Adweek
JUNE 28, 2024
If the Cannes Lions festival is anything, it's a stage-setter for the rest of the year. In ADWEEK's third and final episode of The Cannes Dispatch, the editorial team who worked the Croisette dig into the creative that won this year and what it means for the future of advertising. While DoorDash's Super Bowl sweepstakes.
The Ad Tech Blog
JUNE 28, 2024
Real-time data processing is crucial for dynamic bidding in the ad tech industry. This article explores the key aspects of real-time data stream processing, its challenges, and solutions, providing insights for CTOs, software development managers, and product managers in ad tech startups and medium-sized companies. Understanding Real-Time Data Stream Processing Key Points Real-time data processing is essential for dynamic bidding in ad tech.
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Martech
JUNE 28, 2024
Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. But as many have noted, the pendulum is swinging back. Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance neede
Ad Monsters
JUNE 28, 2024
Discover how generative AI is driving a near-20% increase in “Made for Advertising” (MFA) sites, and learn from DoubleVerify’s Chief Innovation Officer, Jack Smith, how to navigate this evolving trend. When it comes to ad tech, Jack Smith is no stranger to innovation. With over 25 years of experience and seven patents in AI and machine learning, DoubleVerify’s Chief Innovation Officer knows a thing or two about navigating the digital wild west.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JUNE 28, 2024
In the age of unlimited information, decision paralysis has become a significant challenge for businesses and consumers alike. With so many choices, the fear of making the wrong decision can lead to complete inaction. This is particularly true in the B2B sector, where purchase decisions are often complex and involve multiple stakeholders, but they can happen during any purchasing decision.
Seth Godin
JUNE 28, 2024
Ready means that time is up, spec is met and the user can engage. Done might mean that you believe it’s perfect and cannot be improved. We’ll settle for ready. In fact, meeting spec means we’re not settling. It’s just what you promised.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 28, 2024
Marketers gather at MACH THREE in New York to discuss approaches to composable architecture. Image: The MACH Alliance. Marketers gathered in New York last week to share strategies and gains in making their stacks composable. The MACH Alliance hosted MACH THREE, a two-day event that welcomed over 600 attendees. Representatives from IKEA, Mars Wrigley, Nieman Marcus Group, Abbot and other big organizations spoke about the change in technology and company culture needed to support a transition to c
Smart Insights
JUNE 28, 2024
If you're using AIDA, DRIP, To/Mo/BoFu, STP, or any marketing mix models, but not integrating RACE, you may be missing out At Smart Insights, we are proud to champion our internationally acclaimed, practical, strategic RACE Framework of Plan, Reach, Act, … The post Integrating the RACE Framework to improve your marketing strategy appeared first on Smart Insights.
Exchange Wire
JUNE 28, 2024
This week on The Stack: TV Titans Transforming the Landscape; APAC Ad Market Thriving; Latest Industry Partnerships; Today’s MadTech Daily Podcast Our digest news this week was dominated by the TV giants. Disney+ has shaken up the landscape by agreeing to [.] The post The Stack: TV Titans Transforming the Landscape; APAC Ad Market Thriving appeared first on ExchangeWire.com.
Digiday
JUNE 28, 2024
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More About Advertising
JUNE 28, 2024
The utopian vision of the open internet as a realm for free speech and community-driven expression is under threat, and with it an irreplicable environment for brand engagement, where marketers can forge their own opportunities for customer engagement. The open internet needs reliable revenue streams to fund its limitlessly diverse array of content, but walled … The post Chris Hogg: still not spending on the open internet?
MNTN
JUNE 28, 2024
Demand generation is the process of increasing brand awareness and creating buzz about your products or services through engaging content. The goal of a demand generation strategy is twofold: make audiences aware of your brand, then get them excited about purchasing your goods or services. There are all sorts of great ways to fuel demand, and the most impactful campaigns use a variety of complementary tactics.
More About Advertising
JUNE 28, 2024
As we ready ourselves in the UK for England’s latest attempt to play football (in the Euros on Sunday) this Paddy Power social effort previewing the lads’ dismal performance against Denmark looks even more prescient. As my colleague Emma Hall (who knows far more about football than me, alarmingly) wrote: “How did Paddy Power know … The post MAA Ad of the Week: Paddy Power’s powers of football prophecy first appeared on More About Advertising.
MNTN
JUNE 28, 2024
Demand generation is the process of increasing brand awareness and creating buzz about your products or services through engaging content. The goal of a demand generation strategy is twofold: make audiences aware of your brand, then get them excited about purchasing your goods or services. There are all sorts of great ways to fuel demand, and the most impactful campaigns use a variety of complementary tactics.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
OpenX
JUNE 28, 2024
At OpenX, we’re conscious of the challenges marginalized groups experience in their daily lives. As we continue to push the boundaries of what’s possible in adtech, embracing the benefits of diversity in the workplace ensures that every voice is heard, valued, and amplified, fostering a more inclusive and vibrant digital ecosystem. Growing up as a closeted gay kid in the South, I experienced my “fair” share of hate and vitriol that gets directed at the LGBTQIA+ community daily.
Exchange Wire
JUNE 28, 2024
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (June 28th, 2024) that the company has been selected as the primary ad serving and dynamic creative optimisation (DCO) [.] The post Agility Selects Clinch as Their Ad Serving & DCO Technology Partner appeared first on ExchangeWire.com.
VideoWeek
JUNE 28, 2024
In this week’s Week in Review: FIFA seeks new investment for its streaming service, GroupM and Tesco sign a landmark retail media deal, and the UN asks tech companies to move away from programmatic advertising. Top Stories FIFA Seeks $2 Billion Investment in FIFA+ FIFA is seeking to raise up to $2 billion to expand its streaming service FIFA+, Bloomberg reported on Thursday.
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