics Key Points Emotional impact metrics help gauge audience reactions.
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Adweek
SEPTEMBER 25, 2024
Mira Murati, chief technology officer of OpenAI, announced Wednesday that she is stepping down from the company after a tenure of six and a half years. "After much reflection, I have made the difficult decision to leave OpenAI," Murati wrote in a memo to staff, which she also shared on X. "There's never an ideal.
AdExchanger
SEPTEMBER 25, 2024
Open programmatic ad spend has only grown 3% since 2021, according to Wolfe Research. But there's hope for the open internet, which should lose less advertising market share over time, says Wolfe Research Managing Director Shweta Khajuria, speaking at AdExchanger's Programmatic I/O conference in New York City this week. The post Programmatic I/O: How Programmatic Platforms Can Capitalize On The Open Internet appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 25, 2024
A hearing has been set for a restraining order KFOR is seeking against Oklahoma State Department of Education Superintendent Ryan Walters and OSDE Press Secretary Dan Isett. The Oklahoma City NBC affiliate claims the Oklahoma State Department of Education, specifically Walters and Isett, are saying the 75-year broadcast station is not a legitimate news organization.
Martech
SEPTEMBER 25, 2024
Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Below are strategies to help you gain leadership support for digital marketing investments. With insights from marketing leaders Traci Ward and Tim Hicks, we explore how to navigate this process successfully.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
SEPTEMBER 25, 2024
DMEXCO returned to the Koelnmesse last week, bringing together names from the ad tech industry for one of Europe’s best-known conferences. So what went down? As expected, AI was the dominant theme, moving beyond hype to practical applications. Discussions focused on [.] The post DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 25, 2024
To Greg Friend, advertising is a lot like lifting. Everyone reaches first for the dumbbells, but long-term growth requires focusing on the core. "Everybody wants to have nice arms," Friend, vice president of insights and innovation at Nativo, said onstage during ADWEEK's Brandweek on Wednesday. "You start to see the growth and the results right.
AdExchanger
SEPTEMBER 25, 2024
At the risk of sounding like “the year of mobile,” we’re at the beginning of a new phase in ad tech with the rise of AI. Advertisers and ad tech partners alike are overwhelmed with AI opportunities, eager to implement it in meaningful ways. But when seemingly everything is powered by AI, how can you […] The post Actionable AI: How Advertisers Can Harness The Power Of Performance, Creativity And Communication appeared first on AdExchanger.
Adweek
SEPTEMBER 25, 2024
Did Bret Stephens manifest this? When MSNBC's Stephanie Ruhle appeared alongside The New York Times opinion columnist on Real Time with Bill Maher last week, Stephens suggested that Vice President Kamala Harris swing by The 11th Hour host for an interview during her sprint towards Election Day. "It would be great for her to sit.
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Seth Godin
SEPTEMBER 25, 2024
Once an organization figures out a successful model, it begins to grow. And when it grows, it needs more staff. And they often hire for specific tasks and the skills that go with them. They need a person who will reliably and obediently deliver what they need right now. And that’s the foundation for stuckness. When the world changes, and it always does, the organization is filled with people who signed up for (and were hired for) a specific competency.
Adweek
SEPTEMBER 25, 2024
In today's ever-evolving marketing landscape, one of the biggest challenges brands face is juggling different marketing strategies for multiple generations. While more brands are appealing to Gen Z and Gen Alpha, others still have a core audience of older consumers to cater to. Teton Ridge chief executive officer (CEO), Deirdre Lester, and Gamefam's chief business.
VideoWeek
SEPTEMBER 25, 2024
The UK’s Competition and Markets Authority (CMA) has said “concerns remain” over Google’s approach to the Privacy Sandbox (its set of tools initially designed to replace third-party cookies), in the watchdog’s latest update to an ongoing investigation into the five-year plan for privacy updates in Chrome. After the tech giant scrapped plans to remove third-party cookies from Chrome in July, the CMA invited stakeholders to share their views on the new approach, which
Adweek
SEPTEMBER 25, 2024
Asics enlisted Succession actor Brian Cox for its new campaign urging employees to incorporate movement into the work day to improve their mental health. In "The Desk Break," created by agency Golin, Cox portrays a mean boss, a personality similar to his Succession character. For the Asics spot, he says that the "deadliest thing in.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
SEPTEMBER 25, 2024
Curation is the new hot topic, but it’s just another incarnation of bundling. Plus, Google is playing the long game with its US-based antitrust trials. The post Don’t Curate The Player, Curate The Game; How Google Wins By Delay appeared first on AdExchanger.
Adweek
SEPTEMBER 25, 2024
People are ready to shop till they drop as inflation starts to ease, and more of that spending is being spurred by creators and social media influencers. This holiday season (which Adobe measures from between Nov. 1 to Dec. 31), U.S. online commerce sales are expected to reach $240.8 billion, an 8.4% growth compared to.
AdExchanger
SEPTEMBER 25, 2024
First-party data collection is the name of the game these days for many big consumer brands. And, in most cases, that first-party data comes in the form of an email. For fashion company Perry Ellis, the development of a strong first-party data strategy has also meant a ground-up rethinking of the company’s email marketing, Frank […] The post Perry Ellis Enlists Wunderkind To Revitalize Its Email Game appeared first on AdExchanger.
Adweek
SEPTEMBER 25, 2024
Cue the "In Memoriam" music. It's time to say R.I.P. to traditional celebrity brand deals. During a panel on crafting connections at ADWEEK's Brandweek conference on Tuesday, executives from Shopify, Diageo, and IRCODE spoke about the future of brand partnerships and where the industry is moving. And according to the executives, it's time for traditional.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Tech Daily
SEPTEMBER 25, 2024
NOVA Selects Triton Digital’s Sounder To Offer End-to-End Solution for Audio Advertising SYDNEY — Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with NOVA Entertainment, Australia’s leading independent audio entertainment business, to implement Triton’s Sounder solution across NOVA’s audio portfolio, marking a significant […] The post Triton Digital Partners With NOVA Enter
Adweek
SEPTEMBER 25, 2024
For over 30 years, global marketing data, analytics, and consulting firm Kantar has been focused on understanding the dynamics between how consumers and brands connect and how that connection creates financial value for companies. Kantar's latest research and development effort, which was conducted and published earlier this year, explored the commercial performance of brands.
Digiday
SEPTEMBER 25, 2024
At the 2024 Meta Connect developer conference yesterday, CEO Mark Zuckerberg and other executives debuted a number of new products and features to power the giant platform’s vision for AI, mixed reality and online content. Here’s a look at what the company showcased during its annual keynote. Quest 3S mixed reality headset Zuckerberg unveiled the new Meta Quest 3S mixed reality headset, a follow-up to the Quest 3 released a year ago.
Adweek
SEPTEMBER 25, 2024
When it comes to the future of entertainment, brands are everything--Hollywood's just Ken. Greta Gerwig's Mattel-derived 2023 blockbuster proved that millions of people would spend billions of dollars to live in a Barbie world for two hours. And as far as Oscar-winning manager-producer Michael Sugar is concerned, that movie is just the tip of the.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Basis
SEPTEMBER 25, 2024
The story of signal loss in digital advertising has been a long and winding one, with several plot twists (we’re looking at you, Google). In the wake of the search giant’s monopolist’s latest announcement that it will not, in fact, deprecate third-party cookies in Chrome—instead planning to provide users with an “informed choice” experience—now is likely a particularly confusing time for many brands as they strive to understand the landscape of signal loss and what it means for their campaigns.
Adweek
SEPTEMBER 25, 2024
Gopuff has built three new capabilities into its commerce media advertising business in an effort to draw more advertisers to its fast-delivery platform. First, a new partnership with AdAdapted lets people instantly add products to their Gopuff cart by clicking on an ad anywhere on the internet. Second, advertisers can create branded shops on the.
Ad Tech Daily
SEPTEMBER 25, 2024
LONDON — Zilch, the world’s first ad-subsidised payments network (ASPN), today announced its first month of operating profit while surpassing a revenue run rate of more than $130m (£100m). The business has reached these milestones within just four years of launching its groundbreaking consumer payment platform. Zilch also announced the appointment to its Board of […] The post Zilch Surges to Profitability, Surpasses $130M in Revenue, and Welcomes Mark Wilson to the Board appeared fir
Adweek
SEPTEMBER 25, 2024
Cole Mason, co-founder and CEO of creator marketing collaboration platform Pearpop, will introduce PAIR, an artificial intelligence-powered creator review platform for brands, at Brandweek in Phoenix on Wednesday. The goal of PAIR is to streamline the reviewing and vetting process brands go through while searching for ideal creators to work with, and Pearpop said its.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
SEPTEMBER 25, 2024
Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Sixty-one percent of marketers said cost was the most important factor when evaluating replacement applications, up from 37% in the 2023 MarTech Replacement Survey. Most important factors for replacement martech applications.
Adweek
SEPTEMBER 25, 2024
Ford has partnered with celebrities including Sydney Sweeney, Bryan Cranston, and Angela Bassett, but its latest collaboration is with a mythical figure many people are desperate to catch a glimpse of: Sasquatch. The playful campaign by agency Wieden+Kennedy New York taps into a niche community: cryptid hunting enthusiasts. The car brand is sending people on.
Digiday
SEPTEMBER 25, 2024
Attend DPS? Have thoughts on the DOJ antitrust trial against Google? Please consider taking our brief survey. Overheard at DPS Publishers did not mince words about Google when they gathered during the Digiday Publishing Summit’s town hall on Monday. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Adweek
SEPTEMBER 25, 2024
Artificial intelligence has become the industry's favorite conference buzzword. But often it lives in the realms of experimentation. Chief marketing officers from Wendy's and Hilton shared on stage at ADWEEK's Brandweek event in Phoenix, Ariz. how they're already using AI to improve the customer experience. Hilton is using AI to make routine updates to its.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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