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Google today introduced four updates to help retailers ahead of the holiday shopping season. Key updates: Shopping trends insights. You can now access real-time shopping trends in Google Merchant Center. This could help you adjust your inventory and product descriptions based on what shoppers are searching for or viral trends. AI-powered insights. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queri
Google's upcoming adtech antitrust trial suffered a setback today, as evidence emerged that it relied on a policy to avoid retaining messages that relate to the case, the DOJ argued. Judge Leonie Brinkema of the U.S. District Court for the Eastern District of Virginia considered a motion today from the U.S. Department of Justice seeking.
AI is rapidly reshaping various industries, and martech is no exception. As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Let’s examine the benefits, deployment strategies and key considerations for integrating AI into your martech stack to drive better results and optimize customer experiences.
Social media managers have no shortage of advice on how to do their jobs better. Everyone with an Instagram account and a pulse think they know how to run a brand social media account best. There are countless blogs, newsletters, and experts offering "tips and tricks," questionable algorithm hacks, thoughts on trends, and other advice.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. But it seems that tough times are starting to wane. Goldman Sachs reports in its 2024 economic forecast that inflation is easing and consumer confidence is, slowly but surely, on the rise.
It's a summer evening at Zero Bond, a private Manhattan club where the lights are low, the net worth high, and the likes of Elon Musk, Gigi Hadid and Shawn Mendes have been spotted. Up on the roof, guests cluster beneath the box hedges, absorbed in cocktails and conversation. Few of them notice when a.
It’s so tempting to write for everyone. But everyone isn’t going to read your work, someone is. Can you tell me who? Precisely? What did they believe before they encountered your work? What do they want, what do they fear? What has moved them to action in the past? Name the people you’re writing for. Ignore everyone else.
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It’s so tempting to write for everyone. But everyone isn’t going to read your work, someone is. Can you tell me who? Precisely? What did they believe before they encountered your work? What do they want, what do they fear? What has moved them to action in the past? Name the people you’re writing for. Ignore everyone else.
Nickelodeon wants to encourage kids to spread kindness in the real world--and in the metaverse. Today, Comic Relief US announced its second annual Kids Relief campaign in partnership with Nickelodeon. Titled "Game to Change the World," the interactive and virtual-to-real-world campaign aims to empower kids to do good deeds in reality and online. As part.
Ranjana Choudhry has spent decades on the buy and sell side. Now, she’s getting into ad tech. AdExchanger spoke with Choudhry about her new role and about her side hustle training the next generation of marketers. The post Aki’s New SVP Of Media On What Makes Retail Media Tick appeared first on AdExchanger.
The generation we call the "Next Gen" is approaching content in a fundamentally different way from past demographics; it's seen as a notoriously difficult group to capture for any meaningful period. But the one thing that keeps them where they are, that grabs their attention for longer than most sports broadcasts or primetime TV shows.
Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? “It’s the right question to be asking, especially at this time,” says Daniel Folkman, SVP of business at Gopuff, an on-demand delivery service that promises orders in as fast as 15 minutes. The fact […] The post Why Gopuff Took Its Advertising Business In House appeared first on AdExchanger.
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Almost all major companies have a chief financial officer. They also have someone in charge of human resources, and another person leading their legal affairs. It's hard to find an organization without a CEO. This isn't true for chief marketing officers. While 63% of Fortune 500 companies have a marketing executive who sits on the.
Omnicom is centralising its creative agencies under TBWA leadership in a new entity Omnicom Advertising Group (OAG.) This mirrors its media entity OMG. OAG will be led by TBWA CEO Troy Ruhanen (below.) TBWA’s Deepthi Prakash and CFO Denis Streiff also take senior roles. This is a considerable comedown in the world of Omnicom for … The post TBWA on top as Omnicom forms new Omnicom Advertising Group first appeared on More About Advertising.
Years after the European Union and California enacted sweeping user data privacy protections to clamp down on covert sharing of people's data, lots of websites are still tracking users who ask not to be tracked, several new studies have found. Conversations with more than half a dozen privacy experts and practitioners said this reality is.
Publishers seeking to boost revenue and engagement should tap into online gaming, where in-game advertising and a diverse, multiplatform audience offer opportunities for impactful brand interactions. Publishers are all looking to level up their revenue and audience engagement, and in-game advertising is the power-up many have been looking for. The gaming industry has entertained all demographic types for quite some time and is now filled with opportunities for advertisers, marketers, and publis
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
With NFL season right around the corner, Buffalo Wild Wings has teamed up with retired seven-time Pro Bowl Philadelphia Eagles center Jason Kelce. Having confirmed his retirement in March, the athlete couldn't stay away for too long, taking a starring role in the brand's "Built for Football" campaign to ensure the chain stays top of.
As marketers, we often feel like we’re walking through a minefield, meticulously reviewing analytics and responding to data insights while trying to get the most out of our clients’ ad budgets. Throw in the chaos of the election year, which has already delivered unprecedented surprises, and it’s like adding juggling torches to the mix. It […] The post Authenticity Can Help Brands Ride The Election Wave – Without Drowning appeared first on AdExchanger.
A new civic initiative from the creator of StoryCorps, One Small Step, has struck a distribution partnership with the National Football League to raise awareness of its ongoing campaign. This is the latest in a series of tie-ups orchestrated by the nonprofit. One Small Step, launched in July, uses a proprietary platform to host a.
This year’s shortlist consists of companies prioritizing data privacy and compliance, collaborating for growth and innovation, utilizing AI to enhance marketing efforts and adopting omnichannel strategies in programmatic advertising. Even with Google’s recent change of heart regarding third-party cookies in Chrome, the industry is embracing sophisticated data integration technologies to navigate away from cookies overall.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with Ken McFarland, global head of digital commerce for Unilever Home Care. McFarland shares insights from his unique career journey, beginning with his leap from 7th Generation to Unilever, and how he has navigated the challenges of scaling from.
Related Insights The Programmatic Marketer ‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business Read More Criteo has announced the launch of a “succession plan” for a new chief executive after existing CEO Megan Clarken informed the ad tech outfit’s board of directors that she plans to retire within the next 12 months.
Many traditional news media outlets, especially newspapers, are losing readership and some have shuttered their doors. The Minnesota Star Tribune is hoping to buck that trend by expanding its coverage and appealing to younger readers with a newly launched rebrand. The Minnesota Star Tribune unveiled its new brand platform for its audience, "The Heart and.
Behemoths like Amazon and Walmart dominate the retail media network landscape. However, that hasn’t stopped smaller players from coming into the space en masse and competing with one another, trying to stand out in a competitive landscape enough to scoop up any spare ad dollars. Similar to a peacock mating dance, smaller, regional and specialized retail media networks like Macy’s, Lowe’s and Home Depot have spent the last few months rebranding and retooling their offerings, hoping to catch the a
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
There's a leadership shakeup at Warner Bros. Discovery. Today, the company tapped Shauna Spenley as global chief marketing officer of direct-to-consumer, according to JB Perrette, CEO and president, global streaming and games. The move comes as Patrizio "Pato" Spagnoletto has decided to exit the company. "We are so fortunate to be able to bring in.
This week’s Future of TV Briefing features a Q&A with ViX COO Rafael Urbina about TelevisaUnivision’s deal to stream MLB postseason games and how live sports is boosting the streamer’s ad-supported subscriber base. The streaming game Primetime TV’s upfront slump, Peacock’s Olympic subscriber haul, Chick-Fil-A Plus and more The streaming game Having wrapped its “Summer of Soccer,” TelevisaUnivision’s streaming service ViX is heading into baseball for the fall.
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Steve Totzke, chief commercial officer at Mattel. Totzke discusses the evolution of the toy industry, the power of iconic brands like Barbie and Hot Wheels, and how technology and nostalgia are shaping the future of play. "The power of.
As more digital creators look to expand beyond the content grind, some are finding that their skills and knowledge are a good fit for the world of talent management. On Tuesday, YouTuber Isaiah “Wendigoon” Nichols became the latest prominent creator to enter the talent management business by announcing his part-ownership of the talent management firm Mana Talent.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Selling multimillion-dollar homes and launching various businesses, Ryan Serhant is truly doing it all. But how did he come to found Serhant, which is truly transforming the real estate industry? Founded in New York in 2020, Serhant is a real estate and media company with a vision to change the way real estate is sold.
This year’s shortlist consists of companies prioritizing data privacy and compliance, collaborating for growth and innovation, utilizing AI to enhance marketing efforts and adopting omnichannel strategies in programmatic advertising. Even with Google’s recent change of heart regarding third-party cookies in Chrome, the industry is embracing sophisticated data integration technologies to navigate away from cookies overall.
Ogilvy in the UK seems to be picking up after owner WPP stopped trying to reinvent the wheel with it (in the US and globally it’s WPP creative’s top performer) and now it’s won Valeo Foods, which owns the Kettle Chips, Rowse Honey, Jacob’s, Batchelor’s and Fox’s brands. Valeo’s last agency was Joint. Not the … The post Ogilvy wins Kettle Chips owner Valeo first appeared on More About Advertising.
Warner Bros. Discovery has launched WBD AIM (Audience Insights and Measurement), a new first-party data-based offering, in major markets across EMEA, APAC, and Latin America. The new offering will be available for targeting and measurement across WBD properties including Max, CNN, discovery+, and Eurosport. Warner Bros. Discovery already offers first-party data for targeting and measurement across a section of its ad inventory.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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