The Ad Tech Blog

JUNE 28, 2024

Real-time data processing is crucial for dynamic bidding in the ad tech industry. This article explores the key aspects of real-time data stream processing, its challenges, and solutions, providing insights for CTOs, software development managers, and product managers in ad tech startups and medium-sized companies. Understanding Real-Time Data Stream Processing Key Points Real-time data processing is essential for dynamic bidding in ad tech.

Machine Learning 130

Machine Learning Ad Tech Conversion Rate Education 130

Adweek

JUNE 28, 2024

If the Cannes Lions festival is anything, it's a stage-setter for the rest of the year. In ADWEEK's third and final episode of The Cannes Dispatch, the editorial team who worked the Croisette dig into the creative that won this year and what it means for the future of advertising. While DoorDash's Super Bowl sweepstakes.

Advertising 137

Advertising 137

Martech

JUNE 28, 2024

Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. But as many have noted, the pendulum is swinging back. Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance neede

Brand Lift 102

Brand Lift Marketing Brand Awareness Audience 102

Seth Godin

JUNE 28, 2024

Ready means that time is up, spec is met and the user can engage. Done might mean that you believe it’s perfect and cannot be improved. We’ll settle for ready. In fact, meeting spec means we’re not settling. It’s just what you promised.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Ad Badger

JUNE 28, 2024

SUBSCRIBE In this episode, Michael and Laura from Envision Horizons will talk about balancing technical and creative strategies in Amazon PPC. Read More How Do Technical and Creative Strategies Work Together in Amazon PPC? [The PPC Den Podcast] The post How Do Technical and Creative Strategies Work Together in Amazon PPC? [The PPC Den Podcast] appeared first on Ad Badger.

Education 70

Education 70

Exchange Wire

JUNE 28, 2024

This week on The Stack: TV Titans Transforming the Landscape; APAC Ad Market Thriving; Latest Industry Partnerships; Today’s MadTech Daily Podcast Our digest news this week was dominated by the TV giants. Disney+ has shaken up the landscape by agreeing to [.] The post The Stack: TV Titans Transforming the Landscape; APAC Ad Market Thriving appeared first on ExchangeWire.com.

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Marketing 95

More About Advertising

JUNE 28, 2024

The utopian vision of the open internet as a realm for free speech and community-driven expression is under threat, and with it an irreplicable environment for brand engagement, where marketers can forge their own opportunities for customer engagement. The open internet needs reliable revenue streams to fund its limitlessly diverse array of content, but walled … The post Chris Hogg: still not spending on the open internet?

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Advertising Marketing Finance Media 59

Ad Monsters

JUNE 28, 2024

Discover how generative AI is driving a near-20% increase in “Made for Advertising” (MFA) sites, and learn from DoubleVerify’s Chief Innovation Officer, Jack Smith, how to navigate this evolving trend. When it comes to ad tech, Jack Smith is no stranger to innovation. With over 25 years of experience and seven patents in AI and machine learning, DoubleVerify’s Chief Innovation Officer knows a thing or two about navigating the digital wild west.

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Machine Learning Ad Tech Impressions Pop-Up 56

More About Advertising

JUNE 28, 2024

As we ready ourselves in the UK for England’s latest attempt to play football (in the Euros on Sunday) this Paddy Power social effort previewing the lads’ dismal performance against Denmark looks even more prescient. As my colleague Emma Hall (who knows far more about football than me, alarmingly) wrote: “How did Paddy Power know … The post MAA Ad of the Week: Paddy Power’s powers of football prophecy first appeared on More About Advertising.

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Advertising Agency 59

OpenX

JUNE 28, 2024

At OpenX, we’re conscious of the challenges marginalized groups experience in their daily lives. As we continue to push the boundaries of what’s possible in adtech, embracing the benefits of diversity in the workplace ensures that every voice is heard, valued, and amplified, fostering a more inclusive and vibrant digital ecosystem. Growing up as a closeted gay kid in the South, I experienced my “fair” share of hate and vitriol that gets directed at the LGBTQIA+ community daily.

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Non-Profit Media Advertising 52

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Advertising

Exchange Wire

JUNE 28, 2024

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (June 28th, 2024) that the company has been selected as the primary ad serving and dynamic creative optimisation (DCO) [.] The post Agility Selects Clinch as Their Ad Serving & DCO Technology Partner appeared first on ExchangeWire.com.

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Ad Server Audience 59

Digiday

JUNE 28, 2024

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Marketing 50

Marketing Advertising Media 50

Martech

JUNE 28, 2024

In the age of unlimited information, decision paralysis has become a significant challenge for businesses and consumers alike. With so many choices, the fear of making the wrong decision can lead to complete inaction. This is particularly true in the B2B sector, where purchase decisions are often complex and involve multiple stakeholders, but they can happen during any purchasing decision.

Marketing 88

Marketing Conversion Rate Conversion eCommerce 88

MNTN

JUNE 28, 2024

Demand generation is the process of increasing brand awareness and creating buzz about your products or services through engaging content. The goal of a demand generation strategy is twofold: make audiences aware of your brand, then get them excited about purchasing your goods or services. There are all sorts of great ways to fuel demand, and the most impactful campaigns use a variety of complementary tactics.

SEO 52

SEO Brand Awareness Education Audience 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Martech

JUNE 28, 2024

Marketers gather at MACH THREE in New York to discuss approaches to composable architecture. Image: The MACH Alliance. Marketers gathered in New York last week to share strategies and gains in making their stacks composable. The MACH Alliance hosted MACH THREE, a two-day event that welcomed over 600 attendees. Representatives from IKEA, Mars Wrigley, Nieman Marcus Group, Abbot and other big organizations spoke about the change in technology and company culture needed to support a transition to c

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eCommerce Retail MarTech Manufacturing 78

VideoWeek

JUNE 28, 2024

In this week’s Week in Review: FIFA seeks new investment for its streaming service, GroupM and Tesco sign a landmark retail media deal, and the UN asks tech companies to move away from programmatic advertising. Top Stories FIFA Seeks $2 Billion Investment in FIFA+ FIFA is seeking to raise up to $2 billion to expand its streaming service FIFA+, Bloomberg reported on Thursday.

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