Adweek
NOVEMBER 28, 2024
Apple's emotional holiday ad follows the journey of a father living with hearing loss, as the brand continues to highlight its accessible technology for people with disabilities. "Heartstrings," created by Apple's longstanding agency TBWAMedia Arts Lab, launches on Thursday (Nov. 28) ahead of the International Day of Persons with Disabilities on Dec. 3.
Seth Godin
NOVEMBER 28, 2024
It’s a way to offer connection or acknowledgment. It’s a recognition of feedback and the time it took someone to consider us. We can use it after we share something important, or someone shares with us. More than the end of an exchange, it can be the beginning of a relationship. “Thank you” helps someone feel seen and understood.
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VideoWeek
NOVEMBER 28, 2024
Apps and websites owned by Alphabet and Meta account for half the time UK adults spend online, according to the latest Online Nation report from Ofcom. In May 2024, UK adults spent an average 2 hours 4 minutes per day on the duopoly’s apps, including YouTube, Facebook, WhatsApp and Instagram. The research comes one year on from Ofcom’s expanded remit into online safety, under the Online Safety Act.
Exchange Wire
NOVEMBER 28, 2024
This week on The Stack: The Latest on Google’s Legal Battles; Social Media Under Growing Scrutiny; Today’s MadTech Daily This week, Google wrapped up its ad stack court face-off against the DOJ. Closing arguments were made by both parties. Now, the [.] The post The Stack: The Latest on Google’s Legal Battles; AUS Passes Bill Banning Social Media for Under 16s appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Seth Godin
NOVEMBER 28, 2024
Power users are tempting. They know what they want, they’re happy to share their preferences and they show up. But power users can also be a trap, because their specific needs might not match the market you seek to serve. When you pick your customers, you pick your future. Brooke Husic is a power user. She’s a creator of extraordinary crossword puzzles, wicked smart and culturally aware.
Digiday
NOVEMBER 28, 2024
Bluesky’s spike in user interest has marketers watching closely, but their wallets remain firmly shut. After all, they’ve seen this show before (Clubhouse, anyone?) and aren’t about to fall for another fleeting frenzy. First, they’ll decode it, then, maybe they’ll care. With 20 million users and counting, Bluesky is undeniably gaining traction. The presidential election appears to have accelerated this growth, attracting users disillusioned with Elon Musk’s oversight of X — flawed moderation, qu
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
NOVEMBER 28, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Of the revenue sources from which publishers make their money , programmatic ads would be counted as one of the more volatile ones. And while programmatic ads have remained a significant source of revenue for publishers throughout 2024, it’s possible that in 2025 they could pull back from their focus on programmatic.
Exchange Wire
NOVEMBER 28, 2024
It’s a much-debated concept that there’s no such thing as bad PR, but whether you agree with the sentiment or not, there’s no denying a flurry of negative publicity can certainly increase a brand’s visibility among the general public. Jaguar’s [.] The post Taboola Data Shows Jaguar Rebrand Sees Reader Interest in Carmaker Surge Over 1,300% appeared first on ExchangeWire.com.
More About Advertising
NOVEMBER 28, 2024
MAA has more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It’s reasonable to suppose that we provide something useful. Even diverting. One of our key sources of revenue, along with … The post What you get from MAA – and how you can contribute first appeared on More About Advertising.
Exchange Wire
NOVEMBER 28, 2024
Content Ignite, the advertising technology platform which gives publishers complete control over on-page monetisation, ad technology, and ad management, has joined forces with The GoodNet, the ESG data company that connects business performance and sustainability goals. The partnership will focus on [.] The post Content Ignite & The GoodNet Partner to Bring ESG (Environmental, Social and Governance) Data to Publishers appeared first on ExchangeWire.com.
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VideoWeek
NOVEMBER 28, 2024
Amid all the challenges facing news publisher, German media giant Axel Springer’s aim is to “drive and spearhead” transformation, making strategic moves which enable it to stay ahead of trends while maintaining control of its operations as much as possible, says Miriam Zand, Head of Sales UK at Axel Springer Global Advertising. Rather than simply reacting to the growth of AI and the rise of fake news, Axel Springer tries to be proactive – as evidenced by its early moves t
More About Advertising
NOVEMBER 28, 2024
In America they actually bring Christmas/holiday ads out for December (they have Thanksgiving too of course.) So here’s a spin on a traditional ad from serial modern disruptor Airbnb; produced in-house, animation by LA’s Buck. While GM and Chevrolet are tugging at the heartstrings once again with a tale about the marque’s place in working … The post Airbnb and Chevrolet spin the holidays in different directions first appeared on More About Advertising.
Ad Badger
NOVEMBER 28, 2024
SUBSCRIBE In this episode with Elizabeth Greene from Junglr, we share 6 smart ways to win on Black Friday. Stop. Read More 6 Tips for Better Amazon Performance on Black Friday [The PPC Den Podcast] The post 6 Tips for Better Amazon Performance on Black Friday [The PPC Den Podcast] appeared first on Ad Badger.
More About Advertising
NOVEMBER 28, 2024
Abby and Peter that is, enjoying a spot of seasonal snooker. What to say: “don’t try this at home?” Or maybe you should. MAA creative scale: another 8. The post Agent Provocateur: Christmas with the Crouches first appeared on More About Advertising.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
illumin
NOVEMBER 28, 2024
The popular online gaming platform Roblox is looking to dive deeper into programmatic advertising. Learn more about the gaming giant’s latest initiative to boost in-game advertising. In-game advertising is nothing new, but we might be about to see more as one of the biggest online gaming platforms looks to step up its programmatic advertising game. Roblox is ramping up its programmatic advertising and in-game advertising efforts.
More About Advertising
NOVEMBER 28, 2024
The IPA has chosen BBH CEO Karen Martin as its next president. She succeeds GroupM UK & EMEA CEO Josh Krichefski. All being well, Martin will take over from Krichefski in at the IPA AGM in March, at which point she will declare her agenda for the presidency. Krichefski chose “People first” and his predecessor … The post BBH CEO Karen Martin is president-elect of the IPA first appeared on More About Advertising.
Exchange Wire
NOVEMBER 28, 2024
In this interview, Justin Taylor, managing director UK at Teads, expands on how advertisers can take full advantage of video. He discusses the opportunities presented by outstream video, how advertisers can enhance user experience in video ad placements and the [.] The post Teads’ Justin Taylor on How Advertisers can Take Full Advantage of Video appeared first on ExchangeWire.com.
Ad Monsters
NOVEMBER 28, 2024
AI-powered DSPs are redefining programmatic advertising, delivering smarter insights, unmatched efficiency, and real-time adaptability for modern marketers. Gone are the days when Demand-Side Platforms (DSPs) simply automated media buying to maximize impressions and minimize costs. Today’s digital landscape demands much more. Brands face unprecedented challenges like channel fragmentation, budget pressure and fractured audience viewing habits.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
NOVEMBER 28, 2024
The article was first published by Digiday sibling WorkLife In a move that sent shockwaves through HR departments, Walmart announced significant changes to its DEI initiatives, becoming the largest company to date to scale back such programs. The retail giant’s decision includes withdrawing from the LGBTQ+ advocacy group Human Rights Campaign’s Corporate Equality Index and ending its practice of prioritizing suppliers based on race or gender criteria.
More About Advertising
NOVEMBER 28, 2024
There’s always someone who grabs more than their fair share of a favourite food at Christmas. Saatchi & Saatchi’s gem of an insight has given a core strength to this “Whodunnit” campaign, providing a novel – and masterfully executed – take on Christmas, backed up by some fine casting. It’s a clever way to put … The post MAA Ad of the Week: Waitrose ‘Whodunnit’ by Saatchi & Saatchi first appeared on More About Advertising.
Digiday
NOVEMBER 28, 2024
A growing number of brands, like Klarna and Mondelēz International, are turning to generative AI to streamline their marketing operations. Increasingly, companies are leveraging AI for ideation and content creation, aiming to reduce costs, scale and expedite the process. While marketers tout AI cost savings as a win , the shift has sparked concerns about the impact on creative agencies, especially junior level creatives who often handle the more routine tasks that can be automated by AI.
More About Advertising
NOVEMBER 28, 2024
Two weeks after adam&eveDDB’s four-minute Christmas epic for Disney, the agency’s London and New York offices have teamed up for a three-and-a-half minute celebration of the 60th anniversary of the song, It’s a Small World. Written by the Sherman brothers for a Disneyland water ride, we see the song performed in punk, disco and hip … The post Another lengthy Disney commercial from adam&eveDDB first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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