Adweek
NOVEMBER 21, 2023
With artificial intelligence making swift advancements every day, the metaverse--recently presumed "dead" in the industry--is silently enabling brands to bridge physical products with digital experiences, reaching new audiences and ultimately driving revenue. During Adweek's NexTech event on Nov. 15, Puma shared how its bullish Web3 initiatives dispelled common crypto critiques.
AdExchanger
NOVEMBER 21, 2023
I recently stumbled on a first edition of the classic AdExchanger comic. I have no idea how I came to possess this artifact of ad tech history, but there it was, blaring at me from a pile of old papers: “Gigantic First Issue!! AdExchanger: An All-Star Collection of the Greatest Advertising Stories Ever Told!” It […] The post Thirteen Years Of Ad Tech Progress In One AdExchanger Comic appeared first on AdExchanger.
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Adweek
NOVEMBER 21, 2023
It's a classic festive story: Rather than hating his boss, A Christmas Carol's Bob Cratchit pities his lonely and miserable employer Ebenezer Scrooge and hopes that he'll find joy in the holiday season. Apple's annual holiday film, Fuzzy Feelings, channels the same sentiment, following a woman who comes to see her grumpy boss in a.
AdExchanger
NOVEMBER 21, 2023
Estate Media launched in September as an online hub for real estate and home improvement content. It hopes to hook viewers – and brands – with content that features influencers in the real estate industry who have a strong online following. The post Content Niches Are Prime Real Estate For New Media Companies appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
NOVEMBER 21, 2023
Keke "Keep a Bag" Palmer is back--and spreading pure love for Black-owned businesses with Google and U.S. Black Chambers in a video that may inspire an equal amount of dancing and shopping. Playing her natural role of advocate, spokesperson, fashionista and all-around entertainer, the multi-hyphenated entrepreneur and former Adweek cover star appears in the latest.
Martech
NOVEMBER 21, 2023
Leveraging marketing data is key to continual optimization and driving growth. This article explains how feeding bottom-of-funnel analytics back into top-of-funnel activities boosts acquisition and reduces costs over time. Using bottom-of-funnel data as input to top-of-funnel activities I’ve written about how growth loops can be more helpful than funnels as they allow the loop’s output to be used back into the loop.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 21, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Share Tactics Another secret Google revenue-sharing deal was revealed during antitrust testimony. Google head of global partnerships Don Harrison disclosed during the Epic Games vs. Google trial that the standard 15% fee doesn’t apply to Spotify. Spotify only pays Google 4% of subscription […] The post Google Spills More Secrets; The Unblockables appeared first on AdExchanger.
Adweek
NOVEMBER 21, 2023
Advertisers' fresh attention on X, formerly Twitter, following another tumultuous few days, obscures the reality that the alleged advertiser exodus--when Elon Musk assumed control of X in late October 2022--never fully represented all brands. Like other platform boycotts, there's a gap between what brands say and the channels they choose to run ads on.
Smart Insights
NOVEMBER 21, 2023
How to use the power of the 70:20:10 rule as a marketing model to prioritize your digital marketing strategy With new marketing tools and techniques available to us almost daily, it can be difficult to know where to prioritize your … The post Using the 70:20:10 rule in your digital marketing appeared first on Smart Insights.
Adweek
NOVEMBER 21, 2023
Opendoor, the real estate digital platform, is kicking off its major marketing year with the 2024 Super Bowl through a partnership with Mischief @ No Fixed Address as it looks to rewrite the perception of the housing market. The platform noted that the Super Bowl is the unofficial start of home selling season, making it.
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Martech
NOVEMBER 21, 2023
As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. You’ve heard the standard guidance — prioritize, automate and use data. It’s good advice. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Doing more with less has a natural end Both the productivity of humans and return on ad spend decrease when they reach saturation.
Adweek
NOVEMBER 21, 2023
To support its "Grand Encounter" campaign that began in early 2023, alcohol brand Grand Marnier kicked off a series of real-world experiential events featuring music, tastings and an AR activation. After debuting in New York Nov. 15-17, the "Grand Encounter by Grand Marnier" experience will travel to Houston for events from Nov. 29-Dec. 1. The.
AdExchanger
NOVEMBER 21, 2023
As audiences flock to TikTok, Instagram Reels and YouTube Shorts, businesses are struggling to keep up with the demand for short-form video. Munch, a startup that uses AI to turn long-form video content into short-form video clips for social media, announced $7.2 million in seed funding on Tuesday. Venture capital firm A* Capital is leading […] The post Video Maker Munch Noshes On $7.2 Million In Seed Funding appeared first on AdExchanger.
Adweek
NOVEMBER 21, 2023
Plenty of people complain about the problems in the advertising industry, but now is the time to look at the positives. Our industry not only moves culture and produces daily bits of entertainment, it is also a great source of fun and enjoyment, not to mention gainful employment. The Thanksgiving holiday should be a time.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
NOVEMBER 21, 2023
In the rapidly evolving world of advertising, a new contender has emerged with the potential to redefine the playing field: commerce media. Welcome to the revolutionary world of commerce media, where shopping carts meet ad spots, and consumers' clicks tell a [.] The post Commerce Media: Advertising’s New Playground? appeared first on ExchangeWire.com.
Adweek
NOVEMBER 21, 2023
Ahead of Thanksgiving, NBCUniversal and Google partnered with the Radio City Rockettes for three 30-second custom spots for the Macy's Thanksgiving Day Parade in New York. The NBCU Creative Partnerships team collaborated with Google's creative team for the campaign, which highlights Google Pixel 8's AI-powered camera features. The creative will show how the Rockettes get.
Martech
NOVEMBER 21, 2023
Salesforce CEO Mark Benioff is hoping to turn OpenAI’s chaos to his advantage, offering to at least match the compensation of any AI experts willing to join the CRM giant. Salesforce will match any OpenAI researcher who has tendered their resignation full cash & equity OTE to immediately join our Salesforce Einstein Trusted AI research team under Silvio Savarese.
Adweek
NOVEMBER 21, 2023
Attention metrics--using tactics like eye tracking to measure how long people spend looking at ads--hold a number of promises, including making advertising more performant and less annoying, if adopted by the industry in the right ways. The danger, however, is that they become another arbitrary metric gamed by unscrupulous ad-tech players. "The potential is better.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Oko
NOVEMBER 21, 2023
Google Ad Manager line item types and priorities are used to determine how a line item competes with other line items, yield groups, & Ad Exchange.
Adweek
NOVEMBER 21, 2023
Despite predictions that generative artificial intelligence will drive a massive increase in energy demand, AI companies are only beginning to consider the climate impact of their products. While some applications of the tech could support agencies' sustainability goals, developing and using generative AI tools requires massive amounts of energy which, in turn, generates climate-warming greenhouse.
AdExchanger
NOVEMBER 21, 2023
It’s not that brands don’t care about supporting the news and good journalism. But an overdependence on keyword blocklists has made it seem that way. The real problem stems from the fact that advertisers have long had to rely on blunt tools to keep their brands protected, says Rich Raddon, CEO and co-founder of Zefr, […] The post Down With Blocklists!
Adweek
NOVEMBER 21, 2023
During the last two decades, the telecom industry has significantly changed, shifting from wired to wireless technology. As millennials and Gen Z increasingly favor digital-first experiences, the market is continuously adapting to meet these new preferences. To understand how companies like Verizon Value are navigating this change, we spoke with Cheryl Gresham, the company's chief.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Smaato
NOVEMBER 21, 2023
As we approach 2024, data privacy takes center stage as a primary concern in digital marketing. For SSPs like Smaato, it’s about leveraging the power of technology to redefine industry standards, driving campaigns to new heights of success. For forward-thinking DSPs, RTB House shares how they navigate the complexities of. The post Ad Tech Privacy: How DSPs are Navigating the Evolving Landscape appeared first on Smaato.
Adweek
NOVEMBER 21, 2023
On this episode of Brave Commerce, Maple Solutions founder Tony Crecca joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the transformative power of connected commerce in the evolving retail landscape. As the conversation begins, Crecca reflects on how his diverse roles across various organizational functions contributed to his ability to lead commerce through turbulent.
Martech
NOVEMBER 21, 2023
Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. Making data the foundation of the DAM ensures it will be useful and adaptable to your business for years to come. “With content constantly changing and evolving, planning for a DAM system to track and store all your content reliably seems futile,” said John Horodyski, managing director for digital consultancy Salt Flats, in a session at The MarTech Conference.
Adweek
NOVEMBER 21, 2023
While there's always some debate about how early to start decorating for Christmas, British supermarket Tesco is encouraging consumers to embrace the festive spirit well before Dec. 25. The ad, titled "Become More Christmas" and created by agency BBH London, follows a dad who visits Tesco on a routine trip and is excited to see.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Martech
NOVEMBER 21, 2023
More frequently than not, B2B buyers are vetting sellers based not only on product specifications, pricing and other traditional factors but on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that 77% of B2B executives agree that digital transformation is critical to their company’s success.
Clearcode
NOVEMBER 21, 2023
Whether your goal is to create a high-performance platform to facilitate the buying and selling of digital media, report on the performance of campaigns, or create audiences using data from various sources, finding a company that’s capable of developing advertising and marketing software can be a formidable challenge, considering the precise skills, domain knowledge and experience required to build this type of technology.
Digiday
NOVEMBER 21, 2023
It has been just over a year since business billionaire Elon Musk officially bought Twitter, renaming it X and sending what was the internet’s town hall into flux with users and advertisers alike. ( Find a deep dive into the last year of X here. ) Throughout that time, advertisers questioned their commitment to the text-based social media platform, wary of its waning brand safety measures, rising misinformation, and haphazard product rollouts under new leadership.
Digital Turbine
NOVEMBER 21, 2023
Manga is one of the fastest-growing publishing categories, especially in the Japan market. Over the years, we’ve watched the evolution of manga, from its beginnings as black and white paper publications to the colored manga books, and now its digital presence on apps. In this article, we will delve into the world of manga and content publishing, exploring the many opportunities it offers.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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